Merger simulation
Encyclopedia
Merger simulation is a commonly used technique when analyzing potential welfare costs and benefits of mergers between firms. Merger simulation models typically assume Differentiated Bertrand competition
Differentiated Bertrand competition
As a solution to the Bertrand paradox in economics, it has been suggested that each firm produces a somewhat differentiated product, and consequently faces a demand curve that is downward-sloping for all levels of the firm's price....

within a market .
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