Mediatization (media)
Encyclopedia
In communication studies or media studies, ‘mediatization’ or ‘mediatisation’ is a term used to describe a process in which modernity is shaped. (Krotz 2008). It is a process which begins with a change in communication
media and proceeds to subordination of the power of prevailing influential institutions (Harvard 2008, 7). This situation is best described as ‘mediatization’ or ‘mediatisation’ and as a consequence of this process institutions and whole societies are shaped by and dependent on mass media
(Mazzoleni & Schulz, 1999).
In political communications: Mediatisation is a theory which argues that it is the media which shapes and frames the processes and discourse of political comms as well as the society in which that communication takes place. (Lilleker, 2008)
As noted by Von Joachim Preusse and Sarah Zielmann, Kent Asp introduced and lamented on the concept of “mediatazation” and clarifiy that: “Mediatisation was first applied to media’s impact on political communication and other effects on politics. The Swedish media researcher Kent Asp was the first to speak of the mediatisation of political life, by which he meant a process whereby “a political system to a high degree is influenced by and adjusted to the demands of the mass media in their coverage of politics’ (2010:336). Asp used the term mediated politics to describe how the media have become a necessary source of information between politicians and those in authority and those they governed. According to Asp’s understanding politics are mediated when the mass media are the main or the only source of political information through which it may influence or even shape people’s conceptions of political reality. Asp theoretical assumptions that mass media may influence and mobilize current political ideas through mediatized rituals have been adopted my various communication scholars.
In tradition of Asp, the Danish media scholar Stig Hjarvard (2008) helped to develop the concept of mediatization and suggests that mediatization is a social process whereby the society is saturated and inundated by the media to the extent that the media cannot longer be thought of separated from other institutions within the society.
Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...
media and proceeds to subordination of the power of prevailing influential institutions (Harvard 2008, 7). This situation is best described as ‘mediatization’ or ‘mediatisation’ and as a consequence of this process institutions and whole societies are shaped by and dependent on mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
(Mazzoleni & Schulz, 1999).
In political communications: Mediatisation is a theory which argues that it is the media which shapes and frames the processes and discourse of political comms as well as the society in which that communication takes place. (Lilleker, 2008)
See also
- Media StudiesMedia studiesMedia studies is an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the 'mass media'. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass...
- Mass CommunicationMass communicationMass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time...
- Social aspects of televisionSocial aspects of televisionThe social aspects of television are influences this medium has had on society since its inception. The belief that this impact has been dramatic has been largely unchallenged in media theory since its inception...
As noted by Von Joachim Preusse and Sarah Zielmann, Kent Asp introduced and lamented on the concept of “mediatazation” and clarifiy that: “Mediatisation was first applied to media’s impact on political communication and other effects on politics. The Swedish media researcher Kent Asp was the first to speak of the mediatisation of political life, by which he meant a process whereby “a political system to a high degree is influenced by and adjusted to the demands of the mass media in their coverage of politics’ (2010:336). Asp used the term mediated politics to describe how the media have become a necessary source of information between politicians and those in authority and those they governed. According to Asp’s understanding politics are mediated when the mass media are the main or the only source of political information through which it may influence or even shape people’s conceptions of political reality. Asp theoretical assumptions that mass media may influence and mobilize current political ideas through mediatized rituals have been adopted my various communication scholars.
In tradition of Asp, the Danish media scholar Stig Hjarvard (2008) helped to develop the concept of mediatization and suggests that mediatization is a social process whereby the society is saturated and inundated by the media to the extent that the media cannot longer be thought of separated from other institutions within the society.