Media Research Center
Encyclopedia
The Media Research Center (MRC) is a content analysis
Content analysis
Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."According to Dr...

 organization based in Alexandria, Virginia
Alexandria, Virginia
Alexandria is an independent city in the Commonwealth of Virginia. As of 2009, the city had a total population of 139,966. Located along the Western bank of the Potomac River, Alexandria is approximately six miles south of downtown Washington, D.C.Like the rest of northern Virginia, as well as...

, founded in 1987 by conservative activist L. Brent Bozell III. Its stated mission is to "prove — through sound scientific research — that liberal bias in the media does exist and undermines traditional American values" and to "neutralize [that bias's] impact on the American political scene".

Foundation and funding

Bozell and a group of other young conservatives founded the MRC on October 1, 1987, with only themselves, a black-and-white television set, and rented computer at their headquarters. Their initial budget was at US$339,000. Prior to founding the MRC, Bozell was the chairman of the National Conservative Political Action Committee; he resigned from that position a month before establishing MRC.

The MRC has received financial support from several foundations, including the Bradley, Scaife
Sarah Scaife Foundation
The Sarah Scaife Foundation is one of the American Scaife Foundations. It is controlled by Richard Mellon Scaife. The foundation does not award grants to individuals. It concentrates its efforts towards causes focused on public policy at a national and international level...

, Olin
John M. Olin Foundation
John M. Olin Foundation was a grant-making foundation established in 1953 by John M. Olin, president of the Olin Industries chemical and munitions manufacturing businesses. Unlike most non-profit foundations, the John M. Olin Foundation was charged to spend all of its assets within a generation of...

, Castle Rock
Castle Rock Foundation
The Castle Rock Foundation is a conservative foundation started in 1993 with an endowment of $36.6M from the Adolph Coors Foundation. It ranked as Colorado's 15th largest foundation by assets at the end of 2001...

, Carthage
Carthage Foundation
The Carthage Foundation is one of the American Scaife Foundations. It is controlled by Richard Mellon Scaife. The foundation does not award grants to individuals. It concentrates its efforts towards causes focused on public policy at a national and international level. From 1985 to 2003 the...

 and JM foundations.
Bob Ward
Bob Ward
Robert Ward is a Canadian author and travel writer with a special interest in pilgrimages. Though a self-professed atheist, he specialized in religious studies and English literature at the University of Toronto before doing an M.A...

 has said that it also receives funding from ExxonMobil
ExxonMobil
Exxon Mobil Corporation or ExxonMobil, is an American multinational oil and gas corporation. It is a direct descendant of John D. Rockefeller's Standard Oil company, and was formed on November 30, 1999, by the merger of Exxon and Mobil. Its headquarters are in Irving, Texas...

.

Reports on the media

From 1996 to 2009, the MRC published a daily online newsletter called CyberAlert written by editor Brent Baker. Each issue profiles what he perceives to be biased or inaccurate reports about politics in the American news media. Prior to CyberAlert, MRC published such reports in a monthly newsletter titled MediaWatch, from 1988 to 1999. Media analysis articles are now under the banner BiasAlert. Media analysis director Tim Graham and research director Rich Noyes regularly write Media Reality Check, another MRC publication documenting alleged liberal bias. Notable Quotables is its "collection of the most biased quotes from journalists". In Notable Quotables, editors give honors such as the "Linda Ellerbee
Linda Ellerbee
Linda Ellerbee is an American journalist who is most known for several jobs at NBC News, including Washington, DC correspondent, host of the Nickelodeon network's Nick News, and reporter and co-anchor of NBC News Overnight, which was recognized by the jurors of the duPont Columbia Awards as...

 Awards for Distinguished Reporting" based on the former CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

 commentator, who Bozell considered "a liberal blowhard who has nothing to say". Other features on its website include the weekly syndicated news and entertainment columns written by founder Bozell.

MRC staff members have also written editorials and books about their findings of the media. Bozell has written three books about the news media: And That's the Way it Isn't: A Reference Guide to Media Bias (1990, with Brent Baker); Weapons of Mass Distortion: The Coming Meltdown of the Liberal Media
Weapons of Mass Distortion
Weapons of Mass Distortion: The Coming Meltdown of the Liberal Media is a book by L. Brent Bozell III, criticizing and documenting what Bozell described as the American news media's "liberal media bias."...

(2004); and Whitewash: How The News Media Are Paving Hillary Clinton's Path to the Presidency (2007, with Tim Graham). Research director Rich Noyes has also co-authored several published books.

Business and Media Institute

In 1992, the MRC created the Free Market Project to promote the culture of free enterprise and combat what it believes to be media spin on business and economic news. That division recently changed its name to the Business & Media Institute (www.businessandmedia.org) and is now focused on "Advancing the culture of free enterprise in America." BMI's advisory board includes such well-known individuals as economists Walter Williams
Walter E. Williams
Walter E. Williams, is an American economist, commentator, and academic. He is the John M. Olin Distinguished Professor of Economics at George Mason University, as well as a syndicated columnist and author known for his libertarian views.- Early life and education :Williams family during childhood...

 and Bruce Bartlett
Bruce Bartlett
Bruce Bartlett is an American historian who turned to writing about supply-side economics. He was a domestic policy adviser to President Ronald Reagan and was a Treasury official under President George H.W. Bush....

, as well as former CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

 anchor David Goodnow
David Goodnow
David Clay Goodnow was born in Vincennes, Indiana. He is a 1957 graduate of Vincennes Lincoln High School. Goodnow is a former CNN Headline News anchor. In the early 1990s, he anchored from 11pm to 3am ET. He is a member of the Pi Kappa Phi Fraternity...

. BMI is led by career journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...

 Dan Gainor, a former managing editor
Managing editor
A managing editor is a senior member of a publication's management team.In the United States, a managing editor oversees and coordinates the publication's editorial activities...

 at CQ.com, the website for Congressional Quarterly
Congressional Quarterly
Congressional Quarterly, Inc., or CQ, is a privately owned publishing company that produces a number of publications reporting primarily on the United States Congress...

. It released a research report in June 2006 covering the portrayal of business on prime-time entertainment television during the May and November "sweeps" periods from 2005. The report concluded that the programs, among them the long-running NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 legal drama Law & Order
Law & Order
Law & Order is an American police procedural and legal drama television series, created by Dick Wolf and part of the Law & Order franchise. It aired on NBC, and in syndication on various cable networks. Law & Order premiered on September 13, 1990, and completed its 20th and final season on May 24,...

, were biased against business. Another report of the BMI accused the networks of bias in favor of the Gardasil
Gardasil
Gardasil , also known as Gardisil or Silgard, is a vaccine for use in the prevention of certain types of human papillomavirus , specifically HPV types 6, 11, 16 and 18. HPV types 16 and 18 cause an estimated 70% of cervical cancers, and are responsible for most HPV-induced anal, vulvar, vaginal,...

 vaccine, a vaccine intended to prevent cervical cancer
Cervical cancer
Cervical cancer is malignant neoplasm of the cervix uteri or cervical area. One of the most common symptoms is abnormal vaginal bleeding, but in some cases there may be no obvious symptoms until the cancer is in its advanced stages...

.

Parents Television Council

In 1989, the MRC began monitoring the entertainment industry through its Entertainment Division and newsletter TV, etc. MRC president L. Brent Bozell III branched out the Parents Television Council
Parents Television Council
The Parents Television Council is a U.S. based advocacy group founded by conservative activist L. Brent Bozell III in 1995 using the National Legion of Decency as a model...

 from the Center in 1995 after he felt that decency on prime-time television was decreasing. The PTC monitors prime-time television for what it believes to be indecent content and publishes content-based reviews of television shows and oversees campaigns to make advertisers withdraw from programs that they believe to be morally offensive. Extra!, the magazine published by left-wing group Fairness and Accuracy in Reporting
Fairness and Accuracy in Reporting
Fairness & Accuracy In Reporting is a progressive media criticism organization based in New York City, founded in 1986.FAIR describes itself on its website as "the national media watch group" and defines its mission as working to "invigorate the First Amendment by advocating for greater diversity...

, asserted that the MRC's former newsletter TV, etc. inspired the group and "tracked the allegedly leftist politics of entertainment industry figures". In July 2002, MRC and affiliate Parents Television Council
Parents Television Council
The Parents Television Council is a U.S. based advocacy group founded by conservative activist L. Brent Bozell III in 1995 using the National Legion of Decency as a model...

 (PTC) paid an out-of-court settlement ending a lawsuit
Lawsuit
A lawsuit or "suit in law" is a civil action brought in a court of law in which a plaintiff, a party who claims to have incurred loss as a result of a defendant's actions, demands a legal or equitable remedy. The defendant is required to respond to the plaintiff's complaint...

 which had been launched by World Wrestling Entertainment
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

 (WWE) in November 2000. WWE alleged 13 instances of defamation, copyright infringement
Copyright infringement
Copyright infringement is the unauthorized or prohibited use of works under copyright, infringing the copyright holder's exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.- "Piracy" :...

 and interference with prospective business relations after PTC produced a fundraising video using unauthorized WWE footage, falsely claimed WWE was responsible for the murders of four children, and falsely claimed advertisers had pulled their commercials from the show. MRC paid US$3.5 million. MRC and PTC President Brent Bozell wrote in a lengthy public statement "it was wrong to have stated or implied that WWE or any of its programs caused these tragic deaths." The PTC has been found to have filed the majority of complaints about alleged indecent television content to the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

.

Cybercast News Service

Bozell founded the Conservative News Service (now Cybercast News Service
Cybercast News Service
The CNSNews.com , formerly called the Conservative News Service, is an American news website owned by the Media Research Center.-Background:...

 [CNSNews.com]) in 1998 to cover stories he believes are ignored by mainstream news organizations. CNSNews.com provides news articles for Townhall.com
Townhall.com
Townhall.com is a web-based publication primarily dedicated to conservative United States politics. It was previously operated by the Heritage Foundation, but is now owned and operated by Salem Communications...

 and other websites for a subscription fee. Its leadership consists of president Brent Bozell and editor Terry Jeffrey. Under editor David Thibault, CNSNews.com questioned the validity of the circumstances in which Democratic Rep. John Murtha
John Murtha
John Patrick "Jack" Murtha, Jr. was an American politician from the U.S. state of Pennsylvania. Murtha, a Democrat, represented Pennsylvania's 12th congressional district in the United States House of Representatives from 1974 until his death in 2010....

 received his purple heart
Purple Heart
The Purple Heart is a United States military decoration awarded in the name of the President to those who have been wounded or killed while serving on or after April 5, 1917 with the U.S. military. The National Purple Heart Hall of Honor is located in New Windsor, New York...

s as a response to Murtha's criticisms of the U.S. War in Iraq. The Washington Post
The Washington Post
The Washington Post is Washington, D.C.'s largest newspaper and its oldest still-existing paper, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation...

and Nancy Pelosi
Nancy Pelosi
Nancy Patricia D'Alesandro Pelosi is the Minority Leader of the United States House of Representatives and served as the 60th Speaker of the United States House of Representatives from 2007 to 2011...

 have commented that this approach is similar to the tactics of the Swift Vets and POWs for Truth
Swift Vets and POWs for Truth
Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth , was a political group of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 presidential election campaign for the purpose of opposing John Kerry's candidacy...

, which opposed John Kerry
John Kerry
John Forbes Kerry is the senior United States Senator from Massachusetts, the 10th most senior U.S. Senator and chairman of the Senate Foreign Relations Committee. He was the presidential nominee of the Democratic Party in the 2004 presidential election, but lost to former President George W...

's candidacy in the 2004 election.

NewsBusters

In the summer of 2005, Media Research Center launched the NewsBusters, a website "dedicated to exposing & combating liberal media bias," in cooperation with Matthew Sheffield
Matthew Sheffield
Matthew Sheffield is a conservative blogger and political activist living in Washington, DC.Sheffield is an editor at NewsBusters.org, the blog of the Media Research Center, a group which argues the U.S. media have a liberal bias...

, a conservative blogger involved in the CBS Killian documents
Killian documents
The Killian documents controversy involved six documents critical of President George W. Bush's service in the Air National Guard in 1972–73...

 story. NewsBusters is styled as a rapid-response blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

 site that contains posts by MRC editors to selected stories in mass media. Although the site is advertised chiefly as a conservative site, it frequently defends Neoconservatives as well. Not only does the site highlight journalists it deems to be liberally biased, but also non-journalists (writers, musicians, producers, scientists, etc.) who have a perceived liberal viewpoint. In addition to conventional media outlets, NewsBusters has attacked Wikipedia
Wikipedia
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...

 over perceived liberal bias in its John Edwards
John Edwards
Johnny Reid "John" Edwards is an American politician, who served as a U.S. Senator from North Carolina. He was the Democratic nominee for Vice President in 2004, and was a candidate for the Democratic presidential nomination in 2004 and 2008.He defeated incumbent Republican Lauch Faircloth in...

 discussion pages. The site is also highly critical of moderate Republicans.

At the NewsBusters site, a semi-weekly mock newscast called NewsBusted parodies recent events. The NewsBusted programs are often uploaded to sites such as YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.

TimesWatch

In March 2003, MRC analyst Clay Waters established TimesWatch, a website monitoring bias in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

.

Culture and Media Institute

In October 2006, the MRC created the Culture and Media Institute
Culture and Media Institute
The Culture and Media Institute is an American non-profit organization focusing on promoting what it believes to be traditional values in American culture and beliefs and fair treatment of conservatives in the news media...

, the mission of which is "to advance, preserve, and help restore America's culture, character, traditional values, and morals against the assault of the liberal media." Robert H. Knight
Robert H. Knight
Robert H. Knight is an American conservative activist and writer. He was a draftsman of the federal Defense of Marriage Act, the law that defines marriage as the union of one man and one woman for all federal purposes and allows states to resist demands to recognize same-sex marriages performed...

 is the institute's director.

Eyeblast

MRC sponsors Eyeblast, a conservative-leaning YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

-like video-hosting site.

Viewpoints

In its mission to show that there is a "strident liberal bias" in the national news media, the MRC has produced a number of their own analyses and has offered as evidence the claims that news reporters use the "conservative" or "Republican" label to describe conservatives more often than they label liberals or Democrats, that the media is sympathetic to Communism
Communism
Communism is a social, political and economic ideology that aims at the establishment of a classless, moneyless, revolutionary and stateless socialist society structured upon common ownership of the means of production...

 or "dictators", that media coverage of global warming
Global warming
Global warming refers to the rising average temperature of Earth's atmosphere and oceans and its projected continuation. In the last 100 years, Earth's average surface temperature increased by about with about two thirds of the increase occurring over just the last three decades...

 is biased in favor of environmentalism
Environmentalism
Environmentalism is a broad philosophy, ideology and social movement regarding concerns for environmental conservation and improvement of the health of the environment, particularly as the measure for this health seeks to incorporate the concerns of non-human elements...

, and that the media focuses on covering the negative side of the Iraq war. In 1999, the MRC reported that the network news programs on ABC, CBS, and NBC largely ignored Chinese espionage in the United States
Chinese intelligence operations in the United States
The People's Republic of China has and is currently using a widespread effort to acquire U.S. military technology and classified information. To fulfill its long-term military development goals, the PRC uses a variety of methods to obtain U.S. technology; including espionage, the exploitation of...

 during the Clinton administration
Presidency of Bill Clinton
The United States Presidency of Bill Clinton, also known as the Clinton Administration, was the executive branch of the federal government of the United States from January 20, 1993 to January 20, 2001. Clinton was the first Democratic president since Franklin D. Roosevelt to win a second full term...

.

Beyond the news media, MRC also publishes research about entertainment television. Reports it conducted from 1993 to 1995 found that such programs made more references to religion each later year, most of which became more favorable. In 2003, the MRC urged advertisers to pull sponsorship from The Reagans
The Reagans
The Reagans is a 180-minute television film about U.S. President Ronald Reagan and his family which CBS had planned to broadcast in November 2003 during fall "sweeps", but was ultimately broadcast on November 30 of that year on cable channel Showtime due to controversy over its portrayal of...

, a miniseries about President Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 to be shown on CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

. The network later moved the program to its co-owned premium cable network Showtime.

MRC released a report in 2007 claiming that the network morning shows devoted more airtime to covering Democratic presidential candidates than Republican ones for the 2008 election. Producers for such shows criticized the MRC's methodology as flawed. During the 2008 US presidential election
United States presidential election, 2008
The United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...

, MRC released a report claiming that the vast majority of news stories about Democratic presidential candidate Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

 had a positive slant. MRC president Bozell praised MSNBC for having David Gregory
David Gregory (journalist)
David Michael Gregory is an American television journalist, and moderator of NBC News' Sunday morning talk show Meet the Press.-Early life:...

 replace Chris Matthews
Chris Matthews
Christopher John "Chris" Matthews is an American news anchor and political commentator, known for his nightly hour-long talk show, Hardball with Chris Matthews, which is televised on the American cable television channel MSNBC...

 and Keith Olbermann
Keith Olbermann
Keith Theodore Olbermann is an American political commentator and writer. He has been the chief news officer of the Current TV network and the host of Current TV's weeknight political commentary program, Countdown with Keith Olbermann, since June 20, 2011...

 as political coverage anchor beginning September 8, 2008, but MSNBC president Phil Griffin disputed the statements by Bozell and others who have accused the network of liberal bias.

Criticism

Extra!
Extra!
Extra! is a monthly magazine of media criticism published by the media watch group FAIR. First published in 1987, its first full-time editor was Martin A. Lee. Since 1990, it has been edited by Jim Naureckas...

, the magazine of the progressive media watch group FAIR
Fairness and Accuracy in Reporting
Fairness & Accuracy In Reporting is a progressive media criticism organization based in New York City, founded in 1986.FAIR describes itself on its website as "the national media watch group" and defines its mission as working to "invigorate the First Amendment by advocating for greater diversity...

, criticized the MRC in 1998 for selective use of evidence. MRC had said that there was more coverage of government death squads in right-wing El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

 than in left-wing Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...

 in the 1980s, when Amnesty International
Amnesty International
Amnesty International is an international non-governmental organisation whose stated mission is "to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated."Following a publication of Peter Benenson's...

 stated El Salvador was worse than Nicaragua when it came to extrajudicial killings. Extra! also likened a defunct MRC newsletter TV etc., which tracked the off-screen political comments of actors, to "Red Channels
Red Channels
Red Channels: The Report of Communist Influence in Radio and Television is an anti-Communist tract published in the United States at the height of the Red Scare...

, the McCarthy Era blacklisting journal."

Journalist Brian Montopoli of Columbia Journalism Review
Columbia Journalism Review
The Columbia Journalism Review is an American magazine for professional journalists published bimonthly by the Columbia University Graduate School of Journalism since 1961....

in 2005 labeled MRC "just one part of a wider movement by the far right to demonize corporate media" rather than "make the media better." Additionally, Montpoli wrote that "false equivalence is at the very root of MRC’s beliefs."

In July of 2010, Dan Gainor, VP of Business and Culture for Media Research Center, sparked a minor controversy by publishing a Tweet in which he offered $100 to the "first Rep. who punches smary [sic] idiot Alan Grayson in the nose."

See also

  • Cybercast News Service
    Cybercast News Service
    The CNSNews.com , formerly called the Conservative News Service, is an American news website owned by the Media Research Center.-Background:...

  • Accuracy in Media
    Accuracy in Media
    Accuracy In Media is an American, non-profit news media watchdog founded in 1969 by economist Reed Irvine. AIM describes itself as "a non-profit, grassroots citizens watchdog of the news media that critiques botched and bungled news stories and sets the record straight on important issues that...

  • Fairness and Accuracy in Reporting
    Fairness and Accuracy in Reporting
    Fairness & Accuracy In Reporting is a progressive media criticism organization based in New York City, founded in 1986.FAIR describes itself on its website as "the national media watch group" and defines its mission as working to "invigorate the First Amendment by advocating for greater diversity...

  • Media Matters for America
    Media Matters for America
    Media Matters for America is a politically progressive media watchdog group which says it is "dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media." Set up as a 501 non-profit organization, MMfA was founded in 2004 by journalist and...

  • PR Watch
    PR Watch
    PR Watch is a web site, and until 2008 a quarterly newsletter, whose stated mission is to expose deceptive and misleading public relations campaigns. It particularly covers US environmental issues, but also covers topics ranging from labor rights to world affairs...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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