MediaMall Technologies
Encyclopedia
MediaMall Technologies, Inc. (abbreviated MediaMall or MMT) is an American software company based in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

, Seattle and Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

. MediaMall develops software that enables networked entertainment devices, such as networked HDTV's, networked set-top-boxes and DMA
Digital media receiver
A digital media receiver , also commonly referred to as a media extender, media streamer, digital media hub, or digital media adapter , is a home entertainment device that can connect to a home network to retrieve digital media files from a personal computer or other networked media server and...

's, and networked game consoles, to view Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

-based content on the TV. The technology uses a Windows XP
Windows XP
Windows XP is an operating system produced by Microsoft for use on personal computers, including home and business desktops, laptops and media centers. First released to computer manufacturers on August 24, 2001, it is the second most popular version of Windows, based on installed user base...

, Windows Vista
Windows Vista
Windows Vista is an operating system released in several variations developed by Microsoft for use on personal computers, including home and business desktops, laptops, tablet PCs, and media center PCs...

, or Windows 7 PC on a user's home network
Home network
A home network or home area network is a residential local area network . It is used for communication between digital devices typically deployed in the home, usually a small number of personal computers and accessories, such as printers and mobile computing devices...

 to stream on-demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

 video, audio, and image content from the Internet, and then channel it to embedded client software on the networked device. MediaMall develops and provides both the embedded client-side software as well as the PC server-side software that streams media.

The MediaMall software solution was a primary technical component used by the active-TV technology consortium of device vendors, content providers, and software companies, all of which were collaborating to bring online content to network entertainment devices, courtesy of a networked PC. The AMD Live!
AMD Live!
AMD LIVE! is the name of Advanced Micro Devices' initiative in 2005 aimed at gathering the support of professional musicians and other media producers behind its hardware products...

 Active TV initiative incorporated MediaMall as a core technical component of its solution.

In October 2007, the first product incorporating MediaMall software was brought to market, as a firmware
Firmware
In electronic systems and computing, firmware is a term often used to denote the fixed, usually rather small, programs and/or data structures that internally control various electronic devices...

 upgrade to the existing D-Link
D-Link
D-Link Corporation was founded in June 1986 in Taipei as Datex Systems Inc. It began as a network adapter vendor and has gone on to become a designer, developer, and manufacturer of networking solutions for both the consumer and business markets.In 2007, it was the leading networking company in...

 DSM-520 MediaLounge product.

In August 2008, MediaMall launched PlayOn, a PC-based consumer software product, that acts as a digital media server to DLNA compliant game consoles, televisions, and set-top boxes, such as the PlayStation 3
PlayStation 3
The is the third home video game console produced by Sony Computer Entertainment and the successor to the PlayStation 2 as part of the PlayStation series. The PlayStation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles...

, Xbox 360
Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...

, and Nintendo Wii
Wii
The Wii is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii primarily competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others...

, to watch on a television Internet-based videos from content providers such as Hulu
Hulu
Hulu is a website and over-the-top subscription service offering ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media, trailers, clips, and behind-the-scenes footage from NBC, Fox, ABC, and Obstacle on October 20th 2011 Nickelodeon and CBS and many other...

, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

, ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

, Netflix
Netflix
Netflix, Inc., is an American provider of on-demand internet streaming media in the United States, Canada, and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California...

, CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...

, and YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.

External links

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