McClelland Barclay
Encyclopedia
McClelland Barclay was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 painter of pin-up art. Born in St. Louis
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...

 in 1891, Barclay studied first at the Art Institute of Chicago
Art Institute of Chicago
The School of the Art Institute of Chicago is one of America's largest accredited independent schools of art and design, located in the Loop in Chicago, Illinois. It is associated with the museum of the same name, and "The Art Institute of Chicago" or "Chicago Art Institute" often refers to either...

, then later at the Art Students League
Art Students League of New York
The Art Students League of New York is an art school located on West 57th Street in New York City. The League has historically been known for its broad appeal to both amateurs and professional artists, and has maintained for over 130 years a tradition of offering reasonably priced classes on a...

 in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, where he studied under George Bridgman
George Bridgman
George Brant Bridgman was a Canadian-American painter, writer, and teacher in the fields of anatomy and figure drawing. Bridgman taught anatomy for artists at the Art Students League of New York for some 45 years....

 and Thomas Fogarty (artist). By the age of 21, Barclay's work had been published in The Saturday Evening Post
The Saturday Evening Post
The Saturday Evening Post is a bimonthly American magazine. It was published weekly under this title from 1897 until 1969, and quarterly and then bimonthly from 1971.-History:...

, Ladies' Home Journal
Ladies' Home Journal
Ladies' Home Journal is an American magazine which first appeared on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States...

, and Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...

.

During World War I he was awarded a prize by the Committee on National Preparedness in 1917 for his poster "Fill the Breach." The next year, he designed naval camouflage under the direction of William Mackay
William MacKay
William Andrew Mackay was an American artist who created a series of murals about the achievements of Theodore Roosevelt. Those three murals, completed in 1936, were installed beneath the rotunda in the Roosevelt Memorial Hall of the American Museum of Natural History in New York...

, Chief of the New York District Emergency Fleet Corporation.

During the 1920s and 1930’s, McClelland Barclay’s images were selected for use by art directors for the nation’s most popular periodicals including Colliers, Country Gentleman, Redbook, Pictorial Review, Coronet, Country Life, Saturday Evening Post, The Ladies’ Home Journal, Cosmopolitan, and a host of movie magazines. He began painting movie poster art for Hollywood studios during the 1930s as well, and was considered a superstar in the film industry.

In 1930, the General Motors selected McClelland Barclay’s ‘Fisher Body Girl’ for a series of advertisements, and she quickly became as popular as ‘The Gibson Girl’ and ‘The Christy Girl’. He used his wife, just 19 years old, as the model for the iconic Fisher Autobody image. She later appeared in magazine advertisements and was so well published with her languid body plastered across the country on billboards, that she was recognized wherever she went. He also illustrated advertisements for the A & P, Eaton Paper Company, Elgin Watches, Humming Bird Hosiery, and Lever Brothers, amongst others. His fashionable women for General Motors' "Body by Fisher
Fisher Body
Fisher Body is an automobile coachbuilder founded by the Fisher brothers in 1908 in Detroit, Michigan; it is now an operating division of General Motors Company...

" advertising campaign made his work recognizable to virtually every magazine reader in the United States. He also illustrated advertisements for Whitman's Chocolates
Whitman's
Whitman's is one of America's largest and oldest brands of boxed chocolates. Whitman's confections have been produced since 1842, originally by Stephen Whitman in Philadelphia and currently by Russell Stover Candies...

, Texaco
Texaco
Texaco is the name of an American oil retail brand. Its flagship product is its fuel "Texaco with Techron". It also owns the Havoline motor oil brand....

, and Camel
Camel (cigarette)
Camel is a brand of cigarettes that was introduced by American company R.J. Reynolds Tobacco in the summer of 1913. Most current Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Early in 2008 the blend was changed as was the package design.-History:In 1913, R.J...

 and Chesterfield
Chesterfield (cigarette)
Chesterfield is a brand of cigarette made by Altria. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. It was named for Chesterfield County, Virginia. Chesterfield is still being made today; it is still popular in Europe, but has...

 brand cigarette
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...

s.

Barclay did not limit himself to painting. In the late 1930s, Barclay set up a small company to reproduce jewelry and fabricate utilitarian figures for ashtrays, bookends, desk sets, lamps, and other articles for home and office use. These products were fabricated out of cast grey metal with a thick bronze plate finish and they retailed for just a few dollars.

In June 1938, he was appointed Assistant Naval Constructor with the US Naval Reserve. In mid-1940, Barclay prepared experimental camouflage designs for Navy combat aircraft, but evaluation tests revealed that pattern camouflage was of little use for aircraft. Within weeks of the Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese attack on Pearl Harbor
Attack on Pearl Harbor
The attack on Pearl Harbor was a surprise military strike conducted by the Imperial Japanese Navy against the United States naval base at Pearl Harbor, Hawaii, on the morning of December 7, 1941...

, Barclay completed the first of many recruiting posters for the Navy.

Appointed a Lt. Commander, Barclay worked on further camouflage
Camouflage
Camouflage is a method of concealment that allows an otherwise visible animal, military vehicle, or other object to remain unnoticed, by blending with its environment. Examples include a leopard's spotted coat, the battledress of a modern soldier and a leaf-mimic butterfly...

 assignments until 1942, when he was reported missing after the LST
Tank landing ship
Landing Ship, Tank was the military designation for naval vessels created during World War II to support amphibious operations by carrying significant quantities of vehicles, cargo, and landing troops directly onto an unimproved shore....

 he was aboard was torpedoed in the Solomon Islands
Solomon Islands
Solomon Islands is a sovereign state in Oceania, east of Papua New Guinea, consisting of nearly one thousand islands. It covers a land mass of . The capital, Honiara, is located on the island of Guadalcanal...

.

See also

  • Pin-up girl
    Pin-up girl
    A pin-up girl, also known as a pin-up model, is a model whose mass-produced pictures see wide appeal as popular culture. Pin-ups are intended for informal display, e.g. meant to be "pinned-up" on a wall...

  • List of pinup artists

External links

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