Mass society
Encyclopedia
Mass society is a description associated with society
Society
A society, or a human society, is a group of people related to each other through persistent relations, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations...

 in the modern, industrial
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...

 era. "Guided by the structural-functional approach and drawing on the ideas of Tönnies, Durkheim, and Weber
Weber
Weber is a surname of German origin, derived from the noun meaning "weaver". In some cases, following migration to English-speaking countries, it has been anglicised to the English surname 'Webber' or even 'Weaver'.Notable people with the surname include:...

, understands modernity
Modernity
Modernity typically refers to a post-traditional, post-medieval historical period, one marked by the move from feudalism toward capitalism, industrialization, secularization, rationalization, the nation-state and its constituent institutions and forms of surveillance...

 as the emergence of a mass society (Kornhauser, 1959; Nisbet, 1969; Berger, Berger, & Kellner, 1974; Pearson, 1993). A mass society is a society in which prosperity and bureaucracy
Bureaucracy
A bureaucracy is an organization of non-elected officials of a governmental or organization who implement the rules, laws, and functions of their institution, and are occasionally characterized by officialism and red tape.-Weberian bureaucracy:...

 have weakened traditional social ties." Descriptions of society as a "mass
People
People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:* as the plural of person or a group of people People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:*...

" took form in the 19th century, referring to the leveling tendencies in the period of the Industrial Revolution
Industrial Revolution
The Industrial Revolution was a period from the 18th to the 19th century where major changes in agriculture, manufacturing, mining, transportation, and technology had a profound effect on the social, economic and cultural conditions of the times...

 that undermined traditional and aristocratic
Aristocracy
Aristocracy , is a form of government in which a few elite citizens rule. The term derives from the Greek aristokratia, meaning "rule of the best". In origin in Ancient Greece, it was conceived of as rule by the best qualified citizens, and contrasted with monarchy...

 values. More broadly, this term can be applied to any society that is said to possess a mass culture and large-scale, impersonal, social institutions.

In the work of early 19th century political theorists such as Alexis de Tocqueville
Alexis de Tocqueville
Alexis-Charles-Henri Clérel de Tocqueville was a French political thinker and historian best known for his Democracy in America and The Old Regime and the Revolution . In both of these works, he explored the effects of the rising equality of social conditions on the individual and the state in...

, the term was used in discussions of elite concerns about a shift in the body politic of the Western world pronounced since the French Revolution
French Revolution
The French Revolution , sometimes distinguished as the 'Great French Revolution' , was a period of radical social and political upheaval in France and Europe. The absolute monarchy that had ruled France for centuries collapsed in three years...

. Such elite concerns centered in large part on the "tyranny of the majority
Tyranny of the majority
The phrase "tyranny of the majority" , used in discussing systems of democracy and majority rule, is a criticism of the scenario in which decisions made by a majority under that system would place that majority's interests so far above a dissenting individual's interest that the individual would be...

," or mob rule
Ochlocracy
Ochlocracy or mob rule is government by mob or a mass of people, or the intimidation of legitimate authorities.As a pejorative for majoritarianism, it is akin to the Latin phrase mobile vulgus meaning "the fickle crowd", from which the English term "mob" was originally derived in the...

.

In the late 19th century, in the work of Émile Durkheim
Émile Durkheim
David Émile Durkheim was a French sociologist. He formally established the academic discipline and, with Karl Marx and Max Weber, is commonly cited as the principal architect of modern social science and father of sociology.Much of Durkheim's work was concerned with how societies could maintain...

, the term was associated with society as a mass of undifferentiated, atomistic individuals. In 20th century neo-Marxist accounts, such as those of the Frankfurt School
Frankfurt School
The Frankfurt School refers to a school of neo-Marxist interdisciplinary social theory, particularly associated with the Institute for Social Research at the University of Frankfurt am Main...

, mass society was linked to a society of alienated individuals held together by a culture industry
Culture industry
Culture industry is a term coined by critical theorists Theodor Adorno and Max Horkheimer , who argued in the chapter of their book Dialectic of Enlightenment, 'The Culture Industry: Enlightenment as Mass Deception' ; that popular culture is akin to a factory producing standardized cultural goods...

 that served the interests of capitalism
Capitalism
Capitalism is an economic system that became dominant in the Western world following the demise of feudalism. There is no consensus on the precise definition nor on how the term should be used as a historical category...

.
Conservative accounts in the 20th century critiqued mass society from a different perspective. José Ortega y Gasset
José Ortega y Gasset
José Ortega y Gasset was a Spanish liberal philosopher and essayist working during the first half of the 20th century while Spain oscillated between monarchy, republicanism and dictatorship. He was, along with Nietzsche, a proponent of the idea of perspectivism.-Biography:José Ortega y Gasset was...

, for instance, lamented the decline of high culture
High culture
High culture is a term, now used in a number of different ways in academic discourse, whose most common meaning is the set of cultural products, mainly in the arts, held in the highest esteem by a culture...

 in mass society. One of the most interesting things about the term "mass society" is that it at different periods of time has been use by both the radical right and the radical left as a tool for their political argumentation.

Concept

Mass society
Society
A society, or a human society, is a group of people related to each other through persistent relations, or a large social grouping sharing the same geographical or virtual territory, subject to the same political authority and dominant cultural expectations...

 as an ideology
Ideology
An ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things , as in common sense and several philosophical tendencies , or a set of ideas proposed by the dominant class of a society to...

 can be accounted for by attending to the term most often used as the polar opposite of mass, namely elite. A form of society theoretically identified as dominated by a small number of interconnected elites who control the conditions of life of the many, often by means of persuasion and manipulation. This indicates the politics of mass society theorists- they are advocates of various kinds of cultural elite who should be privileged and promoted over the masses, claiming for themselves both exemption from and leadership of the misguided masses.

"As technological innovation allowed government to expand, the centralized state grew in size and importance." "Since then, government has assumed responsibility for more and more areas of social life: schooling, regulating wages and working conditions, establishing standards for products of all sorts, and providing financial assistance to the elderly, the ill, and the unemployed." "In a mass society, power resides in large bureaucracies, leaving people in local communities with little control over their lives. For example, state officials mandate that local schools must meet educational standards, local products must be government-certified, and every citizen must maintain extensive tax
Tax
To tax is to impose a financial charge or other levy upon a taxpayer by a state or the functional equivalent of a state such that failure to pay is punishable by law. Taxes are also imposed by many subnational entities...

 records. Although such regulations may protect and enhance social equality, they also force us to deal more and more with nameless officials in distant and often unresponsive bureaucracies, and they undermine the autonomy
Autonomy
Autonomy is a concept found in moral, political and bioethical philosophy. Within these contexts, it is the capacity of a rational individual to make an informed, un-coerced decision...

 of families and local communities."

Mass society theory has been active in a wide range of media studies
Media studies
Media studies is an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the 'mass media'. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass...

, where it tends to produce ideal visions of what the mass media such as television and cinema are doing to the masses. Therefore, the mass media are necessary instruments for achieving and maintaining mass societies. "The mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 give rise to national culture that washes over the traditional differences that used to set off one region from another." "Mass-society theorists fear that the transformation of people of various backgrounds into a generic mass may end up dehumanizing everyone."

Sociologist C. Wright Mills
C. Wright Mills
Charles Wright Mills was an American sociologist. Mills is best remembered for his 1959 book The Sociological Imagination in which he lays out a view of the proper relationship between biography and history, theory and method in sociological scholarship...

 made a distinction between a society of "masses" and "public". As he tells:"In a public, as we may understand the term, (1) virtually as many people express opinions as receive them, (2) Public communications are so organised that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against – if necessary – the prevailing system of authority. And (4) authoritative institution
Institution
An institution is any structure or mechanism of social order and cooperation governing the behavior of a set of individuals within a given human community...

s do not penetrate the public, which is thus more or less autonomous in its operations.-In a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organised that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realisation of opinion in action is controlled by authorities who organise and control the channels of such action. (4) The mass has no autonomy
Autonomy
Autonomy is a concept found in moral, political and bioethical philosophy. Within these contexts, it is the capacity of a rational individual to make an informed, un-coerced decision...

 from institutions; on the contrary, agents of authorised institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion".
C. Wright Mills
C. Wright Mills
Charles Wright Mills was an American sociologist. Mills is best remembered for his 1959 book The Sociological Imagination in which he lays out a view of the proper relationship between biography and history, theory and method in sociological scholarship...

, on Democracy in The Power Elite
The Power Elite
The Power Elite is a book written by the sociologist, C. Wright Mills, in 1956. In it Mills calls attention to the interwoven interests of the leaders of the military, corporate, and political elements of society and suggests that the ordinary citizen is a relatively powerless subject of...

 (1956)

Further reading


  • Ortega y Gasset, Jose
    José Ortega y Gasset
    José Ortega y Gasset was a Spanish liberal philosopher and essayist working during the first half of the 20th century while Spain oscillated between monarchy, republicanism and dictatorship. He was, along with Nietzsche, a proponent of the idea of perspectivism.-Biography:José Ortega y Gasset was...

    . The Revolt of the Masses, anonymous translation (1932). The Spanish original: La Rebellion de las Masas (1930).

  • Tuttle, Howard N. The Crowd is Untruth: The Existential Critique of Mass Society in the Thought of Kierkegaard, Nietzsche, Heidegger, and Ortega y Gassett (1996). (American University Studies: Ser. 5, Philosophy; Vol. 176) New York: Peter Lang. ISBN 0-8204-2866-3
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