Marketing objectives
Encyclopedia
A marketing objective may be part of an overall business objective.

The phrase “marketing objectives” can be defined as: Marketing ‘goals’ that the business must achieve in order to meet its wider business goals. Marketing objectives state where a business or company intends to be at some specific time in the future. Marketing objectives are essential to define because they are an an essential part of any business plan
Business plan
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals....

. A business plan is a formal statement of a set of business goals and are formulated in marketing strategic planning
Marketing strategy
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...

 using proper the proper SMART standards. SMART stands for Specific Measurable Achievable Realistic Time frame. Using this standard a business goal consists of
  • Marketing Objectives (Specific).
  • Market research (Gathering data, measurable)
  • Forming hypothesis and planning deadlines (Time frame)
  • Control and Review ( Achievability & Realistic )http://cash-central.net/startinganonlinebusiness-2/marketingplan/businessgoals/marketingobjectives/%20 1

The model:
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