Management cybernetics
Encyclopedia
Management cybernetics is the field of cybernetics
Cybernetics
Cybernetics is the interdisciplinary study of the structure of regulatory systems. Cybernetics is closely related to information theory, control theory and systems theory, at least in its first-order form...

 concerned with management
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 and organizations. The notion of cybernetics and management was first introduced by Stafford Beer in the late 1950s

Cybernetics and Complexity

Complexity is inherent in dynamic systems because their processes are often non-linear and therefore hard to observe and control. However, the only way to overcome complexity is to realise its existence in the first place. Knowledge about how regulation, control and communication function in every form of system needs to be applied – this knowledge is known as cybernetics. Norbert Wiener defines cybernetics as the study of regulation, control and communications in life forms and the machine. In a business context, such an approach can help managers understand complex situations and therefore deal with them better.

Cybernetic approach to business

The following are a set of features specific to management cybernetics and the way in which it can be applied to a business context.
  • Management cybernetics involves the study of what things do and how they interact with one another, not just what they are.

  • It is a field of knowledge which can help us to gain further knowledge in situations where we cannot obtain any concrete knowledge

  • It helps us achieve the right approach to complexity

  • It is the realisation of one’s own responsibility, with which one can make others aware of their own responsibilities

  • It is an approach that does not completely eradicate complexity, but shows the ways in which it can be best handled

  • It provides the chance to maintain long-term acceptance

  • It is an approach that everyone understands when they apply it to their own situation

  • It is an approach that everyone has already practised, whether they realise it or not

Cybernetics of the First and Second Order

Heinz von Foerster, one of the more prominent academics in the field of cybernetics, cited two forms of cybernetics. In the context of business, these forms are fundamentally different with regard to the way in which a system is observed.
  1. First-order cybernetics: Views the system as being completely independent to the observer. ‘The observed system’

  1. Second-order cybernetics
    Second-order cybernetics
    Second-order cybernetics, also known as the cybernetics of cybernetics, investigates the construction of models of cybernetic systems. It investigates cybernetics with awareness that the investigators are part of the system, and of the importance of self-referentiality, self-organizing, the...

    : Refers to systems that observe themselves. ‘The observing system’


It is important to note that neither approach is better than the other, they are merely different.

A Particular Way of Thinking

The following model describes the most popular and commonly used approach to understanding how things interact with one another.

When A does something with B, C is created, and through C, D is created as a result etc.

This way of thinking typically asks and answers how something is. It states what a specific factor is or does without having to consider its circumstances through individual relationships.

The following model describes a way of thinking typical of management cybernetics:

When A does something with B, what does B then do with A?

This includes the question of individual relationships. When managers ask themselves ‘what will something or someone do to me, if I do something with someone or something?’ they are using cybernetic theory – often without even realising it!

Management Cybernetics in Practice

Many managers fail to realise that they are actually using methods derived from cybernetics in everyday business activity. The idea of control loops and feedback are well known but many fail to realise that they originate from a cybernetic standpoint.

Stafford Beer is known as the father of management cybernetics, focusing on the application of the natural laws of cybernetics in organisations, enterprises and institutes. One of the most unique features of his work is that he did not try to simplify reality in any way. William Ross Ashby
William Ross Ashby
W. Ross Ashby was an English psychiatrist and a pioneer in cybernetics, the study of complex systems. His first name was not used: he was known as Ross Ashby....

’s Law of Requisite Variety
Variety (cybernetics)
In cybernetics the term variety denotes the total number of distinct states of a system.- Overview :The term Variety was introduced by W. Ross Ashby to denote the count of the total number of states of a system. The condition for dynamic stability under perturbation was described by his Law of...

 essentially reinforces the fact that complex situations can only be dealt with at least the same amount of complexity. The influences of this theory can be clearly seen in Beer’s work. By viewing reality “from a level that is high enough to allow all the factors that operate in complex systems to be separated out and presented in a form in which they are clearly recognizable and comprehensible to anyone who is curious” (Cwarel Isaf Institute, 2002), his models automatically encompass the right way to approach complexity.

Another distinguishing feature of Stafford Beer’s work is that he endeavours to make all processes that occur within systems closed. This is achieved by viewing processes as being circular, i.e. recursive
Recursion
Recursion is the process of repeating items in a self-similar way. For instance, when the surfaces of two mirrors are exactly parallel with each other the nested images that occur are a form of infinite recursion. The term has a variety of meanings specific to a variety of disciplines ranging from...

. Viewed from this perspective, processes are ongoing, individual entities because when they end, they are taken back to the beginning. For managers this helps processes to become more visible and clearly defined – thus enabling them to be dealt with more efficiently.

Although Beer’s models are relatively few in number, they provide managers with interesting insights into the ways in which they can tackle complexity. As a result, their organisations (and they themselves) may become more able to react effectively and appropriately when faced with complexity. This in turn makes for a more stable, sustainable and flexible business. The following list compiles Stafford Beer’s most influential models:
  • Team Syntegrity
    Syntegrity
    Syntegrity is a formal model presented by Anthony Stafford Beer, a British theorist, in the 1990s and now is a registered trademark. It is a form of non-hierarchical problem solving that can be used in a small team of 10 to 42 people...

  • The Viable System Model
    Viable System Model
    The viable systems model, or VSM is a model of the organisational structure of any viable or autonomous system. A viable system is any system organised in such a way as to meet the demands of surviving in the changing environment. One of the prime features of systems that survive is that they are...


See also

  • Stafford Beer
  • Heinz von Foerster
    Heinz von Foerster
    Heinz von Foerster was an Austrian American scientist combining physics and philosophy. Together with Warren McCulloch, Norbert Wiener, John von Neumann, Lawrence J. Fogel, and others, Heinz von Foerster was an architect of cybernetics.-Biography:Von Foerster was born in 1911 in Vienna, Austria,...

  • Gregory Bateson
    Gregory Bateson
    Gregory Bateson was an English anthropologist, social scientist, linguist, visual anthropologist, semiotician and cyberneticist whose work intersected that of many other fields. He had a natural ability to recognize order and pattern in the universe...

  • Warren McCulloch
  • Norbert Wiener
    Norbert Wiener
    Norbert Wiener was an American mathematician.A famous child prodigy, Wiener later became an early researcher in stochastic and noise processes, contributing work relevant to electronic engineering, electronic communication, and control systems.Wiener is regarded as the originator of cybernetics, a...

  • Fredmund Malik
    Fredmund Malik
    Fredmund Malik is an Austrian economist with focus on management and the founder and chairman of a management consultancy in St. Gallen....

  • Entrepreneurial cybernetics

Uncited References

Pruckner, Maria (2002), Ich wusste gar nicht, dass ich Prosa sprechen kann! Ein Essay über die Management-Kybernetik, Retrieved 26 July 2007, from http://www.stafford-beer.com/dwn/Ich_wusste_gar_nicht.pdf

Dr.-Ing. Giuseppe Strina, M. A. (2005), Zur Messbarkeit nicht-quantitativer Größen im Rahmen unternehmenskybernetischer Prozesse. Aachen

Institut für Unternehmenskybernetik e.V. (2007), Unternehmenskybernetik: Was ist eigentlich Unternehmenskybernetik, Retrieved 26 July 2007, from http://www.ifu.rwth-aachen.de/zugangswege/kybernetik/index.php?lang=de

External links

Cwarel Isaf Institute – http://www.google.com

The Institute for Entrepreneurial Cybernetics (IfU
Institut für Unternehmenskybernetik
Institut für Unternehmenskybernetik , is a German research institution dedicated to advancing the study of Entrepreneurial cybernetics and management cybernetics, founded in 1988 and located in Aachen, Germany.- Overview :...

) – http://www.ifu.rwth-aachen.de

The Cybernetics Society – http://www.cybsoc.org

Web Dictionary of Cybernetics and Systems - http://pespmc1.vub.ac.be/ASC/indexASC.html
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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