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Major League Baseball television contracts



 
 
The following is a detailed description of the various television network
Television network

A television network is a distribution wiktionary:Network for television content whereby a central operation provides television program for many television stations....
s (both broadcast
Terrestrial television

Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission. . The term is uncommon in the United States while more common in Europe....
 and cable
Cable television

Cable television is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting in which a television antenna is required....
), rights fees, and announcers who have called Major League Baseball
Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
 games throughout the years (from the late 1930s through the present).


lass="link1" onMouseover='showByLink("m2335292",this)' onMouseout='hide("m2335292")'href="http://www.absoluteastronomy.com/topics/Rogers_Sportsnet">Rogers Sportsnet
Rogers Sportsnet

Rogers Sportsnet is a Canada English language cable television sports specialty channel, operating four regional feeds and one national high-definition television feed....
 and Réseau des sports
Réseau des sports

R?seau des sports , is a Canada French language cable television specialty channel showing sports and sport-related shows. It is available in 2.5 million homes, and is owned by CTV Speciality Television Inc; a division of CTVglobemedia and ESPN ....
 (RDS) are the current national rightsholders, in English and French respectively, to Major League Baseball, and both air a variety of regular-season games (which do not always correspond to those carried nationally in the U.S.) as well as the All-Star Game and the postseason.






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Encyclopedia


The following is a detailed description of the various television network
Television network

A television network is a distribution wiktionary:Network for television content whereby a central operation provides television program for many television stations....
s (both broadcast
Terrestrial television

Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission. . The term is uncommon in the United States while more common in Europe....
 and cable
Cable television

Cable television is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting in which a television antenna is required....
), rights fees, and announcers who have called Major League Baseball
Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
 games throughout the years (from the late 1930s through the present).

National television broadcasters


United States

  • NBC: 1947–1989; 1994–2000
  • ABC: 1953–1965; 1976–1989; 1994–1995
  • The Baseball Network
    The Baseball Network

    The Baseball Network was a short-lived television joint venture involving the American Broadcasting Company , the National Broadcasting Company , and Major League Baseball....
     (a joint venture between Major League Baseball
    Major League Baseball

    Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
    , ABC and NBC): 1994–1995
  • CBS: 1951; 1955–1965; 1990–1993
  • FOX: 1996–present
  • ESPN
    ESPN Major League Baseball

    ESPN Major League Baseball is a promotion of Major League Baseball on ESPN and ESPN2, with simulcasts on ESPNHD or ESPN2HD. ESPN's MLB coverage debuted on April 15, 1990 with its first Sunday Night Baseball telecast....
    : 1990–present
  • USA
    The USA Thursday Game of the Week

    The USA Thursday Game of the Week is a former television program that broadcast Major League Baseball games on the USA Network....
    : 1979–1983
  • TBS: 2007–present


Canada

Rogers Sportsnet
Rogers Sportsnet

Rogers Sportsnet is a Canada English language cable television sports specialty channel, operating four regional feeds and one national high-definition television feed....
 and Réseau des sports
Réseau des sports

R?seau des sports , is a Canada French language cable television specialty channel showing sports and sport-related shows. It is available in 2.5 million homes, and is owned by CTV Speciality Television Inc; a division of CTVglobemedia and ESPN ....
 (RDS) are the current national rightsholders, in English and French respectively, to Major League Baseball, and both air a variety of regular-season games (which do not always correspond to those carried nationally in the U.S.) as well as the All-Star Game and the postseason. In the past these rights were held by The Score (2001-2002), TSN (1990-2000), and CTV
CTV television network

CTV is a Canadian English language television network. It is Canada's largest privately owned network, the main television asset of CTVglobemedia, one of the country's largest media conglomerates....
 (1981-1996).

As presently the only MLB team in Canada, the vast majority of Toronto Blue Jays
Toronto Blue Jays

The Toronto Blue Jays are a professional baseball based in Toronto, Ontario, Canada. The Blue Jays are a member of the American League East of Major League Baseball 's American League....
 games are also aired nationally, and are currently divided between Rogers Sportsnet, TSN, and CBC Television
CBC Television

CBC Television is a Canadian English language television network. It is owned by the Canadian Broadcasting Corporation. This channel can be also seen on some United States cable systems....
. These are in fact deals with the Blue Jays (similar to local broadcast deals negotiated with other MLB teams in the U.S.), not MLB.

Baseball firsts


1930s

The first-ever televised baseball game was on May 17, 1939, between Princeton
Princeton University

Princeton University is a private university university located in Princeton, New Jersey, New Jersey, United States. The school is one of the eight universities of the Ivy League and has the largest per-student Financial endowment in the world....
 and Columbia
Columbia University

Columbia University in the City of New York , is a private university in the United States and a member of the Ivy League. Columbia's main campus lies in the Morningside Heights, Manhattan neighborhood in the borough of Manhattan, in New York City....
; Princeton beat Columbia 2-1 at Columbia's Baker Field. The contest was aired on W2XBS, an experimental station in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
 which would ultimately become WNBC-TV.

On August 26 of the same year, the first ever Major League Baseball
Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
 game was televised (once again on W2XBS). With Red Barber
Red Barber

Walter Lanier "Red" Barber was an United States sportscaster.Barber, nicknamed "The Ol' Redhead", was primarily identified with radio broadcasts of Major League Baseball, calling play-by-play across four decades with the Cincinnati Reds , Brooklyn Dodgers , and New York Yankees ....
 announcing, the Brooklyn Dodgers
Los Angeles Dodgers

The Los Angeles Dodgers are a Major League Baseball team based in Los Angeles, USA. The team is in the Western Division of the National League. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of names before becoming the Brooklyn Dodgers circa 1911....
 and the Cincinnati Reds
Cincinnati Reds

The Cincinnati Reds are a Major League Baseball team based in Cincinnati, Ohio, USA. They are members of the National League Central of the National League....
 played a doubleheader at Ebbets Field
Ebbets Field

Ebbets Field was a Major League Baseball stadium located in the Flatbush section of Brooklyn, New York, USA. It was the home of the Los Angeles Dodgers of the National League....
. The Reds won the first 5-2 while the Dodgers won the second, 6-1. Barber called the game without the benefit of a monitor and with only two cameras capturing the game. One camera was on Barber and the other was behind the plate. Barber had to guess from which light was on and where it pointed.

1940s

When the Boston Braves
Atlanta Braves

The Atlanta Braves are a professional baseball based in Atlanta, Georgia. The Braves are a member of the National League East of Major League Baseball's National League....
 won the National League pennant in 1948
1948 in baseball

Champions...
 and drew 1.46 million fans, they decided to sell the television rights to all of their home games for the next two years. They also had television coverage for most of their home games through the 1952
1952 in baseball

Champions...
 season, all for the sum of $40,000. The Braves figured that the televising of home games and fueled interest in the team in the first place. By the time the Braves' television contract ran out, their home attendance had fallen by 81%. Apparently, fans had decided that they preferred to watch the games on television than go to the ballpark. In 1953
1953 in baseball

Champions...
, when baseball's attendance shrunk to 14 million paying customers, the Braves moved to Milwaukee
Milwaukee, Wisconsin

Milwaukee is the largest city in Wisconsin and List of United States cities by population in the United States. It is the county seat of Milwaukee County, Wisconsin and is located on the southwestern shore of Lake Michigan....
 and refused all offers to televise home games.

1950s

Television's sports arrival in the 1950s increased attention and revenue for all major league clubs at first. The television programming was extremely regional. It hurt the minor and independent leagues most. People stayed home to watch Maury Wills
Maury Wills

Maurice Morning Wills is a former Major League Baseball shortstop and switch-hitter batter who played most prominently with the Los Angeles Dodgers , and also with the Pittsburgh Pirates and Montreal Expos ....
 rather than catch Joe Nobody at their local baseball park. Major League Baseball, as it always did, made sure that it controlled rights and fees charged for the broadcasts of all games, just as it did on radio. It brought additional revenues and attention both from the broadcast itself, and from the increases in attendance and merchandise sales that expanded audiences allowed.

On January 31, 1953, the New York Yankees
New York Yankees

The New York Yankees are a professional baseball based in the Borough of the Bronx, in New York City, New York and are a member of the American League East of Major League Baseball's American League....
, Cleveland Indians
Cleveland Indians

The Cleveland Indians are a professional baseball based in Cleveland, Ohio, Ohio. They are in the American League Central of Major League Baseball's American League....
, and Boston Red Sox
Boston Red Sox

The Boston Red Sox are a professional baseball team based in . The Red Sox are a member of the Major League Baseball?s American League East. Since , the Red Sox's home ballpark has been Fenway Park....
 joined forces against St. Louis Browns
Baltimore Orioles

The Baltimore Orioles are a professional baseball based in Baltimore. They are a member of the American League East of Major League Baseball's American League....
 owner Bill Veeck
Bill Veeck

William Louis Veeck, Jr. , also known as "Sport Shirt Bill", was a native of Chicago, and franchise owner and promoter in Major League Baseball....
. The respective franchises tried to force the Browns to play afternoon games in an attempt to avoid having to share television revenues. A month later, Major League Baseball owners received a warning from Senator Edwin Johnson
Edwin C. Johnson

Edwin Carl Johnson was a United States Democratic Party politician from the state of Colorado. He represented his state for three terms in the United States Senate from 1937 until 1955, and served as governor of Colorado from 1933 until 1937 and from 1955 until 1957....
 about nationally televising their games. Johnson's theory was that nationally televising baseball games would be a threat to the survival of minor league baseball
Minor league baseball

Minor league baseball is a hierarchy of professional baseball leagues in North America that compete at levels below that of Major League Baseball....
. The owners pretty much ignored Johnson since the games on NBC in particular, were gaining a large and loyal following.

1960s

By 1964
1964 in baseball

Champions...
, CBS' Dizzy Dean
Dizzy Dean

Jerome Hanna "Dizzy" Dean was an United States pitcher in Major League Baseball, elected to the Baseball Hall of Fame. He was born in Logan County, Arkansas, Arkansas, and was a life-long resident of Bond, Mississippi....
 and Pee Wee Reese
Pee Wee Reese

Harold Henry "Pee Wee" Reese was an United States professional baseball player who played for the Los Angeles Dodgers from 1940 to 1958.Reese was a ten-time Major League Baseball All-Star Game shortstop who contributed to seven league championships for Brooklyn....
 worked Yankee Stadium
Yankee Stadium

The original Yankee Stadium is a stadium located in The Bronx in New York City, New York. It served as the home baseball park of Major League Baseball's New York Yankees from 1923 in baseball to 1973 in baseball and after extensive renovations, from 1976 in baseball to 2008 in baseball....
, Wrigley Field, St. Louis, Philadelphia, and Baltimore. New York got $550,000 of CBS' $895,000. Six clubs that exclusively played nationally televised games on NBC got $1.2 million.

ABC paid $5.7 million for the rights to the 28 Saturday/holiday Games of the Week. ABC's deal covered all of the teams except the New York Yankees and Philadelphia Phillies (who had their own television deals) and called for two regionalized games on Saturdays, Independence Day
Independence Day (United States)

In the United States, Independence Day, commonly known as the Fourth of July, is a federal holiday commemorating the adoption of the United States Declaration of Independence on July 4, 1776, declaring independence from the Kingdom of Great Britain....
, and Labor Day
Labor Day

Labor Day is a United States federal holiday observed on the first Monday in September . The holiday originated in 1882 as the Central Labor Union sought to create "a day off for the working citizens"....
. ABC blacked out the games in the home cities of the clubs playing those games.

In 1966
1966 in baseball

Champions...
, the New York Yankees, who in the year before, played 21 Games of the Week for CBS joined NBC's package. The new package under NBC called for 28 games compared to 1960
1960 in baseball

Champions...
's three-network 123.

By 1969
1969 in baseball

Champions...
, Major League Baseball had grown to 24 teams and the net local TV revenues had leaped to $20.7 million. This is in sharp contrast to 1950
1950 in baseball

Champions...
 when local television brought the then 16 Major League clubs a total net income of $2.3 million. Changes baseball underwent during this time, such as expansion franchises and increasing the schedule from 154 games to 162, led to a wider audience for network and local television.

1970s

In the aftermath of the thrilling 1975 World Series
1975 World Series

The 1975 World Series was between the Boston Red Sox and Cincinnati Reds. It was ranked as the second greatest World Series by ESPN. Cincinnati won the series four games to three....
, attendance figures, television contracts (this time including two networks, NBC and now ABC), and player salaries all soared. In the eyes of some, that particular World Series restored baseball as America's national pastime (ahead of football
American football

American football, known in the United States and Canada simply as football, is a competitive team sport known for mixing strategy with physical play....
).

See also


Cable television

On July 17, 1964, a game out of Los Angeles
Los Angeles, California

Los Angeles is the largest city in the U.S. state of California and the List of United States cities by population in the United States. Often abbreviated as L.A. and nicknamed The City of Angels, Los Angeles is rated as a beta global city, has an estimated population of 3.8 million and spans over in Southern California....
 between the Chicago Cubs and Los Angeles Dodgers
Los Angeles Dodgers

The Los Angeles Dodgers are a Major League Baseball team based in Los Angeles, USA. The team is in the Western Division of the National League. Established in 1883, the team originated in Brooklyn, New York, where it was known by a number of names before becoming the Brooklyn Dodgers circa 1911....
 contest became the first Pay TV
Pay TV

Pay television or premium television refers to Subscription business model-based television services, usually provided by both Analog transmission and Digital terrestrial television Cable television and Satellite television, but also increasingly by Digital terrestrial television methods....
 baseball game. Basically, subscription television offered the cablecast to subscribers for money. The Dodgers beat the Cubs by the score of 3-2, with Don Drysdale
Don Drysdale

Donald Scott "Don" Drysdale was a Major League Baseball player and National Baseball Hall of Fame right-handed pitcher with the Los Angeles Dodgers....
 collecting 10 strikeouts by the way.

In 1980
1980 in baseball

Champions...
, 22 teams (all but the Atlanta Braves
Atlanta Braves

The Atlanta Braves are a professional baseball based in Atlanta, Georgia. The Braves are a member of the National League East of Major League Baseball's National League....
, Houston Astros
Houston Astros

The Houston Astros are a professional baseball team based in Houston, Texas. The Astros are a member of the National League Central of Major League Baseball's National League....
, New York Mets
New York Mets

The New York Mets are a professional baseball based in Flushing, Queens, New York City, New York. The Mets are a member of the National League East of Major League Baseball's National League....
, and St. Louis Cardinals
St. Louis Cardinals

The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. They are members of the National League Central in the National League of Major League Baseball....
) took part in a one-year cable
Cable television

Cable television is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting in which a television antenna is required....
 deal with UA
United Artists Television

For the company that now owns United Artists Television, see United Artists.'For the company that was acquired by United Artists Television in 1956, see Associated Artists Productions....
-Columbia
Columbia Pictures Television

Columbia Pictures Television was the second name of the Columbia Pictures television division Screen Gems . The studio changed its name on September 4, 1974....
. The deal involved the airing of a Thursday night Game of the Week in markets at least 50 miles (80 km) from a major league park. The deal earned Major League Baseball less than $500,000, but led to a new two-year contract for 40-45 games per season.

On January 5, 1989, Major League Baseball signed a $400 million deal with ESPN
ESPN

ESPN is a United States cable television Television network dedicated to Broadcasting of sports events and producing sports-related programming 24 hours a day....
, who would show over 175 games in beginning in 1990
1990 in baseball

Champions...
. For the next four years, ESPN would televise six games a week (Sunday
Sunday Night Baseball

Sunday Night Baseball is the Major League Baseball game of the week that is televised Sunday nights at 8 p.m, sometimes at 7 pm North American Eastern Standard Time Zone on MLB on ESPN during the regular season....
, Wednesday Night Baseball, doubleheader
Doubleheader (television)

Doubleheader is used by network television to refer to two games in any sport aired back-to-back on the same network, even though they do not involve the same two teams ....
s on Tuesdays and Fridays, plus holidays).

In 1994
1994 in baseball

Headline events of the yearAs a result of a players' strike, the Major League Baseball season ends prematurely on August 11, 1994. No postseason is played....
, ESPN renewed its baseball contract for six years (through the 1999
1999 in baseball

Champions...
 season). The new deal was worth $42.5 million per year and $255 million overall. The deal was ultimately voided after the 1995
1995 in baseball

Champions...
 season and ESPN was pretty much forced to restructure their contract.

In 1996
1996 in baseball

Champions...
, ESPN began a five year contract with Major League Baseball worth $440 million and about $80 million per year. ESPN paid for the rights to a Wednesday doubleheader and the Sunday night Game of the Week, as well as all postseason games not aired on FOX or NBC. Major League Baseball staggered the times of first-round games to provide a full-day feast for viewers: ESPN could air games at 1 p.m., 4 p.m., and 11 p.m. EDT
Eastern Daylight Time

Eastern Daylight Time may refers to:* Eastern Daylight Time , UTC-4.* Australian Eastern Daylight Time, UTC+11....
, with the broadcast networks telecasting the prime time game.

Beginning in 1997
1997 in baseball

Champions...
, FOX
Fox Entertainment Group

Fox Entertainment Group is an United States entertainment industry company that owns film studios and terrestrial television, cable television, and direct broadcast satellite television properties....
 entered a four year joint venture with Liberty Media Cable
Liberty Media

The Liberty Media Corporation is an United States media conglomerate and the control is exercised by engineer Dr. John C. Malone, with a majority of the voting shares....
 (which resulted in the placement of a Thursday night baseball game on Fox Sports Net alongside an FX Saturday night game, Fox Family would later replace Fox Sports Net) worth $172 million. The deal called for two games a week that aired games on its choice of two weeknights other than Wednesday, with no exclusivity.

OLN (now Versus
Versus (TV channel)

Versus is a cable television sports channel owned by Comcast and shown in the United States. It was previously known as OLN until a name change on September 25, 2006....
) was briefly considering picking up the rights to the Sunday and Wednesday games, which expired after the 2005
2005 in baseball

Headline events of the year*Chicago White Sox swept the Houston Astros to win the World Series.*2005 also marked the inaugural season of the Washington Nationals, who relocated from Montreal and were formerly known as the Montreal Expos....
 season. On September 14, 2005 however, ESPN, then the current rights holder, signed an eight year contract with Major League Baseball, highlighted by the continuation of ESPN's Sunday Night Baseball series with additional, exclusive team appearances.

See also
  1. ESPN Wednesday Night Baseball
  2. Sunday Night Baseball
    Sunday Night Baseball

    Sunday Night Baseball is the Major League Baseball game of the week that is televised Sunday nights at 8 p.m, sometimes at 7 pm North American Eastern Standard Time Zone on MLB on ESPN during the regular season....


NBC's Game of the Week


1980s

By 1983
1983 in baseball

Champions...
, Joe Garagiola had stepped aside from the play-by-play duties for Vin Scully
Vin Scully

Vincent Edward "Vin" Scully is an United States sportscaster, known primarily as the play-by-play voice of the Los Angeles Dodgers baseball team....
 while Tony Kubek
Tony Kubek

Anthony Christopher "Tony" Kubek is a retired United States of America professional baseball player and television sportscaster.During his nine-year playing career with the New York Yankees, Kubek played in six World Series in the late 1950s and early 1960s, starting in 37 World Series games....
 was paired with Bob Costas
Bob Costas

Robert Quinlan "Bob" Costas is a sportscaster, on the air for the NBC network since the early 1980s....
 on NBC telecasts. The New York Times observed the performance of the team of Scully and Garagiola by saying "The duo of Scully and Garagiola is very good, and often even great, is no longer in dispute." A friend of Garagiola's said "He understood the cash" concerning NBC's 1984
1984 in baseball

Champions...
-1989
1989 in baseball

Champions...
 407% MLB hike. At this point the idea was basically summarized as Vin Scully "being the star" whereas, Joe Garagiola was Pegasus
Pegasus

In Greek mythology, Pegasus was a winged horse sired by Poseidon, in his role as horse-god, and foaled by the Gorgon Medusa....
 or NBC's junior light.

When NBC inked a $550 million contract for six years in the fall of 1982
1982 in television

The year 1982 in television involved some significant events.Below is a list of television-related events in 1982.For the American TV schedule, see: 1982-83 American network television schedule....
, a return on the investment so to speak demanded Vin Scully to be their star baseball announcer. Vin Scully reportedly made $2 million a year during his time with NBC in the 1980s. NBC Sports
NBC Sports

NBC Sports is the brand used for sports programming on NBC, responsible for the televising of many sports events on the network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NBC Sunday Night Football, the The NHL on NBC, Notre Dame Fighting Irish football, the PGA Tour, the Un...
 head Thomas Watson said about Scully "He is baseball's best announcer. Why shouldn't he be ours?" Dick Enberg, who did the Game of the Week the year prior to Vin Scully's hiring mused "No room for me. Game had enough for two teams a week."

The end of an era
After calling the 1988 World Series
1988 World Series

The 1988 World Series matched the Oakland Athletics against the Los Angeles Dodgers, with the Dodgers upsetting the heavily favored A's to win the Series in five games ....
 with Vin Scully, Joe Garagiola resigned from NBC Sports
NBC Sports

NBC Sports is the brand used for sports programming on NBC, responsible for the televising of many sports events on the network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NBC Sunday Night Football, the The NHL on NBC, Notre Dame Fighting Irish football, the PGA Tour, the Un...
. NBC was on the verge of losing the television rights to cover Major League Baseball to CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
. Garagiola claimed that NBC left him "twisting" while he was trying to renegotiate his deal.

NBC's final edition of the Game of the Week was televised on October 9, 1989; Game 5 of the National League Championship Series
1989 National League Championship Series

The National League Championship Series was played between the National League West champion San Francisco Giants and the National League East champion Chicago Cubs....
 between the San Francisco Giants
San Francisco Giants

The San Francisco Giants are a Major League Baseball team based in , that currently play in the National League West. One of the oldest of the MLB teams, the Giants hold the distinction of having won the most games of any team in the history of organized sports....
 and Chicago Cubs
Chicago Cubs

The Chicago Cubs are a professional baseball franchise based in Chicago, Illinois. They are members and currently the two-time defending champions of the National League Central of Major League Baseball's National League....
 from Candlestick Park
Monster Park

Candlestick Park is an outdoor sports and entertainment stadium located in San Francisco, California. The stadium was originally built as the home of the San Francisco Giants, who played there from 1960 until moving into Pacific Bell Park in 2000....
. Vin Scully said "It's a passing of a great American
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
 tradition. It is sad. I really and truly feel that. It will leave a vast window, to use a Washington
Washington, D.C.

Washington, D.C. , formally the District of Columbia and commonly referred to as Washington, the District, or simply D.C., is the Capital of the United States, founded on July 16, 1790....
 word, where people will not get Major League Baseball and I think that's a tragedy."
Scully added that "It's a staple that's gone. I feel for people who come to me and say how they miss it, and I hope me."

Bob Costas said "Who thought baseball'd kill its best way to reach the public? It coulda kept us and CBS-we'd have kept the Game-but it only cared about cash." Costas added that he would rather do a Game of the Week that got a 5 rating
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
 than host a Super Bowl
Super Bowl

In professional American football, the Super Bowl is the championship game of the National Football League . The game and its ancillary festivities constitute Super Bowl Sunday....
. "Whatever else I did, I'd never have left 'Game of the Week'" Costas claimed.

The final regular season edition of NBC's Game of the Week was televised on September 30, 1989. That game featured the Toronto Blue Jays
Toronto Blue Jays

The Toronto Blue Jays are a professional baseball based in Toronto, Ontario, Canada. The Blue Jays are a member of the American League East of Major League Baseball 's American League....
 beating Baltimore Orioles
Baltimore Orioles

The Baltimore Orioles are a professional baseball based in Baltimore. They are a member of the American League East of Major League Baseball's American League....
 4-3 to clinch the AL East title from the SkyDome
Rogers Centre

Rogers Centre, formerly known as SkyDome, is a multi-purpose stadium in Toronto, Ontario, Canada, situated next to the CN Tower near the shores of Lake Ontario....
. It was the 981st edition of NBC's Game of the Week overall. Tony Kubek, who teamed with Bob Costas since 1983, said "I can't believe it" when the subject came about NBC losing baseball for the first time since 1947
1947 in baseball

Champions...
. Coincidentally, from 1977–1989, Tony Kubek (in addition to his NBC duties) worked as a commentator for the Toronto Blue Jays.

Monday Night Baseball

On October 19, 1966, NBC signed a three year contract with Major League Baseball. The year before, NBC lost the rights to the Saturday–Sunday Game of the Week. In addition, the previous deal limited CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
 to covering only 12 weekends when its new subsidiary, the New York Yankees
New York Yankees

The New York Yankees are a professional baseball based in the Borough of the Bronx, in New York City, New York and are a member of the American League East of Major League Baseball's American League....
, played at home.

Under the new deal, NBC paid roughly $
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
6 million per year for the 25 Games of the Week, $6.1 million for the 1967 World Series
1967 World Series

The 1967 World Series matched the St. Louis Cardinals against the Boston Red Sox, with the Cardinals winning in seven games for their second championship in four years and their eighth overall....
 and 1967
1967 in baseball

Champions...
 All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
, and $6.5 million for the 1968 World Series
1968 World Series

The 1968 World Series featured the defending champion St. Louis Cardinals against the Detroit Tigers, with the Tigers winning in seven games for their first championship since 1945 World Series, and the third in their history....
 and 1968
1968 in baseball

The Year of the PitcherIn Major League Baseball, the trend throughout the 1960s was of increased pitching dominance, caused by enforcing a larger strike zone beginning in 1963 in baseball....
 All-Star Game. This brought the total value of the contract (which included three Monday night telecasts) up to $30.6 million.

From 1972
1972 in baseball

Labor strife and more moving1972 was tainted by a 1972 Major League Baseball strike over pension and salary arbitration. The strike erased the first week and a half of the season, and the Leagues decided to just excise the lost portion of the season with no makeups....
1975
1975 in baseball

Champions...
 NBC televised Monday games under a contract worth $72 million. In 1973
1973 in baseball

Champions...
, NBC extended the Monday night telecasts to from (with a local blackout
Blackout (broadcasting)

In broadcasting, a blackout is when certain programming, usually sports, cannot be television in a certain media market.The purpose is theoretically to generate more money by obligating certain actions from fans, either by making them buy tickets or watch other games on TV....
) to 15 straight. On September 1, 1975, NBC's last Monday Night Baseball
Monday Night Baseball

Monday Night Baseball is a live game telecast of Major League Baseball that airs most Monday nights during the regular season on ESPN and is also available in high definition on ESPNHD....
 game, in which the Montréal Expos
Montreal Expos

The Montreal Expos were a Major League Baseball team located in Montreal, Quebec, Canada from 1969 until 2004. After the 2004 Major League Baseball season, the franchise was relocated by Major League Baseball, its owners since 2002, to Washington, D.C....
 beat the Philadelphia Phillies
Philadelphia Phillies

The Philadelphia Phillies are a Major League Baseball team based in Philadelphia, Pennsylvania and are the reigning 2008 World Series champions....
 6–5.

ABC takes over

ABC would pick up the television rights for Monday Night Baseball
Monday Night Baseball

Monday Night Baseball is a live game telecast of Major League Baseball that airs most Monday nights during the regular season on ESPN and is also available in high definition on ESPNHD....
 games in the following year. Just like with Monday Night Football
Monday Night Football

Monday Night Football is a live television broadcast of the National Football League. Originally airing on the American Broadcasting Company network from 1970 NFL season to 2005 NFL season, Monday Night Football was the second longest running prime time show on United States of America broadcast network television and one of the hig...
, ABC brought in the concept of the three-man-booth (originally comprised of Bob Prince
Bob Prince

Robert Ferris Prince was an United States radio and television sportscaster and commentator best known for his 28-year stint as the voice of the Pittsburgh Pirates Major League Baseball club, with whom he earned the nickname ?The Gunner? and became a cultural icon in Pittsburgh, Pennsylvania....
, Bob Uecker
Bob Uecker

Robert George "Bob" Uecker is an United States former Major League Baseball player, later an award-winning sportscaster, comedian and actor. Uecker was given the title of "Mr....
, and Warner Wolf
Warner Wolf

Warner William Wolf is an United States television and radio sports broadcaster, perhaps best as local news sports anchor in Washington, D.C. and New York City....
 as the primary crew) to their baseball telecasts. Said ABC Sports head Roone Arledge
Roone Arledge

Roone Arledge was an United States sports broadcasting pioneer who was chairman of American Broadcasting Company ABC News from 1977 until several years before his death, and a key part of the company's rise to competition with the two other main television networks, NBC and CBS, in the 1960s, 1970s, and 1980s....
: "It'll take something different for it to work" - i.e. curb viewership yawns and lulls with Uecker as the real difference so Arledge reportedly hoped.

By 1986
1986 in baseball

Champions...
, ABC only televised 13 Monday Night Baseball games. This was a fairly sharp contrast to the 18 games to that were scheduled in 1978
1978 in baseball

Champions...
. The Sporting News
The Sporting News

Sporting News is an United States-based sports magazine. It was established in 1886 in sports, and it became the dominant American publication covering baseball ? so much so that it acquired the nickname "The Bible of Baseball"....
 believed that ABC paid Major League Baseball to not make them televise the regular season. TSN added that the network only wanted the sport for October anyway.

For most of its time on ABC, the Monday night games were held on "dead travel days" when few games were scheduled. The team owners liked that arrangement as the national telecasts didn't compete against their stadium box offices. ABC on the other hand, found the arrangement far more complicated. ABC often had only one or two games to pick from for each telecast from a schedule designed by Major League Baseball. While trying to give all of the teams national exposure, ABC ended up with way too many games between sub .500 clubs from small markets.

In 1989
1989 in baseball

Champions...
 (the final year of ABC's contract with Major League Baseball), ABC moved the baseball telecasts to Thursday nights in hopes of getting leg up against NBC's Cosby Show
The Cosby Show

The Cosby Show is an United States television program situation comedy starring Bill Cosby, first airing on September 20, 1984 and running for eight seasons on the NBC television network, until April 30, 1992....
. After braving the traumatic Loma Prieta earthquake
Loma Prieta earthquake

The Loma Prieta earthquake, also known as the Quake of '89 and the World Series Quake, was a major earthquake that struck the San Francisco Bay Area of California on October 17, 1989 at 5:04 p.m....
 and an all-time low 16.4 rating for the 1989 World Series
1989 World Series

The 1989 World Series was played between the Oakland Athletics and the San Francisco Giants. The Series ran from October 14 through October 28, with the A's sweeping the Giants in four games....
 Al Michaels took ABC's loss of baseball to CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
 as "tough to accept." Michaels added that "baseball was such an early stepchild at ABC and had come such a long way." Gary Thorne
Gary Thorne

Gary Thorne is a play-by-play announcer for ESPN and American Broadcasting Company, working Major League Baseball, College football and Frozen Four hockey contests....
, who served as ABC's backup play-by-play announcer in 1989 and was an on-field reporter for the World Series that year, simply laughed while saying "Great reviews, just as ABC baseball ends."

1976–1989: ABC and NBC alternate coverage

Under the initial agreement with ABC, NBC, and Major League Baseball (1976
1976 in baseball

Champions...
-1979
1979 in baseball

Champions...
), both networks paid $92.8 million. ABC paid $12.5 million per year to show 16 Monday night games in 1976, 18 in the next three years, plus half the postseason (the League Championship Series
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
 in even numbered years and World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
 in odd numbered years). NBC paid $10.7 million per year to show 25 Saturday Games of the Week and the other half of the postseason (the League Championship Series in odd numbered years and World Series in even numbered years).

Major League Baseball media director John Lazarus
John Lazarus

For the fictional principal, see Welcome Back, Kotter.John Lazarus, is a Canadian playwright.He is author of Babel Rap, Dreaming and Duelling, The Late Blumer, Homework & Curtains, Genuine Fakes, The Trials of Eddy Haymour, Medea's Disgust, Village of Idiots, Rough Magic and Meltdown....
 said of the new arrangement between NBC and ABC "Ratings
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
 couldn't get more from one network so we approached another."
NBC's Joe Garagiola wasn't very fond of new broadcasting arrangement at first saying "I wished they hadn't got half the package. Still, Game, half of the postseason - we got lots left." By 1980
1980 in baseball

Champions...
, income from TV accounted for a record 30% of the game's $500 million in revenues.

On April 7, 1983, Major League Baseball, ABC, and NBC agreed to terms of a six year television package worth $1.2 billion. The two networks would continue to alternate coverage of the playoffs
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
 (ABC in even numbered years and NBC in odd numbered years), World Series (ABC would televise the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
 in odd numbered years and NBC in even numbered years), and All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
 (ABC would televise the All-Star Game in even numbered years and NBC in odd numbered years) through the 1989
1989 in baseball

Champions...
 season, with each of the 26 clubs receiving $7 million per year in return (even if no fans showed up). The last package gave each club $1.9 million per year. ABC contributed $575 million for regular season prime time
Prime time

Prime time or primetime is the block of television program during the middle of the evening.The term prime time is often defined in terms of a fixed time period, for example, from 8:00 p.m....
 and Sunday afternoons and NBC paid $550 million for thirty Saturday afternoon games.

Breakdown
  • 1983
    1983 in baseball

    Champions...
     - $20 million in advance from the two networks.
  • 1984
    1984 in baseball

    Champions...
     - NBC $70 million, ABC $56 million, total $126 million.
  • 1985
    1985 in baseball

    Champions...
     - NBC $61 million, ABC $75 million, total $136 million.
Note: The networks got $9 million when Major League Baseball expanded the League Championship Series from a best-of-five to a best-of-seven in 1985.

  • 1986
    1986 in baseball

    Champions...
     - NBC $75 million, ABC $66 million, total $141 million.
  • 1987
    1987 in baseball

    Champions...
     - NBC $81 million, ABC $90 million, total $171 million.
  • 1988
    1988 in baseball

    See also: 1988 Major League Baseball season...
     - NBC $90 million, ABC $96 million, total $186 million.
  • 1989
    1989 in baseball

    Champions...
     - NBC $106 million, ABC $125 million, total $231 million.


Major League Baseball on CBS
CBS Sports

CBS Sports is a division of CBS which airs many of the sports telecasts in the United States.CBS Sports broadcasts programs like NFL on CBS, The NFL Today, SEC on CBS, National Collegiate Athletic Association basketball, Professional Golfers' Association of America golf, and professional tennis....
-TV: 1990–1993

On December 14, 1988, CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
 (under the guidance of Commissioner
Baseball Commissioner

The Commissioner of Baseball is the chief executive of Major League Baseball. Under the direction of the commissioner, the Office of the Commissioner of Baseball hires and maintains the sport's Umpire crews, and negotiates marketing, labor, and Major League Baseball television contracts....
 Peter Ueberroth
Peter Ueberroth

Peter Victor Ueberroth is an United States executive. He served as the 6th Baseball commissioner of Major League Baseball from 1984 in baseball to 1989 in baseball....
) paid approximately $
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
1.8 billion for exclusive television rights for over four years (beginning in 1990
1990 in baseball

Champions...
). CBS paid about $265 million each year for the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
, League Championship Series
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
, All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
, and the Saturday Game of the Week. It was one of the largest agreements (to date) between the sport of baseball and the business of broadcasting
Broadcasting

Broadcasting is distribution of Sound and/or video Signalling s which transmit programs to an audience. The audience may be the general public or a relatively large sub-audience, such as children or young adults....
.

The deal with CBS was also supposed to pay each team $10 million a year. A separate deal with cable TV would bring each team an additional $4 million. Each team could also cut its own deal with local TV. For example, the New York Yankees
New York Yankees

The New York Yankees are a professional baseball based in the Borough of the Bronx, in New York City, New York and are a member of the American League East of Major League Baseball's American League....
 signed with a cable network (MSG
MSG Network

The Madison Square Garden Network, now shortened to simply MSG, is a regional cable television and radio network serving the Mid-Atlantic States and focused on New York City sports teams....
) that would pay the team $41 million annually for 12 years. Radio broadcast rights can bring in additional money. Reportedly, after the huge TV contracts with CBS and ESPN
ESPN Major League Baseball

ESPN Major League Baseball is a promotion of Major League Baseball on ESPN and ESPN2, with simulcasts on ESPNHD or ESPN2HD. ESPN's MLB coverage debuted on April 15, 1990 with its first Sunday Night Baseball telecast....
 were signed, ballclubs spent their excess millions on free agent
Free agent

In professional sports, a free agent is a team player whose contract with a team has expired, and the player is able to sign a contract with another team if that player is chosen....
s.

After sustaining huge losses from 1990
1990 in baseball

Champions...
's abbreviated postseason (which ended with the Cincinnati Reds
Cincinnati Reds

The Cincinnati Reds are a Major League Baseball team based in Cincinnati, Ohio, USA. They are members of the National League Central of the National League....
 shockingly sweeping the defending World Champion
World Series Trophy

The Commissioner's Trophy is awarded each year by Major League Baseball to the team winning the World Series. Recent trophy designs consist of 30 flags representing the 30 teams in North America's two top leagues, the National League and the American League....
 Oakland Athletics
Oakland Athletics

The Oakland Athletics are a professional baseball based in Oakland, California. The Athletics are a member of the American League West of Major League Baseball's American League....
 in the World Series
1990 World Series

The 1990 World Series matched the defending champions and heavily-favored Oakland Athletics against the Cincinnati Reds, with the Reds sweeping the Series in four games....
), CBS made several notable adjustments for 1991
1991 in baseball

Champions...
. Regular season telecasts had been reduced to a meager handful. Where as pregame shows during the League Championship Series were entirely eliminated, to minimize the ratings damage.

In the end, CBS wound up losing approximately half a billion dollars from their television contract with Major League Baseball. CBS repeatedly asked Major League Baseball for a rebate
Rebate (marketing)

A rebate is an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion marketing use primarily as incentives or supplements to product sales....
, but MLB wasn't willing to do this.

The Baseball Network: 1994–1995

After the fall-out from CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
' financial problems from their four year long television contract with Major League Baseball, MLB decided to go into the business of producing the telecasts themselves. After a four year hiatus, ABC and NBC returned to Major League Baseball under the umbrella of a revenue
Revenue

In business, revenue or revenues is income that a corporation receives from its normal business activities, usually from the sale of product to customers....
 sharing venture called "The Baseball Network."

Under a six year plan, Major League Baseball was intended to receive 85% of the first $
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
140 million in advertising revenue (or 87.5% of advertising revenues and corporate sponsorship from the games until sales top a specified level), 50% of the next $30 million, and 80% of any additional money. Prior to this, Major League Baseball was projected to take a projected 55% cut in rights fees and receive a typical rights fee from the networks. When compared to the previous TV deal with CBS, The Baseball Network was supposed to bring in 50% less of the broadcasting revenue. The advertisers were reportedly excited about the arrangement with The Baseball Network because the new package included several changes intended to boost ratings
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
, especially among younger viewers.

Arranging broadcasts through The Baseball Network seemed, on the surface, to benefit NBC and ABC since it gave them a monopoly
Monopoly

In economics, a monopoly exists when a specific individual or enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it....
 on broadcasting Major League Baseball. It also stood to benefit the networks because they reduced the risk associated with purchasing the broadcast rights outright. NBC and ABC was to create a loss-free environment for the each other.

After NBC's coverage the 1994 All-Star Game
1994 Major League Baseball All-Star Game

The 1994 Major League Baseball All-Star Game was the 65th playing of the midsummer classic between the all-star game of the American League and National League , the two leagues comprising Major League Baseball....
 was complete, NBC was scheduled to televise six regular season games on Fridays or Saturdays in prime time
Prime time

Prime time or primetime is the block of television program during the middle of the evening.The term prime time is often defined in terms of a fixed time period, for example, from 8:00 p.m....
. The networks had exclusive rights for the 12 regular season dates, in that no regional or national cable service or over-the-air broadcaster may telecast an MLB game on those dates. Baseball Night in America usually aired up to 14 games based on the viewers' region (affiliates chose games of local interest to carry) as opposed to a traditional coast-to-coast format. ABC would then pick up where NBC left off by televising six more regular season games. The regular season games fell under the Baseball Night in America umbrella which premiered on July 16, 1994.

In even numbered years, NBC would have the rights to the All-Star Game and both League Championship Series
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
 while ABC would have the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
 and newly created Division Series
Division Series

In baseball, the Division Series is the official name for the first round of the Major League Baseball playoffs....
. In odd numbered years the postseason and All-Star Game television rights were supposed to alternate.

The long term plans for'The Baseball Network crumbled when the players went on strike on August 12, 1994 (thus forcing the cancellation of the World Series
1994 World Series

The 1994 World Series was cancelled on September 14 of that year due to an ongoing 1994 Major League Baseball strike by the Major League Baseball Players Association, which had begun on August 12....
). In July 1995
1995 in baseball

Champions...
, ABC and NBC, who wound up having to share the duties of televising the 1995 World Series
1995 World Series

The 1995 World Series matched the Atlanta Braves against the Cleveland Indians, with the Braves winning in six games to capture its third World Championship in franchise history , making them the first franchise to win three crowns in three different cities....
 as a way to recoup (with ABC broadcasting Games 1, 4, and 5 and NBC broadcasting Games 2, 3, and 6), announced that they were opting out of their agreement with Major League Baseball. Both networks figured that as the delayed 1995
1995 in baseball

Champions...
 baseball season opened without a labor agreement, there was no guarantee against another strike. Others would argue that a primary reason for its failure was its abandoning of localized markets in favor of more lucrative and stable advertising contracts afforded by turning to a national model of broadcasting. Both networks soon publicly vowed to cut all ties with Major League Baseball for the remainder of the 20th century.

In the end, the venture would lose $95 million in advertising and nearly $500 million in national and local spending.

Baseball comes to FOX

Soon after the Baseball Network fiasco, Major League Baseball made a deal with FOX
Fox Broadcasting Company

The Fox Broadcasting Company, commonly referred to as Fox and stylized as FOX, is an United States television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation....
 and NBC on November 7, 1995. FOX paid a fraction less of the amount of money that CBS
CBS

CBS Broadcasting Inc. is an American radio network and television network. The name is derived from the initials of Columbia Broadcasting System, its former legal name....
 paid for the Major League Baseball television rights. Unlike The Baseball Network, FOX went back to the tried and true format of televising regular season games (approximately 16 weekly telecasts that normally began on Memorial Day
Memorial Day

Memorial Day is a United States Federal holiday observed on the last Monday of May . Formerly known as Decoration Day, it commemorates U.S....
 weekend) on Saturday afternoons. FOX did however, continue a format that The Baseball Network started by offering games based purely on a viewer's region. FOX's approach has usually been to offer four regionalized telecasts, with exclusivity from 1–4 p.m. in each time zone. When FOX first got into baseball, it used the motto
Motto

A motto is a phrase meant to formally describe the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used....
 "Same game, new attitude."

Trouble at NBC: 1996–2000

Despite of the failure of The Baseball Network, NBC decided to stay on with Major League Baseball but on a far more restricted basis. Under the five year deal (from 1996
1996 in baseball

Champions...
2000
2000 in baseball

ChampionsMajor League Baseball*Regular Season Champions*World Series Champion - New York Yankees*Postseason - October 3 to October 26...
) for a total of approximately $400 million, NBC didn't televise any regular season games. Instead, NBC only handled the All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
, three Division Series
Division Series

In baseball, the Division Series is the official name for the first round of the Major League Baseball playoffs....
 games, and the American League Championship Series
American League Championship Series

In Major League Baseball, the American League Championship Series , played in October, is a playoff round that determines the winner of the American League pennant....
 in even numbered years and the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
, three Division Series games, and National League Championship Series
National League Championship Series

In Major League Baseball, the National League Championship Series determines who wins the National League pennant and advances to Major League Baseball's championship, the World Series, facing the winner of the American League Championship Series....
 in odd numbered years.

In 1997
1997 in baseball

Champions...
, just before the start of NBC's coverage of the World Series
1997 World Series

The 1997 World Series featured the Cleveland Indians, who were playing in their second World Series in three years. Their opponents were the Florida Marlins, who had set a record by reaching the Series in only their fifth season....
, West Coast
West Coast of the United States

The "West Coast", "Western Seaboard", or "Pacific Coastline" are terms for the westernmost coastal states of the United States. It most often comprises California, Oregon and Washington....
 entertainment division president and former NBC Sports
NBC Sports

NBC Sports is the brand used for sports programming on NBC, responsible for the televising of many sports events on the network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NBC Sunday Night Football, the The NHL on NBC, Notre Dame Fighting Irish football, the PGA Tour, the Un...
 executive producer Don Ohlmeyer
Don Ohlmeyer

Don Ohlmeyer is an United States television producer and former president of the NBC network's West Coast division. He grew up in the Chicago-area and attended Glenbrook North High School....
 came under fire after publicly announcing that he hoped that the World Series would end in a four game sweep. Ohlmeyer believed that baseball now lacked broad audience appeal (especially in the aftermath of the 1994 Major League Baseball strike). As opposed to teams from the big three television markets (New York, Los Angeles, and Chicago) in the country, the 1997 World Series featured match-up of the upstart Florida Marlins
Florida Marlins

The Florida Marlins are a professional baseball based in Miami Gardens, Florida, United States. Established in 1993 as an expansion franchise, the Marlins are a member of the National League East of Major League Baseball's National League....
 (in fairness, the Marlins are located in Miami
Miami, Florida

Miami is a global city in southeastern Florida, in the United States. Miami is the county seat of Miami-Dade County, Florida, the most populous county in Florida....
) and the Cleveland Indians
Cleveland Indians

The Cleveland Indians are a professional baseball based in Cleveland, Ohio, Ohio. They are in the American League Central of Major League Baseball's American League....
, who made their second World Series appearance in three years. In addition, Ohlmeyer feared that the World Series would disrupt NBC's efforts to attract enough viewers for its in order to stay on top of the ratings
Nielsen Ratings

Nielsen Ratings are audience measurement developed by the AC Nielsen Company, to determine the audience size and composition of broadcast programming....
 heap. Ohlmeyer said "If the A&E
A&E Network

A&E is a cable television and satellite television television network with headquarters in Manhattan and offices in Stamford, Connecticut, Atlanta, Detroit, Los Angeles, Chicago, and London....
 channel called, I'd take the call."


In 2000
2000 in baseball

ChampionsMajor League Baseball*Regular Season Champions*World Series Champion - New York Yankees*Postseason - October 3 to October 26...
, NBC was caught in the dilemma of having to televise a first round playoff game between the New York Yankees and Oakland Athletics
Oakland Athletics

The Oakland Athletics are a professional baseball based in Oakland, California. The Athletics are a member of the American League West of Major League Baseball's American League....
 over the first presidential debate between George W. Bush
George W. Bush

George Walker Bush served as the List of Presidents of the United States President of the United States from 2001 to 2009. He was the 46th List of Governors of Texas from 1995 to 2000 before being United States presidential inauguration as President on January 20, 2001....
 and Al Gore
Al Gore

Albert Arnold "Al" Gore, Jr. is an United States environmentalism activist who served as the List of Vice Presidents of the United States Vice President of the United States from 1993 to 2001 under President of the United States Bill Clinton....
. NBC decided to give its local stations the option of carrying the debate or the baseball game. If the NBC affiliate decided to carry the debate, then local Pax affiliate could carry the game. NBC also placed a crawl at the bottom of the screen to inform viewers that they could see the debate on its sister channel MSNBC. NBC spokeswoman Barbara Levin said "We have a contract with Major League Baseball. The commission was informed well in advance of their selecting the debate dates."

Baseball leaves NBC again

In September 2000, Major League Baseball
Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
 signed a six year, $
United States dollar

The United States dollar is the unit of currency of the United States and was defined by the Coinage Act of 1792 to be between 371 and 416 grains of silver ....
2.5 billion contract with FOX
Fox Broadcasting Company

The Fox Broadcasting Company, commonly referred to as Fox and stylized as FOX, is an United States television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation....
 to show Saturday baseball, the All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
, selected Division Series
Division Series

In baseball, the Division Series is the official name for the first round of the Major League Baseball playoffs....
 games and exclusive coverage of both League Championship Series
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
 and the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
.

Under the previous five year deal with NBC (1996
1996 in baseball

Champions...
2000
2000 in baseball

ChampionsMajor League Baseball*Regular Season Champions*World Series Champion - New York Yankees*Postseason - October 3 to October 26...
), FOX paid $115 million while NBC only paid $80 million per year. FOX paid about $575 million overall while NBC paid about $400 million overall. The difference between the FOX and the NBC contracts implicitly values Fox's Saturday Game of the Week at less than $90 million for five years. Before NBC officially decided to part ways with Major League Baseball (for the second time in about 12 years) on September 26, 2000, FOX's payment would've been $345 million while NBC would've paid $240 million. Before 1990
1990 in baseball

Champions...
, NBC had carried Major League Baseball since 1947
1947 in baseball

Champions...
.

"We have notified Major League Baseball that we have passed on their offer and we wish them well going forward." - NBC Sports
NBC Sports

NBC Sports is the brand used for sports programming on NBC, responsible for the televising of many sports events on the network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NBC Sunday Night Football, the The NHL on NBC, Notre Dame Fighting Irish football, the PGA Tour, the Un...
 president Ken Schanzer


NBC Sports
NBC Sports

NBC Sports is the brand used for sports programming on NBC, responsible for the televising of many sports events on the network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games , the NBC Sunday Night Football, the The NHL on NBC, Notre Dame Fighting Irish football, the PGA Tour, the Un...
 chairman Dick Ebersol
Dick Ebersol

Duncan "Dick" Ebersol is an United States radio and TV manager. He was prot?g? of ABC Sports czar Roone Arledge and was a key NBC executive in the launching of Saturday Night Live in 1975 and which he produced from 1981#April to 1985#May....
 added that it wasn't cost-effective
Cost-effectiveness

Cost-effectiveness analysis is a form of economic financial analysis that compares the relative expenditure and outcomes of two or more courses of action....
 for NBC to be putting out the kind of money that Major League Baseball wanted.

In 2001
2001 in baseball

Champions...
, Bob Costas
Bob Costas

Robert Quinlan "Bob" Costas is a sportscaster, on the air for the NBC network since the early 1980s....
 claimed that despite still loving the game, he now felt a certain alienation from the institution. By the time that NBC lost Major League Baseball for the second time in 12 years, the sport had endured a strike, realignment, the controversial innovations of the wild card
Wild card (sports)

The term wild card refers broadly to a tournament or playoff berth awarded to an individual or team that has not qualified through normal play....
 and interleague play
Interleague play

Interleague play is the term used to describe regular season Major League Baseball games played between teams in different leagues, introduced in ....
, and NBC's complete loss of the regular season Game of the Week. When asked about whether or not the fact that NBC no longer had the baseball rights was disappointing, Costas said "I'm a little disappointed to lose baseball, but that's the way the business is. And it's not nearly as disappointing as it was when we lost it at the end of the '80s
1980s

The 1980s or the Eighties or the 80s or the years between the 70s and the 90s, was the decade that ran from January 1, 1980 to December 31, 1989....
. Because then it was like baseball was the birthright for NBC. ... (Baseball is) not going to affect any decision that I have in the future."
Costas added to his thoughts on NBC's current baseball blackout by saying "It's nowhere near as devastating as a decade ago. Different circumstances, different time."

FOX, TBS, and ESPN era: 2007-

After weeks of speculation and rumors, on July 11, 2006 at the All-Star Game
Major League Baseball All-Star Game

The Major League Baseball All-Star Game, also popularly known as the "Midsummer Classic", is an annual baseball game between players from the National League and the American League, currently selected by a combination of Fan , players, Coach , and Manager ....
, Major League Baseball and the Fox Broadcasting Company
Fox Broadcasting Company

The Fox Broadcasting Company, commonly referred to as Fox and stylized as FOX, is an United States television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation....
 announced a renewal of their current contract through 2013. The contract would continue to give FOX exclusive rights to televise the World Series
World Series

The World Series is the championship series of Major League Baseball, the culmination of the sport's playoff each October. Since the Series takes place in mid-autumn, sportswriters many years ago dubbed the event the Fall Classic, a usage reflected in the logo for the 2008 World Series; it is also sometimes known as the October Clas...
 and the All-Star Game for the duration of the contract. The World Series would begin the Wednesday after the League Championship Series
League Championship Series

The League Championship Series is the official name for a round of playoffs in Major League Baseball which has been conducted since 1969 in baseball....
 are completed.

FOX would also get exclusive rights to televise the American League Championship Series
American League Championship Series

In Major League Baseball, the American League Championship Series , played in October, is a playoff round that determines the winner of the American League pennant....
 in odd years beginning in 2007, and exclusive rights to televise the National League Championship Series
National League Championship Series

In Major League Baseball, the National League Championship Series determines who wins the National League pennant and advances to Major League Baseball's championship, the World Series, facing the winner of the American League Championship Series....
 in even years beginning in 2008. Additionally, FOX would have the right to broadcast its regional Saturday Game of the Week
Major League Baseball Game of the Week

The Major League Baseball Game of the Week is the de facto title for List of United States over-the-air television networks, nationally televised, coverage of regular season Major League Baseball games....
 package for all 26 weeks (up from 18 under the previous contract).

Additionally, Time Warner
Time Warner

Time Warner Inc. is the world's third largest media and entertainment Conglomerate by market capitalization , headquartered in the Time Warner Center in New York City....
's TBS
TBS (TV network)

TBS is an United States cable television TV network owned by media mogul Ted Turner that shows sports and a variety of programming, with a focus on comedy....
 gained rights to a Sunday afternoon Game of the Week, beginning in the 2008 season. TBS will be allowed to choose the games that it will carry and may select a single team up to 13 times. These games will normally be shown outside the participating teams' markets, and thus TBS has the option of producing an alternate game in those markets. As of the 2008 season, they have decided against this. TBS also gained exclusive broadcast rights to the Division Series
Division Series

In baseball, the Division Series is the official name for the first round of the Major League Baseball playoffs....
 in both leagues, as well as any tiebreaking games. TBS will also gain the rights to the All-Star Game Selection Show, meaning that ESPN (which previously carried it) can only broadcast the information after it airs on TBS.

It was announced on October 17, 2006 that TBS will get exclusive rights to televise the National League Championship Series
National League Championship Series

In Major League Baseball, the National League Championship Series determines who wins the National League pennant and advances to Major League Baseball's championship, the World Series, facing the winner of the American League Championship Series....
 in odd years beginning in 2007, and exclusive rights to televise the American League Championship Series
American League Championship Series

In Major League Baseball, the American League Championship Series , played in October, is a playoff round that determines the winner of the American League pennant....
 in even years beginning in 2008. This contract also runs through 2013. As part of the contract, TBS relinquished its rights to air Atlanta Braves
Atlanta Braves

The Atlanta Braves are a professional baseball based in Atlanta, Georgia. The Braves are a member of the National League East of Major League Baseball's National League....
 games nationally after the 2007 season, by separating WTBS
TBS (TV network)

TBS is an United States cable television TV network owned by media mogul Ted Turner that shows sports and a variety of programming, with a focus on comedy....
 (now WPCH) channel 17 from the TBS network, rebranding as Peachtree TV on October 1st, 2007. The new station would still air Atlanta Braves games. Those games have been made available to local cable and satellite operators in the Southeast for the 2008 season.

Extra Innings and The MLB Network

It was reported that when DirecTV
DirecTV

DirecTV is a direct broadcast satellite service based in El Segundo, California, California, which transmits digital satellite television and audio to households in the United States, the Caribbean, and parts of Latin America....
 and Major League Baseball
Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
 completed their deal for MLB Extra Innings
MLB Extra Innings

File:MLB Extra Innings.jpgMLB Extra Innings is an Out-of-Market Sports Package distributed by most cable, since 2001 , and satellite provider DirecTV since 1996, in North America....
 in 2007
2007 in baseball

Champions...
, the deal will include DirecTV carrying Major League Baseball's league owned MLB Network
MLB Network

MLB Network is a television specialty channel dedicated to professional baseball. It is primarily owned by Major League Baseball. Comcast, DirecTV, Time Warner and Cox Communications have minority ownership of the new network, with MLB retaining a controlling two-thirds share....
, at first on an exclusive basis. With the later agreement between MLB and iN DEMAND
IN DEMAND

In Demand is a provider of pay-per-view and subscription video-on-demand services, jointly owned by Comcast, Cox Communications, and Time Warner....
 expanding the distribution of Extra Innings to cable, it was announced the MLB Network will also be carried on most major cable services starting January 1, 2009
2009 Major League Baseball season

The 2009 Major League Baseball season will begin on Sunday, April 5, 2009 with a game involving the 2008 World Series champion 2009 Philadelphia Phillies season hosting the 2009 Atlanta Braves season to be nationally telecast on ESPN2, as ESPN will be covering the 2009 NCAA Women's Division I Basketball Tournament....
. The channel will air Saturday night games (and possible games on other days) and a daily highlight show (although ESPN's Baseball Tonight will be protected for the duration of ESPN's current TV deal).

See also

  • List of current Major League Baseball announcers
    List of current Major League Baseball announcers

    The following a list of current Major League Baseball announcers for each individual team. Some franchises have a regular color commentator while others use two play by play men with the primary often doing more innings than the second man....


Sources



External links