Mainstream (band)
Encyclopedia
Mainstream were a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 shoegazer
Shoegazing
Shoegazing is a subgenre of alternative rock that emerged from the United Kingdom in the late 1980s. It lasted there until the mid 1990s, with a critical zenith reached in 1990 and 1991...

 band, briefly famous in the late 1990s. They were formed by Mewton, Hartnell and Neill. Later they were joined by Peter Mullaney (guitar) and later still (after a bit of searching) Mark Aviss. After performing several successful gigs they attracted label interest. Immediately prior to signing with nude Peter Mullaney, for various reasons departed, later to be replaced with Greg Cook. Signed to Suede's
Suede (band)
Suede are an English alternative rock band from London, formed in 1989. The group's most prominent early line-up featured singer Brett Anderson, guitarist Bernard Butler, bass player Mat Osman and drummer Simon Gilbert. By 1992, Suede were hailed as "The Best New Band in Britain", and attracted...

 label Nude Records
Nude Records
Nude Records was a London based record label, set up in 1992 by Saul Galpern who had previously been involved in the success of artists such as Simply Red, the Fall, Julian Cope, The Triffids, The Slits and The Au Pairs. The label's first success was with Suede. Suede's debut album was the fastest...

 in early 1995 and produced one album (also called Mainstream) in 1998.
The band comprised Anthony Neale (voice) (now frontman for The Truths
The Truths (band)
The Truths are a British rock band formed by Anthony Neale and Joe Taylor in 2004. They are currently signed to Aardvark Records...

 on Aardvark Records
Aardvark Records
Aardvark Records is a British record label started by Andrew Reeve and Alex di Savoia, which releases indie rock, Americana, alt country, dance music, electronica, adult contemporary and pop music...

), James Hartnell (guitars), Conrad Mewton (bass), Greg Cook (keyboards) and Mark Aviss (drums).

Despite having been renowned for their live performances, the album failed to chart anywhere and the group split up shortly afterwards.

However the album appears to be still in print and selling (as of October 2007 it was possible to find the album on the shelf in both the Virgin Megastore
Virgin Megastore
Virgin Megastores is an international chain of record shops, founded by Sir Richard Branson on London's Oxford Street in early 1971. Virgin Megastores are best described today as entertainment retailers....

 and the HMV
HMV
His Master's Voice is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone...

 on London's Oxford Street
Oxford Street
Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...

 and it remains available from several on-line stores). Also in 2006 a myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

page was created for the band, although this only contains information about their prior career, and does not indicate either that the band have reformed or are planning to do so.

Singles

  • "Make It Easy" (Nude), promo 7"
  • "Hurricane" (Nude), 16.06.97 (#157)
  • "Privilege" (Nude), 17.11.97 (#108)
  • "Step Right Up" (Nude), 16.03.98 (#87)
  • "CanJam" (Nude), 06.07.98 (#105)
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