Magic Tape, also known as Magic Transparent Tape, is a brand within the Scotch Tape

Scotch Tape

Scotch Tape is a brand name used for certain pressure sensitive tapes manufactured by 3M as part of the company's Scotch brand.- History :The precursor to the current tapes was developed in the 1930s in Minneapolis, Minnesota by Richard Drew to seal a then-new transparent material known as...

 family of adhesive tape

Adhesive tape

Adhesive tape is one of many varieties of backing materials coated with an adhesive. Several types of adhesives can be used.-Types:Pressure sensitive tape...

s made by 3M

3M

3M Company , formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation based in Maplewood, Minnesota, United States....

, sold in distinctive plaid

Plaid (pattern)

For other meanings, see plaid.A plaid is a pattern consisting of crossed horizontal and vertical bands in two or more colors in woven cloth.Common examples of plaid patterns include:*Tartan, the pattern most commonly associated with plaid....

 packaging.

Invented and introduced in 1961, it is the original matte finish tape. It appears frosty on the roll, yet is invisible on paper. This quality makes it popular for gift-wrapping.
Magic Tape can be written upon with pen, pencil, or marker; comes in permanent and removable varieties; and resists drying out and yellowing.

In Japan, "Magic Tape" is a trademark of Kuraray

Kuraray

is a Japanese manufacturer of chemicals, fibers and other materials founded in Kurashiki, Okayama, but based in Otemachi, Chiyoda, Tokyo and Umeda, Kita-ku, Osaka . , Kuraray was the sole worldwide producer of Vectran liquid crystal polymer fibre....

 for a hook-and-loop fastener system similar to Velcro

Velcro

Velcro is the brand name of the first commercially marketed fabric hook-and-loop fastener, invented in 1948 by the Swiss electrical engineer George de Mestral...

.