MTV Desi
Encyclopedia
MTV Desi was a spin-off network from MTV
that targeted Desi
s (people of South Asian origin) in the United States, as the name implies. The network featured various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed among Bollywood
videos. It also broadcast brief documentary clips profiling Desis/famous Indians in music, comic skits about South Asian American generational conflicts, interviews with bicultural artists and Desi house parties, live. It launched on July 2005.
Rabbi Shergill
's video Bullah Ki Jaana
was the first video played on MTV Desi.
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
that targeted Desi
Desi
Desi or Deshi refers to the people, cultures, and products of the Indian subcontinent and, increasingly, to the people, cultures, and products of their diaspora. Desi countries include India, Pakistan, Bangladesh...
s (people of South Asian origin) in the United States, as the name implies. The network featured various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed among Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
videos. It also broadcast brief documentary clips profiling Desis/famous Indians in music, comic skits about South Asian American generational conflicts, interviews with bicultural artists and Desi house parties, live. It launched on July 2005.
Rabbi Shergill
Rabbi Shergill
Rabbi Shergill in Jatt Sikh family is an Indian musician well known for his debut album Rabbi and the chart-topper song of 2005, "Bulla Ki Jaana"...
's video Bullah Ki Jaana
Bullah Ki Jaana
Bullah ki jaana is a Kafi written by the Sufi saint Bulleh Shah. Bulleh Shah is famous for his spiritual and metaphysical poetry, and "Bullah ki janaa" is one of his well-known poems...
was the first video played on MTV Desi.