Löfbergs Lila is a coffee

Coffee

Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 roastery in Karlstad

Karlstad

Karlstad is a city, the seat of Karlstad Municipality, the capital of Värmland County, and the largest city in the province Värmland in Sweden. The city had 61,685 inhabitants in 2010 out of a municipal total that during the first quarter 2010 was 84,885 inhabitants...

. It was founded in 1906 by the three brothers Josef, Anders and John Löfberg.

Löfbergs Lila is today one of the largest coffee roasteries in the Nordic countries. The company is still family owned and is now in third and fourth generation. The main office and one of the roasteries is in Karlstad. They own 50% of the roastery (Peter Larsens Kaffe) is located in Viborg, Denmark

Viborg, Denmark

Viborg , a town in central Jutland, Denmark, is the seat of both Viborg municipality and Region Midtjylland. Viborg is also the seat of the Western High Court, the High Court for the Jutland peninsula...

. Löfbergs Lila also owns Kobbs tea. The company has 200 employees. As of 1999 the company had a 20% market share in Sweden.

In recent years Löfbergs Lila have strengthened their position in the market, with an emphasis on social responsibility and working for a better environment. Löfbergs Lila is one of Europe's largest importers of organic and fair trade

Fair trade

Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 coffee, as well as being Sweden's major supplier of coffee to restaurants, cafés and companies. The export of Löfbergs Lila is constantly increasing. This information is from the Lofbergs lila webpage and may be biased.

Löfbergs Lila sponsors the hockey team Färjestads BK

Färjestads BK

Färjestads Bollklubb is a Swedish professional ice hockey team based in Karlstad. Färjestad has had 18 Swedish Championship final appearances, winning nine times since Elitserien was started in 1975. The team plays in the highest Swedish league, and have done so since 1965...

 as well as Löfbergs Lila Arena

Löfbergs Lila Arena

Löfbergs Lila Arena is an arena in Karlstad, Sweden, situated just above the river delta of Klarälven. It is primarily used for ice hockey, and is the home arena of Färjestads BK. It opened in 2001 following a complete overhaul and major expansion of the previously existing arena. It has a...

. For many years Färjestad's team colours were the same purple and yellow as Löfbergs Lila's colours, but that was changed for the 2006/2007 season.