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'''London''' ([[Serbian language|Serbian]] [[Cyrillic]]: '''Лондон''') is an [[List of Belgrade neighborhoods|urban neighborhood]] of [[Belgrade]], the capital of [[Serbia]]. It is located in Belgrade's municipality of [[Stari Grad, Belgrade|Stari Grad]].
London is located around the crossroads of two central streets of Belgrade, ''[[Milan of Serbia|Kralja Milana]]'' and ''[[Miloš Obrenović|Kneza Miloša]]'', just 500 meters south of [[Terazije]], central Belgrade, between Terazije and [[Cvetni Trg]]. The area was named after the restaurant "London", named after the capital of [[Great Britain]]. In the 1990s the restaurant was turned into one of the branches of the "Dafiment banka", one of two major [[pyramid scheme]]s in Serbia. After the collapse of "Dafiment", London was turned into a [[casino]].
Important features in the vicinity are one of the main pharmacies in Belgrade,''1 Maj''; [[Andrićev Venac]], short, artistic promenade (with artificial stream) dedicated to the [[Yugoslavia|Yugoslav]] novelist and [[Nobel prize]] laureate [[Ivo Andrić]] and [[Beograđanka]], the tallest building in downtown Belgrade.