Discussion
Ask a question about 'Logojet' Start a new discussion about 'Logojet' Answer questions from other users |
A
logojet is an
airlinerAn airliner is a large fixed-wing aircraft for transporting passengers and cargo. Such aircraft are operated by airlines. Although the definition of an airliner can vary from country to country, an airliner is typically defined as an aircraft intended for carrying multiple passengers in commercial...
with an
advertisingAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
paint scheme (or
liveryAircraft livery is a paint scheme applied to an aircraft, generally to fuselage, wings, empennage , or jet engines. Most airlines have a standard paint scheme for their aircraft fleet, usually prominently displaying the airline logo or name. From time to time special liveries are introduced, for...
). Logojets used for advertising companies remain uncommon due to the time and cost of repainting an entire airliner.
When accommodating advertisements, the aircraft's normal livery often disappears completely from the
fuselageThe fuselage is an aircraft's main body section that holds crew and passengers or cargo. In single-engine aircraft it will usually contain an engine, although in some amphibious aircraft the single engine is mounted on a pylon attached to the fuselage which in turn is used as a floating hull...
, leaving only the airline's logo painted, for example, on the engine's
cowlingA cowling is the covering of a vehicle's engine, most often found on automobiles and aircraft.A cowling may be used:* for drag reduction* for engine cooling by directing airflow* as an air intake for jet engines* for decorative purposes...
.
Logojets can also advertise sporting and cultural events. In such cases, the logo of the event is usually added to the fuselage without replacing the original livery. An example is
LufthansaDeutsche Lufthansa AG is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft , and Hansa .The airline is the world's fourth-largest airline in terms of overall passengers carried, operating...
airliners that sported a football motif on their noses prior to the
2006 FIFA World CupThe 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 9 June to 9 July 2006 in Germany, which won the right to host the event in July 2000. Teams representing 198 national football associations from all six...
in Germany.
Logojets in the United States include those of
Western Pacific AirlinesWestern Pacific Airlines, or WestPac, took up service on April 28, 1995 using eight Boeing 737-300 jets. The low-cost airline was formed in 1994 under the name Commercial Air but the name was changed to Western Pacific for marketing reasons. Edward Gaylord of Gaylord Entertainment Company was...
and
Southwest Airlines Shamu jetsSouthwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried,...
http://www.air-and-space.com/20060413%20Phoenix/DSC_5368%20737-7H4%20N713SW%20Southwest%20Shamu%20right%20side%20take-off%20l.jpg sponsored by
SeaworldSeaWorld is a United States chain of marine mammal parks, oceanariums, and animal theme parks owned by SeaWorld Parks & Entertainment. The parks feature captive orca, sea lion, and dolphin shows and zoological displays featuring various other marine animals. There are operations in Orlando,...
.