Local advertising
Encyclopedia
Local advertising refers to optimizing delivering ads according to the position of the recipient (client, user). It is used in Geo (marketing)
Geo (marketing)
As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling, data collection, analysis, and...

. Local search (Internet)
Local search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings...

 often fuels uses optimization for targeting the advertising.

See also

  • Geo (marketing)
    Geo (marketing)
    As a general term, Geomarketing is the integration of Geographical intelligence into all marketing aspects including sales and distribution. Geomarketing Research is the use of geographic parameters in research methodology starting from sampling, data collection, analysis, and...

  • Local search (Internet)
    Local search (Internet)
    Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings...

  • Positioning (telecommunications)
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