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Lloyd Braun (media executive)

 

 
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Lloyd Braun (media executive)
 
 
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Lloyd Braun (born 1958) is a television and Internet media executive who currently runs the entertainment firm BermanBraun.

Braun's first major success came with producer David Chase
David Chase

David Chase is an United States screenwriter, Film director, and television producer. Chase has worked in television for more than 30 years; he has produced and written for shows such as The Rockford Files, I'll Fly Away , and Northern Exposure....
 for their idea for the show The Sopranos
The Sopranos

The Sopranos was an United States television drama series created and Executive producer#Television by David Chase. It was originally broadcast in the United States on the premium television cable television HBO from January 10, 1999 to June 10, 2007, spanning List of The Sopranos episodes....
. He went on to serve as the Chairman of the ABC Entertainment Group from 2002 to 2004. Braun was forced out of his position at ABC shortly after greenlighting the $13 million pilot
Television pilot

A television pilot is a test episode of an intended television series. It is an early step in the development of a television series, much like pilot lights or pilot serve as precursors to the start of larger activity, or pilot holes prepare the way for larger holes....
 to the television show Lost
Lost (TV series)

Lost is an American Serial television program. It follows the lives of plane crash survivors on a mysterious tropical island, after a commercial Oceanic Flight 815 flying between Sydney, Australia and Los Angeles, United States crashes somewhere in the Oceania....
, one of the most expensive in modern broadcasting.






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Lloyd Braun (born 1958) is a television and Internet media executive who currently runs the entertainment firm BermanBraun.

Braun's first major success came with producer David Chase
David Chase

David Chase is an United States screenwriter, Film director, and television producer. Chase has worked in television for more than 30 years; he has produced and written for shows such as The Rockford Files, I'll Fly Away , and Northern Exposure....
 for their idea for the show The Sopranos
The Sopranos

The Sopranos was an United States television drama series created and Executive producer#Television by David Chase. It was originally broadcast in the United States on the premium television cable television HBO from January 10, 1999 to June 10, 2007, spanning List of The Sopranos episodes....
. He went on to serve as the Chairman of the ABC Entertainment Group from 2002 to 2004. Braun was forced out of his position at ABC shortly after greenlighting the $13 million pilot
Television pilot

A television pilot is a test episode of an intended television series. It is an early step in the development of a television series, much like pilot lights or pilot serve as precursors to the start of larger activity, or pilot holes prepare the way for larger holes....
 to the television show Lost
Lost (TV series)

Lost is an American Serial television program. It follows the lives of plane crash survivors on a mysterious tropical island, after a commercial Oceanic Flight 815 flying between Sydney, Australia and Los Angeles, United States crashes somewhere in the Oceania....
, one of the most expensive in modern broadcasting. The show went on to become a huge success, as did other shows greenlit by Braun and his partner, Susan Lyne, including Desperate Housewives
Desperate Housewives

Desperate Housewives is an American television comedy-drama series, created by Marc Cherry, who also serves as show runner, and produced by ABC Studios and Marc Cherry....
 and Grey's Anatomy
Grey's Anatomy

Grey?s Anatomy is an American primetime medical drama. It debuted on American Broadcasting Company as a mid-season replacement for Boston Legal on March 27, 2005, immediately following Desperate Housewives....
. These shows began an unprecedented turnaround for ABC.

In November 2004, Braun joined Yahoo!
Yahoo!

Yahoo! Inc. is an United States public company corporation with headquarters in Sunnyvale, California, , and provides Internet services worldwide....
 to run Yahoo! Media Group, the company's content division. While at Yahoo!, Braun initiated and oversaw the development of the highly successful celebrity site OMG!. Braun also developed the daily video show "The 9" and oversaw major redesigns of most of Yahoo!'s media sites. Braun resigned from Yahoo! in December 2006 to partner with Gail Berman to form the entertainment company BermanBraun.

BermanBraun entered into a strategic alliance with NBC to create television programming for which NBC would have a first look. In July 2007, BermanBraun entered into a strategic alliance with Pepsi
PepsiCo

PepsiCo, Incorporated is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonation and non-carbonation beverages, as well as sodium, sweet and grain-based snacks, and other foods....
 to create original online programming for which Pepsi would have a first look to sponsor. In December 2007, BermanBraun partnered with producer Thom Beers to exclusively schedule a two hour block of unscripted "docudrama" programming for NBC.

Braun earned his B.A. from Vassar College
Vassar College

Vassar College is a private, coeducational, Liberal arts colleges in the United States situated in the town of Poughkeepsie , New York, New York, United States....
 in 1980, and his law degree from Hastings College of the Law in 1983. He currently serves on the Vassar Board of Trustees, with a seat due to expire in 2010.

Prior to becoming a television executive, Braun practiced entertainment law for 10 years, representing several high profile clients such as Larry David
Larry David

Lawrence Gene "Larry" David is an United States actor, writer, comedian, Television producer, and film director. Formerly a Standup comedy, David went into television comedy, writing and starring in ABC's Fridays , as well as writing briefly for Saturday Night Live....
, Howard Stern
Howard Stern

Howard Allan Stern is an American radio presenter and media personality, best known for hosting The Howard Stern Show, currently an uncensored talk radio show that airs on Howard 100 on SIRIUS XM Radio....
 and David Chase
David Chase

David Chase is an United States screenwriter, Film director, and television producer. Chase has worked in television for more than 30 years; he has produced and written for shows such as The Rockford Files, I'll Fly Away , and Northern Exposure....
.

The character Lloyd Braun on the sitcom Seinfeld
Seinfeld

Seinfeld is an Emmy Award and Golden Globe Award-winning Television in the United States Situation comedy that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in Broadcast syndication....
 was named after him, since the media executive served as the lawyer of Larry David.

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