Little Caesars

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Little Caesars

Little Caesars is a pizza

Pizza

Pizza is a world-popular dish of Italy origin, made with an oven-baked, flat, generally round bread that is often covered with tomatoes or a tomato-based sauce and mozzarella cheese....
restaurant chain in the United States

United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
. It is estimated to be the 4th largest pizza chain in the United States. However the company claims to be the largest carry-out pizza chain in the world.

as founded by Mike Ilitch

Mike Ilitch

Michael "Mike" Ilitch Sr. is an entrepreneur and owner of the Detroit Red Wings and the Detroit Tigers. In addition to his sports ownerships, he is the founder and owner of Little Caesars Pizza since 1959, which has become an international fast food franchise....
and Marian Ilitch

Marian Bayoff Ilitch

Marian Ilitch was born and raised in Dearborn, Michigan, the daughter of Macedonians immigrants. She met her future husband Mike Ilitch in 1954 when the two went on a blind date arranged by his father....
on May 8, 1959 in Garden City, Michigan

Garden City, Michigan

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Encyclopedia

Little Caesars is a pizza

Pizza

United States

History

It was founded by Mike Ilitch

Mike Ilitch

Marian Bayoff Ilitch

Garden City, Michigan

Garden City is a city in Wayne County, Michigan of the U.S. state of Michigan. As of the United States 2000 Census, the city population was 30,047....
, as "Little Caesars Pizza Treat." The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes.

Corporate

Ilitch Holdings, Inc. provides professional and technical services to all companies owned by Michael and/or Marian Ilitch. These include the Detroit Red Wings

Detroit Red Wings

The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan, who are the current Stanley Cup champions.They are members of the Central Division of the Western Conference of the National Hockey League ....
of the National Hockey League

National Hockey League

The National Hockey League is a professional ice hockey league composed of 30 teams in North America. It is considered to be the premier professional ice hockey league in the world, and one of the North American Major professional sports leagues of the United States and Canada....
, Detroit Tigers

Detroit Tigers

The Detroit Tigers are a Major League Baseball team based in Detroit, Michigan. One of the American League's eight charter franchises, the club was founded in Detroit, Michigan in ....
of Major League Baseball

Major League Baseball

Major League Baseball is the highest level of play in American professional baseball. Specifically, Major League Baseball refers to the organization that operates the National League and the American League, by means of a joint organizational structure that has developed gradually between them since 1903 ....
, Detroit's MotorCity Casino

MotorCity Casino

MotorCity Casino Hotel in Detroit, Michigan, Michigan is one of four casinos in the Detroit-Windsor area. The newly expanded and renovated $300 million casino hotel incorporates the historic Wagner Baking Company building circa 1915....
, Blue Line Foodservice Distribution, Little Caesars Pizza Kits, Champion Foods, Olympia Entertainment, Olympia Development, Uptown Entertainment, and the Hockeytown Cafe (also the site of City Theater) and numerous other restaurants downtown and Fox Theatre

Fox Theatre (Detroit)

The Fox Theatre in Detroit, Michigan is a 1928 movie palace and performing arts center located at 2111 Woodward Avenue in downtown Detroit, near Grand Circus Park....
in downtown Detroit. In 2005, combined revenues of Ilitch-owned businesses totaled $1.5 billion.

The company is looking to expand again, especially in the Northeast U.S. Currently, there are around 2,000 locations, down from a peak of around 5,000 in the 1990s.. In particular, Little Caesars wants to return to markets that the chain was forced to withdraw from in the late 1990s due to financial troubles such as Pittsburgh, Minneapolis, Indianapolis, and Denver; Little Caesars is currently nonexistent or in K-Mart locations in those markets. In June 2008, Little Caesars began a return to the competitive Pittsburgh

Pittsburgh, Pennsylvania

Pittsburgh is the second largest city in the U.S. state of Pennsylvania with a population of 312,819. The population of the seven-county metropolitan area is 2,462,571....
market (in which locally-owned rivals Vocelli Pizza

Vocelli Pizza

Vocelli Pizza is a pizzeria based in Pittsburgh, Pennsylvania. , the chain has stores in the District of Columbia, Florida, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia, and West Virginia....
, Pizza Joe's, and several mom-and-pop pizza shops compete successfully with the "Big Three" of Pizza Hut

Pizza Hut

Pizza Hut is a restaurant chain and international franchising based in Addison, Texas, Texas, United States offering different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....
, Papa John's, & Domino's Pizza

Domino's Pizza

Domino's Pizza, Inc. is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. It was founded by Tom Monaghan....
as well as the relatively recent expansion of Cici's Pizza

CiCi's Pizza

CiCi's Pizza is an United States buffet restaurant chain based in Coppell, Texas, specializing in American-style pizza. CiCi's Pizza has approximately 600 stores....
into the area) with the opening of a new location in New Castle, Pennsylvania

New Castle, Pennsylvania

New Castle is a city in Lawrence County, Pennsylvania, Pennsylvania, 50 miles northwest of Pittsburgh and near the Pennsylvania-Ohio border just 18 miles east of Youngstown, Ohio; in 1910, the total population was 36,280; in 1920, 44,938; and in 1940, 47,638....
; New Castle itself had previously had two Little Caesar's plus another inside K-Mart before the chain's struggles.

Misc.

By 1987 the company was operating across the Northern United States

Northern United States

The Northern United States is a large geographic region of the United States of America. Most Americans refer to the region simply as "the North"....
; by 2006 it was also present in parts of Canada

Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
(although some Canadian cities had locations since 1969), Puerto Rico

Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is a Autonomy Territories of the United States of the United States located in the northeastern Caribbean, east of the Dominican Republic and west of the Virgin Islands....
, Guam

Guam

Guam , officially the Territory of Guam, is an island in the western Pacific Ocean and is an organized, unincorporated insular area of the United States....
, South Korea

South Korea

South Korea, officially the Republic of Korea , ), often referred to as Korea and the "names of Korea#Revival of the names", is a Semi-presidential system republic in East Asia, located in the southern half of the Korean Peninsula....
, Honduras

Honduras

Honduras is a democratic republic in Central America. It was formerly known as Spanish Honduras to differentiate it from British Honduras ....
, Slovakia

Slovakia

Slovakia . It was amended in September 1998 to allow direct election of the president and again in February 2001 due to EU admission requirements....
, the Dominican Republic

Dominican Republic

The Dominican Republic is a nation on the island of Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are List of divided islands, Saint Martin being the other....
, Czech Republic

Czech Republic

The Czech Republic , is a landlocked country in Central Europe. The country borders Poland to the northeast, Germany to the west, Austria to the south and Slovakia to the east....
, Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
, Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country that stretches across the Anatolian peninsula in southwest Asia and Thrace in the Balkans region of Southern Europe....
, Ecuador

Ecuador

Ecuador , officially the , literally, "Republic of the equator") is a representative democratic republic in South America, bordered by Colombia on the north, by Peru on the east and south, and by the Pacific Ocean to the west....
, Egypt

Egypt

Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west....
, Aruba

Aruba

Aruba is a -long island of the Lesser Antilles in the southern Caribbean Sea, north of the Paraguan? Peninsula, Falc?n State, Venezuela. Together with Bonaire and Cura?ao it forms a group referred to as the ABC islands of the Leeward Antilles, the southern island chain of the Lesser Antilles....
, Iceland

Iceland

Iceland, officially the Republic of Iceland , is an island country located in the North Atlantic Ocean between mainland Europe and Greenland....
, Guatemala

Guatemala

Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize and the Caribbean to the northeast, and Honduras and El Salvador to the southeast....
, Japan

Japan

Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south....
, Curaçao

Curaçao

Cura?ao is an island in the southern Caribbean Sea, off the Venezuelan coast. The island area of Cura?ao , which includes the main island plus the small, uninhabited island of Klein Cura?ao , is one of five islands of the Netherlands Antilles of the Netherlands Antilles, and as such, is a part of the Kingdom of the Netherlands....
, Kuwait

Kuwait

The State of Kuwait is a sovereign Arab emirate on the coast of the Persian Gulf, enclosed by Saudi Arabia to the south and Iraq to the north and west....
, Saudi Arabia

Saudi Arabia

The Kingdom of Saudi Arabia, KSA , is an Arab country and the largest country of the Arabian Peninsula. It is bordered by Jordan on the northwest, Iraq on the north and northeast, Kuwait, Qatar, Bahrain, and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south....
, El Salvador

El Salvador

El Salvador is the smallest country in the Americas and Central America by size, and the most densely populated nation in Central America. It borders on the Pacific Ocean between Guatemala and Honduras....
, Qatar

Qatar

Qatar , officially the State of Qatar , is an Arab emirate in Southwest Asia, occupying the small Qatar Peninsula on the northeasterly coast of the larger Arabian Peninsula....
, Venezuela

Venezuela

Venezuela , officially the Bolivarian Republic of Venezuela , is a country on the northern coast of South America.The country comprises a continental mainland and numerous islands located off the Venezuelan coastline in the Caribbean Sea....
, UAE, Lebanon

Lebanon

Lebanon , officially the Republic of Lebanon or Lebanese Republic , is a country in Western Asia, on the eastern shore of the Mediterranean Sea....
, and Bahrain

Bahrain

The Kingdom of Bahrain, in , , literally Kingdom of the Two Seas).Bahrain is an Arabic island country in the Persian Gulf ruled by the Al Khalifa regime....
.In 2004, Little Caesars began to sell Hot and Ready pizzas that are available without an order and with no wait. In 2007, Little Caesars ended its partnership with Coca-Cola

Coca-Cola

Coca-Cola is a carbonation soft drink sold in stores, restaurants and vending machines worldwide . It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or as Cola or Pop....
, opting for Pepsi

Pepsi

Pepsi is a Carbonation that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines....
products instead, except in Canada

Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
.

Throughout the 1990s, Little Caesars was commonly found in Kmart

Kmart

Kmart is a chain of discount department stores in the United States, Puerto Rico, the U.S. Virgin Islands, and Guam. The chain merged with Sears, Roebuck and Company in 2005, creating the Sears Holdings Corporation....
stores. Coincidentally, the first Kmart and the first Little Caesars were both built in Garden City, Michigan. After Kmart's bankruptcy issues, most of today's Kmarts have replaced the Little Caesars with their own branded "K-Cafe". However, some Little Caesars remain.

While Little Caesars owns the "Pizza! Pizza!" trademark

TradeMark

TradeMark is a tall, primarily residential, skyscraper in Charlotte, North Carolina. It was completed in 2007 and has 28 floors. There are 200 hundred residential units....
in the U.S., the unaffiliated Pizza Pizza

Pizza Pizza

Pizza Pizza is a Canada franchise chain of pizza restaurants mainly located in the province of Ontario. Other locations operate in western Quebec, in western Canada , and in non-traditional locations such as university campuses and movie theatres throughout Canada....
restaurant chain owns the Canadian trademark. As a result, Little Caesars cannot directly use its well-known slogan in Canada, but has used "Two Pizzas!" along with "Delivery! Delivery!", "Quality! Quality!" or other such double-word tag lines in advertising

Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to Purchasing or to consume more of a particular brand of Product or Service ....
and on packaging in Canada. Little Caesars was among the first to use a new kind of speed cooking conveyor oven, the "Rotary Air Impingement Oven" as described in

In 1998, Little Caesars filled what was then the current largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro

Greensboro, North Carolina

Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city, by population, in North Carolina and the largest city in Guilford County, North Carolina and the surrounding Piedmont Triad metropolitan region....
, North Carolina

North Carolina

North Carolina is a U.S. state located on the Atlantic Seaboard in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north....
.

Brain teaser

In 1991, one of the Little Caesars had an electronic Brain teaser

Brain teaser

A brain teaser is a form of puzzle that involves a lot of cogitating or mental/cognitive activity to solve. Normally, this includes thinking in conventional ways with given constraints in mind; sometimes, it also involves lateral thinking....
that was seized by police. It was claimed that pumping quarters into the machine was gambling

Gambling

Gambling is the wikt:wager#Verb of money or something of material Value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods....
at a chance to win food prizes.

Locations

Caribbean

The Caribbean is a region consisting of the Caribbean Sea, its islands , and the surrounding coasts. The region is located southeast of the Gulf of Mexico and Northern America, east of Central America, and to the north of South America....

Puerto Rico
Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is a Autonomy Territories of the United States of the United States located in the northeastern Caribbean, east of the Dominican Republic and west of the Virgin Islands....
Dominican Republic
Dominican Republic

The Dominican Republic is a nation on the island of Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are List of divided islands, Saint Martin being the other....
Aruba
Aruba

Aruba is a -long island of the Lesser Antilles in the southern Caribbean Sea, north of the Paraguan? Peninsula, Falc?n State, Venezuela. Together with Bonaire and Cura?ao it forms a group referred to as the ABC islands of the Leeward Antilles, the southern island chain of the Lesser Antilles....
Curaçao
Curaçao

Cura?ao is an island in the southern Caribbean Sea, off the Venezuelan coast. The island area of Cura?ao , which includes the main island plus the small, uninhabited island of Klein Cura?ao , is one of five islands of the Netherlands Antilles of the Netherlands Antilles, and as such, is a part of the Kingdom of the Netherlands....

Asia

Asia is the world's largest and most populous continent. It covers 8.6% of the Earth's total surface area and, with over 4 billion people, it contains more than 60% of the world's current human population....

Guam
Guam

Guam , officially the Territory of Guam, is an island in the western Pacific Ocean and is an organized, unincorporated insular area of the United States....
South Korea
South Korea

South Korea, officially the Republic of Korea , ), often referred to as Korea and the "names of Korea#Revival of the names", is a Semi-presidential system republic in East Asia, located in the southern half of the Korean Peninsula....
Japan
Japan

Japan is an island country in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, People's Republic of China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south....

Central America

Central America is a central geography region of the Americas. It is the southernmost, isthmus portion of the North American continent, which connects with South America on the southeast....

Honduras
Honduras

Honduras is a democratic republic in Central America. It was formerly known as Spanish Honduras to differentiate it from British Honduras ....
Guatemala
Guatemala

Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize and the Caribbean to the northeast, and Honduras and El Salvador to the southeast....
El Salvador
El Salvador

El Salvador is the smallest country in the Americas and Central America by size, and the most densely populated nation in Central America. It borders on the Pacific Ocean between Guatemala and Honduras....

Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....

Slovakia
Slovakia

Slovakia . It was amended in September 1998 to allow direct election of the president and again in February 2001 due to EU admission requirements....
Czech Republic
Czech Republic

The Czech Republic , is a landlocked country in Central Europe. The country borders Poland to the northeast, Germany to the west, Austria to the south and Slovakia to the east....
Turkey
Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country that stretches across the Anatolian peninsula in southwest Asia and Thrace in the Balkans region of Southern Europe....
Iceland
Iceland

Iceland, officially the Republic of Iceland , is an island country located in the North Atlantic Ocean between mainland Europe and Greenland....
Ireland
Ireland

Ireland is the List of islands by area in Europe, and the twentieth-largest island in the world. It lies to the north-west of continental Europe and is surrounded by hundreds of islands and islet....
Italy
Italy

Italy , officially the Italian Republic , is a country located on the Italian Peninsula in Southern Europe and on the two largest islands in the Mediterranean Sea, Sicily and Sardinia....

North America

North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and almost totally in the western hemisphere....

Mexico
Mexico

The United Mexican States , commonly known as Mexico , is a federalism constitutionalism republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of Mexico....
Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...

South America

South America is the southern continent of the Americas, situated entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere....

Ecuador
Ecuador

Ecuador , officially the , literally, "Republic of the equator") is a representative democratic republic in South America, bordered by Colombia on the north, by Peru on the east and south, and by the Pacific Ocean to the west....
Venezuela
Venezuela

Venezuela , officially the Bolivarian Republic of Venezuela , is a country on the northern coast of South America.The country comprises a continental mainland and numerous islands located off the Venezuelan coastline in the Caribbean Sea....

Middle East

File:GreaterMiddleEast1.pngThe Middle East is a region that spans southwestern Asia, western Asia, and northeastern Africa. It has no clear boundaries, often used as a synonym to Near East, in opposition to Far East....

Egypt
Egypt

Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west....
Kuwait
Kuwait

The State of Kuwait is a sovereign Arab emirate on the coast of the Persian Gulf, enclosed by Saudi Arabia to the south and Iraq to the north and west....
Saudi Arabia
Saudi Arabia

The Kingdom of Saudi Arabia, KSA , is an Arab country and the largest country of the Arabian Peninsula. It is bordered by Jordan on the northwest, Iraq on the north and northeast, Kuwait, Qatar, Bahrain, and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south....
Qatar
Qatar

Qatar , officially the State of Qatar , is an Arab emirate in Southwest Asia, occupying the small Qatar Peninsula on the northeasterly coast of the larger Arabian Peninsula....
United Arab Emirates
United Arab Emirates

The United Arab Emirates is a federation of seven states situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia....
Lebanon
Lebanon

Lebanon , officially the Republic of Lebanon or Lebanese Republic , is a country in Western Asia, on the eastern shore of the Mediterranean Sea....
Bahrain
Bahrain

The Kingdom of Bahrain, in , , literally Kingdom of the Two Seas).Bahrain is an Arabic island country in the Persian Gulf ruled by the Al Khalifa regime....

Little Caesars

History

Corporate

Misc.

Brain teaser

Locations

External links