s, but which have subsequently lost legal protection as trademarks by becoming the common name of the relevant product or service, as used both by the consuming public and commercial competitors. Some marks retain trademark protection in certain countries despite being declared generic in others.
Marks in this list are still legally protected as trademarks, but are sometimes used by consumers in a generic sense. Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synechdoche. The previous list contains trademarks that have lost their legal status in some countries, while the following list contains marks which have been registered as trademarks, continue in use, and are actively enforced by their trademark owners. Writing guides such as the
advise writers to "use a generic equivalent unless the trademark is essential to the story."
| Trademarked name |
Generic name |
Trademark owner |
Notes |
| Adrenalin |
epinephrineEpinephrine is a hormone and neurotransmitter that participates in the "fight or flight" response of the sympathetic nervous system...
|
Parke-DavisParke-Davis is a subsidiary of the pharmaceutical company Pfizer. Although no longer an independent corporation, it was once America's oldest and largest drug maker, and played an important role in medical history.- History :...
|
Widely referred to as "adrenaline" outside of the U.S., and in the BAN A British Approved Name is the official non-proprietary or generic name given to a pharmaceutical substance, as defined in the British Pharmacopoeia...
and EPThe European Pharmacopoeia of the Council of Europe is a pharmacopoeia, listing a wide range of active substances and excipients used to prepare pharmaceutical products in Europe...
systems. |
| Airfix Airfix is a UK manufacturer of plastic scale model kits of aircraft and other subjects. In Britain, the name Airfix is synonymous with the hobby, a plastic model of this type is often simply referred to as "an airfix kit" even if made by another manufacturer....
|
PlasticPlastic is the general common term for a wide range of synthetic or semisynthetic organic amorphous solid materials suitable for the manufacture of industrial products...
injection-moulded scale modelA scale model is a representation or copy of an object that is larger or smaller than the actual size of the object . Very often the scale model is smaller than the original and used as a guide to making the object in full size...
kits |
Hornby RailwaysHornby Railways is the leading brand of model railway in the United Kingdom. Its roots date back to 1901, when founder Frank Hornby received a patent for his Meccano construction toy. The first clockwork train was produced in 1920. In 1938 Hornby launched its first 00 gauge train...
|
Still used widely in the UK to describe a scale model as it was the dominant brand at that time. This news article is one example of the brand being treated as a generic term. |
| Ambu bag |
Bag Valve resuscitator A bag valve mask is a hand-held device used to provide positive pressure ventilation to a patient who is not breathing or who is breathing inadequately. The device is a normal part of a resuscitation kit for trained professional, such as ambulance crew. The BVM is frequently used in hospitals,...
|
Ambu A/S Ambu A/S , is a Danish company that develops, produces and markets diagnostic and life-supporting equipment and solutions to hospitals and rescue services.Founded in Denmark in 1937 by German engineer Holger Hesse, Ph.D...
|
All manual bag resuscitators are widely referred to generically as "Ambu bags," even though Ambu is a trademark, and Ambu brand resuscitator bags are still produced. |
| AstroTurf AstroTurf is a brand of artificial turf. Though the term is a registered trademark, it is sometimes used as a generic description of any kind of artificial turf...
|
Artificial turf Artificial turf, or Astroturf, is a man-made surface manufactured from synthetic made to look like natural grass. It is most often used in arenas for sports that were originally or are normally played on grass. However, it is now being used on residential lawns and commercial applications as well...
|
Monsanto Company (formerly)
AstroTurf, LLC |
Also gave use to the term Astroturfing Astroturfing is an English-language euphemism referring to political, advertising, or public relations campaigns that are formally planned by an organization, but designed to mask its origins to create the impression of being spontaneous, popular "grassroots" behavior...
. |
| Armco |
Crash barrier A crash barrier is a barrier on a road designed to prevent vehicles from leaving the roadway to improve road safety. Common sites for crash barriers are:* median separators on multi-lane highways* bridge supports* mountain roads...
|
AK Steel HoldingArmco Holding Corporation, formerly known as Armco, is an American steel company founded in 1900 as the American Rolling Mills Corporation...
|
Used widely in the UK to describe a crash barrier manufactured from corrugated steel that is a common sight in race trackA race track is a purpose-built facility for racing of animals , automobiles, motorcycles or athletes. A race track may also feature grandstands or concourses. Some motorsport tracks are called speedways.A racetrack is a permanent facility or building...
s as a result of it being referred to by Murray WalkerGraeme Murray Walker, OBE is a Formula One motorsport commentator...
, the British F1Formula One, also known as Formula 1 or F1, and currently officially referred to as the FIA Formula One World Championship, is the highest class of auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" in the name refers to a set of rules to which all participants...
commentator at the time. |
Band-AidBand-Aid is brand name for Johnson & Johnson's line of adhesive bandages and related products. It has also become something of genericized trademark for any adhesive bandage in Australia, Brazil, Canada, India and United States....
|
Adhesive bandageAn adhesive bandage is a small dressing used for injuries not serious enough to require a full-size bandage.-Function:The...
|
Johnson & JohnsonJohnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the Fortune 500...
|
Often used as though generic by consumers in Canada and the U.S., though still legally trademarked. |
| Bic The Bic Cristal is an inexpensive disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France.-Background:...
|
Ballpoint Pen A ballpoint pen , is a modern writing instrument...
|
Société BicSociété Bic is a company based in Clichy, France, founded in 1945, best known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo...
|
|
| Bic |
Disposable LighterA lighter is a portable device used to create a flame. It consists of a metal or plastic container filled with a flammable fluid or pressurized liquid gas, a means of ignition, and some provision for extinguishing the flame.-History:...
|
Société BicSociété Bic is a company based in Clichy, France, founded in 1945, best known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo...
|
|
| Bic |
Safety razorA safety razor is a razor where the skin is protected from all but the very edge of the blade.These razors are referred to as "safety" razors as opposed to the straight razor which is sometimes referred to as a "cut-throat razor." It is often thought that the safety razor was designed to eliminate...
|
Société BicSociété Bic is a company based in Clichy, France, founded in 1945, best known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo...
|
Used as a verb in the United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
to describe someone shaving their head. |
| Biro Biro is a Hungarian surname meaning "Judge" and may refer to:* A Ballpoint pen* László Bíró, the inventor of the ballpoint pen* Charles Biro, a comic book writer.* Jan Charles Biro, scientist, discovered the Proteomic Code and RNA-assisted Protein Folding....
|
Ballpoint pen A ballpoint pen , is a modern writing instrument...
|
Société BicSociété Bic is a company based in Clichy, France, founded in 1945, best known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo...
|
Used generically in colloquial British and Australian English, particularly for cheaper disposable pens, but remains a registered trademark. |
| Bubble Wrap Bubble Wrap is a pliable transparent plastic material commonly used for packing fragile items. Regularly spaced, protruding air-filled hemispheres provide cushioning for precious or breakable items....
|
air-filled plastic wrapper |
Sealed Air Corporation |
|
CloroxThe Clorox Company is a manufacturer of various food and chemical products based in Oakland, California, which is best known for its bleach product, Clorox.- History :...
|
BleachA bleach is a chemical that removes colors or whitens, often via oxidation. Common chemical bleaches include household "chlorine bleach", a solution of approximately 3–6% sodium hypochlorite , and "oxygen bleach", which contains hydrogen peroxide or a peroxide-releasing compound such as sodium...
|
Clorox Company |
|
| Channel-Locks |
Slip joint pliersSlip joint pliers are pliers whose pivot point or fulcrum can be moved to increase the size range of their jaws. "Channellock" is an eponymous brand of slip joint pliers.-Usage:...
|
Channellock Tools |
In the United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
, the term Channel-Locks is often used by the general public as a generic term to indicate any angle-head slip joint pliers. |
| ChapStick ChapStick is a brand name for lip balm manufactured by Wyeth Consumer Healthcare, used in the South Korea, United States, Australia, Canada, United Kingdom and Sweden. It is intended to help treat and prevent chapped lips; hence the name...
|
Lip balmLip balm or lip salve is a form of make-up topically applied to the lips of the mouth to relieve chapped or dry lips, angular cheilitis or stomatitis, and cold sores. Lip gloss is similar in the fact that it is topically applied to the lips of the mouth, but generally has only cosmetic properties...
|
Wyeth Consumer Healthcare |
|
CokeCoca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries...
|
Cola Cola is a beverage usually containing caramel coloring, caffeine, and a sweetener such as sugar or high fructose corn syrup.Originally invented by the druggist John Pemberton, it has become popular worldwide. Coca-Cola has become the major international brand, leading to the drink often being seen...
, soft drinkA soft drink is a drink that does not contain alcohol . Soft drinks are often carbonated and commonly consumed while cold. The most common soft drinks are colas, flavored water, sparkling water, iced tea, sweet tea, lemonade, squash and fruit punch....
, pop, soda |
The Coca-Cola CompanyThe Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola,...
|
Southern United StatesThe Southern United States—commonly referred to as the American South, Dixie, Down South, or simply the South—constitutes a large distinctive region in the southeastern and south-central United States...
to refer to any soft drink; still a trademark. Also used for rival brands of cola (e.g., PepsiPepsi is a carbonated soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked...
) elsewhere, such as in the UK. |
| Colt |
revolverA revolver is a repeating firearm that has a cylinder containing multiple chambers and at least one barrel for firing. As the user cocks the hammer, the cylinder revolves to align the next chamber and round with the hammer and barrel, which gives this type of firearm its name...
|
Colt's Manufacturing Company Colt's Manufacturing Company is a United States firearms manufacturer founded in 1847. It is best known for the engineering, production, and marketing of dozens of different firearms over the later half of the 19th and the 20th century...
|
A common choice of gun during the Wild West, it was used to describe any revolvers during the 19th century, regardless of brand. |
| Connollising |
As a verb, to restore automobile leather interior |
Connolly Leather Connolly Leather was for over 125 years, a British company supplying highly finished leather primarily to car manufacturers. The term is also used to describe the particular brand of leather itself, when fitted in a car interior....
|
Often used by automobile enthusiasts and medias, when to describe restoring leather interiors, thanks to the high international reputation of the company. |
| Crescent Wrench |
Adjustable spannerAn adjustable spanner, shifting spanner, shifter, fit-all, crescent wrench or adjustable-angle head wrench is a tool which can be used to loosen or tighten a nut or bolt. It has a "jaw" which is of adjustable size, which allows for different size nuts and bolts to be handled by the same spanner...
|
Cooper IndustriesCooper Industries is a company incorporated and headquartered in Ireland but with its chief operational offices at Houston, Texas.. It produces transformers, tools and electrical equipment in general. It employs 29,000 staff around the world and had revenues in 2007 of $5.9 billion dollars...
|
In the United StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
, the term crescent wrench is often used by the general public as a generic term to indicate any adjustable spanner. |
| Crock-Pot |
slow cooker A slow cooker, or Crock-Pot , or Slo-Cooker , is a countertop electrical cooking appliance that maintains a relatively low temperature for many hours, allowing unattended cooking of pot roast, stew,...
|
Rival Industries Sunbeam Products is an American brand that has produced electric home appliances since 1910. Their products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster and the fully-automatic T20 toaster....
|
"Crock pot" and "crockpot" are common synonyms used by cooks to describe any slow cooker. |
| Cuisinart Cuisinart is a brand of small kitchen appliances, especially the food processor of the same name, one of the first to become popular in the United States. It was founded by Carl Sontheimer in 1971, and became a leading brand in the United States....
|
Food processor A food processor is a kitchen appliance used to facilitate various repetitive tasks in the process of preparation of food. Today, the term almost always refers to an electric-motor-driven appliance, although there are some manual devices also referred to as "food processors".Food processors are...
|
Conair Conair Corporation is a United States corporation which sells appliances, personal care products, and health and beauty products for both professionals and consumers...
|
Sometimes used in the U.S. to refer to any food processor, but still a trademark. |
| Doll's Noodles |
Instant noodlesInstant noodles are dried or precooked noodles fused with oil, and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 3 to 5 minutes, while precooked noodles can be reheated, or eaten straight from the packet...
|
Nissin Foods |
Commonly referred in Hong KongHong Kong , officially the Hong Kong Special Administrative Region, is a highly autonomous territory of the People's Republic of China, facing Guangdong to the north and the South China Sea to the east, west and south...
for instant noodles. |
| Dictaphone Dictaphone was an American company, a producer of dictation machines—sound recording devices most commonly used to record speech for later playback or to be typed into print. The name "Dictaphone" is a trademark, but in some places it has also become a common way to refer to all such devices, and...
|
Dictation machine A dictation machine is a sound recording device most commonly used to record speech for later playback or to be typed into print.The name "Dictaphone" is a trademark of the company of the same name, but has also become a common term for all dictation machines, as a genericized trademark...
|
Nuance CommunicationsNuance Communications is a multinational computer software technology corporation, headquartered in Burlington, Massachusetts, USA, that provides speech and imaging applications...
|
To date, one of the five oldest surviving U.S. brands. |
| Discman Discman was the product name given to Sony's first portable CD player, the D-50, which was the first on the market in 1984, and adopted for Sony's entire portable CD player line...
|
Portable CD player |
Sony Corporation |
|
| Dormobile The Bedford Dormobile is a 1960s-era campervan conversion based on the Bedford CA van, and subsequently on the Bedford CF. It was manufactured in Folkestone in Kent, southern England, by Martin Walter....
|
Motorhome In North America the term recreational vehicle and its acronym, RV, are generally used to refer to a vehicle equipped with living space and amenities found in a home; they are sometimes called motorhomes. A recreational vehicle normally includes a kitchen, a bathroom, a bedroom and a living room...
|
Bedford Vehicles Bedford was a subsidiary of Vauxhall Motors, itself the British subsidiary of General Motors , established in 1930 and constructing commercial vehicles.-History:...
then Dormobile (Folkestone) Ltd |
Widely used in the United Kingdom to describe any motorhomes. This article by the BBC is an example of the term being used generically. |
| Durex Durex is a brand of condoms made by a UK based company. It could also refer to:* A popular brand of adhesive tape manufactured in parts of Latin America and the USA by 3M...
|
adhesive tapeAdhesive tape can be one of many varieties of backing materials coated with an adhesive.Several types of adhesives can be used:-Pressure sensitive tape:...
(Australia, Brazil) |
3M3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation....
|
Used in Brazil ("fita durex") and some areas of Australia as a generic name for adhesive tape. |
condomA condom is a barrier device most commonly used during sexual intercourse to reduce the likelihood of pregnancy and spreading sexually transmitted diseases . It is put on a man's erect penis and physically blocks ejaculated semen from entering the body of a sexual partner...
s (UK) |
SSL InternationalSSL International plc is a British-based manufacturer of healthcare products. Its most well-known brands are Durex and Scholl; other significant brands are Sauber and Mister Baby. The Company's name is an abbreviation of Seton Scholl London International, its predecessor businesses...
|
In the UK, a brand of condom, which is often used generically. |
| Dumpster A dumpster is a large steel waste receptacle designed to be emptied into garbage trucks. The term is a genericized trademark of the Dumpster brand. The term is also common in Australia although Dumpster is not an established brand there. In British and Australian English, the terms wheelie bin and...
|
waste receptacle There are various different kinds of waste receptacle:*The traditional dustbin or rubbish bin, often used in the house.*Trash cans or ashcans, an outdoor version of the dustbin made of metal.*Dumpsters or skips.*Wastepaper Baskets.*Trash barrels....
|
Dumpster brand |
|
| Elastoplast Elastoplast is a trademark name of a brand of sticking plaster or medical dressing made by Beiersdorf. Beiersdorf bought UK and Commonwealth rights to the parent company, Smith & Nephew in 1992 for £46.5 million....
|
Adhesive bandageAn adhesive bandage is a small dressing used for injuries not serious enough to require a full-size bandage.-Function:The...
|
BeiersdorfBeiersdorf AG is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Its brands include:* 8x4* atrix* basis* Duo* Elastoplast* Eucerin, makers of Aquaphor* Florena* Hansaplast* JUVENA* Labello...
|
adhesive bandageAn adhesive bandage is a small dressing used for injuries not serious enough to require a full-size bandage.-Function:The...
s. |
| Esky Esky is an Australian brand of coolers manufactured by Nylex. The name is a reference to the association of Eskimos with cold climates. The term has become a genericized trademark and as such is a colloquial term in Australia for any portable icebox or cooler....
|
coolerA cool box, cooler or portable ice chest or Chilly Bin most commonly is an insulated box used to keep food or drink cool. Ice cubes, which are very cold, are most commonly placed in it to make the things inside stay cool...
|
Nylex |
Australian usage |
| Formica Formica is a brand of composite materials manufactured by the Formica Corporation based in Cincinnati, Ohio. In common use, the term refers to the company's classic product, a heat-resistant, wipe-clean, plastic laminate of paper or fabric with melamine resin.- Invention :Formica was invented in...
|
Wood or plastic laminateA laminate is a material constructed by uniting two or more layers of material together. The process of creating a laminate is lamination, which in common parlance refers to the placing of something between layers of plastic and sealing them with heat and/or pressure, usually with an adhesive...
|
Formica Corporation, part of Fletcher Building Fletcher Building Limited is currently the second largest listed company in New Zealand, after Telecom New Zealand, with a market capitalisation of over NZ$4.5 billion...
|
Widely used for the generic product. An attempt to have the trademark quashed failed in 1977. |
FrigidaireFrigidaire is a brand of consumer and commercial appliances.Frigidaire consumer products include: Frigidaire Professional Collection, Frigidaire Gallery Collection, Frigidaire Gallery Premier Collection, Frigidaire Affinity Laundry & Frigidaire....
|
refrigeratorA refrigerator is a cooling appliance comprising a thermally insulated compartment and a heat pump—chemical or mechanical means—to transfer heat from it to the external environment, cooling the contents to a temperature below ambient. Refrigerators are extensively used to store foods which spoil...
|
Frigidaire |
Commonly used in Canada by French Canadians, especially abbreviated as "frigo". |
| Frisbee |
flying disc |
Wham-O Wham-O Inc. is a toy company currently located in California, USA. They are known for marketing many popular toys, including the Hula Hoop, the Frisbee, Slip 'N Slide, Super Ball, Super Stuff and Trac-Ball.-Corporate history:...
|
|
| Glad Wrap |
cling-film |
Glad (company)Glad is an American company specializing in trash bags and other plastic storage containers.-History:The Glad brand originated in the United States in 1963 when the owner and CEO of the company, David Darroch, launched "Glad Wrap", a polyethylene film used as a food wrap.The brand originally...
|
Used in Australia, New Zealand. |
GoogleGoogle Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google has also...
|
As a verb, to use a web search engine A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data...
|
GoogleGoogle Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google has also...
|
Often used by users and in the media as if it were a generic verb "to search the Internet" in the U.S. and Canada, but still a legally recognized trademark. |
| Hacky Sack thumb|right|200px|A Hacky SackHacky Sack is the trademarked name of a type of footbag. The name "hacky sack" came from the 1972 inventors of the footbag, John Stalberger and Mike Marshall. Although Marshall suffered a fatal heart attack in 1975, Stalberger continued the business. At a later date,...
|
footbagA footbag is a small, round bag, sometimes referred to generically as a hacky-sack. . The western incarnation of the sport was invented in 1972 by two men from Oregon City, Oregon, Mike Marshall and John Stalberger...
|
Wham-O Wham-O Inc. is a toy company currently located in California, USA. They are known for marketing many popular toys, including the Hula Hoop, the Frisbee, Slip 'N Slide, Super Ball, Super Stuff and Trac-Ball.-Corporate history:...
|
|
| Hills Hoist A Hills Hoist is a height-adjustable rotary clothes line, invented in Adelaide, Australia by Lance Hill in 1945. It is distinguished from other rotary clothes lines by a crown and pinion winding mechanism allowing the clothesline to be lowered and raised. Hills Hoist and similar derivatives remain...
|
Rotary clothes lineA clothes line or washing line is any type of rope, cord, or twine that has been stretched between two points , outside or indoors, above the level of the ground. Clothing that has recently been washed is hung along the line to dry, using clothes pegs or clothes pins...
|
Hills Industries |
Australian usage |
| Hoover The Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...
|
Vacuum cleaner A vacuum cleaner is a device that uses an air pump to create a partial vacuum to suck up dust and dirt, usually from floors...
|
The Hoover Company The Hoover Company started out as an American floor care manufacturer based in North Canton, Ohio. It also established a major base in the United Kingdom and for most of the early-and-mid-20th century, it dominated the electric vacuum cleaner industry, to the point where the "hoover" brand name...
|
Widely used as a noun and verb. De facto loss of trademark in the UK. |
| Ichiban is a brand of instant noodles made by Sanyo Foods in Garden Grove, California, and rivals to other Japanese ramen brands like Nissin and Maruchan....
|
ramen noodles |
Sanyo Foods |
|
| Jacuzzi |
hot tubA hot tub is a large home-made or manufactured tub or small pool full of heated water and used for soaking, relaxation, massage, or hydrotherapy. In most cases, they have jets for massage purposes...
or whirlpool bath |
Jacuzzi Jacuzzi is a company that produces whirlpool bathtubs and spas. Its first product was a bath with massaging jets. The trademarked Jacuzzi name is commonly used to refer to any bath with water jets, and can thus be considered a genericized trademark...
|
|
| Jandal |
flip-flopThongs, pluggers, flip-flops, or jandals are an open type of outdoor footwear, consisting of a flat sole held loosely on the foot by a Y-shaped strap, like a thin thong, that passes between the first and second toes and around either side of the foot...
|
Sandford Industries |
|
| Jeep Jeep is an automobile marque of Chrysler. It is the oldest off-road vehicle brand, with Land Rover coming in second. The original vehicle which first appeared as the prototype Bantam BRC became the primary light 4-wheel-drive vehicle of the US Army and allies during the World War II and postwar...
|
Compact sport utility vehicleA sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. Usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle, some SUVs include the towing...
|
ChryslerChrysler Group, LLC is an American automobile manufacturer headquartered in the Detroit suburb of Auburn Hills, Michigan. Chrysler was first organized as the Chrysler Corporation in 1925. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler AG...
|
Chrysler recently used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as They invented ‘SUV’ because they can’t call them Jeep |
Jell-OJell-O is a brand name belonging to U.S.-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand's popularity has led to its becoming a generic term for gelatin dessert across the U.S. and Canada...
|
Gelatin dessert The most common culinary use for gelatin is as a main ingredient in varieties of gelatin desserts. Unprepared gelatin for desserts is often marketed as a flavored powder or concentrated gelatinous solid. Prepared gelatin desserts are marketed in a variety of forms...
; jelly (UK) |
Kraft FoodsKraft Foods, Inc. is the largest food and beverage company headquartered in the United States and the second largest in the world ....
|
The Jell-O brand also encompasses pudding products. This is one example of usage by Martha StewartMartha Helen Stewart is an American business magnate, television host, author and magazine publisher. As founder of Martha Stewart Living Omnimedia, she has gained success through a variety of business ventures, encompassing publishing, broadcasting, and merchandising...
. |
| Jet Ski Jet Ski is the brand name of personal watercraft manufactured by Kawasaki Heavy Industries. The name, however, has become a genericized trademark for any type of personal watercraft...
|
Stand-up personal watercraft Stand-up PWC are a type of personal watercraft available since the 1970s. They have a pivoting handlepole and standing tray area that requires the operator to stand while riding instead of sitting. This is in contrast to the more frequently seen "sit-down" type of PWC. Both these terms are...
|
KawasakiKawasaki Heavy Industries Consumer Products and Machinery Company is the Consumer Products and Machinery production division of Kawasaki Heavy Industries. It produces Motorcycles, ATVs, Utility vehicles, Jet Ski personal watercrafts, General-purpose gasoline engines...
|
Used universally to refer to any type of personal watercraft. This news article is one example of usage. |
| JumboTron A JumboTron is a large-screen television using technology developed by Sony, typically used in sports stadiums and concert venues to show close up shots of the event. Although JumboTron is a registered trademark owned by the Sony Corporation, the word jumbotron is often used by the public as a...
|
Large-screen televisionLarge-screen television technology developed rapidly in the late 1990s and 2000s. Various thin screen technologies are being developed, but only the liquid crystal display , plasma display and Digital Light Processing were released on the public market...
|
Sony Corporation |
Still used, although Sony exited the market for this product in 2001. |
KleenexKleenex is a brand name for a variety of products such as facial tissue, bathroom tissue, paper towels, and diapers. Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc. Often used as a genericized trademark, especially in the United States, "Kleenex" is in fact owned and used as a...
|
Facial tissue Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that is suitable for use on the face. They are disposable alternatives for cloth handkerchiefs...
|
Kimberly-ClarkKimberly-Clark Corporation is an American corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include "Kleenex" facial tissue, "Kotex" feminine hygiene products, "Cottonelle" toilet paper, Wypall utility wipes, "KimWipes" scientific cleaning wipes,...
|
Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark. |
KevlarKevlar is the registered trademark for a light, strong para-aramid synthetic fiber, related to other aramids such as Nomex and Technora.Developed at DuPont in 1965 by Stephanie Kwolek it was first commercially used in the early 1970s as a replacement for steel in racing tires...
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Body armor |
DuPontE. I. du Pont de Nemours and Company , commonly referred to as DuPont or Du Pont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont is currently the world's second largest chemical company in terms of market capitalization and...
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Used in the military as balistics protection. Civilian uses range from sports equipment to rope. |
LexanLexan is a registered trademark for SABIC Innovative Plastics' brand of polycarbonate resin thermoplastic. Polycarbonate polymer is produced by reacting Bisphenol A with carbonyl chloride, also known as phosgene. Lexan is the brand name for polycarbonate sheet and resin in a wide range of grades...
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polycarbonatePolycarbonates are a particular group of thermoplastic polymers. They are easily worked, moulded, and thermoformed; as such, these plastics are very widely used in the modern chemical industry. Their interesting features position them between commodity plastics and engineering plastics...
resinResin is a hydrocarbon secretion of many plants, particularly coniferous trees. It is valued for its chemical constituents and uses, such as varnishes and adhesives, as an important source of raw materials for organic synthesis, or for incense and perfume. Fossilized resins are the source of amber...
thermoplasticA thermoplastic is a polymer that turns to a liquid when heated and freezes to a very glassy state when cooled sufficiently. Most thermoplastics are high-molecular-weight polymers whose chains associate through weak Van der Waals forces ; stronger dipole-dipole interactions and hydrogen bonding ;...
glass |
SABICSABIC is a diversified manufacturing company, active in chemicals and intermediates, industrial polymers, fertilizers and metals. It is the largest public company in Saudi Arabia as listed in Tadawul, but the Saudi government still owns 70% of its shares...
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| Lilo Lilo Training Detachment of Frontier Troops, located just outside Tbilisi city, the capital Georgia in the Caucasus* Rob Levin, the founder of the freenode IRC network, known by the nickname lilo in lowercase...
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Air mattressAn air mattress is an inflatable mattress/sleeping pad. Due to its buoyancy, it is also often used as a water toy / flotation device, and in UK is termed as a lilo .-For sleeping:...
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Lilos |
Refers to inflatable beds, especially when used as a floating bed. |
| Matchbox |
Die cast toy |
MattelMattel Inc. is the world's largest toy importing company based on revenue. The products it produces include Barbie dolls, Hot Wheels and Matchbox cars, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. It was founded in 1945 by Harold "Matt"...
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Used at its height of popularity to describe die cast cars. |
| Muzak Elevator music refers to the gentle instrumental arrangements of popular music designed for playing in shopping malls, grocery stores, department stores, telephone systems , cruise ships, airports, doctors' and dentists' offices, and elevators...
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Music |
Muzak Holdings |
Used frequently to describe as a often derogatory term for any form of Easy Listening Easy listening music is a style of popular music and radio format that emerged in the mid-20th century, evolving out of swing and big band music, and related to Beautiful music and Light music. Easy listening music features simple, catchy melodies, soft, laid-back songs and occasionally rhythms...
, smooth jazzSmooth jazz is a sub-genre of jazz which is influenced stylistically by R&B, funk and pop.Beginning in the early 1970s, it was an evolution into jazz with a modern, electronic sensibility...
, or Middle of the road music, or to the type of recordings once commonly heard on "beautiful musicBeautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...
" radio stations. |
NetbookNetbooks are a rapidly evolving category of small, light and inexpensive laptop computers suited for general computing and accessing web-based applications; they are often marketed as "companion devices," that is, to augment a user's other computer access...
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Class of portable computers |
Psion |
Registered as a trademark by for the Psion Netbook The Psion netBook is a small subnotebook type computer developed by Psion and aimed at the mobile enterprise market. Similar in design to the later, consumer-oriented Psion Series 7, it has a clamshell design, a VGA-resolution touch-sensitive colour screen, 32 MB RAM, 190 MHz StrongARM SA-1100...
product, but now is being challenged for cancellation as generic by Dell, who claims that netbook refers to an entire class of portable computers. |
| Nomex Nomex is a registered trademark for flame resistant meta-aramid material developed in the early 1960s by DuPont and first marketed in 1967.- Properties:...
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Fire retardantA fire retardant is a substance that helps delay or prevent combustion. Fire retardants are commonly used in fire fighting. Water is the most commonly used fire retardant, but the phrase typically refers to chemical retardants, including fire-fighting foams and fire-retardant gels...
material |
DuPontE. I. du Pont de Nemours and Company , commonly referred to as DuPont or Du Pont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont is currently the world's second largest chemical company in terms of market capitalization and...
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Commonly used in auto racingAutomobile racing is a motorsport involving racing cars. It is one of the world's most watched television sports.- The beginning of racing:...
to describe a fire retardant suit because of its mandatory usage by racing drivers and pit personnels. A number of news articles treat the trademark as a generic name, such as this. |
| NOS (Nitrous Oxide Systems) |
NitrousNitrous oxide is a chemical compound used as an oxidizing agent to increase an internal combustion engine's power output by allowing more fuel to be burned than would normally be the case.-Nitrous and NOS:...
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Holley Performance Products Holley Performance Products is an automotive performance company based out of Bowling Green, Kentucky. They produce mostly engine modification products, and among the company's owned divisions are popular brand names such as Nitrous Oxide Systems , FlowTech, and Hooker Headers...
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Pronounced generically as noss, widely used generically to describe nitrous systems used in motor vehicles. One example of this was when it was used prominently in the 2001 film The Fast and the Furious The Fast and the Furious is a 2001 car film starring Vin Diesel, Paul Walker, Michelle Rodriguez and Jordana Brewster. It was directed by Rob Cohen. The Fast and the Furious was the first mainstream film to feature the Asian automotive import scene in North America. It is the first film in The...
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| Onesies |
Infant bodysuit |
Gerber Products Company Gerber Products Company is a purveyor of baby food and baby products. The company was founded in 1927 in Fremont, Michigan, by Daniel Frank Gerber, owner of the Fremont Canning Company producing canned fruits and vegetables. At the suggestion of a pediatrician, Gerber's wife began making...
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Often used by consumers in the U.S. as if it were generic; "Onesies" still a legally trademarked brand name of Gerber, which objects to its usage in the singular form as "Onesie" or as a generic product name. |
| Otter Pops Otter Pops are a brand of frozen snacks sold in the United States. The product consists of a plastic tube filled with flavored sugary liquid; after being frozen the top is cut off. The frozen juice is eaten out of the top of the tube, like a popsicle without a stick...
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Plastic tube filled frozen snack with flavored sugary liquid |
National Pax |
Often used as a name for a style of frozen snack consisting of a frozen tube in which frozen sugary liquid is pushed up through the top and eaten. |
| Perspex |
Lucite |
acrylic glassPoly poly is a transparent thermoplastic. Chemically, it is the synthetic polymer of methyl methacrylate...
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| Photoshop |
Photo manipulation Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception , through analog or digital means...
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Adobe SystemsAdobe Systems Incorporated is an American computer software company headquartered in San Jose, California, USA. The company has historically focused upon the creation of multimedia and creativity software products, with a more-recent foray towards rich Internet application software...
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Commonly used as a verb to generically describe digital manipulation or compositing of photographs. |
| Plexiglas |
acrylic glassPoly poly is a transparent thermoplastic. Chemically, it is the synthetic polymer of methyl methacrylate...
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Rohm and Haas Company |
also known by various other names |
PolaroidPolaroid is the name of a type of synthetic plastic sheet which is used to polarize light.-Patent:The original material, patented in 1929 and further developed in 1932 by Edwin H. Land, consists of many microscopic crystals of iodoquinine sulfate embedded in a transparent nitrocellulose polymer...
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Instant film Instant film is a type of photographic film first introduced by Polaroid that is designed to be used in an instant camera...
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Polaroid CorporationPolaroid Corporation is a multinational consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision...
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Commonly used to refer instant photograph shot during model auditions. |
PopsiclePopsicle is the most popular brand of ice pop in the U.S. and Canada. Popsicle is a trademark owned by Unilever, although it has entered the general vernacular in North America. It was founded in Michigan.- History :...
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Ice Pop An ice pop is a frozen water-based dessert on a stick. It is made by freezing coloured, flavoured liquid around a stick. Once the liquid freezes solid, the stick can be used as a handle to hold the ice pop. In Ireland the term "ice pop" is used, but it is usually called a lolly ice...
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Good Humor-Breyers Good Humor-Breyers is a unit of Unilever that includes the formerly independent Good Humor, Breyers, Klondike Bar, and Popsicle brands. It is based in Green Bay, Wisconsin. It was formed by the merger of Good Humor and Breyers in 1993....
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| Portakabin |
portable building A portable building, or demountable building , is a building designed and built to be movable rather than permanently located. A common modern design is sometimes called a modular building, but portable buildings can be different in that they are more often used temporarily and taken away later....
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Portakabin |
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| Post-its |
Sticky notes |
3M3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation....
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Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark. |
| Pot Noodle Pot Noodle is a brand of ramen-style instant noodle snack foods, available in a wide selection of flavours and varieties. Its dehydrated mixture consists of wide noodles, textured soya pieces, assorted dried vegetables and flavouring powder. The product is prepared by adding boiling water, which...
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Instant noodlesInstant noodles are dried or precooked noodles fused with oil, and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 3 to 5 minutes, while precooked noodles can be reheated, or eaten straight from the packet...
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UnileverUnilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products...
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Used widely in the United Kingdom as it is the dominant brand. |
| PowerPoint |
Presentations |
MicrosoftMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices...
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Used to refer to "presentation graphics" or a "slideshow presentation" created on software such as Microsoft PowerPoint, Apple Keynote, OpenOffice Impress, Google Docs Presentations, etc. |
| Q-tips |
Cotton swabs |
UnileverUnilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products...
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Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark. |
| Ribena Ribena is a brand of fruit-based uncarbonated soft drink and fruit drink concentrate produced by GlaxoSmithKline. The original and most common variety contains real blackcurrant juice.- History :...
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blackcurrantThe Blackcurrant is a species of Ribes berry native to central and northern Europe and northern Asia. It is also known as French "cassis"....
squashSquash is a sweetened or unsweetened fruit-based concentrate which is mixed with a liquid, most commonly water or seltzer, before drinking...
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GlaxoSmithKline GlaxoSmithKline plc is a United Kingdom-based pharmaceutical, biological, and healthcare company. GSK is the world's second largest pharmaceutical company and a research-based company with a wide portfolio of pharmaceutical products covering anti-infectives, central nervous system, respiratory,...
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Refers to blackcurrant squash in common usage, although other flavours of Ribena exist. |
RizlaRizLa+ is a brand of rolling papers in which tobacco or cannabis is rolled to form cigarettes or joints, respectively....
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Rolling paper |
Imperial TobaccoImperial Tobacco Group plc is the world's fourth largest international tobacco company. It is the second largest UK-based tobacco company by global sales. Imperial Tobacco's corporate headquarters are in Bristol, England...
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Often used to describe rolling papers which are used to contain rolled tobacco or marijuana. |
| Rollerblade Rollerblade is a type of inline skate. The name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy. Scott and Brennan Olson sold their Minneapolis company and it became Rollerblade, Inc. which has changed hands over time between Nordica, Benetton...
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Inline skates'Inline skates' are a type of roller skate used for inline skating. Unlike quad skates, which are configured with two front and two rear wheels, inline skates have two, three, four or five wheels arranged in a single line...
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Nordica Nordica may refer to:* Lillian Nordica, an American operatic soprano* Nordica , a manufacturer of skis, ski boots, and accessories for skiing* MS Nordica, a Finnish icebreaker...
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Commonly used name by consumers in the U.S., but the name is still a trademark. |
| Saran Wrap |
plastic wrap Plastic wrap, cling film, or cling wrap, is a thin plastic film typically used for sealing food items in containers to keep them fresh. Plastic wrap, typically sold on rolls in boxes with a cutting edge, clings to many smooth surfaces and can thus remain tight over the opening of a container...
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S. C. Johnson & SonS. C. Johnson , previously known as SC Johnson Wax , is a global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110...
Asahi Kaseiis a Japanese company. The main products are chemicals and in materials science. The company has around 25,000 employees and had consolidated sales of ¥ 1.7 trillion in 2008. It was founded in 1931, and has its headquarters in Tokyo, with offices and plants in Osaka, China, Singapore, Thailand,...
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| Scalextric Scalextric is a major international brand of slot car racing that first appeared in the late 1950s and is currently owned by Hornby.-Products:...
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Slot car A slot car is a powered miniature auto or other vehicle which is guided by a groove or slot in the track on which it runs. A pin or blade extends from the bottom of the car into the slot...
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Hornby RailwaysHornby Railways is the leading brand of model railway in the United Kingdom. Its roots date back to 1901, when founder Frank Hornby received a patent for his Meccano construction toy. The first clockwork train was produced in 1920. In 1938 Hornby launched its first 00 gauge train...
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Used commonly in the United Kingdom to describe slot cars and the hobbies itself. |
| Scotch tape Scotch Tape is a brand name used for certain pressure sensitive tapes manufactured by 3M as part of the company's Scotch brand.- History :...
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Clear adhesive tape Pressure sensitive tape, known also in various countries as PSA tape, adhesive tape, self stick tape or sticky tape, is an adhesive tape that will stick with application pressure, without the need for solvent, heat, or water for activation...
(US) |
3M3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation....
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Appears in dictionaries as both generic and trademarked. "Trademark Law" advises that proper usage is "Scotch brand cellophane tape" to combat "generic tendencies". |
| Sea-Doo Sea-Doo is the brand name of Bombardier Recreational Products' popular line of personal watercraft . The name is derived from Bombardier's Ski-Doo snowmobile line....
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Sit-down personal watercraft |
Bombardier Recreational Products Bombardier Recreational Products or BRP is a Canadian company that traces its roots back to the year 1942 when Joseph-Armand Bombardier founded L'Auto-Neige Bombardier Limitée in Valcourt in the Eastern Townships, Quebec. In 2003, Bombardier Inc...
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Used regionally in the U.S. (where the company holds 50.3% of the market share) to refer to any type of sit-down PWC. Usage is strongest in CanadaCanada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean...
, especially in QuebecQuebec is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking identity and the only one whose sole official language is French at the provincial level....
, where the manufacturer is based. |
SellotapeSellotape is a European brand of transparent, cellulose-based, pressure sensitive adhesive tape, and is the leading brand of clear, pressure sensitive tape in the United Kingdom. Sellotape is generally used for joining, sealing, attaching and mending. It is also referred to as cellophane tape...
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Clear adhesive tape Pressure sensitive tape, known also in various countries as PSA tape, adhesive tape, self stick tape or sticky tape, is an adhesive tape that will stick with application pressure, without the need for solvent, heat, or water for activation...
(UK) |
The Sellotape Company, owned by Henkel Consumer Adhesives |
Often used generically as a verb and noun. Appears in dictionaries as both generic and trademarked. |
SharpieSharpie is a brand of disposable marking pens and tools manufactured by Sanford and sold in the United States, Canada, the United Kingdom, Latin America, Australia, and parts of Europe...
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permanent marker A Permanent marker is a type of marker pen that is used to create permanent writing on an object. Generally the liquid is water resistant, contains a solvent such as xylene, toluene, or alcohol and is capable of writing on a variety of surfaces from paper to metal to stone...
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Sanford L.P. Sanford L.P., based in Oak Brook, Illinois, is a Newell Rubbermaid company. Sanford is the largest writing products manufacturer in the world. It is primarily known for manufacturing Sharpie Markers, mechanical pencils, Paper Mate, and its Prismacolor products....
, owned by Newell RubbermaidNewell Rubbermaid is a global marketer of consumer and commercial products including such well-known brands as Rubbermaid food storage, home organization, and refuse container products; Sharpie, PaperMate, Parker and Waterman writing instruments; Calphalon gourmet cookware; Goody beauty and...
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James Faulkner, Sanford's marketing manager has said "In America the Sharpie name is used as the generic for a permanent marker". |
| Stanley knife |
Utility knifeA utility knife is a common tool used in various trades and crafts for a variety of purposes.-Names:In British, Australian and New Zealand English, along with Dutch, the tool is known as a Stanley knife. This name a genericised trademark named after Stanley Works, a manufacturer of such knives...
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Stanley WorksThe Stanley Works is a manufacturer of tools and hardware and provider of security products and locks headquartered in New Britain, Connecticut.-History:...
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Commonly used generically by the public, the press and law enforcement officers when it is used during an incident as the following two links indicates, regardless if said weapon is actually a utility knife. The trademark have since entered into a dictionary term. |
| Stelvin closure |
Screw cap |
Rio Tinto Alcan |
Often used generically. |
| Sto-Fen |
Diffusion filter A diffusion filter is a translucent photographic filter used for a special effect. When used in front of the camera lens, a diffusion filter softens subjects and generates a dreamy haze. This can also be improvised by smearing petroleum jelly on a UV filter or shooting through a nylon stocking...
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Sto-Fen Products |
Often used generically to describe a flash gun diffuser. |
| Styrofoam Styrofoam is a trademark of Dow Chemical Company for presently made for thermal insulation and craft applications..In 1941, researchers in Dow's Chemical Physics Lab found a way to make foamed polystyrene...
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extruded polystyrene foam |
Dow Chemical CompanyThe Dow Chemical Company is an American multinational corporation headquartered in Midland, Michigan. As of 2007, it is the second largest chemical manufacturer in the world by revenue and as of February 2009, the third-largest chemical company in the world by market capitalization .Dow Chemical...
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In the United States and Canada, "styrofoam" is often used as a generic term for disposable foam cups, plates, coolers and packing material, although these are made from a different polystyrene product than true Styrofoam Brand Foam, which is made for thermal insulationThe term thermal insulation can refer to materials used to reduce the rate of heat transfer, or the methods and processes used to reduce heat transfer....
and craft applications. |
| Super Heroes |
SuperheroA superhero is "a fictional character of unprecedented powers dedicated to acts of derring-do in the public interest"...
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DC comicsDC Comics is one of the largest and most popular American comic book and related media companies, along with Marvel Comics. It is the publishing division of DC Entertainment Inc., a subsidiary company of Warner Bros. Entertainment...
Marvel ComicsMarvel Publishing, Inc., a company doing business as Marvel Comics, produces American comic books and related media. It forms a subsidiary of Marvel Entertainment, Inc....
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The two-word version of the term is a trademark co-owned by DC Comics and Marvel Comics. |
| Surform |
surform A surform tool features perforated sheet metal and resembles a food grater. A surform tool consists of a steel strip with holes punched out and the rim of each hole sharpened to form a cutting edge. The strip is mounted in a carriage or handle...
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Stanley WorksThe Stanley Works is a manufacturer of tools and hardware and provider of security products and locks headquartered in New Britain, Connecticut.-History:...
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Tabasco sauceTabasco sauce is a mass-produced brand of hot sauce made from tabasco peppers , vinegar, and salt, and aged in white oak barrels for three years...
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hot pepper sauce |
McIlhenny Company |
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TannoyTannoy Ltd is an English manufacturer of loudspeakers and public-address systems. The company was founded as Tulsemere Manufacturing Company in London in 1926....
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public addressA public address or "PA" system is an electronic amplification system with a mixer, amplifier and loudspeakers, used to reinforce a given sound, e.g., a person making a speech, a DJ playing prerecorded music, and distributing the sound throughout a venue or building.Simple PA systems are often...
/loudspeakerA loudspeaker is an electroacoustic transducer that converts an electrical signal into sound. The speaker pulses in accordance with the variations of an electrical signal and causes sound waves to propagate through a medium such as air or water.Loudspeakers are the most variable elements in a...
system |
Tannoy Ltd. |
chiefly British usage |
| Targa top Targa top, targa for short, is a semi-convertible car body style with a removable roof section and a full width roll bar behind the seats. The rear window can be fixed or removable, making it a convertible-type vehicle...
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Semi-convertible A convertible is a type of automobile in which the roof can retract and fold away, converting it from an enclosed to an open-air vehicle. Many different automobile body styles are manufactured and marketed in convertible form....
hard roof panel |
PorschePorsche SE is a German automotive manufacturer of luxury high performance automobiles, which is majority-owned by the Piëch and Porsche families. Dr. Ing. h.c. F. Porsche AG , often shortened to Porsche AG, is responsible and manufacturer of the Porsche automobile line...
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Although first used in the 1960s, trademark was not claimed until the 1970s, when its popularity grew; hence, the name is treated as a generic trademark by the general public and the motoring press. It is an ItalianItalian is a Romance language spoken by about 60 million people in Italy, and by a total of around 70 million in the world. In Switzerland, Italian is one of four official languages. It is also the official language of San Marino, as well as the primary language of Vatican City...
word for "shield" and was named after the Targa FlorioThe Targa Florio was an open road endurance automobile race held in the mountains of Sicily near Palermo. Founded in 1906, it used to be the oldest sports car racing event, part of the World Championship until 1973...
road race in which the top made its debut in 1964. |
| Tarmac Tarmac is a type of road surface. Tarmac refers to a material patented by Edgar Purnell Hooley in 1901...
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AsphaltAsphalt is a sticky, black and highly viscous liquid or semi-solid that is present in most crude petroleums and in some natural deposits sometimes termed asphaltum...
road surface. |
Tarmac Tarmac is a company that is based at Wolverhampton in the United Kingdom and operates internationally. The company produces aggregates and road-surfacing materials, including tarmacadam, from which the company's name is derived...
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Often used by consumers as if it were generic in the UK, but still a legally recognized trademark. |
TaserA Taser is an electroshock weapon that uses electrical current to disrupt voluntary control of muscles. Its manufacturer, Taser International, calls the effects "neuromuscular incapacitation" and device's mechanism "Electro-Muscular Disruption technology"...
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Electroshock weapon |
Taser Systems
Taser InternationalTaser International, Inc. is an American developer, manufacturer, and distributor of TASER electroshock guns, a handheld less-lethal weapon designed to incapacitate a single person from a distance. The company is based in Scottsdale, Arizona, USA...
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Acronym for a fictional weapon: Thomas A. Swift's Electric Rifle Tom Swift and His Electric Rifle, or, Daring Adventures in Elephant Land is a young adult novel written by Victor Appleton. It is Volume 10 in the original Tom Swift novel series published by Grosset & Dunlap.- Plot :...
. Taser is a registered tradename, prompting a backformedIn etymology, back-formation is the process of creating a new lexeme by removing actual or supposed affixes. The resulting neologism is called a back-formation, a term coined by James Murray in 1897....
verb "to tase" which means "to use a Taser on", although "to taser" is also commonly used. |
| Telecopier |
facsimile machine |
Xerox Xerox Corporation is a fortune 500 global document management company which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
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| Tippex |
Correction fluid A correction fluid is an opaque, white fluid applied to paper to mask errors in text. Once dried, it can be written over. It is typically packaged in small bottles, and the lid has an attached brush which dips into the bottle...
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Tipp-ExTipp-Ex is a brand of correction fluid and other related products that is popular throughout Europe. It was also the name of the German company that produced the products in the Tipp-Ex line. Tipp-Ex is a trademark for correction products...
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Taken in Europe (especially Germany, France, and The UK) as meaning white liquid applied with a brush used to hide mistakes written on typed with ink so they can be overwritten. |
TiVoTiVo is a pioneer of the digital video recorder . TiVo was introduced in the United States, and is now available in Canada, Mexico, Australia, Taiwan, and the UK...
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Digital video recorderA digital video recorder or personal video recorder is a device that records video in a digital format to a disk drive or other memory medium within a device. The term includes stand-alone set-top boxes, portable media players and software for personal computers which enables video capture and...
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TiVo, Inc.Tivo, Inc. is an American corporation whose primary product is the marketing and subscription services for its Tivo branded digital video recorder.-History:...
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| Tivoli The name Tivoli originally indicates the town of Tivoli in the Lazio region of central Italy, founded a few centuries before Rome. The name has also been applied to other entities:-Gardens, theatres and venues:...
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amusement parkAmusement park or theme park is the generic term for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions meant to cater...
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Tivoli A/S |
The Danish Tivoli Gardens amusement park has registered its colloquial name "Tivoli" as a trademark. In Danish language, the word “tivoli” has been a generic term for “amusement park” from before the Tivoli Gardens opened in 1843 and is still used as such, for instance in the name of many other amusement parks all over Denmark. This is currently the focal point of several legal disagreements. |
| Trojan Trojan is a brand name of condoms manufactured by the Church & Dwight Company. 70.5 percent of condoms purchased in United States drugstores are Trojan contraceptives. Trojan began selling condoms in 1927 through an ad placed in a trade magazine for pharmacists....
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CondomA condom is a barrier device most commonly used during sexual intercourse to reduce the likelihood of pregnancy and spreading sexually transmitted diseases . It is put on a man's erect penis and physically blocks ejaculated semen from entering the body of a sexual partner...
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Church and Dwight Church & Dwight Co., Inc. is a major U.S. manufacturer of household products that is based in Princeton, New Jersey. While it manufactures many items, it is by far best known for its Arm & Hammer line which includes baking soda and many other items made with it. The company was founded in 1896 to...
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| Twink |
Correction fluid A correction fluid is an opaque, white fluid applied to paper to mask errors in text. Once dried, it can be written over. It is typically packaged in small bottles, and the lid has an attached brush which dips into the bottle...
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Twink |
Used in New Zealand. |
TylenolTylenol is a North American brand of drugs for relieving pain, reducing fever, and relieving the symptoms of allergies, cold, cough, and flu. The active ingredient of its original, flagship product, acetaminophen , is marketed as an analgesic and antipyretic...
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ParacetamolParacetamol or acetaminophen is a widely used over-the-counter analgesic and antipyretic . It is commonly used for the relief of fever, headaches, and other minor aches and pains, and is a major ingredient in numerous cold and flu remedies...
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McNeil Consumer Healthcare |
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VaselineVaseline® is a brand of petroleum jelly based products owned by Anglo-Dutch company Unilever. Products include plain petroleum jelly and a selection of skin creams, lotions, cleansers, deodorants and lubricants....
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Petroleum jellyPetroleum jelly, petrolatum or soft paraffin, CAS number 8009-03-8, is a semi-solid mixture of hydrocarbons , originally promoted as a topical ointment for its healing properties...
, petrolatum |
UnileverUnilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products...
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Often used by consumers as if it were generic in the U.S. and Canada, but still a legally recognized trademark. |
VelcroVelcro is a brand name of fabric hook-and-loop fasteners. It consists of two layers: a "hook" side, which is a piece of fabric covered with tiny hooks, and a "loop" side, which is covered with even smaller and "hairier" loops. When the two sides are pressed together, the hooks catch in the loops...
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Hook-and-loop fastener |
Velcro company |
Used as generic, but still trademarked. Often used as a verb. |
WalkmanWalkman is Sony's portable audio cassette player brand, now used to market its portable audio and video players. The original Walkman introduced a change in music listening habits, allowing people to carry music with them....
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Personal stereo The personal stereo is the term given to a portable audio player using an audiocassette player. This allows the listening of music through headphones while a person is mobile. The first personal stereo was the Stereobelt invented and patented by Andreas Pavel in 1977...
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Sony Corporation |
Was often used generically for any portable stero player, and in 2002 an Austrian court ruled that it had passed into common usage, but still a legally recognized trademark. |
| WaveRunner WaveRunner is the trademarked name of personal water craft produced by the Yamaha Motor Company, but the term "waverunner" has become a generic name for all types of personal watercraft. Another popular name for a PWC is a Jet Ski....
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personal water craftA personal water craft is a recreational watercraft that the rider sits or stands on, rather than inside of, as in a boat. Models have an inboard engine driving a pump jet that has a screw-shaped impeller to create thrust for propulsion and steering...
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Yamaha Motor Company, a Japanese motorized vehicle-producing company. Yahama Motor is part of the Yamaha Corporation and its headquarter is located in Iwata, Shizuoka. Along with expanding Yamaha Corporation into the world's biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized...
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Often used, along with Jet Ski Jet Ski is the brand name of personal watercraft manufactured by Kawasaki Heavy Industries. The name, however, has become a genericized trademark for any type of personal watercraft...
, to refer to any type of personal watercraft. |
| Weed Eater Weed Eater was a string trimmer company founded in 1972 in Houston, Texas by George Ballas, the inventor of the device.The idea for the Weed Eater trimmer came to him from the spinning nylon bristles of an automatic car wash...
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String TrimmerWhile properly called a "String Trimmer", it is also known as a Strimmer, string trimmer, line trimmer, Weedeater , Weedwhacker or weed wacker, Weed Whip, weedy, whipper snipper , garden strimmer, grass trimmer, or Trimmer...
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Husqvarna ABHusqvarna AB is a Swedish company that is the world's largest manufacturer of chainsaws, lawn and garden equipment, and cutting equipment for the stone and construction industries...
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"Weed Eater" is commonly used to refer to string trimmers. Similarly the variant of the name brand "Weed Whacker" is a common usage. |
| Windex Windex is a trademark for a glass and hard surface cleaner manufactured since 1933 and popular in the United States and Canada since the mid-20th century....
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Hard surface cleaner Hard surface cleaners is a category of specialty chemicals.Light duty hard surface cleaners would include products like Windex, which is not intended to handle heavy dirt and grease, but only to remove light loads of dirt and oil films on surfaces that are already fairly clean...
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S. C. Johnson & SonS. C. Johnson , previously known as SC Johnson Wax , is a global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin. It has operations in 72 countries and its brands are sold in over 110...
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| Winnebago |
Class A Recreational vehicle In North America the term recreational vehicle and its acronym, RV, are generally used to refer to a vehicle equipped with living space and amenities found in a home; they are sometimes called motorhomes. A recreational vehicle normally includes a kitchen, a bathroom, a bedroom and a living room...
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Winnebago IndustriesWinnebago Industries Inc., , is a manufacturer of motor homes, a type of recreational vehicle or RV, in the United States. It is based in Forest City, Iowa.-Corporate history:...
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Used in the United Kingdom to describe a coach sized AmericanThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
motorhome. |
Wite-OutWite-Out is a trademark for a line of correction fluid, originally created for use with photocopies, and manufactured by the BIC Corporation.-History:...
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Correction fluid A correction fluid is an opaque, white fluid applied to paper to mask errors in text. Once dried, it can be written over. It is typically packaged in small bottles, and the lid has an attached brush which dips into the bottle...
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Société BicSociété Bic is a company based in Clichy, France, founded in 1945, best known for making disposable products including lighters, magnets, ballpoint pens, shaving razors and watersports products. It competes in most markets against Faber-Castell, Global Gillette, Newell Rubbermaid and Stabilo...
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In the United States, used to mean white liquid applied with a brush used to hide mistakes written or typed with ink so they can be overwritten. |
| Xerox Xerox Corporation is a fortune 500 global document management company which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
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PhotocopierA photocopier is a machine that makes paper copies of documents and other visual images quickly and cheaply. Most current photocopiers use a technology called xerography, a dry process using heat...
or to make a photocopy |
Xerox Xerox Corporation is a fortune 500 global document management company which manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
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Xerox has used "trademark awareness" advertisements to prevent the brand from becoming a generic noun or verb, including such statements as "You can't make a Xerox." |
| Zamboni Zamboni is a last name and can refer to the following people:*Anteo Zamboni , Italian anarchist and anti-fascist*Frank Zamboni, American inventor**a Zamboni ice resurfacer machine, named after its inventor*Giovanni Zamboni, Baroque composer...
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Ice resurfacerAn ice resurfacer is a truck-like vehicle or smaller device used to clean and smooth the surface of an ice rink. The first ice resurfacer was developed by Frank Zamboni in 1949 in the city of Paramount, California. Frank J. Zamboni & Co, Inc. and other companies manufacture ice resurfacing machines...
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Frank J. Zamboni & Co, Inc. |
Term is often used as a generic colloquialism for ice resurfacing vehicles |
ZippoA Zippo lighter is a refillable, metal lighter manufactured by Zippo Manufacturing Company of Bradford, Pennsylvania. Thousands of different styles and designs have been made in the seven decades since their introduction.-History:George G...
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Wind Proof LighterA lighter is a portable device used to create a flame. It consists of a metal or plastic container filled with a flammable fluid or pressurized liquid gas, a means of ignition, and some provision for extinguishing the flame.-History:...
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Zippo Manufacturing Company |
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