List of fictional beverages
Encyclopedia
Many works of fiction
Fiction
Fiction is the form of any narrative or informative work that deals, in part or in whole, with information or events that are not factual, but rather, imaginary—that is, invented by the author. Although fiction describes a major branch of literary work, it may also refer to theatrical,...

 have incorporated into their world the existence of beverages - liquids made for popular consumption - which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands
Fictional brands
A fictional brand is a non-existing brand used in artistic or entertainment productions – paintings, books, comics, movies, TV serials, etc. The fictional brand may be designed to imitate a real corporate brand, satirize a real corporate brand, or differentiate itself from real corporate brands...

 which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer
Duff Beer
Daleside is an independent brewery founded in 1988 in Harrogate, North Yorkshire, England.-Products:Daleside produce a wide range of beers, including Morocco Ale, a traditional spiced beer based on an Elizabethan recipe; Old Legover, a low abv Old Ale ; Monkey Wrench, a stronger Old Ale; Ripon...

 from The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

; Buzz Beer from The Drew Carey Show
The Drew Carey Show
The Drew Carey Show is an American sitcom that aired on ABC from 1995 to 2004. The show was set in Cleveland, Ohio, and revolved around the retail office and home life of "everyman" Drew Carey, a fictionalized version of the actor....

). In science fiction
Science fiction
Science fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...

, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek
Star Trek
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...

).

While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in Alice in Wonderland) may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.

In literature and print

Beverage Source Date of
first mention
Description and significance
Moloko Plus
Moloko Plus
The Moloko Plus, also called Knifey Moloko is a highball cocktail drink from the book A Clockwork Orange. The book does not specify ingredients, so there are many variations, all of which use a large milk base and may have drugs, such as barbiturates added.In one commercial incarnation, it is...

 (Nadsat
Nadsat
Nadsat is a fictional register or argot used by the teenagers in Anthony Burgess' novel A Clockwork Orange. In addition to being a novelist, Burgess was also a linguist and he used this background to depict his characters as speaking a form of Russian-influenced English...

 for "Milk Plus")
A Clockwork Orange
A Clockwork Orange
A Clockwork Orange is a 1962 dystopian novella by Anthony Burgess. The novel contains an experiment in language: the characters often use an argot called "Nadsat", derived from Russian....

1962 Aka "milk with knives in it"; drunk by the protagonist to get him in the mood for "a bit of the old ultraviolence"
Pan-Galactic Gargle Blaster The Hitchhiker's Guide to the Galaxy
The Hitchhiker's Guide to the Galaxy
The Hitchhiker's Guide to the Galaxy is a science fiction comedy series created by Douglas Adams. Originally a radio comedy broadcast on BBC Radio 4 in 1978, it was later adapted to other formats, and over several years it gradually became an international multi-media phenomenon...

1978 The effect of one "is like having your brain smashed out by a slice of lemon wrapped round a large gold brick".
Victory Gin Nineteen Eighty-Four
Nineteen Eighty-Four
Nineteen Eighty-Four by George Orwell is a dystopian novel about Oceania, a society ruled by the oligarchical dictatorship of the Party...

1949 A cheap, low-quality drink supplied by the government. Winston Smith, the protagonist, frequently drinks it despite its disagreeable taste and smell.

In film

Beverage Source Date of
first mention
Description and significance
Black Pony Scotch Laura
Laura (1944 film)
Laura is a 1944 American film noir directed by Otto Preminger. It stars Gene Tierney, Dana Andrews and Clifton Webb. The screenplay by Jay Dratler, Samuel Hoffenstein, and Elizabeth Reinhardt is based on the 1943 novel of the same title by Vera Caspary....

1944 A bottle of this brand is found in the apartment of the title character (who is understood to have been murdered), leading the detective investigating the crime to develop suspicions based on his belief that she would not drink so cheap a brand. In the stage play of the film, the product is called "Four Hourses Scotch".
Elsinore beer Strange Brew
Strange Brew
The Adventures of Bob & Doug McKenzie: Strange Brew is a 1983 Canadian comedy film starring the popular SCTV characters Bob and Doug McKenzie, played by Dave Thomas and Rick Moranis, who also served as co-directors. Max von Sydow co-stars....

1983 The plot was loosely based on Shakespeare
William Shakespeare
William Shakespeare was an English poet and playwright, widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's national poet and the "Bard of Avon"...

's Hamlet
Hamlet
The Tragical History of Hamlet, Prince of Denmark, or more simply Hamlet, is a tragedy by William Shakespeare, believed to have been written between 1599 and 1601...

, but the key characters were either stakeholders or employees of a the company that made this beer, which was contaminated by an evil mastermind in a plot to control the world.
Norbecker Beer Beer
Beer (film)
Beer, also known as The Selling of America, is a 1985 comedy film produced by Orion Pictures that satirizes the advertising industry, specifically the TV commercial industry.-Plot:...

1985 The beer produced by Norbecker Brewery and marketed with the slogan "Whip out your Norbecker."

In television

Beverage Source Date of
first mention
Description and significance
Alamo Beer King of the Hill
King of the Hill
King of the Hill is an American animated dramedy series created by Mike Judge and Greg Daniels, that ran from January 12, 1997, to May 6, 2010, on Fox network. It centers on the Hills, a working-class Methodist family in the fictional small town of Arlen, Texas...

The favorite brand of Hank, Dale, Bill, and Boomhauer. At one point, Hank's wife Peggy takes a job at the company that produces it and finds evidence of tainted beer being shipped to Mexico.
Amgrosia Battlestar Galactica
Battlestar Galactica
Battlestar Galactica is an American science fiction franchise created by Glen A. Larson. The franchise began with the Battlestar Galactica TV series in 1978, and was followed by a brief sequel TV series in 1980, a line of book adaptations, original novels, comic books, a board game, and video games...

Alcoholic beverage, often mis-heard as "ambrosia," was made is the 12 Colonies of Man, and also as the prison labor product on a penal colony, although the freed inmates descendants complained of the quality of the Colony-produced version.
Binge Beer NASULG 1999 Created by the National Association of State Universities and Land-Grant Colleges for a series of television commercials in their anti-drinking campaign.
Buzz Beer The Drew Carey Show
The Drew Carey Show
The Drew Carey Show is an American sitcom that aired on ABC from 1995 to 2004. The show was set in Cleveland, Ohio, and revolved around the retail office and home life of "everyman" Drew Carey, a fictionalized version of the actor....

May 8, 1996 A mixture of beer and coffee brewed and mixed by the characters in Drew's garage. The production and marketing of this product created numerous situations in which the dynamics of the characters played out. In one episode, a product with the same ingredients called Cap-Beer-Cino was made by a competitor.
Duff Beer
Duff Beer
Daleside is an independent brewery founded in 1988 in Harrogate, North Yorkshire, England.-Products:Daleside produce a wide range of beers, including Morocco Ale, a traditional spiced beer based on an Elizabethan recipe; Old Legover, a low abv Old Ale ; Monkey Wrench, a stronger Old Ale; Ripon...

The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

.
Consumed by many characters, this beer has been prevalent throughout the series since its introduction in May 1990, and provides a basis for numerous storylines. Variations include Duff Lite, Duff Dry, and Duff Dark. Fudd Beer is sold in competition with Duff Beer, and is reportedly popular in Shelbyville despite having blinded hillbillies.
Flaming Moe
(Flaming Homer)
The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

episode
"Flaming Moe's
Flaming Moe's
"Flaming Moe's" is the tenth episode of The Simpsons third season. It first aired on the Fox network in the United States on November 21, 1991. In the episode, Homer tells Moe Szyslak of a secret alcoholic cocktail that includes cough medicine and fire that he calls "Flaming Homer"...

"
November 21, 1991 Drink invented by Homer Simpson and then co-opted by the Moe the bartender, which becomes wildly popular. It consists of several alcoholic beverages mixed together with children's cough syrup and is set on fire before serving.
Girlie Girl Beer Married with Children Lead character Al Bundy's favorite beer, and the official beer of his anti-feminist club, NO-MA'AM - that is, until Yoko Ono
Yoko Ono
is a Japanese artist, musician, author and peace activist, known for her work in avant-garde art, music and filmmaking as well as her marriage to John Lennon...

 becomes the brand's official spokesperson.
Panther Pilsner Beer The Three Stooges
Three Stooges
The Three Stooges were an American vaudeville and comedy act of the early to mid–20th century best known for their numerous short subject films. Their hallmark was physical farce and extreme slapstick. In films, the Stooges were commonly known by their first names: "Moe, Larry, and Curly" and "Moe,...

 short subject
Short subject
A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn: the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all...

,
Three Little Beers
Three Little Beers
Three Little Beers is the 11th short subject starring American slapstick comedy team the Three Stooges. The trio made a total of 190 shorts for Columbia Pictures between 1934 and 1959.-Plot:...

;
November 28, 1935 In this short, the Three Stooges work for the beer company that manufactures this product, and end up sending barrels of it rolling through the streets.
Shotz Beer Laverne and Shirley The product of the Shotz Brewery, the fictional company by which the title characters were employed as bottle cappers throughout the first five seasons of the series. The catalyst for the show's Season 6 move from Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

 to Burbank, California
Burbank, California
Burbank is a city in Los Angeles County in Southern California, United States, north of downtown Los Angeles. The estimated population in 2010 was 103,340....

 was the supposed elimination of the jobs of the title characters to automation.
Uncle Jemima's Pure Mash Liquor Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

February 5, 2000 In three episodes airing February 5, 2000, March 18, 2000, and May 13, 2000; "Uncle Jemima" (played by Tracy Morgan
Tracy Morgan
Tracy Morgan is an American comedian who is best known for his eight seasons as a cast member on Saturday Night Live and currently known for playing the role of Tracy Jordan on the NBC series 30 Rock.-Early life:...

), is the husband of Aunt Jemima
Aunt Jemima
Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods currently owned by the Quaker Oats Company of Chicago. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The Quaker Oats Company first registered the Aunt Jemima trademark in April 1937...

, "the pancake
Pancake
A pancake is a thin, flat, round cake prepared from a batter, and cooked on a hot griddle or frying pan. Most pancakes are quick breads; some use a yeast-raised or fermented batter. Most pancakes are cooked one side on a griddle and flipped partway through to cook the other side...

 lady", and the creator of the beverage in this commercial parody
Saturday Night Live commercial
The following is a partial list of Saturday Night Live commercial parodies. On Saturday Night Live , a parody advertisement is commonly shown after the host's opening monologue. Fast food, beer, feminine hygiene products, toys, and automobiles have been frequent targets.The commercial parodies have...

. The commercial jabs at old-time racial stereotypes perpetuated by products like Aunt Jemima. Uncle Jemima comments that while his wife says "sellin' booze is degradin' to our people", "I always say that black folk ain't exactly swellin' up with pride on account of you flippin' flapjacks".
Vitameatavegamin I Love Lucy
I Love Lucy
I Love Lucy is an American television sitcom starring Lucille Ball, Desi Arnaz, Vivian Vance, and William Frawley. The black-and-white series originally ran from October 15, 1951, to May 6, 1957, on the Columbia Broadcasting System...

episode,
"Lucy Does a TV Commercial"
May 5, 1952 Lucy schemes to get on Ricky's TV show by appearing in a commercial for this beverage, which is said to contain "vitamins, meat, vegetables and minerals." As Lucy does repeated takes of the commercial and swallows dose after dose, her increasingly tipsy behavior reveals that the product also contains alcohol.
Mudder's milk Firefly
Firefly (TV series)
Firefly is an American space western television series created by writer and director Joss Whedon, under his Mutant Enemy Productions label. Whedon served as executive producer, along with Tim Minear....

episode, "Jaynestown
Jaynestown
"Jaynestown" is the seventh episode of the science fiction television series Firefly created by Joss Whedon.Returning to a planet where he ran into some serious trouble years ago, Jayne discovers that he's become a local folk legend...

"
October 18, 2002 Simon Tam equates Mudder's Milk to the Ancient Egyptian's beer given to workers. According to Simon, it gave essential nutrition as well as making them docile.
Jumbo Jim's Grape Scotch "How I Met Your Mother
How I Met Your Mother
How I Met Your Mother is an American sitcom that premiered on CBS on September 19, 2005, created by Craig Thomas and Carter Bays.As a framing device, the main character, Ted Mosby with narration by Bob Saget, in the year 2030 recounts to his son and daughter the events that led to his meeting...

" episode, "Architect of Destruction
Architect of Destruction
"Architect of Destruction" is the fifth episode of the sixth season of the CBS sitcom How I Met Your Mother, and the 117th episode overall. It originally aired on October 18, 2010.- Plot :...

"
October 18, 2010 When Barney claims that, in all situations, new is always better, Ted offers to buy the newest scotch they have at MacLaren's. The waitress warns him, "Don't let it touch your skin!"

In games

Beverage Source Date of
first mention
Description and significance
Grog Monkey Island October 1990 This lurid and foul green drink is consumed by several pirates and is referenced to throughout the series. It is named after, but is not to be confused with, the real drink grog
Grog
The word grog refers to a variety of alcoholic beverages. The word originally referred to a drink made with water or "small beer" and rum, which British Vice Admiral Edward Vernon introduced into the Royal Navy on 21 August 1740. Vernon wore a coat of grogram cloth and was nicknamed Old Grogram or...

. Grog is said to be a secret mixture of one or more of the following: kerosene
Kerosene
Kerosene, sometimes spelled kerosine in scientific and industrial usage, also known as paraffin or paraffin oil in the United Kingdom, Hong Kong, Ireland and South Africa, is a combustible hydrocarbon liquid. The name is derived from Greek keros...

, propylene glycol
Propylene glycol
Propylene glycol, also called 1,2-propanediol or propane-1,2-diol, is an organic compound with formula C3H8O2 or HO-CH2-CHOH-CH3...

, artificial sweeteners, sulphuric acid, rum
Rum
Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

, acetone
Acetone
Acetone is the organic compound with the formula 2CO, a colorless, mobile, flammable liquid, the simplest example of the ketones.Acetone is miscible with water and serves as an important solvent in its own right, typically as the solvent of choice for cleaning purposes in the laboratory...

, red dye #2
Amaranth (dye)
Amaranth, FD&C Red No. 2, E123, C.I. Food Red 9, Acid Red 27, Azorubin S, or C.I. 16185, is a dark red to purple azo dye once used as a food dye and to color cosmetics, but since 1976 it has been banned in the United States by the Food and Drug Administration as it is a suspected carcinogen. It...

, scumm, axle grease, battery acid and/or pepperoni
Pepperoni
Pepperoni is a spicy Italian-American variety of salami usually made from cured pork and beef, but poultry may be added, if labeled correctly, for less expensive versions. Pepperoni is characteristically soft, slightly smoky, and bright red in color...

. It is known for its extremely caustic and volatile properties and has been shown to melt straight through metal.
Juggernog Nazi Zombies
Costs 2500 points and grants X2 health.
Double Tap Root Beer Nazi zombies
Costs 2000 points and allows the player to fire 33% faster.
Speed Cola Nazi zombies
Costs 3000 points and increases reload speed by 50%.
Quick Revive Nazi zombies
Costs 1500 points and allows the player to revive fallen teammates more quickly. It costs 500 points on solo.
PhD Flopper Nazi zombies
Costs 2000 points and allows the player to dive into prone from a height and cause a large explosion,it also makes the player immune to falling damage and Explosive damage.
Stamin up Nazi zombies
Costs 2000 points and gives the player a longer sprint time and faster movement
Deadshot Daiquiri Nazi zombies
Costs 1500 points and moves the aim assist from the torso to the head, tightens the player's crosshairs, and removes swaying with scoped sniper rifles.
Mule Kick Nazi zombies
Costs 4000 points and allows the player to hold 3 weapons.
Pißwasser Grand Theft Auto IV
Grand Theft Auto IV
Grand Theft Auto IV is a 2008 open world action video game published by Rockstar Games, and developed by British games developer Rockstar North. It has been released for the PlayStation 3 and Xbox 360 video game consoles, and for the Windows operating system...

April 29, 2008 A fictional lager of German origin advertised in-game with satirical intent. Correctly spelled "Pisswasser," it is a German slang term for a watery tasting beer and literally translates to "pee water".

Miscellaneous

Beverage Source Date of
first mention
Description and significance
Heisler Beer Various Essentially a placeholder name
Placeholder name
Placeholder names are words that can refer to objects or people whose names are either temporarily forgotten, irrelevant, or unknown in the context in which they are being discussed...

 for a beer, this brand has appeared in many films and television shows.

In film

Beverage Source Date of
first mention
Description and significance
Booty Sweat energy drink Tropic Thunder
Tropic Thunder
Tropic Thunder is a 2008 American action satire comedy film written, produced, and directed by Ben Stiller, and starring Stiller, Robert Downey, Jr., and Jack Black. The main plot revolves around a group of prima donna actors who are making a Vietnam War film...

2008 Part of the multi-pronged product empire of that film's character, Alpa Chino. The drink, like other products, supports the use of Chino as a parody of other rappers or musicians who become multi-product moguls. Chino has a supply of the beverage throughout the film, and plugs it (anachronistically) during the filming of the Vietnam war film-within-a-film.
Buzzz Cola Surf II: The End of the Trilogy 1984 A popular soft drink that the film's antagonist, teenage mad scientist
Mad scientist
A mad scientist is a stock character of popular fiction, specifically science fiction. The mad scientist may be villainous or antagonistic, benign or neutral, and whether insane, eccentric, or simply bumbling, mad scientists often work with fictional technology in order to forward their schemes, if...

 Menlo Schwartzer, chemically alters to turn its drinkers into garbage-eating zombie
Zombie
Zombie is a term used to denote an animated corpse brought back to life by mystical means such as witchcraft. The term is often figuratively applied to describe a hypnotized person bereft of consciousness and self-awareness, yet ambulant and able to respond to surrounding stimuli...

 slaves as part of a scheme to rid Southern California of its surfer population. The preferred drink of rebellious youth and mindless drones.
Slusho! Cloverfield
Cloverfield
Cloverfield is a 2008 American disaster-monster film directed by Matt Reeves, produced by J. J. Abrams and written by Drew Goddard.The film follows six young New Yorkers attending a going-away party on the night that a gigantic monster attacks the city...

, Star Trek
2008
(earlier in Alias)
As part of the viral marketing
Viral marketing
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...

 campaign, the drink Slusho! has served as a tie-in. The drink had already appeared in producer Abrams' previous creation, the TV series Alias
Alias (TV series)
Alias is an American action television series created by J. J. Abrams which was broadcast on ABC for five seasons, from September 30, 2001 to May 22, 2006...

.

In games

Beverage Source Date of
first mention
Description and significance
Quafe EVE Online
EVE Online
Eve Online is a video game by CCP Games. It is a player-driven, persistent-world MMORPG set in a science fiction space setting. Characters pilot customizable ships through a galaxy of over 7,500 star systems. Most star systems are connected to one or more other star systems by means of stargates...

2003 A popular soft drink in the EVE Online universe.
Nuka-Cola Fallout 1997 The most popular soft drink in the post-nuclear world of Fallout.
Sunset Sarsaparilla Fallout: New Vegas
Fallout: New Vegas
Fallout: New Vegas is a first person action role-playing video game in the Fallout series developed by Obsidian Entertainment, and published by Bethesda Softworks. The game is based in a post-apocalyptic environment in and around Las Vegas, Nevada...

2010 A root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...

 inspired carbonated beverage found around the post-nuclear remains of New Vegas.
Bonk! Atomic Punch Team Fortress 2
Team Fortress 2
Team Fortress 2 is a free-to-play team-based first-person shooter multiplayer video game developed by Valve Corporation. A sequel to the original mod Team Fortress based on the Quake engine, it was first released as part of the video game compilation The Orange Box on October 10, 2007 for Windows...

2009 A favorite beverage of the Scout, Bonk! is an energy drink full of radiation, which gives the Scout the ability to temporarily become invincible by allowing him to move fast enough to dodge bullets.
Crit-A-Cola Team Fortress 2
Team Fortress 2
Team Fortress 2 is a free-to-play team-based first-person shooter multiplayer video game developed by Valve Corporation. A sequel to the original mod Team Fortress based on the Quake engine, it was first released as part of the video game compilation The Orange Box on October 10, 2007 for Windows...

2009 The second beverage of the Scout, Crit-a-Cola is an energy drink that allows the player to gain Instant Critical Hits on the enemy for a short time.
Perk-a-Cola Call of Duty
Call of Duty
Call of Duty is a first-person shooter video game developed by Infinity Ward and published by Activision in 2003. It is the first game in a series with the same name. The game simulates the infantry and combined arms warfare of World War II. The game is based on the Quake III: Team Arena engine...

2008 The common name for several beverages in the zombie levels of Call of Duty: Black Ops. The beverages give added perks to the player.

In literature and print

Beverage Source Date of
first mention
Description and significance
Butterbeer Harry Potter and the Prisoner of Azkaban
Harry Potter and the Prisoner of Azkaban
Harry Potter and the Prisoner of Azkaban is the third novel in the Harry Potter series written by J. K. Rowling. The book was published on 8 July 1999. The novel won the 1999 Whitbread Book Award, the Bram Stoker Award, the 2000 Locus Award for Best Fantasy Novel, and was short-listed for other...

May 31, 2004 The drink of choice for younger wizards. Though House-elves can become intoxicated on butterbeer, there is a very small amount of alcohol in it, and humans are usually unaffected by it save for a feeling of "warmth". In the sixth book, Harry wonders what Ron and Hermione might do at Professor Slughorn's Christmas party "under the influence of Butterbeer", indicating that it can lower inhibitions, though presumably in very large amounts. J. K. Rowling
J. K. Rowling
Joanne "Jo" Rowling, OBE , better known as J. K. Rowling, is the British author of the Harry Potter fantasy series...

 said in her interview to Bon Appétit magazine that she imagines it "to taste a little bit like less-sickly butterscotch
Butterscotch
Butterscotch is a type of confectionery whose primary ingredients are brown sugar and butter, although other ingredients such as corn syrup, cream, vanilla, and salt are part of some recipes...

". Butterbeer can be served cold or hot but either way it has a warming effect.
Ent-draught The Lord of the Rings
The Lord of the Rings
The Lord of the Rings is a high fantasy epic written by English philologist and University of Oxford professor J. R. R. Tolkien. The story began as a sequel to Tolkien's earlier, less complex children's fantasy novel The Hobbit , but eventually developed into a much larger work. It was written in...

An extremely invigorating drink of the tree-like Ent
Ent
Ents are a race of beings in J. R. R. Tolkien's fantasy world Middle-earth who closely resemble trees. They are similar to the talking trees in folklore around the world. Their name is derived from the Anglo-Saxon word for giant....

s. Characters Merry and Pippin drink this while traveling with the Ents, which results in both characters growing taller.
Getafix's magic potion Asterix
Asterix
Asterix or The Adventures of Asterix is a series of French comic books written by René Goscinny and illustrated by Albert Uderzo . The series first appeared in French in the magazine Pilote on October 29, 1959...

The magic potion the druid Getafix makes to give the villagers superhuman strength to fight the Romans.
Lacasa The Road to Oz
The Road to Oz
The Road to Oz: In Which Is Related How Dorothy Gale of Kansas, The Shaggy Man, Button Bright, and Polychrome the Rainbow's Daughter Met on an Enchanted Road and Followed it All the Way to the Marvelous Land of Oz. is the fifth of L. Frank Baum's Land of Oz books...

"A sort of nectar famous in Oz and nicer to drink than soda-water or lemonade."
Nectar and Ambrosia
Ambrosia
In ancient Greek mythology, ambrosia is sometimes the food or drink of the Greek gods , often depicted as conferring ageless immortality upon whoever consumes it...

Greek mythology
Greek mythology
Greek mythology is the body of myths and legends belonging to the ancient Greeks, concerning their gods and heroes, the nature of the world, and the origins and significance of their own cult and ritual practices. They were a part of religion in ancient Greece...

Before
424 BC
In ancient Greek mythology, nectar is drunk by the gods, and ambrosia (αμβροσία, Greek: immortality) is sometimes the food, sometimes the drink, of the gods, often depicted as conferring ageless immortality upon whoever consumes it. Ambrosia was brought to the gods in Olympus by doves (Odyssey xii.62), so may have been thought of in the Homeric tradition as a kind of divine exhalation of the Earth.

Fictional beverages later marketed

Some real-life beverages were created and marketed after appearing as fictional, as is the case with Duff Beer
Duff Beer
Daleside is an independent brewery founded in 1988 in Harrogate, North Yorkshire, England.-Products:Daleside produce a wide range of beers, including Morocco Ale, a traditional spiced beer based on an Elizabethan recipe; Old Legover, a low abv Old Ale ; Monkey Wrench, a stronger Old Ale; Ripon...

 from the TV show The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

. To promote The Simpsons Movie
The Simpsons Movie
The Simpsons Movie is a 2007 American animated comedy film based on the animated television series The Simpsons. The film was directed by David Silverman, and stars the regular television cast of Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria, Harry Shearer, Tress...

, convenience store 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...

 marketed a Duff-branded energy drink.
  • Booty Sweat - Tropic Thunder
    Tropic Thunder
    Tropic Thunder is a 2008 American action satire comedy film written, produced, and directed by Ben Stiller, and starring Stiller, Robert Downey, Jr., and Jack Black. The main plot revolves around a group of prima donna actors who are making a Vietnam War film...

  • Brawndo - Idiocracy
    Idiocracy
    Idiocracy is a 2006 American film, a satirical science fiction comedy, directed by Mike Judge and starring Luke Wilson, Maya Rudolph, Dax Shepard, and Terry Crews....

  • Duff Beer
    Duff Beer
    Daleside is an independent brewery founded in 1988 in Harrogate, North Yorkshire, England.-Products:Daleside produce a wide range of beers, including Morocco Ale, a traditional spiced beer based on an Elizabethan recipe; Old Legover, a low abv Old Ale ; Monkey Wrench, a stronger Old Ale; Ripon...

     - The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

  • Squishee - The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

  • Swill - Saturday Night Live
    Saturday Night Live
    Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

  • Buzz Cola - The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

  • Romulan Ale - at the Star Trek Experience in Las Vegas, NV.
  • Klingon Raktajino - also available previously at the Star Trek Experience.
  • Slurm - Futurama
    Futurama
    Futurama is an American animated science fiction sitcom created by Matt Groening and developed by Groening and David X. Cohen for the Fox Broadcasting Company. The series follows the adventures of a late 20th-century New York City pizza delivery boy, Philip J...


See also

  • Independent Studio Services, provider of props, including several fictionally branded beers, to television and movie productions
  • List of Middle-earth food and drink#Beverages
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