List broker
Encyclopedia
A list broker acts as an agent for those who wish to conduct direct marketing
campaigns via direct mail, email or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and contact information. Additionally, lists may include additional information such as age, sex, etc.
Many promotional mailings such as catalogs, coupons, promotional offers and credit offers utilize lists purchased through list brokers.
List brokers do not have ready made lists if they are truly 'brokers'. Most list brokers should give a client a set of options or 'lists' to consider using in their campaigns.
More often than not, list brokers act as "go-betweens" matching list owners to those who wish to buy or rent lists, receiving a commission from the list owners. Additionally, many list brokers supply a client with information, price guidelines and other consultation on the purchasing of lists and data.
Common associations to which list brokers belong are the American Marketing Association
and the Direct Marketing Association
.
Direct marketing
Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
campaigns via direct mail, email or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and contact information. Additionally, lists may include additional information such as age, sex, etc.
Many promotional mailings such as catalogs, coupons, promotional offers and credit offers utilize lists purchased through list brokers.
List brokers do not have ready made lists if they are truly 'brokers'. Most list brokers should give a client a set of options or 'lists' to consider using in their campaigns.
More often than not, list brokers act as "go-betweens" matching list owners to those who wish to buy or rent lists, receiving a commission from the list owners. Additionally, many list brokers supply a client with information, price guidelines and other consultation on the purchasing of lists and data.
Common associations to which list brokers belong are the American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
and the Direct Marketing Association
Direct Marketing Association
Direct Marketing Associations are national trade organizations that seek to advance all forms of direct marketing.- International Federation of Direct Marketing Associations :...
.
See also
- Direct marketingDirect marketingDirect marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...
- Distribution listDistribution listDistribution list is a term sometimes used for a function of email clients where list of email addresses is used to email everyone on the list at once. This can be referred to as an electronic mailshot. It differs from a mailing list, electronic mailing list or the email option found in an Internet...
- Electronic mailing listElectronic mailing listAn electronic mailing list is a special usage of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list — a list of names and addresses — as might be kept by an organization for sending publications to...
- NewsletterNewsletterA newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email have gained rapid acceptance for the same reasons email in...