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Lee (Jeans)
Overview
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of denim
Denim
Denim is a rugged cotton twill textile, in which the weft passes under two or more warp threads. This produces the familiar diagonal ribbing identifiable on the reverse of the fabric, which distinguishes denim from cotton duck. Denim has been in American usage since the late 18th century...
jeans
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...
, first produced in 1889 in Salina, Kansas
Salina, Kansas
Salina is a city in and the county seat of Saline County, Kansas, United States. As of the 2010 census, the city population was 47,707. Located in one of the world's largest wheat-producing areas, Salina is a regional trade center for north-central Kansas...
. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters is currently in Merriam, Kansas
Merriam, Kansas
Merriam is a city in the northeastern part of Johnson County, located in northeast Kansas, in the Central United States. As of the 2010 census, the city population was 11,003. As a suburb of Kansas City, Missouri, it is included in the Kansas City Metropolitan Area...
, just outside of Kansas City, Missouri
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
. The company states that they are an international retailer
Retailing
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
and manufacturer of casual wear
Casual
In the European tradition, casual is the dress code that emphasizes comfort and personal expression over presentation and uniformity. It includes a very wide variety of costume, so it is perhaps better defined by what it isn't than what it is...
and work wear
Work wear
Workwear is clothing worn for work, especially work that involves manual labor. Often those employed within various trade industries elect to be outfitted in various forms of workwear because it is built to provide greater durability and safety....
and that they have more than 400 employees in the United States. In Australasia
Australasia
Australasia is a region of Oceania comprising Australia, New Zealand, the island of New Guinea, and neighbouring islands in the Pacific Ocean. The term was coined by Charles de Brosses in Histoire des navigations aux terres australes...
, the brand is owned by Pacific Brands
Pacific Brands
Pacific Brands is a major Australian company marketing Berlei, Bonds, Clarks , Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Malvern Star, Sheridan, Slazenger, Sleepmaker and Tontine . It once held the Asian Pacific licence for British Knights footwear. It was formed as a division of...
since 2007, after it was acquired from Yakka.
The company was formed in 1889 by Henry David Lee
Harry David Lee
Henry David Lee was the founder of the HD Lee Mercantile Company, inventors of Lee Jeans.He was born in 1849 in Vermont and attended school in South Tunbridge, he moved to Galion, Ohio, in 1862 where he worked as an hotel clerk and parlayed livery and real estate investments into the purchase of...
as the Lee Mercantile Company at Salina, Kansas
Salina, Kansas
Salina is a city in and the county seat of Saline County, Kansas, United States. As of the 2010 census, the city population was 47,707. Located in one of the world's largest wheat-producing areas, Salina is a regional trade center for north-central Kansas...
producing dungarees
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...
and jacket
Jacket
A jacket is a hip- or waist-length garment for the upper body. A jacket typically has sleeves, and fastens in the front. A jacket is generally lighter, tighter-fitting, and less insulating than a coat, which is outerwear...
s.
