Lay's
Encyclopedia
Lay's is the brand name for a number of potato chip
(crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay
, a company owned by PepsiCo
since 1965. Other brands in the Frito-Lay group include Fritos
, Doritos
, Ruffles
, Cheetos
, Rold Gold
pretzels, and Sun Chips
.
opened a snack food operation in Nashville, Tennessee
and, in 1938, he purchased the Atlanta, Georgia
potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay Lingo & Company." Lay criss-crossed the southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.
The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr
as a celebrity spokesman. His signature line, "so crisp you can hear the freshness," became the chips' first slogan
along with "de-Lay-sious!" As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States.
In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $
127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.
In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. and a barbecue
version of the chips appeared on grocery shelves. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lays" products to grocer shelves. In the mid to late 1990s, Lay's modified its barbecue chips formula and rebranded it as "K.C. Masterpiece," named after a popular sauce, and introduced a lower calorie
baked version and a variety that was completely fat-free (Lay's WOW chips
containing the fat substitute olestra
).
In the 2000s, kettle cooked brands appeared as did a processed version called Lay's Stax
that was intended to compete with Pringles
, and the company began introducing a variety of additional flavor variations.
Frito-Lay products currently control 59% of the United States savory snack-food market.
PepsiCo
has owned the Walkers
crisp
label in the United Kingdom since 1991 and distributes Lay's product via this brand name. Walkers flavors include Cheese & Onion, Ready Salted, Salt & Vinegar. Walkers also makes Sensations branded crisps in the UK. The logo for the British version is notably similar to the American brand, featuring a red ribbon around a yellow sun. The other Frito-Lay brands are also distributed through the Walkers label.
After Thin's was sold to Snack Brands Australia
(Owned by Arnotts
), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Crisps, while the traditional Smith's line was renamed Smith's Crinkles. Thins is still sold in Australia as a direct competitor to Smith's Crisps.
formula was altered and the U.S. Food and Drug Administration allowed removal of warnings about various health consequences of the fat substitute.
The following Lay's flavors are available nationally in Canada: Classic, Bar.B.Q, Salt & Vinegar, Wavy Original, Dill Pickle, Smokey Bacon, Sea Salt & Pepper, Sour Cream & Onion, Roast Chicken, Lightly Salted, Curry, Ketchup, Poutine
, Pizza, Salsa, Wasabi, Curry and Ginger, and Masala
. Lay's also launched Cheddar & Sour Cream and BBQ Rib as limited time flavors in summer 2010. Additionally, Fries & Gravy are available in Atlantic Canada, while Old Fashioned Bar.B.Q is available in Eastern and Quebec. The company also sells Baked Lay's and Lay's Stax across the country.
. Walkers also runs a 'Nations Flavour' promotion that the public vote for the flavor they like the best. Flavors included in the 2010 promotion are: Spanish Chicken Paella, Japanese Teriyaki Chicken, German Bratwurst Sausage, Italian Spaghetti Bolognese, French Garlic Baguette, American Cheeseburger, Brazilian Salsa, Scottish Haggis, Irish Stew, English Roast Beef and Yorkshire Pudding, Dutch Edam Cheese, Australian BBQ Kangaroo, South African Sweet Chutney, Argentinian Flame Grilled Steak and Welsh Rarebit. The previous winner of this promotion was Builders Breakfast.
In Greece and Cyprus, Lay's are made and packed by Tasty Foods and Corina Snacks LTD, with Mediterranean flavors which include Feta cheese flavor, Tzatziki
, Olive and Tomato, Oregano, Sea Salt & Black Pepper and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking.
In Germany, Lay's are sold in three varieties: Lay's, Lay's Light and Lay's Sensations (Thai Sweet Chili/Red Paprika/Oven Roasted Chicken and Thyne - [available in Cologne/Aachen only through the German locations of Delhaize). Lay's Super Chips (Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt 'n' Pepper [all through Delhaize) and Lay's Baked Chips (Mediterranean Herbs/through Delhaize). As with Doritos, Lay's are manufactured, distributed and imported in Germany by Frito Lay's Benelux division, Smith's Food Group. Several flavors as noted above are only available through Delhaize (Belgian supermarket chain)] which has opened 2 locations in Cologne
and Aachen
(Delhaize Germany locations, Lay's Flavors Benelux).
In the Netherlands the following flavors are marketed: Lay's (Naturel (Natural), Paprika (Bell Pepper), Cheese Onion, Bolognese Original, and Barbecue Ham (Barbecue Bacon)) Lay's Super Chips (Salt'n Pepper, and Just Paprika (Bell Pepper)), Lay's Sensations (Red Sweet Paprika, Thai Sweet Chili, Mexican Peppers & Cream, and Japanese Teriyaki), Lay's Light (Natural, Paprika (Bell Pepper), and Balsamico), and Lay's Finest (Mixed Pepper & Sea Salt, and Finest Sea Salt). In addition, Lays started a new campaign in 2010 in the Netherlands, in which people can enter a competition to suggest new flavours, resulting in three new flavours being produced, and, after voting, with one of them becoming the winner (the three new flavours being 'Mango Red Chilli', 'Patatje Joppie' and 'Nr. 66 Babi Pangang'). 'Patatje Joppie' became the winner of the competition and is now being sold as limited edition.
In Belgium there is a Cucumber and Goats flavour. Russia has "Lay's MAX" chips (Chicken, Sour cream & Onion, Sour cream & Cheese, Ham & cheese flavors) and some international "Lay's" flavors plus Russian specific flavors, including Mushroom & Sour cream and Crab & Red caviar. In Romania the Lay's flavors are Salt, Paprika, Cheese, Barbecue, Sour Cream & Dill; the Lay's Sensations flavors are: Thai Chili, Baked chicken with lemon and thyme; Lay's Max and Lay’s Sticks flavors are: Paprika and Salt.
In Poland the chips flavors are: Cheese, Green Onion, Chicken with Spices, Salted, Paprika, Hot green peppers, Fromage, Cucumber and Guacamole. There is also the Lays Apettite flavor of Cheese and Onion, Classic salted, Ham and cheese, Ketchup and cheese. Lay's Strong: Chilli and Knuckle of pork and horseradish. 'Lay's from the Oven' flavors are: Natural salted, Mediterranean herbs and Grilled paprika and lastly the '4 Pory Roku' ('4 Season of the Year') which change flavor every Season. Lay's Appettite Stix: Ketchup, Garlic and sour cream dip.
label in Australia, unique flavors include Greek Feta & Herb, Italian Tomato & Basil, and cilantro exist. In the baked products, there are classic, barbecue and sour cream & onion varieties. The kettle cooked version includes original, sea salt & vinegar, mesquite barbecue and jalapeño brands. Wavy Lay's have original, hickory barbecue, ranch and Au Gratin flavors while Lay's Stax offers original, sour cream & onion, Cheddar, barbecue, ranch, pizza and salt & vinegar. The Lay's Natural includes thick cut barbecue and sea salt brands.
.
Beside Magic Masala, Flavors popular in India are "American Style Cream and Onion" and "Spanish tomato tango"."World Classic Salted" is available as well. Recently, Lays India introduced a contest to name new flavors, and then invited the public to taste and vote on the best of them. The new flavors in production now are HipHop Honey and Chili, Cheesy Mexicana, Mango Mastana, and Tangy Twist. The winner of the contest was "Mango Mastana".
Flavors featured in Thailand include Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood.
In Thailand there are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, and Japanese Nori Seaweed. Temporary international flavors have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.
Lay's China has four ranges of flavors: Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavors (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Finger Licking Braised Pork, Seafood Barbecue, Spicy Seafood, Tomato, Crispy Roasted Chicken, Black Pepper Rib Eye Steak, Cucumber, Kiwi, Blueberry, and Lime).
Flavors in Vietnam include Original, Brazilian BBQ, Beijing Roasted Duck, Manhattan Steak, Nori, and Mornay Shrimp.
, cheese
(most likely based on Rumi cheese and the most popular flavor), seasoned cheese, tomato
, kebab
on charcoal
, and chili
and lemon
.
Lay's, with its original brand, is also produced by the Saudi Snack Foods Company in Saudi Arabia
, and is exported to the other GCC countries
. It is available in several flavors, including ready-salted, salt & vinegar, pepper, ketchup, and French cheese and barbeque.
is the highest. Salt content is particularly high, with a serving containing as much as 380 mg of sodium.
A one-ounce (28 gram) serving of Lay's regular potato chips has 160 Calorie
s, and contains ten grams of fat
, with one gram of saturated fat
. Kettle-cooked brands have seven to eight grams of fat and one gram of saturated fat, and are 140 Calories. Lays Natural has nine grams of fat, two grams of saturated fat and 150 Calories. Stax chips typically contain ten grams of fat, 2.5 grams saturated fat and are 160 calories per serving. Wavy Lays are identical to the regular brand, except for a half-gram less of saturated fat in some combinations. The various brands do not contain any trans fat
s.
The baked variety, introduced in the mid 90's, feature 1.5 grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 Calories. Lay's Light servings are 75 Calories per ounce and have no fat.
Lay's Classic Potato chips were cooked in hydrogenated oil until 2003. Currently, the chips are made with sunflower and/or corn oil.
Baked Lays are produced in cheddar, barbecue, sour cream and onion, and original flavors.
Potato chip
Potato chips are thin slices of potato that are deep fried...
(crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay
Frito-Lay
Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...
, a company owned by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
since 1965. Other brands in the Frito-Lay group include Fritos
Fritos
Fritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn...
, Doritos
Doritos
Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
, Ruffles
Ruffles
Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Frito Company acquired the rights to Ruffles brand potato chips in 1958....
, Cheetos
Cheetos
Cheetos is a brand of cheese-flavored cornmeal snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company...
, Rold Gold
Rold Gold
Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named the American Cone and Pretzel Company, was founded in 1917 by prominent Philadelphia businessman L.J. Schumaker....
pretzels, and Sun Chips
Sun Chips
Sun Chips is a brand of sun baked, rippled, multigrain chips launched in 1991 and produced by Frito-Lay....
.
History
In 1932, salesman Herman W. LayHerman Lay
Herman W. Lay was a Nashville, Tennessee, USA businessman who started H.W. Lay Co., Inc., now part of the Frito-Lay corporation.Lay began his career as a 24-year-old delivery driver. As a travelling salesman for the Barrett Food Company, he delivered potato chips to his customers in his Ford Model...
opened a snack food operation in Nashville, Tennessee
Nashville, Tennessee
Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...
and, in 1938, he purchased the Atlanta, Georgia
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay Lingo & Company." Lay criss-crossed the southern United States selling the product from the trunk of his car. In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.
The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, with Bert Lahr
Bert Lahr
Bert Lahr was an American actor and comedian. Lahr is remembered today for his roles as the Cowardly Lion and Kansas farmworker Zeke in The Wizard of Oz, but was also well-known for work in burlesque, vaudeville, and on Broadway.-Early life:Lahr was born in New York City, of German-Jewish heritage...
as a celebrity spokesman. His signature line, "so crisp you can hear the freshness," became the chips' first slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
along with "de-Lay-sious!" As the popular commercials aired during the 1950s, Lay's went national in its marketing and was soon supplying product throughout the United States.
In 1961, the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $
Dollar
The dollar is the name of the official currency of many countries, including Australia, Belize, Canada, Ecuador, El Salvador, Hong Kong, New Zealand, Singapore, Taiwan, and the United States.-Etymology:...
127 million annually, the largest of any manufacturer. Shortly thereafter, Lays introduced its best-known slogan "betcha can't eat just one." Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.
In 1965, Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. and a barbecue
Barbecue
Barbecue or barbeque , used chiefly in the United States, Canada, the United Kingdom, New Zealand and Australia is a method and apparatus for cooking meat, poultry and occasionally fish with the heat and hot smoke of a fire, smoking wood, or hot coals of...
version of the chips appeared on grocery shelves. A new formulation of chip was introduced in 1991 that was crisper and kept fresher longer. Shortly thereafter, the company introduced the "Wavy Lays" products to grocer shelves. In the mid to late 1990s, Lay's modified its barbecue chips formula and rebranded it as "K.C. Masterpiece," named after a popular sauce, and introduced a lower calorie
Calorie
The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...
baked version and a variety that was completely fat-free (Lay's WOW chips
Lay's WOW chips
Lay's WOW Chips were fat free potato chips produced by Frito-Lay containing olestra. They were first introduced in 1998. Although initially popular, charting sales of $400 million in their first year, subsequently dropped to $200 million by 2000. This was largely due to possible unpleasant side...
containing the fat substitute olestra
Olestra
Olestra is a fat substitute that adds no fat, calories, or cholesterol to products. It has been used in the preparation of traditionally high-fat foods such as potato chips, thereby lowering or eliminating their fat content...
).
In the 2000s, kettle cooked brands appeared as did a processed version called Lay's Stax
Lay's Stax
Lay's Stax is a snack food made from potatoes and produced by Frito Lay. It was introduced in 2003 to act as competition for Procter & Gamble's Pringles. They are packaged in a plastic tube while Pringles are stored in a cardboard tube...
that was intended to compete with Pringles
Pringles
Pringles is a brand of potato and wheat based snacks originally developed by Procter & Gamble. Pringles are sold in more than 140 countries and have yearly sales of more than...
, and the company began introducing a variety of additional flavor variations.
Frito-Lay products currently control 59% of the United States savory snack-food market.
International
- Walkers is a snack foodSnack foodA snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
manufacturer in the United Kingdom best known for manufacturing crisps.
PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
has owned the Walkers
Walkers (snack foods)
Walkers is a British snack food manufacturer operating mainly in the United Kingdom and Republic of Ireland and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market...
crisp
CRISP
CRISP may refer to:*C-language Reduced Instruction Set Processor*Chesapeake Regional Information System for our Patients*Complementary Randomized Integrated Sensing and Processing...
label in the United Kingdom since 1991 and distributes Lay's product via this brand name. Walkers flavors include Cheese & Onion, Ready Salted, Salt & Vinegar. Walkers also makes Sensations branded crisps in the UK. The logo for the British version is notably similar to the American brand, featuring a red ribbon around a yellow sun. The other Frito-Lay brands are also distributed through the Walkers label.
- In Spain they are commercialized with the name Lay's.
- In the BeneluxBeneluxThe Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...
Lay's are sold in three varieties: Lay's, Lay's Light and Lay's Sensations (Thai Sweet Chili/Red Paprika/Oven Roasted Chicken and Thyme). Lay's Super Chips (Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt 'n' Pepper [all through Delhaize) and Lay's Baked Chips (Mediterranean Herbs/through Delhaize). As with Doritos, Lay's are manufactured, distributed and imported in Germany by Frito Lay's Benelux division, Smith's Food Group.
- In India, BollywoodBollywoodBollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
superstar Saif Ali KhanSaif Ali KhanSaif Ali Khan is an Indian actor known for his work in Bollywood films. He is the son of the late former Nawab of Pataudi, Mansoor Ali Khan Pataudi, and actress Sharmila Tagore. He has two sisters: Saba Ali Khan and actress Soha Ali Khan....
and Indian cricketer Mahendra Singh DhoniMahendra Singh DhoniMahendra Singh Dhoni is an Indian cricketer and the current captain of the Indian national cricket team. He made his One Day International debut in December 2004 against Bangladesh, and a year later played his first Test, this time against Sri Lanka.Under his captaincy, India won the 2007 ICC...
endorse Lays.
- In ArgentinaArgentinaArgentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, Lays was commercialized before 2001 with the name Frenchitas and Chizitos for the Cheetos.
- In Australia, Pepsico acquired The Smith's Snackfood CompanyThe Smith's Snackfood CompanyThe Smith's Snackfood Company is a company best known for producing and selling a range of snack food such as crisps. It is now owned by New York based company PepsiCo.-Smiths in the UK:...
in 1998 and marketed Frito-Lay products under that label, using the name ThinsThinsThins is one of the largest brands of potato chips released in Australia and is owned by Snack Brands Australia. They are a thinly sliced variety of potato chip and come in a variety of flavours including Chicken, Original, Salt & Vinegar and Light & Tangy...
.
After Thin's was sold to Snack Brands Australia
Snack Brands Australia
Snack Brands Australia is one of the largest suppliers of snack foods in Australia and acts as the main competitor to PepsiCo's subsidiary The Smith's Snackfood Company...
(Owned by Arnotts
Arnott's Biscuits Holdings
Arnott's Biscuits Holdings , is a subsidiary of the Campbell Soup Company of the United States.In Australia Arnott's is the largest producer of biscuits and the second-largest supplier of snack food.-History:...
), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Crisps, while the traditional Smith's line was renamed Smith's Crinkles. Thins is still sold in Australia as a direct competitor to Smith's Crisps.
- In Canada, the chips are distributed through the Lay's label.
- In ColombiaColombiaColombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
the chips are sold under the name Margarita. They are still commercialized under the label Lay's, however.
- In Mexico, Pepsico acquired Sabritas S. de R.L.Sabritas- History :Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City. It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based...
in 1966. Lay's along with other products such as CheetosCheetosCheetos is a brand of cheese-flavored cornmeal snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company...
, FritosFritosFritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn...
, DoritosDoritosDoritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
and RufflesRufflesRuffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Frito Company acquired the rights to Ruffles brand potato chips in 1958....
are marketed under the Sabritas brand. The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun. It controls around 80% of the market there.
- In EgyptEgyptEgypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
, Lay's was once sold with its own label until it was merged with the local label Chipsy (شيبسى), which has since become the local unit of Lay's under much the same arrangement as Walker's.
- In United Arab EmiratesUnited Arab EmiratesThe United Arab Emirates, abbreviated as the UAE, or shortened to "the Emirates", is a state situated in the southeast of the Arabian Peninsula in Western Asia on the Persian Gulf, bordering Oman, and Saudi Arabia, and sharing sea borders with Iraq, Kuwait, Bahrain, Qatar, and Iran.The UAE is a...
Lay's and Walker's are sold as different labels.
- In PakistanPakistanPakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
, the Lays brand is endorsed by renowned pop star Ali ZafarAli ZafarAli Zafar is a Pakistani musician, composer, song writer, singer, actor, painter and model, popular in Pakistan for his music, including his hit songs like "Channo", "Rangeen", "Chal Dil Merey", "Dekha", "Masty" and "Sajania"...
.
- In IsraelIsraelThe State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...
, the Lay's label is distributed with the name Tapochips (תפוצ'יפס)
- In France, the famous singer Sébastien 'Angel' De Sousa from the Arthur Crew is sponsored by Lay's corp.
- In September 2007, Lays changed their logo. It is similar to the previous one, but with more of a 3D look and the letters 'a' and 'y' connected. The bags themselves were also redesigned.
- In BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, chips are distributed under a Lay's sister-company, Elma Chips.
- In VietnamVietnamVietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
, Lay's is distributed as Poca.
Flavors
Other than barbecue-flavored potato chips, which were introduced no later than 1958, until the early 1990s, the only flavor of potato chips available had been the conventional (salted) one. Despite many new flavors since, the original is still the selection of 79% of consumers.North America
In the United States, Lay's offers a number of flavor combinations, in addition to the classic chips. Flavored products in the traditional fried varieties include Sour Cream & Onion, Barbecue, Cheddar & Sour Cream, Hidden Valley Ranch, Salt & Vinegar, Salt & Pepper, Flamin' Hot, Dill Pickle, Limón, and a thicker "Deli style" chip. The WOW! brand was rebranded in 2004 as Lay's Light after the olestraOlestra
Olestra is a fat substitute that adds no fat, calories, or cholesterol to products. It has been used in the preparation of traditionally high-fat foods such as potato chips, thereby lowering or eliminating their fat content...
formula was altered and the U.S. Food and Drug Administration allowed removal of warnings about various health consequences of the fat substitute.
The following Lay's flavors are available nationally in Canada: Classic, Bar.B.Q, Salt & Vinegar, Wavy Original, Dill Pickle, Smokey Bacon, Sea Salt & Pepper, Sour Cream & Onion, Roast Chicken, Lightly Salted, Curry, Ketchup, Poutine
Poutine
Poutine is a Canadian dish of French fries and fresh cheese curds, covered with brown gravy or sauce. Sometimes additional ingredients are added.Poutine is a fast food dish that originated in Quebec and can now be found across Canada...
, Pizza, Salsa, Wasabi, Curry and Ginger, and Masala
Masala
Masala or massala is a term used in South Asian cuisines to mostly describe a mixture of spices. A masala can either be a combination of dried spices, or a paste made from a mixture of spices and other ingredients—often garlic, ginger, onions and chilli paste...
. Lay's also launched Cheddar & Sour Cream and BBQ Rib as limited time flavors in summer 2010. Additionally, Fries & Gravy are available in Atlantic Canada, while Old Fashioned Bar.B.Q is available in Eastern and Quebec. The company also sells Baked Lay's and Lay's Stax across the country.
Europe
There are a number of unique products in the United Kingdom sold under the Walkers label, including cheese & onion, smoky bacon, prawn cocktail, pickled onion, beef & onion and MarmiteMarmite
Marmite is the name given to two similar food spreads: the original British version, first produced in the United Kingdom and later South Africa, and a version produced in New Zealand...
. Walkers also runs a 'Nations Flavour' promotion that the public vote for the flavor they like the best. Flavors included in the 2010 promotion are: Spanish Chicken Paella, Japanese Teriyaki Chicken, German Bratwurst Sausage, Italian Spaghetti Bolognese, French Garlic Baguette, American Cheeseburger, Brazilian Salsa, Scottish Haggis, Irish Stew, English Roast Beef and Yorkshire Pudding, Dutch Edam Cheese, Australian BBQ Kangaroo, South African Sweet Chutney, Argentinian Flame Grilled Steak and Welsh Rarebit. The previous winner of this promotion was Builders Breakfast.
In Greece and Cyprus, Lay's are made and packed by Tasty Foods and Corina Snacks LTD, with Mediterranean flavors which include Feta cheese flavor, Tzatziki
Tzatziki
Tzatziki, tzadziki, or tsatsiki is a Greek meze or appetizer, also used as a sauce for souvlaki and gyros. Tzatziki is made of strained yoghurt mixed with cucumbers, garlic, salt, usually olive oil, pepper, sometimes lemon juice, and parsley. Tzatziki is always served cold...
, Olive and Tomato, Oregano, Sea Salt & Black Pepper and various more. There are hundreds of sub-variations in the Mediterranean line adjusted to each country's liking.
In Germany, Lay's are sold in three varieties: Lay's, Lay's Light and Lay's Sensations (Thai Sweet Chili/Red Paprika/Oven Roasted Chicken and Thyne - [available in Cologne/Aachen only through the German locations of Delhaize). Lay's Super Chips (Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt 'n' Pepper [all through Delhaize) and Lay's Baked Chips (Mediterranean Herbs/through Delhaize). As with Doritos, Lay's are manufactured, distributed and imported in Germany by Frito Lay's Benelux division, Smith's Food Group. Several flavors as noted above are only available through Delhaize (Belgian supermarket chain)] which has opened 2 locations in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
and Aachen
Aachen
Aachen has historically been a spa town in North Rhine-Westphalia, Germany. Aachen was a favoured residence of Charlemagne, and the place of coronation of the Kings of Germany. Geographically, Aachen is the westernmost town of Germany, located along its borders with Belgium and the Netherlands, ...
(Delhaize Germany locations, Lay's Flavors Benelux).
In the Netherlands the following flavors are marketed: Lay's (Naturel (Natural), Paprika (Bell Pepper), Cheese Onion, Bolognese Original, and Barbecue Ham (Barbecue Bacon)) Lay's Super Chips (Salt'n Pepper, and Just Paprika (Bell Pepper)), Lay's Sensations (Red Sweet Paprika, Thai Sweet Chili, Mexican Peppers & Cream, and Japanese Teriyaki), Lay's Light (Natural, Paprika (Bell Pepper), and Balsamico), and Lay's Finest (Mixed Pepper & Sea Salt, and Finest Sea Salt). In addition, Lays started a new campaign in 2010 in the Netherlands, in which people can enter a competition to suggest new flavours, resulting in three new flavours being produced, and, after voting, with one of them becoming the winner (the three new flavours being 'Mango Red Chilli', 'Patatje Joppie' and 'Nr. 66 Babi Pangang'). 'Patatje Joppie' became the winner of the competition and is now being sold as limited edition.
In Belgium there is a Cucumber and Goats flavour. Russia has "Lay's MAX" chips (Chicken, Sour cream & Onion, Sour cream & Cheese, Ham & cheese flavors) and some international "Lay's" flavors plus Russian specific flavors, including Mushroom & Sour cream and Crab & Red caviar. In Romania the Lay's flavors are Salt, Paprika, Cheese, Barbecue, Sour Cream & Dill; the Lay's Sensations flavors are: Thai Chili, Baked chicken with lemon and thyme; Lay's Max and Lay’s Sticks flavors are: Paprika and Salt.
In Poland the chips flavors are: Cheese, Green Onion, Chicken with Spices, Salted, Paprika, Hot green peppers, Fromage, Cucumber and Guacamole. There is also the Lays Apettite flavor of Cheese and Onion, Classic salted, Ham and cheese, Ketchup and cheese. Lay's Strong: Chilli and Knuckle of pork and horseradish. 'Lay's from the Oven' flavors are: Natural salted, Mediterranean herbs and Grilled paprika and lastly the '4 Pory Roku' ('4 Season of the Year') which change flavor every Season. Lay's Appettite Stix: Ketchup, Garlic and sour cream dip.
Australia
Under the Smith'sThe Smith's Snackfood Company
The Smith's Snackfood Company is a company best known for producing and selling a range of snack food such as crisps. It is now owned by New York based company PepsiCo.-Smiths in the UK:...
label in Australia, unique flavors include Greek Feta & Herb, Italian Tomato & Basil, and cilantro exist. In the baked products, there are classic, barbecue and sour cream & onion varieties. The kettle cooked version includes original, sea salt & vinegar, mesquite barbecue and jalapeño brands. Wavy Lay's have original, hickory barbecue, ranch and Au Gratin flavors while Lay's Stax offers original, sour cream & onion, Cheddar, barbecue, ranch, pizza and salt & vinegar. The Lay's Natural includes thick cut barbecue and sea salt brands.
South America
In some countries such as Argentina, Chile and Uruguay, some of the Lay's flavored products are sold with the "Lay's Mediterraneas" label, and include such flavors as Ham, Olive Oil and Parmesan Cheese, Olive Oil and Tomato, Olive Oil and Basil, Greek Tzatziki Cheese with onions, Lasagna, Beef Carpaccio with Parmeggiano, and Smoked Manchego Cheese. Chile there are Lemon and Cilantro, and Sour Cream and Onions versions. Peru has Lay's Sabores Peruanos" (Lay's Peruvian Flavors), with flavors like Andean cheese. Peru also has the Lay's Dips brand, which includes a Peruvian Criollo Chili sauce sachet.Asia
One flavor sold primarily in southern Asia is called "Magic Masala". This flavor is very popular in India, Pakistan, and Bangladesh. It is also sold in Indian deli stores in Canada and the United States. South Asian Lay's chips are ridged, closely resembling another Frito-Lay brand in North America, RufflesRuffles
Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Frito Company acquired the rights to Ruffles brand potato chips in 1958....
.
Beside Magic Masala, Flavors popular in India are "American Style Cream and Onion" and "Spanish tomato tango"."World Classic Salted" is available as well. Recently, Lays India introduced a contest to name new flavors, and then invited the public to taste and vote on the best of them. The new flavors in production now are HipHop Honey and Chili, Cheesy Mexicana, Mango Mastana, and Tangy Twist. The winner of the contest was "Mango Mastana".
Flavors featured in Thailand include Nori Seaweed, Basil, Squid, Spicy Chili Squid, Seafood and Mayonnaise, and Spicy Seafood.
In Thailand there are Classic, Sour Cream & Onion, Cheese & Onion, Mexican Bar-B-Q, and Japanese Nori Seaweed. Temporary international flavors have also been introduced, such as French Mayonnaise, Balsamic Vinegar and Salt (England), Garlic Soft Shelled Crab (Hong Kong), Soy Sauce, Salmon Teriyaki (Japan), Lobster, Bacon & Cheese (America). Other traditional "Thai" flavors include Tom Yum, Thai Chili Paste, Thai Seafood Dip, Chili and Lime.
Lay's China has four ranges of flavors: Cool & Refreshing (Cucumber, Kiwi, Blueberry, Cherry Tomato, and Lime), Classic Flavors (American Classic, Italian Red Meat, Mexican Tomato Chicken, Texas Grilled BBQ, and French Chicken), Intense & Stimulating (Numb & Spicy Hot Pot, and Hot & Sour Fish Soup), and Stax (Authentic Original, Finger Licking Braised Pork, Seafood Barbecue, Spicy Seafood, Tomato, Crispy Roasted Chicken, Black Pepper Rib Eye Steak, Cucumber, Kiwi, Blueberry, and Lime).
Flavors in Vietnam include Original, Brazilian BBQ, Beijing Roasted Duck, Manhattan Steak, Nori, and Mornay Shrimp.
Middle East
Since its acquisition of Chipsy, Lay's chips (marketed as Chipsy) in Egypt inherited the Chipsy range of flavors as well as the pre-merger Lay's flavors. These flavors include salt and vinegarVinegar
Vinegar is a liquid substance consisting mainly of acetic acid and water, the acetic acid being produced through the fermentation of ethanol by acetic acid bacteria. Commercial vinegar is produced either by fast or slow fermentation processes. Slow methods generally are used with traditional...
, cheese
Cheese
Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....
(most likely based on Rumi cheese and the most popular flavor), seasoned cheese, tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
, kebab
Kebab
Kebab is a wide variety of meat dishes originating in Middle East and later on adopted by the Middle East, and Asia Minor, and now found worldwide. In English, kebab with no qualification generally refers more specifically to shish kebab served on the skewer...
on charcoal
Charcoal
Charcoal is the dark grey residue consisting of carbon, and any remaining ash, obtained by removing water and other volatile constituents from animal and vegetation substances. Charcoal is usually produced by slow pyrolysis, the heating of wood or other substances in the absence of oxygen...
, and chili
Chili pepper
Chili pepper is the fruit of plants from the genus Capsicum, members of the nightshade family, Solanaceae. The term in British English and in Australia, New Zealand, India, Malaysia and other Asian countries is just chilli without pepper.Chili peppers originated in the Americas...
and lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
.
Lay's, with its original brand, is also produced by the Saudi Snack Foods Company in Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...
, and is exported to the other GCC countries
Cooperation Council for the Arab States of the Gulf
The Cooperation Council for the Arab States of the Gulf , also known as the Gulf Cooperation Council , is a political and economic union of the Arab states bordering the Persian Gulf and constituting the Arabian Peninsula, namely Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates...
. It is available in several flavors, including ready-salted, salt & vinegar, pepper, ketchup, and French cheese and barbeque.
Nutritional information
As with most snack foods, the Lay's brands contain very few vitamins and minerals in any variety. At ten percent of the daily requirement per serving, vitamin CVitamin C
Vitamin C or L-ascorbic acid or L-ascorbate is an essential nutrient for humans and certain other animal species. In living organisms ascorbate acts as an antioxidant by protecting the body against oxidative stress...
is the highest. Salt content is particularly high, with a serving containing as much as 380 mg of sodium.
A one-ounce (28 gram) serving of Lay's regular potato chips has 160 Calorie
Calorie
The calorie is a pre-SI metric unit of energy. It was first defined by Nicolas Clément in 1824 as a unit of heat, entering French and English dictionaries between 1841 and 1867. In most fields its use is archaic, having been replaced by the SI unit of energy, the joule...
s, and contains ten grams of fat
Fat
Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...
, with one gram of saturated fat
Saturated fat
Saturated fat is fat that consists of triglycerides containing only saturated fatty acids. Saturated fatty acids have no double bonds between the individual carbon atoms of the fatty acid chain. That is, the chain of carbon atoms is fully "saturated" with hydrogen atoms...
. Kettle-cooked brands have seven to eight grams of fat and one gram of saturated fat, and are 140 Calories. Lays Natural has nine grams of fat, two grams of saturated fat and 150 Calories. Stax chips typically contain ten grams of fat, 2.5 grams saturated fat and are 160 calories per serving. Wavy Lays are identical to the regular brand, except for a half-gram less of saturated fat in some combinations. The various brands do not contain any trans fat
Trans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....
s.
The baked variety, introduced in the mid 90's, feature 1.5 grams of fat per one ounce serving, and have no saturated fat. Each serving has 110 to 120 Calories. Lay's Light servings are 75 Calories per ounce and have no fat.
Lay's Classic Potato chips were cooked in hydrogenated oil until 2003. Currently, the chips are made with sunflower and/or corn oil.
Baked Lays are produced in cheddar, barbecue, sour cream and onion, and original flavors.
Animal origin enzymes
Some Frito-Lay brand seasoned products manufactured for the U.S. market may contain rennet or pork enzymes that are added in cheese production. This makes them unsuitable for vegetarians, pescatarians and vegans. Snacks marked "kosher" are free of animal enzymes.See also
- Frito-LayFrito-LayFrito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...
- Herman LayHerman LayHerman W. Lay was a Nashville, Tennessee, USA businessman who started H.W. Lay Co., Inc., now part of the Frito-Lay corporation.Lay began his career as a 24-year-old delivery driver. As a travelling salesman for the Barrett Food Company, he delivered potato chips to his customers in his Ford Model...
- Lay's StaxLay's StaxLay's Stax is a snack food made from potatoes and produced by Frito Lay. It was introduced in 2003 to act as competition for Procter & Gamble's Pringles. They are packaged in a plastic tube while Pringles are stored in a cardboard tube...
- Potato chipPotato chipPotato chips are thin slices of potato that are deep fried...
- The Smith's Snackfood CompanyThe Smith's Snackfood CompanyThe Smith's Snackfood Company is a company best known for producing and selling a range of snack food such as crisps. It is now owned by New York based company PepsiCo.-Smiths in the UK:...
- WalkersWalkers (snack foods)Walkers is a British snack food manufacturer operating mainly in the United Kingdom and Republic of Ireland and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market...
- Utz Quality Foods, Inc.Utz Quality Foods, Inc.Utz Quality Foods, Inc. , based in Hanover, Pennsylvania, is the largest independent privately held snack brand in the United States. The company was founded in 1921 and distributes a variety of potato chips and other snack foods throughout the United States....
- Herr's SnacksHerr's SnacksHerr's is a Nottingham, Pennsylvania-based brand of snack foods, most notably potato chips. While their products are sold throughout the Eastern United States and Canada, their stronghold is the Mid-Atlantic region. -History:...
- Wise Foods
External links
- Lay's section on Frito-Lay.com
- Frito-Lay.ca
- Frito-Lay Germany
- Pepsico Snacks Argentina
- History of the potato chip
- History of the Frito-Lay company
- Recipes using potato chips
- Market conditions for the sale of potato chips
- History of how Frito-Lay took control of the market
- Review of Lays Chips - A short review of Frito-Lay's Classic Lays chips featuring images of the front & back of the bag as well as the chips.
- Lay's China