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Landsbanki



 
 
Landsbanki, officially , also commonly known as Landsbankinn (literally "the national bank") in Iceland
Iceland

Iceland, officially the Republic of Iceland , is an island country located in the North Atlantic Ocean between mainland Europe and Greenland....
, is an Icelandic bank. On October 7, 2008 the Icelandic Financial Supervisory Authority
Icelandic Financial Supervisory Authority

The Financial Supervisory Authority is the single supervisory authority for the financial sector in Iceland....
 took control of Landsbanki.

Their total assets were of ISK
Icelandic króna

The kr?na is the currency of Iceland. The kr?na is technically subdivided into 100 aurar , but in practice this subdivision is no longer used....
 3,058 billion (
Euro

The euro is the official currency of 16 out of 27 European Union member state of the European Union . The states, known collectively as the Eurozone are: Austria, Belgium, Cyprus, Finland, France, Germany, Greece, Republic of Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain....
33.4 bn) at 31 December 2007 and a market capitalisation of ISK 383 billion (€4.4 bn) at 3 May 2007. Landsbanki is rated by Moody's
Moody's

Moody's Corporation is the holding company for Moody's Investors Service which performs financial research and analysis on commercial and government entities....
 (Caa1/E/NP/Developing) and Fitch
Fitch Ratings

The Fitch Group is a financial corporation whose divisions include Fitch Solutions, an advisory firm offering products and services to the financial industry, partly following the criticism on Rating Agencies; Algorithmics Inc., the risk management software vendor and research firm; and Fitch Ratings, Ltd. Fitch Ratings is an in...
 (D/D/F/Evolving).

Since its establishment in 1885 (commenced operations in 1886) Landsbanki has been instrumental in the economic development of business and industry in Iceland.






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Landsbanki, officially , also commonly known as Landsbankinn (literally "the national bank") in Iceland
Iceland

Iceland, officially the Republic of Iceland , is an island country located in the North Atlantic Ocean between mainland Europe and Greenland....
, is an Icelandic bank. On October 7, 2008 the Icelandic Financial Supervisory Authority
Icelandic Financial Supervisory Authority

The Financial Supervisory Authority is the single supervisory authority for the financial sector in Iceland....
 took control of Landsbanki.

Their total assets were of ISK
Icelandic króna

The kr?na is the currency of Iceland. The kr?na is technically subdivided into 100 aurar , but in practice this subdivision is no longer used....
 3,058 billion (
Euro

The euro is the official currency of 16 out of 27 European Union member state of the European Union . The states, known collectively as the Eurozone are: Austria, Belgium, Cyprus, Finland, France, Germany, Greece, Republic of Ireland, Italy, Luxembourg, Malta, the Netherlands, Portugal, Slovakia, Slovenia, and Spain....
33.4 bn) at 31 December 2007 and a market capitalisation of ISK 383 billion (€4.4 bn) at 3 May 2007. Landsbanki is rated by Moody's
Moody's

Moody's Corporation is the holding company for Moody's Investors Service which performs financial research and analysis on commercial and government entities....
 (Caa1/E/NP/Developing) and Fitch
Fitch Ratings

The Fitch Group is a financial corporation whose divisions include Fitch Solutions, an advisory firm offering products and services to the financial industry, partly following the criticism on Rating Agencies; Algorithmics Inc., the risk management software vendor and research firm; and Fitch Ratings, Ltd. Fitch Ratings is an in...
 (D/D/F/Evolving).

Since its establishment in 1885 (commenced operations in 1886) Landsbanki has been instrumental in the economic development of business and industry in Iceland. Landsbanki served as the central bank
Central bank

A central bank, reserve bank, or monetary authority is the entity responsible for the monetary policy of a country or of a group of member states....
 of Iceland from 1927 until 1961. At the time, this interest was primarily directed towards note issuance rather than monetary policy
Monetary policy

Monetary policy is the process by which the government, central bank, or monetary authority of a country controls the supply of money, availability of money, and cost of money or rate of interest, in order to attain a set of objectives oriented towards the growth and stability of the economy....
. It was later replaced in this capacity by the Central Bank of Iceland
Central Bank of Iceland

File:Se?labanki ?slands.svgThe Central Bank of Iceland is the central bank or Reserve currency of Iceland. It has served in this capacity since 1961, when it was created by an act of the Al?ingi out of the central banking department of Landsbanki ?slands, which had had the sole right of note issuance since 1927 and had conducted only limite...
 at the behest of the Althing
Althing

The Al?ingi, Anglicized variously as Althing or Althingi, is the national parliament?literally, ? all-Thing ??of Iceland. It was founded in 930 at ?ingvellir, , situated approximately 45 km east of what would later become the country's Capital , Reykjav?k, and this event marked the beginning of the Icelandic Commonwealth....
. While still publicly owned it went through a state-directed merger with Samvinnubanki (Cooperative Bank). Landsbanki Íslands was converted to a public limited company
Public limited company

A public limited company is a type of limited company which is permitted to offer its stock to the public. The designation was introduced in the UK by the Companies Act 1980, and in the Republic of Ireland by the Companies Act 1983....
 on January 1, 1998. The firm was subsequently privatized
Privatization

Privatization is the incidence or process of transferring ownership of business from the public sector to the private sector . In a broader sense, privatization refers to transfer of any government function to the private sector including governmental functions like revenue collection and law enforcement....
 in stages between 1998 and 2003.

Landsbanki has positioned itself as Iceland's primary provider of general and specialised financial services to individuals, corporate entities and institutions. The bank holds a market share of over 30% in all major business segments and has the country's most extensive branch network. At year-end 2006, Landsbanki provided close to 40% of corporate lending in Iceland, and for around 60% of companies listed on the OMX Iceland Stock Exchange, Landsbanki was their principal bank or one of two banks with whom they did business. The leading provider of M&A, derivatives
Derivative (finance)

Derivatives are financial contracts, or financial instruments, whose values are derived from the value of something else . The underlying on which a derivative is based can be an asset , an index , or other items ....
, equity and fixed income
Fixed income

Fixed income refers to any type of investment that yield s a regular return.For example, if you lend money to a borrower and the borrower has to pay interest once a month, you have been issued a fixed-income security ....
 services, Landsbanki also has a more than 40% market share in FX
Exchange rate

In finance, the exchange rates between two currency specifies how much one currency is worth in terms of the other. It is the value of a foreign nation?s currency in terms of the home nation?s currency....
. In addition, Landsbanki provides a full range of asset management
Investment management

References...
 services, with a 34% market share in domestic funds.

Building on its strong foundation in Iceland, Landsbanki has extended its financial operations into new markets, focusing on serving mid-cap corporates in Europe in a transactional setting. The bank's product line includes access to both debt and equity markets; its research department includes some 90 analysts covering more than 800 European stocks locally.

Landsbanki currently has 40 branches and sub-branches throughout Iceland, plus a wide-ranging network of international correspondent banks. Landsbanki and its subsidiaries have offices operating in 15 different countries, including the major financial centres of Europe
Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....
, and North American representation in New York
New York

The State of New York is a U.S. state in the Mid-Atlantic States and Northeastern United States regions of the United States and is the nation's List of U.S....
, Winnipeg
Winnipeg

Winnipeg is the capital and largest city of Manitoba, Canada. It is located near the longitude centre of North America, at the confluence of the historic Red River of the North and Assiniboine River Rivers, a point now commonly known as The Forks, Winnipeg....
 and Halifax.

History

In establishing Landsbanki, the Icelandic parliament
Althing

The Al?ingi, Anglicized variously as Althing or Althingi, is the national parliament?literally, ? all-Thing ??of Iceland. It was founded in 930 at ?ingvellir, , situated approximately 45 km east of what would later become the country's Capital , Reykjav?k, and this event marked the beginning of the Icelandic Commonwealth....
 hoped to boost monetary transactions and encourage the country’s nascent industries. Following its opening on 1 July 1886, the bank's first decades of operation were restricted by its limited financial capacity; it was little more than a savings and loan society
Savings and loan association

A savings and loan association, also known as a thrift, is a financial institution that specializes in accepting savings deposits and making mortgage loans....
. Following the turn of the 20th century, however, Icelandic society progressed and prospered as industrialisation
Industrialisation

Industrialization is the process of social and economic change whereby a human group is transformed from a pre-industrial society into an industry one....
 finally made inroads, and the bank grew and developed in parallel to the nation. In the 1920s Landsbanki became Iceland's largest bank, and was made responsible for issuing its bank notes. After the issuing of bank notes was transferred to the newly established Central Bank of Iceland
Central Bank of Iceland

File:Se?labanki ?slands.svgThe Central Bank of Iceland is the central bank or Reserve currency of Iceland. It has served in this capacity since 1961, when it was created by an act of the Al?ingi out of the central banking department of Landsbanki ?slands, which had had the sole right of note issuance since 1927 and had conducted only limite...
 in 1961, Landsbanki continued to develop as a commercial bank
Commercial bank

A commercial bank is a type of financial intermediary and a type of bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits....
, expanding its branch network in the ensuing decades.

Liberalisation of financial services
Financial services

Financial services refer to Service provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money....
, beginning in 1986, opened up new opportunities, which the bank managed to take advantage of despite some economic adversity. In 1997, Landsbanki was incorporated as a limited-liability company, and the ensuing privatisation finally concluded in 2003. Landsbanki then operated as a privately owned bank, competing in a free market, with substantial international activities added to its traditional Icelandic operations.

2008 financial crisis


On October 7, 2008 the Icelandic Financial Supervisory Authority
Icelandic Financial Supervisory Authority

The Financial Supervisory Authority is the single supervisory authority for the financial sector in Iceland....
 took control of Landsbanki. A press release by the IFSA states that all of Landsbanki's domestic branches, call centres, ATMs and internet operations will be open for business as usual, and that all domestic deposits are fully guaranteed. The Guardian
The Guardian

Sorry, no overview for this topic
 reported that the Government had moved quickly to use the sweeping powers granted by the Reykjavik parliament, the night before. The country’s financial regulator said on Tuesday that Landsbanki’s branches would open as usual and that all “domestic deposits” were fully guaranteed. The next day the United Kingdom Chancellor of the Exchequer
Chancellor of the Exchequer

The Chancellor of the Exchequer is the title held by the British Cabinet of the United Kingdom Minister who is responsible for all economic and financial matters....
 Alistair Darling
Alistair Darling

Alistair Maclean Darling is a United Kingdom politician and Chancellor of the Exchequer since 28 June 2007. He is Labour Party Member of Parliament for Edinburgh South West in Scotland....
 announced that his government would foot the entire bill for British Icesave savers, estimated at £
Sterling

Sterling may refer to:* Sterling College , a college in Sterling, Kansas, USA* Sterling College , a small college in northern Vermont, USA* Sterling silver, a grade of silver...
4 billion, and that he was taking steps to freeze the assets of Landsbanki under anti-terrorism legislation.

Under the Landsbanki Freezing Order 2008, passed on 8 October 2008, Her Majesty's Treasury froze the assets of Landsbanki in the UK, and assets belonging to the Central Bank of Iceland, and the Government of Iceland relating to Landsbanki.

On 9 October 2008 the domestic, Icelandic branch was split off into the "Nýi (= new) Landsbanki" and on 27 October 2008 the inability to render payment of deposits was declared for the remaining parts of Landsbanki.

2007 operations and profit

  • Profit in 2007 amounted to ISK 39.9 billion (bn) (€456m) The bank's pre-tax profit was ISK 45.6 bn (€520m). After-tax ROE was 27%.
  • The group's core income (net interest income plus fees and commissions) amounted to ISK 93.4 bn (€1.1bn) in 2007, an increase of 34% over the previous year.
  • Core earnings generation is steadily becoming more diversified; the share of core earnings originating abroad in 2007 was 52%, compared with 49% in 2006.
  • Fees and commissions amounted to ISK 39.4bn (€449m) compared with ISK 28.4bn in 2006.
  • Trading and investment income amounted to ISK 16.6bn (€189m) compared with ISK 19.6bn in 2006.
  • The bank's liquidity position is very strong, with liquid assets of close to €9bn at year-end 2007. Foreign debt maturing in 2008, however, amounts to only €0.8bn.
  • The bank's total assets amounted to ISK 3,058bn (€33.4bn) at year-end 2007 compared with ISK 2,173bn at the beginning of the year.
  • Loans to customers at year-end 2007 totalled ISK 2,023bn (€22.1bn). Customer deposits, on the other hand, amounted to ISK 1,421bn (€15.5bn) or close to ¾ of total lending. Customer deposits have increased by 108% during the year.
  • Landsbanki has no direct or indirect exposure to structured credit obligations (such as CDOs
    Collateralized debt obligation

    Collateralized debt obligations are a type of structured finance asset-backed security whose value and payments are derived from a portfolio of fixed-income underlying assets....
    , SIVs
    Structured investment vehicle

    A structured investment vehicle was a type of fund in the shadow banking system. Invented by Citigroup in 1988, SIV's were popular until the market crash of 2008....
     and CLOs
    Collateralized debt obligation

    Collateralized debt obligations are a type of structured finance asset-backed security whose value and payments are derived from a portfolio of fixed-income underlying assets....
    ) in its loan portfolio.
  • The bank's capital ratio (CAD rules) was 11.7% at year-end 2007. Tier 1 capital was 10.1%


2006 operations and profit

  • The bank’s after-tax profit in Q1 2007 was ISK 13.8bn (€154m), as compared with ISK 14.3bn in Q1 2006. Profit in Q4 2006 was ISK 14.1 billion (bn).
  • After-tax return on equity
    Return on equity

    Return on Equity measures the rate of return on the ownership interest of the common stock owners. It measures a firm's efficiency at generating profits from every dollar of shareholders' equity ....
     (ROE) in Q1 was 45.2% as compared with an ROE of 36.3% for 2006 as a whole.
  • The group’s core income (interest margin plus commission income) was ISK 20.6bn (€230m), a YoY quarterly increase of ISK 4.8bn (€54m) or 31%, and an increase of ISK 3.1bn (€35m) or 17% from Q4 2006.
  • Revenue from operations abroad was ISK 12.3bn (€137m), or 42% of total operating revenue.
  • Core income from operations abroad was ISK 10.7bn (€119m) or 52% of the Group’s core income in Q1 2007.
  • The cost-income ratio for the period was 42.2%.
  • Trading gains and investment income amounted to ISK 8.8bn (€98m), as compared with ISK 11.2bn in Q1 2006.
  • Landsbanki’s total assets amounted to ISK 2,317bn as of the end of March 2007. Converted to euros, the bank’s total assets amounted to €26.4bn at the end of March, up from €23.2bn at the beginning of the year.
  • Customer deposits grew by 34% in Q1 2007 to total ISK 913bn (€10.4bn) at the end of March. They represent 62% of total customer lending as compared to 48% at the beginning of this year.
  • The bank's capital adequacy ratio (CAD) was 13.4% at the end of March. Tier 1 capital was 11.7%.


2005 operations and profit

The Bank’s after-tax profit in 2005 was ISK
Icelandic króna

The kr?na is the currency of Iceland. The kr?na is technically subdivided into 100 aurar , but in practice this subdivision is no longer used....
 25 billion. This is an increase of 97% over 2004, when its net profit was ISK 12.7 billion.

After tax return on equity
Return on equity

Return on Equity measures the rate of return on the ownership interest of the common stock owners. It measures a firm's efficiency at generating profits from every dollar of shareholders' equity ....
 (ROE) was 45.8%. The Bank’s equity rose from ISK 38 billion at the beginning of the year to ISK 110 billion at year-end. Total assets at year-end amounted to ISK 1,405 billion.

According to a survey by IMG Gallup in December 2005, Landsbanki has a leading share of the domestic individual market, as 30% of individuals surveyed bank with Landsbanki.

At the end of 2005, Landsbanki provided close to 40% of corporate lending in Iceland and for around 60% of companies listed on the Iceland Stock Exchange
Iceland Stock Exchange

Iceland Stock Exchange or ICEX was established in 1985 as a joint venture of several banks and brokerage firms on the initiative of the Central Bank of Iceland....
, Landsbanki was the principal bank or one of two banks with whom they did business. Landsbanki’s share of equity brokerage in 2005 was 32% and for bonds
Bond (finance)

In finance, a bond is a debt security , in which the authorized issuer owes the holders a debt and, depending on the terms of the bond, is obliged to pay interest and/or to repay the principal at a later date, termed Maturity ....
 24%.

International operations

The relatively limited size of the Icelandic market
Market

A market is any one of a variety of different systems, institutions, procedures, social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy....
 prompted Landsbanki, first among Icelandic commercial banks, to expand and diversify outside of Iceland when it acquired the London-based Heritable Bank in 2000. In 2005, Landsbanki acquired three Europe
Europe

Europe is, conventionally, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally divided from Asia to its east by the water divide of the Ural Mountains, the Ural , the Caspian Sea, and by the Caucasus Mountains to the southeast....
an securities houses: Teather & Greenwood, located in London
London

London is the capital of both England and the United Kingdom, and the most populous municipality in the European Union. An important settlement for two millennia, History of London goes back to its founding by the Roman Empire....
 and Edinburgh
Edinburgh

Edinburgh ; is the Capital city of Scotland, a position it has held since 1437. It is the seventh largest city in the United Kingdom and the second largest Scottish City status in the United Kingdom after Glasgow....
; Kepler Equities, headquartered in Paris
Paris

Paris is the Capital of France and the country's largest city. It is situated on the river Seine, in northern France, at the heart of the ?le-de-France Regions of France ....
; and Merrion Capital Group in Dublin
Dublin

Dublin is both the largest city and capital of Republic of Ireland. It is located near the midpoint of Ireland's east coast, at the mouth of the River Liffey and at the centre of the Dublin Region....
. Currently these subsidiaries deal in securities and prepare equity research in London, Paris, Frankfurt
Frankfurt

is the largest city in the German States of Germany of Hesse and the List of cities in Germany with more than 100,000 inhabitants in Germany, with a 2008 population of 670,000....
, Zurich, Geneva
Geneva

Geneva is the second-most-populous city in Switzerland and is the most populous city of Romandie . Situated where the Rh?ne River exits Lake Geneva , it is the capital of the Canton of Geneva....
, Milan
Milan

Milan is the second largest city of Italy, located in the plains of Lombardy. It is the capital in the Province of Milan, as well as the Regions of Italy capital of Lombardy....
, Madrid
Madrid

Madrid is the Capital and largest city of Spain. It is the Largest cities of the European Union by population within city limits in the European Union after Greater London and Berlin, and its Madrid metropolitan area is the Largest urban areas of the European Union in the European Union after Paris aire urbaine, Greater London Urban Area, a...
 and Amsterdam
Amsterdam

Amsterdam is the Capital of the Netherlands and List of cities in the Netherlands with over 100,000 people of the Netherlands, located in the Provinces of the Netherlands of North Holland in the west of the country....
. Landsbanki's own branches in London and Amsterdam specialise in structured finance
Structured finance

Structured finance is a broad term used to describe a sector of finance that was created to help transfer risk using complex legal and corporate entities....
 and commercial finance (asset-based lending
Asset-based lending

In the simplest meaning, asset-based lending is any kind of lending secured by an asset. This means, if the loan is not repaid, the asset is taken....
), while Landsbanki Luxembourg handles private banking
Private banking

Private banking is a term for banking, investment and other financial services provided by banks to private individuals investing sizable assets....
 and wealth management
Wealth management

Wealth Management is an advanced investment advisory discipline that incorporates financial planning and specialist financial services. The key objectives are to provide high net worth individuals and families with tailored retail banking services, estate planning, legal resources, taxation advice and investment management, with the goal of s...
, as well as corporate services.

On 9 August 2007 Landsbanki completed its acquisition of UK investment bank Bridgwell plc. The operations of Teather & Greenwood were combined with those of Bridgewell under the brand name Landsbanki Securities (UK). The acquisition of Bridgewell makes Landsbanki the second largest broker to listed companies on the London Stock Exchange measured by number of clients.

The bank’s major subsidiaries
Subsidiary

A subsidiary, in business matters, is an entity that is controlled by a bigger and more powerful entity. The controlled entity is called a company , corporation, or limited liability company, and the controlling entity is called its parent ....
 are:
  • Heritable Bank (London) - Residential Development Finance, Mortages, Specialty Finance
  • Landsbanki Securities (UK) (London) - Corporate and Institutional Broking, Corporate Finance, Equity Research
  • Landsbanki Kepler (Paris, Frankfurt, Amsterdam, Milan, Zürich, Geneva and Madrid) - Institutional Broking, Asset Management, Corporate Finance, Research
  • Landsbanki Luxembourg (Luxembourg) – Private Banking, Asset Management
  • Merrion Landsbanki (Dublin) - Corporate and Institutional Broking, Corporate Finance, Research


Landsbanki operates branches in London
London

London is the capital of both England and the United Kingdom, and the most populous municipality in the European Union. An important settlement for two millennia, History of London goes back to its founding by the Roman Empire....
, Amsterdam
Amsterdam

Amsterdam is the Capital of the Netherlands and List of cities in the Netherlands with over 100,000 people of the Netherlands, located in the Provinces of the Netherlands of North Holland in the west of the country....
, Oslo
Oslo

is the Capital and largest List of cities in Norway in Norway.Metropolitan Oslo or the Greater Oslo Region makes up the third largest urban area in Scandinavia after Metropolitan Stockholm and Metropolitan Copenhagen....
 and Helsinki
Helsinki

Helsinki is the Capital and largest List of cities and towns in Finland of Finland. It is in the southern part of Finland, on the shore of the Gulf of Finland, by the Baltic Sea....
 and representative offices in Halifax and Winnipeg
Winnipeg

Winnipeg is the capital and largest city of Manitoba, Canada. It is located near the longitude centre of North America, at the confluence of the historic Red River of the North and Assiniboine River Rivers, a point now commonly known as The Forks, Winnipeg....
, Canada
Canada

Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
; and Thorshavn, Faroe Islands
Faroe Islands

The Faroe Islands or Faeroe Islands or simply Faroe or Faeroes are an island group situated between the Norwegian Sea and the North Atlantic Ocean, approximately half way between Scotland and Iceland....
. Since 2006, it has offered online savings to United Kingdom
United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom , the UK or Britain,is a sovereign state located off the northwestern coast of continental Europe....
 customers, trading as Icesave . In 2008, it expanded this service to the Netherlands
Netherlands

The Netherlands is a country that is part of the Kingdom of the Netherlands. It is a parliamentary democratic constitutional monarchy. The Netherlands is located in North-West Europe, and bordered by the North Sea to the north and west, Belgium to the south, and Germany to the east....
, also under the Icesave name.

Icesave

A deposit programme for the UK market, Icesave , was launched in October 2006. An easy-access, on-line savings account, Icesave became an instant success, transforming Landsbanki’s balance sheet and funding profile. Since launched, Icesave has grown rapidly and at 31 March 2007 Icesave deposits totalled £2.8 bn with over 80,000 accounts opened.

A key factor in Icesave’s appeal to savers is its interest rate guarantee: The gross Annual Equivalent Rate of Interest (AER) paid on balances over £250 is guaranteed to exceed the Bank of England
Bank of England

The Bank of England is the central bank of the United Kingdom and is the model on which most modern, large central banks have been based. Since 1946 it has been a Nationalisation institution....
 Base Rate by at least 0.25% until 1 October 2009 and thereafter not to be lower than the Bank of England Base Rate until 1 October 2011. As a result, Icesave quickly became the market leader in internet deposit savings accounts in UK in terms of interest rates.

Icesave has been operating in the Netherlands since May 2008.

On 7 October 2008 the Icesave UK website announced:
"We are not currently processing any deposits or any withdrawal requests through our Icesave internet accounts. We apologise for any inconvenience this may cause our customers. We hope to provide you with more information shortly."


Icesave was declared in default on 8 October 2008.

Sponsorship of sports: Landsbankadeildin

Landsbanki’s support for Icelandic football
Football (soccer)

Association football, more commonly known as football or soccer, is a team sport played between two teams of eleven players, and is widely considered to be the most popular sport in the world....
 is an important aspect of the Bank’s marketing
Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....
 and image policy. In September 2005, an agreement was concluded with the Football Association of Iceland
Football Association of Iceland

The Football Association of Iceland is the governing body of football in Iceland It organizes the football league, ?rvalsdeild, and the Iceland national football team....
, under which the Icelandic premier league for both men and women will be called the Landsbanki Premier League (Landsbankadeildin) for the next four seasons. The financial backing for football is, however, primarily directed towards supporting sports for children and youth divisions.

See also

  • Glitnir
    Glitnir (bank)

    Glitnir was an Icelandic bank. It was created by the state-directed merger of the country's three privately held banks - Al???ubanki , Verzlunarbanki and I?na?arbanki - and one failing publicly held bank - ?tvegsbanki - to form ?slandsbanki in 1990....
  • Kaupthing Bank
    Kaupthing Bank

    Kaupthing Bank is an Icelandic bank, headquartered in Reykjav?k, Iceland. It was formed by the merger of Kaupthing and B?na?arbanki ?slands in 2003 and is the largest bank in Iceland....
  • Seðlabanki Íslands
  • Icesave dispute


External links