Landor Associates is a San Francisco-based brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 and creative design

Design

Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...

 consultancy

Consultant

A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...

. Founded by Walter Landor

Walter Landor

Walter Landor , born Walter Landauer in 1913 in Munich, Germany, was a brand design legend and the founder of Landor Associates. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day...

 and his wife Josephine in 1941, Landor pioneered many of the research, design and consulting methodologies

Methodology

Methodology is generally a guideline for solving a problem, with specificcomponents such as phases, tasks, methods, techniques and tools . It can be defined also as follows:...

 that are now standard in the branding industry.

Operations

Landor offers brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 research and valuation, brand positioning and architecture, naming and nomenclature systems, corporate identity

Corporate identity

In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...

 and consumer packaging design, branded environments, copywriting and digital branding.

The company has 21 offices in 16 countries.

Landor's current and past clients include such brands as Alcatel-Lucent

Alcatel-Lucent

Alcatel-Lucent is a global telecommunications corporation, headquartered in the 7th arrondissement of Paris, France. It provides telecommunications solutions to service providers, enterprises, and governments around the world, enabling these customers to deliver voice, data, and video services...

, British Airways

British Airways

British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

, Federal Express, Garuda Indonesia

Garuda Indonesia

PT Garuda Indonesia Tbk , publicly known as Garuda Indonesia, is the flag carrier of Indonesia. It is named after the mystical giant bird Garuda of Hinduism and Buddhist mythology. It is headquartered at Soekarno-Hatta International Airport in Tangerang, near Jakarta, the capital city of Indonesia...

, Japan Airlines

Japan Airlines

is an airline headquartered in Shinagawa, Tokyo, Japan. It is the flag carrier of Japan and its main hubs are Tokyo's Narita International Airport and Tokyo International Airport , as well as Nagoya's Chūbu Centrair International Airport and Osaka's Kansai International Airport...

, Jet Airways

Jet Airways

Jet Airways is a major Indian airline based in Mumbai, Maharashtra. It is India's largest airline and the market leader in the domestic sector. It operates over 400 flights daily to 76 destinations worldwide. Its main hub is Chhatrapati Shivaji International Airport, with secondary hubs at Delhi,...

, Philippine Airlines

Philippine Airlines

Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...

, Varig

Varig

VARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil's leading and almost only international airline...

, LAN Airlines

LAN Airlines

LAN Airlines S.A. is an airline based in Santiago, Chile. LAN is currently positioned amongst the largest airlines in Latin America, serving Latin America, United States, the Caribbean, Oceania, and Europe. It is a member of the Oneworld airline alliance...

 and Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

.

History

In 1964, the office of Landor & Associates moved from a home office to a ferryboat named "Klamath" which was permanently moored on San Francisco Bay. The company included a drawing of this vessel in the company's logo for many years.

In 1989, through an acquisition by advertising agency Young & Rubicam

Young & Rubicam

Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.-History:...

, Landor became part of the media service company WPP Group PLC.

In 1994, the Walter Landor/Landor Associates Collection, ca. 1930-1994 (official title) was established at the National Museum of American History

National Museum of American History

The National Museum of American History: Kenneth E. Behring Center collects, preserves and displays the heritage of the United States in the areas of social, political, cultural, scientific and military history. Among the items on display are the original Star-Spangled Banner and Archie Bunker's...

. It includes business records and personal papers of Walter Landor, oral histories from an archives project, and Landor portfolio materials (including many original designer notebooks).