Lancôme
Encyclopedia
Lancôme Paris is a makeup brand. Owned by L'Oréal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

 since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices.

Founded in 1935 by Armand Petitjean in France, Lancôme celebrated its 75th anniversary in 2010. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world. The name “Lancôme” was inspired by the ruins of a castle, Le Château de Lancosme, while the roses in the area inspired the company’s symbol of the single golden rose.

The brand is represented by actresses, global supermodels, makeup artists, and perfumers. Emerging fashion designers have collaborated with the brand, including design duo Proenza Schouler, who created a dress inspired by Lancôme's Hypnôse fragrance.

History

Lancôme launched its first five fragrances in 1935 at the World's Fair
World's Fair
World's fair, World fair, Universal Exposition, and World Expo are various large public exhibitions held in different parts of the world. The first Expo was held in The Crystal Palace in Hyde Park, London, United Kingdom, in 1851, under the title "Great Exhibition of the Works of Industry of All...

 in Brussels
Brussels
Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

 - Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Lancome fragrances are made in association with perfumers Alain Astori, Annick Menardo
Annick Ménardo
Annick Ménardo is a contemporary perfumer who worked under the fragrance firm Firmenich since joining in 1991. Although she has a background in a wide base of sciences such as biochemistry and medicine, Annick Ménardo pursued perfumery as her subject of study and is a graduate of the French perfume...

, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker
Calice Becker
Calice Becker is a French master perfumer who worked for Roure Bertrand Dupont, Givaudan, Quest International. She is currently working for Givaudan in New York City.-List of creations:*Balmain Vent Vert - reformulation...

, Pauline Zanoni, Maurice Roucel
Maurice Roucel
thumb|Maurice Roucel. Photo: Guillaume Luisetti.Maurice Roucel is a contemporary perfumer who has worked at companies IFF, Quest, Dragoco and presently Symrise. Roucel began his career in perfumery on February 19, 1973 while working as the head chromatography chemist at Chanel for 6 years. He...

, Thierry Wasser
Thierry Wasser
Thierry Wasser is a contemporary perfumer who as of 2008 was appointed as the in-house perfumer of Guerlain. Prior to this he worked under the fragrance firms Firmenich and Givaudan....

, Christine Nagel, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Fremont, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian
Francis Kurkdjian
Francis Kurkdjian is a French-Armenian contemporary perfumer , winner of the Prix François Coty in 2001.He opened his own boutique, Maison Francis Kurkdjian, in 2009 in Paris.-List of creations:...

, Robert Gonnon, Nathalie Lorson, Sophia Grojsman
Sophia Grojsman
Sophia Grojsman is a perfumer who has created some of the best known fragrances in the world for the past thirty years. Many of the perfumes created by her are based on the scent of rose...

 and Alienor Massenet.

Lancôme has expanded its business into makeup and skincare products.

Spokesmodels

In 1978, at the age of eighteen, Carol Alt
Carol Alt
Carol Ann Alt is an American model and actress.- Early life:Alt was born in Flushing, Queens, New York, the daughter of Muriel, an airline employee and model, and Anthony Alt, a fire chief. She was noticed waiting tables in her hometown of East Williston, New York. When she was 18, she decided to...

 became the youngest model to be the face of Lancôme. Nancy Dutiel also modeled for Lancôme during this period. More recently, models Shalom Harlow
Shalom Harlow
Shalom Harlow is a Canadian model and actress.-Life and career:Harlow was born in Oshawa, Ontario, the daughter of Sandi Herbert and David Harlow. Though her mother named her Shalom , meaning "peace" in Hebrew, her family is not Jewish. She was discovered at a Cure concert in Toronto and started...

, Marie Gillain
Marie Gillain
Marie Gillain is a Belgian actress.In 1996 Gillain received the Prix Romy Schneider. She is single but has two daughters, Dune and Vega .-In popular culture:* She was the heroine of the John Malkovich play Hysteria in Chicago on December 1999.* She...

, and Raica Oliveira
Raica Oliveira
Raica Oliveira is a Brazilian model known for her work with numerous companies, including Dior, Dolce & Gabbana, Yves Saint Laurent, Vogue, Chanel, Lancome, Victoria's Secret, Pepe Jeans, Sports Illustrated Swimsuit Issue, JLO, H&M, Elle, Marie Claire, TNG, Ann Taylor and XOXO...

 have also been spokesmodels for Lancôme.

One of Lancôme’s longest-running partnerships was with actress Isabella Rossellini
Isabella Rossellini
Isabella Fiorella Elettra Giovanna Rossellini is an Italian actress, filmmaker, author, philanthropist, and model. Rossellini is noted for her 14-year tenure as a Lancôme model, and for her roles in films such as Blue Velvet and Death Becomes Her.-Background and early life:Rossellini is a...

. Signed in 1982, Rossellini was the international face of Lancôme 14 years.

Other renowned actors have also worked with the brand, including Juliette Binoche
Juliette Binoche
Juliette Binoche is a French actress, artist and dancer. She has appeared in more than 40 feature films, been recipient of numerous international accolades, is a published author and has appeared on stage across the world. Coming from an artistic background, she began taking acting lessons during...

, Uma Thurman
Uma Thurman
Uma Karuna Thurman is an American actress and model. She has performed in leading roles in a variety of films, ranging from romantic comedies and dramas to science fiction and action movies. Among her best-known roles are those in the Quentin Tarantino films Pulp Fiction and Kill Bill...

, Drew Barrymore
Drew Barrymore
Drew Blyth Barrymore is an American actress, film director, screenwriter, producer and model. She is a member of the Barrymore family of American actors and granddaughter of John Barrymore. She first appeared in an advertisement when she was 11 months old. Barrymore made her film debut in Altered...

, Mena Suvari
Mena Suvari
Mena Alexandra Suvari is an American actress, fashion designer, and model. Shortly after beginning her career as a model, she appeared in guest roles on 1990's television shows such as Boy Meets World and High Incident...

, and Laura Morante. Clive Owen
Clive Owen
Clive Owen is an English actor, who has worked on television, stage and film. He first gained recognition in the United Kingdom for portraying the lead in the ITV series Chancer from 1990 to 1991...

 was the first male spokesperson for Lancôme's Men's skincare range and the fragrance Hypnôse Homme.

Canadian-born model Daria Werbowy
Daria Werbowy
Daria Werbowy is a Ukrainian Canadian model. She is perhaps best known as a spokesperson for the French beauty brand Lancôme.-Personal life:...

 joined the brand in 2005, and has been featured in Lancome ads. Spanish actress and model Inés Sastre
Inés Sastre
Inés Sastre is a Spanish model and actress.-Early life:Sastre's career started at the age of 12, when she was selected for a fast-food commercial with McDonald's. Her first movie appearance occurred in 1988 in El Dorado by Carlos Saura. In 1989, she was awarded the look of the year by the Elite...

 has represented Lancôme as a global spokesmodel since 1996, appearing in dozens of Lancôme advertisements over the years.

In September 2008, Dominican model Arlenis Sosa
Arlenis Sosa
Arlenis Sosa is an Dominican model. She is the current spokesmodel for Lancome and appeared in the 2008 Victoria's Secret Fashion Show.-Early life and discovery:...

 became the spokesmodel for the brand.

in 2009, Isabella Rossellini
Isabella Rossellini
Isabella Fiorella Elettra Giovanna Rossellini is an Italian actress, filmmaker, author, philanthropist, and model. Rossellini is noted for her 14-year tenure as a Lancôme model, and for her roles in films such as Blue Velvet and Death Becomes Her.-Background and early life:Rossellini is a...

's daughter Elettra Rossellini Wiedemann
Elettra Rossellini Wiedemann
Elettra Rossellini Wiedemann is an American fashion model of Italian and Swedish descent. She is the daughter of Italian actress and model Isabella Rossellini and American Jonathan Wiedemann , who were married from 1983 to 1986 after having met at a Calvin Klein photo shoot...

 became the new face of Lancôme.

Other promoters of Lancome include Kate Winslet
Kate Winslet
Kate Elizabeth Winslet is an English actress and occasional singer. She has received multiple awards and nominations. She was the youngest person to accrue six Academy Award nominations, and won the Academy Award for Best Actress for The Reader...

, Anne Hathaway
Anne Hathaway (actress)
Anne Jacqueline Hathaway is an American actress. After several stage roles, she appeared in the 1999 television series Get Real. She played Mia Thermopolis in The Princess Diaries...

, Julia Roberts
Julia Roberts
Julia Fiona Roberts is an American actress. She became a Hollywood star after headlining the romantic comedy Pretty Woman , which grossed $464 million worldwide...

, Penélope Cruz
Penélope Cruz
Penélope Cruz Sánchez is a Spanish actress. Signed by an agent at age 15, she made her acting debut at 16 on television and her feature film debut the following year in Jamón, jamón , to critical acclaim...

, and Emma Watson
Emma Watson
Emma Charlotte Duerre Watson is an English actress and model.Watson rose to prominence playing Hermione Granger in the Harry Potter film series. Watson was cast as Hermione at the age of nine, having previously acted only in school plays. From 2001 to 2011, she starred in all eight Harry Potter...

.

Makeup artists

Lancôme has collaborated with several makeup artists. Fred Farrugia created 13 color collections during his tenure as artistic makeup director (1997–2004). His "Pollen" collection in 2000 introduced the industry's first lip gloss in a tube: Juicy Tubes.

Lancôme has several top makeup artists representing it, Aaron De Mey and Sandy Linter. Sandy is Lancôme's "Beauty At Every Age Expert", and Aaron is Lancome's National Artistic Director for Makeup.

In 2009, Lancôme signed YouTube sensation Michelle Phan
Michelle Phan
Michelle Phan is a Vietnamese-American make-up artist who posts make-up and beauty tutorials on YouTube, sometimes under the online alias ricebunny. Phan attended Ringling College of Art and Design and Massachusetts College of Art and Design, but did not graduate.-Early life:Michelle Ann Phan was...

 to the brand, making Michelle the beauty industry's first video makeup artist.

Advertising

Despite founder Armand Petijean’s assertion that Lancôme never advertise, today Lancôme is one of the top advertisers in the luxury beauty arena. Its ads can be seen in numerous publications worldwide, from Harper's Bazaar to French Vogue. Lancôme’s ads have been shot by the leading photographers, including Peter Lindbergh
Peter Lindbergh
Peter Lindbergh, born Peter Brodbeck, is a German photographer and filmmaker, born on November 23, 1944 in Leszno, Poland. He currently lives in Paris, New York and Arles....

, Mario Testino
Mario Testino
-Early Life:Testino grew up in Lima, the eldest son of a businessman. When he was young he wanted to be a priest. Testino recalls being unpopular at school because of his flamboyance. He was good at math and went on to study economics at Universidad del Pacífico, where his insistence on wearing...

, Mario Sorrenti
Mario Sorrenti
Mario Sorrenti is a photographer and director best known for his spreads of nude models in the pages of Vogue and Harper's Bazaar....

, Nick Knight
Nick Knight
Nicholas Verity Knight is a former England cricketer. Knight's middle name was in honour of the 1930s English Test bowler Hedley Verity who was killed in World War II and is a distant family relation...

, Steven Meisel
Steven Meisel
Steven Meisel is an American photographer, who obtained popular acclaim with his work in US and Italian Vogue and his photographs of friend Madonna in her 1992 book Sex...

, Brigitte Lacombe
Brigitte Lacombe
Brigitte Lacombe is a French celebrity and film photographer residing in New York City. In May 2009, she published a collection “Lacombe anima/persona” with her photographs covering her work from 1975-2008...

, Patrick Demarchelier
Patrick Demarchelier
Patrick Demarchelier is a French fashion photographer.-Life:Born near Paris in 1943 to a modest family, he spent his childhood in Le Havre with his mother and four brothers. For his seventeenth birthday, his stepfather bought him his first Eastman Kodak camera...

& Dusan Reljin.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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