Created by the company Liggett & Myers in 1953, L&M
is a brand of cigarettes produced by Altria Group, Inc. (previously known as Philip Morris Companies, Inc.). "L&M" is one of the earliest, perhaps the earliest brand to have a filter that was not a one sided filter. When the "L&M" brand was launched, their motto was American cigarettes of the highest quality with the best filter.
When their success in the American market was solidified, Liggett Group made a proposal to take the "L&M" international. The brand is popular in Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, central and northern Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the Arab World
The Arab world refers to Arabic-speaking states, territories and populations in North Africa, Western Asia and elsewhere.The standard definition of the Arab world comprises the 22 states and territories of the Arab League stretching from the Atlantic Ocean in the west to the Arabian Sea in the...
and the far east and south Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. They were not very common in the continental US until a new roll out made them available in October 2007. According to the information of the independent agency of field investigation "Business Analytics", the second quarter of 2007, Phillip Morris brands took the first place in 25 Russian cities with a market share of 29.92%.
During the press conference, it was reported that "L&M" takes third place in the world by sales volume. Also, the "L&M" brand second place among other cigarette brands produced by Phillip Morris International. Due to new labeling regulations in Europe banning the use of the word 'lights' names of some cigarette brands have been changed, i.e. L&M Lights are now L&M Blue Label. The same happened in 2010 in the U.S. when the Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
(FDA) banned flavor descriptors such as "mild," "light" and "ultra light" even though the color designations were already changed like in Europe.
- Red (Full Flavor) Box - Kings and 100s
- Blue Pack (Lights) Box - Kings and 100s
- Menthol Box - Kings and 100s
- Bold Menthol Box - Kings and 100s
- Select Box - Kings
- Turkish Blend Box - Kings and 100s
- Turkish Blend Menthol Box - Kings and 100s
- Turkish Blend Night Box - Kings and 100s