Kovvuru is a small town, municipality

Municipality

A municipality is essentially an urban administrative division having corporate status and usually powers of self-government. It can also be used to mean the governing body of a municipality. A municipality is a general-purpose administrative subdivision, as opposed to a special-purpose district...

 and mandal

Mandal

is a town and municipality in Vest-Agder county, Norway. The administrative center of the municipality is the town of Mandal.The town of Mandal was established as a municipality on 1 January 1838...

 in West Godavari

West Godavari

West Godavari District is one of the 23 districts of Andhra Pradesh, India. Eluru, is the district headquarter...

 district, in the state of Andhra Pradesh

Andhra Pradesh

Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...

, India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. It is situated adjacent to the west bank of the Godavari River

Godavari River

The Godavari is a river that runs from western to southern India and is considered to be one of the big river basins in India. With a length of 1465 km, it is the second longest river in India , that runs within the country and also the longest river in South India...

.
The name of Kovvuru was derived from Govu vooru ( A town of Cows). Since Cows are considered to be very holy in Indian Culture, this name is supposedly very holy.
During the Godavari Pushkaralu, held every 12 years, Goshpada Kshetram (Gopadala revu) and temple are sacred places.