Kitbag Ltd. is one of the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

's leading sports retailers and amongst Europe's largest.

The company was purchased by Findel PLC

Findel plc

Findel plc is a British home shopping company, based in Burley in Wharfedale, West Yorkshire. It is listed on the London Stock Exchange. Its chief executive is Roger Siddle.-Express Gifts:...

 in October 2006 from European Home Retail

European Home Retail

European Home Retail plc was a listed UK company, operating in home retail. Though registered in Swindon, Wiltshire, its head office was based in Warmley, Bristol. On 13 October 2006, it was announced EHR and its subsidiary Farepak had gone into administration.-History:The origins of Farepak...

 plc.

Official stores

Kitbag.com is Europe's leading online sports retailer. Kitbag also has the exclusive rights to operate the official online stores of Man Utd, Chelsea, Real Madrid, Barcelona, Everton, Celtic, Aston Villa, Sunderland, West Ham, Manchester City, Nottingham Forest, Portsmouth, the Football Association / England team, British Lions (rugby), RFU (rugby), Umbro (sports apparel), Open Tour and European Golf Store.

In addition to these online stores, Kitbag run the online and offline direct mailings / catalogues, call centre operations, and pick pack & dispatch parcel distribution and warehousing in various forms for these sports entities:

They have also had experience in running the official internet retail sites for other partners, such as Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Reebok

Reebok

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

, Umbro

Umbro

Umbro is an English sportswear and football equipment supplier based in Cheadle, Greater Manchester, England. The company is now part of Nike. Umbro designs, sources, and markets sport-related apparel, footwear, and equipment...

, FIFA

FIFA

The Fédération Internationale de Football Association , commonly known by the acronym FIFA , is the international governing body of :association football, futsal and beach football. Its headquarters are located in Zurich, Switzerland, and its president is Sepp Blatter, who is in his fourth...

 and UEFA

UEFA

The Union of European Football Associations , almost always referred to by its acronym UEFA is the administrative and controlling body for European association football, futsal and beach soccer....

 through various merchandise agreements..

Kitbag Ltd also run their own online sports store, Kitbag.com , with over 10,000 sports products. The site is a licensed reseller of football shirts , football boot

Football boot

Football boots, called cleats or soccer shoes in North America, are an item of footwear worn when playing association football. Those designed for grass pitches have studs on the bottom to aid grip...

s and other sports apparel and equipment.