Kingfisher (beer)
Encyclopedia
Kingfisher beer is an Indian beer brewed by United Breweries Group. The brand was launched in 1978. With a market share of over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India being a Kingfisher brand. It is currently available in 52 countries outside India.

Heineken Group, holds 37.5% equity shares in United Breweries Ltd.

Brands

Kingfisher comes in the following varieties:
  • Kingfisher Premium
  • Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer segment in the country. Today, Kingfisher Strong is India’s largest selling beer brand. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.
  • Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available in the Indian market. It is packaged in a 500 ml cans.
  • Kingfisher Draught: It is packaged in a 500 ml cans.
  • Kingfisher Ultra: It was launched in Mumbai
    Mumbai
    Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...

     on 18 September 2009. It is an entry in the premium beer segment in the country to compete with international players like Carlsberg, Heineken and Budweiser
    Budweiser (Anheuser-Busch)
    Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

    . Kingfisher ULTRA is available in Thane
    Thane
    Thane , is a city in Maharashtra, India, part of the Mumbai Metropolitan Region, northeastern suburb of Mumbai at the head of the Thane Creek. It is the administrative headquarters of Thane district. On 16 April 1853, G.I.P...

    , Pune
    Pune
    Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

     and Bangalore
    Bangalore
    Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

     and will be extended to other cities of the country soon. Currently, Kingfisher ULTRA is available in two SKUs: 650ml and 330ml bottles.
  • Kingfisher Blue: The brand’s core target group is the young male population. Kingfisher Blue tries to occupy an imagery of adventure sports. It contains under 6% alcohol. Kingfisher Blue is packaged in metalized blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans. The brand has been launched in key markets like Karnataka
    Karnataka
    Karnataka , the land of the Kannadigas, is a state in South West India. It was created on 1 November 1956, with the passing of the States Reorganisation Act and this day is annually celebrated as Karnataka Rajyotsava...

    , Pondicherry, Maharashtra
    Maharashtra
    Maharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...

    , Delhi
    Delhi
    Delhi , officially National Capital Territory of Delhi , is the largest metropolis by area and the second-largest by population in India, next to Mumbai. It is the eighth largest metropolis in the world by population with 16,753,265 inhabitants in the Territory at the 2011 Census...

    , Rajasthan
    Rajasthan
    Rājasthān the land of Rajasthanis, , is the largest state of the Republic of India by area. It is located in the northwest of India. It encompasses most of the area of the large, inhospitable Great Indian Desert , which has an edge paralleling the Sutlej-Indus river valley along its border with...

    , Haryana
    Haryana
    Haryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...

    , Kolkata
    Kolkata
    Kolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...

     and will soon be a national brand.* Kingfisher Red: It is marketed as India’s 1st ‘ALL SEASON’ beer.
  • Kingfisher Bohemia: Unlike the above, Kingfisher Bohemia is a brand of wine. It is the result of a partnership between Kingfisher and The Company of Wine People (COWP), a key player in the South African wine industry, both locally and abroad. The wine is produced in Cape Floral Kingdom, South Africa. Kingfisher Bohemia is available in three varieties – red, white and rosé. It is packaged in 750ml bottles and a case of wine contains 12 bottles. Kingfisher Bohemia is available in Mumbai, Pune
    Pune
    Pune , is the eighth largest metropolis in India, the second largest in the state of Maharashtra after Mumbai, and the largest city in the Western Ghats. Once the centre of power of the Maratha Empire, it is situated 560 metres above sea level on the Deccan plateau at the confluence of the Mula ...

    , Delhi, Bangalore
    Bangalore
    Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

    , Goa, Chennai
    Chennai
    Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

    , Hyderabad, Pondicherry, Kerala
    Kerala
    or Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....

    and Kolkata.

Awards

  • World's best Lite Lager Award at the Stockholm Beer Festival in 1994.
  • World's best Lite Lager Award at the Stockholm Beer Festival in 1995.
  • Gold medal at the World Beer Championship held in Chicago in 1997.
  • First prize for the label work category at the Asian GrandPrix Cyrel 2000 Label award.
  • Bronze award at the 'Australian International Beer Awards' in the "International Packaged Beer Section for the year 2000

Calendar

The Kingfisher Swimsuit Calendar is another successful property the brand has developed over the years. Conceptualised along the lines of the Pirelli calendar, the Kingfisher Swimsuit Calendar is a blend of fashion, fun and glamour. Over the years, its unveiling has become one of the most eagerly anticipated events in the Indian fashion calendar.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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