KSFI
Encyclopedia
KSFI is a radio station operating at frequency 100.3 FM in Salt Lake City, Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...

, USA. The station has had only two owners. The original call letters were KSL-FM when the station began broadasting in 1947 as the sister station of KSL-AM. Originally owned by the Deseret News, it became a part of Bonneville International
Bonneville International
Bonneville International Corporation is a broadcasting company wholly owned by The Church of Jesus Christ of Latter-day Saints through its for-profit arm, Deseret Management Corporation...

 when the LDS Church formed it as the parent of its broadcasting outlets in 1964.

"FM 100" was a pioneer of Bonneville's "beautiful music
Beautiful music
Beautiful music is a mostly instrumental music format that was prominent in American radio from the 1960s through the 1980s...

" format but in the mid-1970s was sold to Simmons. Simmons changed the legal call letters to KSFI (Simmons Family Incorporated) and began adding more vocal selections to the music mix, eventually evolving the format to soft AC. Bonneville reacquired the station (along with Star 102.7 and Arrow 103.5) from Simmons
Simmons Media Group
The Simmons Media Group is a media company based in the United States. The company owns AM and FM radio stations, as well as outdoor advertising, a travel agency and an interactive agency.-Creation:...

 in 2003. According to the website of its owner, Bonneville International
Bonneville International
Bonneville International Corporation is a broadcasting company wholly owned by The Church of Jesus Christ of Latter-day Saints through its for-profit arm, Deseret Management Corporation...

, FM100 is the top-performing adult contemporary station in Utah.

External links

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