Just5
Encyclopedia
Just5 is an international brand of a designer and manufacturer of cell phones with big buttons. Development of Just5 cell phones started in 2008, the trade mark was introduced on October 5, 2009.

Just5 cell phones are developed together with major design-bureau Newplan (in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

 and Shenzhen). In 2009, a joint company Just5-Newplan was created. Just5 cell phones are manufactured by ODMs in the Republic of China and based on Infineon and MediaTek
MediaTek
MediaTek Inc. is a fabless semiconductor company, designing and selling components for wireless communication, optical storage, GPS, high-definition digital TV and DVD products. The company was founded on May 28, 1997...

 hardware platforms.

As of September 2010, Just5 cell phones were sold in 33 countries worldwide, in 22 countries under its own brand name and in the remaining 11 countries under local cellular operators’ brands. In Europe, Just5 sales were launched in the first quarter of 2009. In Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

 and USA, Just5 cell phones appeared on the market in the third quarter of 2009.

In 2009, the Just5 brand was awarded Grand Prix in the “New Name” category at the BRAND OF THE YEAR/EFFIE[1] event.

In 2010, cell phone “with BIG BUTTONS” Just5 CP10 received a golden iF Product Design Award.

Positioning

The Just5 logo is a five-pointed blot (originally bright orange, silver in the USA). The name “Just5” is the combination of word “Just” and digit 5 referring to the following five key features of Just5 phones:
  1. Unique original design;
  2. Big buttons;
  3. Simplified menu;
  4. High quality assembling;
  5. Reliability.

Products

In October
October
October is the tenth month of the year in the Julian and Gregorian Calendars and one of seven months with a length of 31 days. The eighth month in the old Roman calendar, October retained its name after January and February were inserted into the calendar that had originally been created by the...

, 2010, the company product line included two models (Just5 CP09 and Just5 CP10). Another model was announced (Just5 CP11) and publicly available since beginning of December 2010
December 2010
December 2010 was the twelfth month of that year. It began on a Wednesday and ended after 31 days on a Friday.-Portal:Current events:This is an archived version of Wikipedia's Current events Portal from December 2010....

.

Besides big buttons and big font size on the screen, Just5 cell phones
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 have a series of functional and ergonomic features, differentiating them from similar cell phones
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 in the same market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...

 segment:
  1. If the “SOS
    SOS
    SOS is the commonly used description for the international Morse code distress signal...

    ” button is pressed, the cell phone sends an emergency SMS
    SMS
    SMS is a form of text messaging communication on phones and mobile phones. The terms SMS or sms may also refer to:- Computer hardware :...

     to 5 pre-programmed phone numbers
    Telephone number
    A telephone number or phone number is a sequence of digits used to call from one telephone line to another in a public switched telephone network. When telephone numbers were invented, they were short — as few as one, two or three digits — and were given orally to a switchboard operator...

    . After that, it starts dialing those numbers one by one until one of them responds. When that happens, the phone automatically switches to the loud-speaker mode;
  2. Keypad
    Keypad
    A keypad is a set of buttons arranged in a block or "pad" which usually bear digits, symbols and usually a complete set of alphabetical letters. If it mostly contains numbers then it can also be called a numeric keypad...

     locking and tuning of built-in radio
    Radio
    Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

     can be performed via sliders located on the sides of the phone case, as opposed to a combination of buttons or through the main menu;
  3. High-capacity battery
    Battery (electricity)
    An electrical battery is one or more electrochemical cells that convert stored chemical energy into electrical energy. Since the invention of the first battery in 1800 by Alessandro Volta and especially since the technically improved Daniell cell in 1836, batteries have become a common power...

     (stand-by time up to 1 week);
  4. All Just5 battery chargers are bright orange, battery charger connector is compatible with Nokia
    Nokia
    Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

     cell phones;
  5. Flashlight
    Flashlight
    A flashlight is a hand-held electric-powered light source. Usually the light source is a small incandescent lightbulb or light-emitting diode...

     activated via a slider on a side of the phone case;
  6. Sensitive microphone
    Microphone
    A microphone is an acoustic-to-electric transducer or sensor that converts sound into an electrical signal. In 1877, Emile Berliner invented the first microphone used as a telephone voice transmitter...

     and powerful loudspeaker
    Loudspeaker
    A loudspeaker is an electroacoustic transducer that produces sound in response to an electrical audio signal input. Non-electrical loudspeakers were developed as accessories to telephone systems, but electronic amplification by vacuum tube made loudspeakers more generally useful...

    ;
  7. (Just5 CP11 model only) Unique form-factor (pop-up screen), thermometer, and charging cradle in addition to a standard charger.

Just5 CP09

This model is designed in a retro
Retro
Retro is a culturally outdated or aged style, trend, mode, or fashion, from the overall postmodern past, that has since that time become functionally or superficially the norm once again. The use of "retro" style iconography and imagery interjected into post-modern art, advertising, mass media, etc...

 style and comes in five different color schemes (orange-white, red-white, white, black, grey).

Just5 CP10

This model is an improved version of Just5 CP09 with futuristic design. Vibracall, bigger screen, and 500 contact address book (vs 100 contacts in CP09) are featured in this model. This model is available in a black or white color case.

Just5 CP11

The first cell phone in the world with a pop-up screen. The size of the screen is 2.4 inches (34 x 45 mm), only one third of the screen is visible when closed. This model provides a built-in thermometer, as well. White and black metallic cases are available, both with glossy or “soft touch” finish.

The phone comes with a standard charger as well as a charging cradle.

Just5 Space and BestInSpace

In December 2010, Just5 Space and Just5 BestInSpace cell phones were released. Their functionality is similar to Just5 CP10, but according to the manufacturer these models are the first ones on the market in bright color cases with “soft touch” finish. Just5 Space is available in 5 bright colors: deep space, pink space, orange space, lime space, menthol space.

Limited availability Just5 BestInSpace model (only 10,000 devices manufactured) comes in a black case with a multicolor keypad
(five rows of keys in five Just5 Space colors).

The responsibility for the phones’ musical voice was commissioned to sound designers from Bestinspace. They also provided the music for the Space promo campaign.

See also

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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