José Cisneros
Encyclopedia
José Cisneros is the elected Treasurer of the City and County of San Francisco, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. He was appointed by Mayor Gavin Newsom
Gavin Newsom
Gavin Christopher Newsom is an American politician who is the 49th and current Lieutenant Governor of California. Previously, he was the 42nd Mayor of San Francisco, and was elected in 2003 to succeed Willie Brown, becoming San Francisco's youngest mayor in 100 years. Newsom was re-elected in 2007...

 in September 2004, defended his position in 2005 and was sworn in for his first full term in 2006. The City Treasurer serves as the City's banker and chief investment officer, managing all tax and revenue collection for San Francisco.

Early life

José Cisneros received his Bachelor of Science from the MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....

 and studied for his MBA at Boston University
Boston University
Boston University is a private research university located in Boston, Massachusetts. With more than 4,000 faculty members and more than 31,000 students, Boston University is one of the largest private universities in the United States and one of Boston's largest employers...

. He is also a graduate of an intensive International Business Program at Stichting Nijenrode University in the Netherlands.

Career

Treasurer Cisneros has a business background in the private sector, previously working for IBM Corporation and Lotus Development Corporation as a Senior International Product Manager. At Lotus, he was a pioneering member of its diversity committee – an effort that resulted in Lotus being the first major American corporation to provide domestic partner benefits. Prior to this he was the Assistant Vice President at Bank of Boston where he managed financial product portfolios valued at over $100 million.

Prior to his appointment as Treasurer, José served as Deputy General Manager of Capital Planning and External Affairs for the San Francisco Municipal Transportation Agency (MUNI). In this capacity, he managed MUNI’s $7 billion capital program designed to repair, replace and enhance system assets – including the 3rd Street Rail extension to help continue to encourage economic improvement in Chinatown, Mission Bay and for the residents of Bay View and Hunters Point. Cisneros was also involved in designing MUNI's Clean Air Plan in response to Proposition I, which was passed in the March 2, 2004 San Francisco Consolidated Primary election.

A San Francisco resident for over fifteen years, Treasurer Cisneros has been active in the community including serving on the Equality California Institute board and the Alice B. Toklas LGBT Democratic Club
Alice B. Toklas LGBT Democratic Club
The Alice B. Toklas LGBT Democratic Club is a San Francisco-based association and political action committee for lesbian, gay, bisexual, and transgender Democrats. Founded in 1971 by activists Del Martin and Phyllis Lyon, Alice was the first organization for gay Democrats in the United States. It...

 board. Before working at MUNI full-time, while still at IBM, José was a volunteer member of the MTA Board of Directors and was instrumental in creating Proposition E, the MUNI Reform Charter Amendment. Previous to the MTA Board, José volunteered with the former Parking and Traffic Commission where he worked closely with the San Francisco Bicycle Coalition to help expand the number of dedicated bike lanes throughout the city.

Tenure as Treasurer

Treasurer Cisneros has worked to maximize the City’s revenue through socially responsible investments and aggressive tax collection.

Identifying new sources of revenue and helping to close the City’s budget gap are among Treasurer Cisneros’ top priorities. He has re-focused staff to provide the city with more tax collectors, increased the collection of delinquent taxes, and closed loopholes to ensure that everyone pays their fair share. In his first full fiscal year (2004–2005), these and other initiatives resulted in over $40 million more collected over the previous fiscal year, far exceeded targeted projections. With the additional funding, the legislative and executive branches of San Francisco were able to restore funding for healthcare, public safety and other important programs.

Working Families Credit

José Cisneros believes that the Treasurer’s Office has also made it a priority to promote financial justice and education. In January 2005, Treasurer Cisneros, along with Mayor Gavin Newsom
Gavin Newsom
Gavin Christopher Newsom is an American politician who is the 49th and current Lieutenant Governor of California. Previously, he was the 42nd Mayor of San Francisco, and was elected in 2003 to succeed Willie Brown, becoming San Francisco's youngest mayor in 100 years. Newsom was re-elected in 2007...

 launched the Working Families Credit (WFC) Program. The WFC featured an easy application process to help low-income families secure the federal Earned Income Tax Credit
Earned income tax credit
The United States federal earned income tax credit or earned income credit is a refundable tax credit primarily for individuals and families who have low to moderate earned income. Greater tax credit is given to those who also have qualifying children...

as well as a local match to the credit. Over 11,000 applications were submitted in the first year, double the number expected. These families have already received more than $15 million in federal money through this innovative public/private partnership that also provides each family an estimated 12% match from the City and its philanthropic partners in its first year. Since that time, the match has been shifted to a flat $100 per family.

Bank On San Francisco

On September 28, 2006, Treasurer Cisneros also pioneered a financial empowerment project called Bank on San Francisco. Well over 10% of Californians do not have bank accounts. Instead, too many take their paychecks to check cashing companies that charge up to 30% or more. One of Bank on San Francisco’s top priorities will be to coordinate community-based leaders and local banks to provide low-income families with financial literacy education and free checking accounts to help them begin to achieve financial security.

In the first year, over 11,000 San Franciscans signed up for bank accounts. After the first year, the accounts had an average monthly balance of approximately $800. The program has become a national model, and the League of Cities has worked to bring the program to other cities.
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