José Antonio Fernández
Encyclopedia
José Antonio Fernández Carbajal (b. 1954 in Puebla
Puebla
Puebla officially Estado Libre y Soberano de Puebla is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 217 municipalities and its capital city is Puebla....

, Puebla
Puebla
Puebla officially Estado Libre y Soberano de Puebla is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 217 municipalities and its capital city is Puebla....

) is a Mexican
Mexican people
Mexican people refers to all persons from Mexico, a multiethnic country in North America, and/or who identify with the Mexican cultural and/or national identity....

 businessman. He is the chairman and CEO of FEMSA
FEMSA
FEMSA is the largest beverage company in Mexico and in Latin America and as of September 2011 also the largest independent Coca-Cola bottler in the world. FEMSA originated as the Cuauhtémoc Brewery in 1890, which, through debt management, was restructured as FEMSA in 1988...

, the largest beverage company in Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

. He is nicknamed 'El Diablo' (The Devil) by certain people and media.

He received a bachelor's degree in industrial engineering from the Monterrey Institute of Technology and Higher Studies in 1976 and an MBA from EGADE
EGADE
EGADE Business School is the Graduate School of Business at ITESM , a university system with 33 campuses in 26 cities in Mexico.EGADE Business School was created more than 30 years ago in Monterrey, 180 miles south of the...

 in 1979.

In 1987 he joined FEMSA, the holding company
Holding company
A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...

 of Cervecería Cuauhtémoc Moctezuma, and in 1995 became its general director and CEO. He is a member of the board of directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...

of Coca-Cola Femsa and Tecnológico de Monterrey.
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