Jerome Rota
Encyclopedia
Jerome Rota is a French software developer
Software developer
A software developer is a person concerned with facets of the software development process. Their work includes researching, designing, developing, and testing software. A software developer may take part in design, computer programming, or software project management...

 born in Montpellier
Montpellier
-Neighbourhoods:Since 2001, Montpellier has been divided into seven official neighbourhoods, themselves divided into sub-neighbourhoods. Each of them possesses a neighbourhood council....

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. He also known by the name Gej.

In 1999, while he was working as a graphic designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...

 and a technical director in an advertising agency in France, he made the "DivX ;-)
DivX
DivX is a brand name of products created by DivX, Inc. , including the DivX Codec which has become popular due to its ability to compress lengthy video segments into small sizes while maintaining relatively high visual quality.There are two DivX codecs; the regular MPEG-4 Part 2 DivX codec and the...

" 3.11 Alpha video codec
Video codec
A video codec is a device or software that enables video compression and/or decompression for digital video. The compression usually employs lossy data compression. Historically, video was stored as an analog signal on magnetic tape...

 (the smiley was a part of the name) by hacking the Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 MPEG-4v3 codec (which was actually not MPEG-4
MPEG-4
MPEG-4 is a method of defining compression of audio and visual digital data. It was introduced in late 1998 and designated a standard for a group of audio and video coding formats and related technology agreed upon by the ISO/IEC Moving Picture Experts Group under the formal standard ISO/IEC...

 compliant) from Windows Media Tools 4 codecs. His hack had the advantage of supporting the AVI
Audio Video Interleave
Audio Video Interleave , known by its acronym AVI, is a multimedia container format introduced by Microsoft in November 1992 as part of its Video for Windows technology. AVI files can contain both audio and video data in a file container that allows synchronous audio-with-video playback...

 formatted files. Initial peer-to-peer
Peer-to-peer
Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application...

 rapid spread of the program turned into its introductions to the markets. As a result, a company was established.

The new project was first given the name ProjectMayo, and an open-source MPEG-4 codec called OpenDivX was made. It was later changed into a proprietary
Proprietary software
Proprietary software is computer software licensed under exclusive legal right of the copyright holder. The licensee is given the right to use the software under certain conditions, while restricted from other uses, such as modification, further distribution, or reverse engineering.Complementary...

, closed-source
Closed source software
Closed source is a term for software released or distributed without the corresponding source code. Generally, it means only the binaries of a computer program are distributed and the license provides no access to the program's source code. The source code of such programs might be regarded as a...

 product and the name was changed to DivX (dropping the smiley
Smiley
A smiley, smiley face, or happy face, is a stylized representation of a smiling human face, commonly occurring in popular culture. It is commonly represented as a yellow circle with two black dots representing eyes and a black arc representing the mouth...

 from the original MSMPEG-4 hack). Rota joined the company DivX, Inc.
DivX, Inc.
DivX, Inc. , based in San Diego, California, now part of Sonic Solutions, a division of Rovi, was the corporation behind the MPEG-4 Part 2-based codec, DivX. The company's codec has been downloaded over 240 million times since January 2003...

 (formerly known as DivXNetworks, Inc.), based in San Diego, in 2000. The company employed up to 300 employees by February 2007.
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