Jack Greenberg (McDonald's)
Encyclopedia
Jack M. Greenberg was Chairman and CEO of McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 Corporation from 1999 through 2002, when he was replaced by James Richard Cantalupo. He was promoted to CEO in 1998, succeeding Michael R. Quinlan
Michael R. Quinlan
Michael Robert Quinlan is a graduate, and currently the chairman, of Loyola University Chicago, where he was initiated into the Alpha Delta Gamma National Fraternity. Quinlan served as a director of McDonald's Corporation, from 1979 until his retirement in 2002...

 in that role as Quinlan retained the title of Chairman.

A 21-year veteran of the company, Greenberg held the top spot during a tumultuous period, with the company suffering earnings declines in each of the last seven quarters of his tenure. As Greenberg explained, "We were going through a transition from what I call a founder's company to a modern, global enterprise. There is a cultural shift from what we were to where we want to end up."

A graduate of DePaul University
DePaul University
DePaul University is a private institution of higher education and research in Chicago, Illinois. Founded by the Vincentians in 1898, the university takes its name from the 17th century French priest Saint Vincent de Paul...

 School of Commerce, Mr. Greenberg also earned a juris doctor degree from DePaul University
DePaul University
DePaul University is a private institution of higher education and research in Chicago, Illinois. Founded by the Vincentians in 1898, the university takes its name from the 17th century French priest Saint Vincent de Paul...

 School of Law. He is a certified public accountant and a member of the American Institute of Certified Public Accountants
American Institute of Certified Public Accountants
Founded in 1887, the American Institute of Certified Public Accountants is the national professional organization of Certified Public Accountants in the United States, with more than 370,000 CPA members in 128 countries in business and industry, public practice, government, education, student...

, the Illinois CPA Society and the Chicago Bar Association
Chicago Bar Association
Founded in 1874, the Chicago Bar Association is a voluntary bar association with over 20,000 members. Like other bar associations, it concerns itself with professional ethics, networking among members, and continuing legal education. It is located adjacent to the John Marshall Law School in the...

, where he served as former chairman of the federal tax committee, and was president of the board of trustees of the Chicago Bar Foundation. Mr. Greenberg is a member of the DePaul University
DePaul University
DePaul University is a private institution of higher education and research in Chicago, Illinois. Founded by the Vincentians in 1898, the university takes its name from the 17th century French priest Saint Vincent de Paul...

Board of Trustees. Mr. Greenberg is currently Non-Executive Chairman and Presiding Director The Western Union Company.

He originated the "Made for You" production system, a cooking platform that facilitated a broader variety of menu offerings by allowing stores to precook meat patties and finish them to order. Previously the McDonald's chain had used a "build to stock" manufacturing process, precooking, dressing and wrapping most food prior to receiving customer orders. By postponing the finishing process (dressing and wrapping sandwiches), McDonald's could offer a wider variety of sandwich combinations without significantly increasing customer wait time.
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