Jack's
Encyclopedia
Jack's originally known as Jack's Hamburgers, also known as Jack's Family Restaurants, is a fast food restaurant chain with locations in several southeastern states. It was founded in November 1960 by Jack Caddell as a single walk-up stand in Homewood, Alabama
Homewood, Alabama
Homewood is a city in southeastern Jefferson County, Alabama, United States. It is a suburb of Birmingham, located on the other side of Red Mountain due south of the city center. It has one of the highest population densities in Alabama. As of 2009 Census Bureau estimates, the population of the...

, a suburb of Birmingham
Birmingham, Alabama
Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...

.

The original menu featured items such as fifteen-cent hamburgers and fries, twenty-cent shakes, and a twenty-cent "Fish-On-A-Bun." Jack's rapidly expanded and by the mid-1960s, there were at least nine locations in Birmingham area and additional stores as far as Mississippi and South Carolina.

In the mid to late 1970s, Jack's was expanding into south Alabama and the Florida panhandle. In the 1980s many of these locations began to close, but at least one individual was having success with Jack's. Benny LaRussa, primarily involved in the grocery business, had purchased a single franchise in the 1960s. In 1979, LaRussa abandoned groceries and purchased a franchise territory of 13 Jack's stores. From then until 1988 he expanded his territory to 33 stores. Then, in 1989, LaRussa purchased the total franchise rights to the Jack's concept.

In 2006 there were approximately 76 Jack's locations across Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...

, Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...

, Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, and Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. Jack's Family Restaurants, Inc. is still a privately held company with one franchisee, Manna Enterprises, Inc. The original Jack's in Homewood is still present and was recently renovated.

As of 2010, there are more than 100 locations across the South.

Trademark design

Jack's restaurants were originally walk-up stands with a slanted roof and vertical orange and yellow stripes on each side. In the late 1960s, the chain began converting their walk-up stands to full, dine-in restaurants. Most upgraded restaurants featured faux stone walls.

The original signs featured "Jack's" in five individual white rectangles with the word "Hamburgers" on a separate sign underneath. In the mid-1970s Jack's began using new signage featuring the name written on an angle in white inside a red circle; the word "Hamburgers" was dropped. In the early 2000s, Jack's changed the logo from the original, all capital font to a mixed-case font. It still appears on the familiar red circle, but the circle is smaller so that the text extends outside of it.
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