J'Aton Couture is a Melbourne-based couture house, established by Jacob Luppino and Anthony Pittorino in 1995.

History

Established by Jacob Luppino and Anthony Pittorino in Prahan, Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, with a showroom and atelier, creating bespoke evening and bridalwear.
With a reputation for skilled handwork and attention to detail, J'Aton is favourite amongst Australia's society and celebrity elite. Both designers are from sartorial Italian backgrounds, and use traditional methods in their unique gowns. Over the years, the fashion house has succeeded in cultivating a wide and discerning national and international clientele, based solidly on the quality of items produced and the designer's reputations.

Work

J'Aton Couture have been recipients of many prestigious awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers and numerous Australian Gown of the Year acknowledgements.
In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets, and editorial assignments.

Many high profile women have worn the label including Tina Arena

Tina Arena

Filippina Lydia "Tina" Arena is an Australian singer, songwriter and musical theatre actress. She has won several awards, most notably 6 ARIA Awards and in both 1996 and 2000 she received the World Music Award for the world's best selling Australian artist...

, Dita von Teese

Dita Von Teese

Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...

, Charlize Theron

Charlize Theron

Charlize Theron is a South African actress, film producer and former fashion model.She rose to fame in the late 1990s following her roles in 2 Days in the Valley, Mighty Joe Young, The Devil's Advocate and The Cider House Rules...

, Kylie Minogue

Kylie Minogue

Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...

 and Dannii Minogue

Dannii Minogue

Danielle Jane "Dannii" Minogue is an Australian singer-songwriter, actress, television personality, radio personality, fashion designer and model...

, Melissa George

Melissa George

Melissa Suzanne George is an Australian film and television actress who has worked in Australia, the United Kingdom and the United States. Melissa is perhaps best known for her role as Angel Parrish on the Australian soap opera Home and Away...

, Delta Goodrem

Delta Goodrem

Delta Lea Goodrem is an Australian singer-songwriter, pianist, and actress. Signed to Sony at the age of 15, Goodrem rose to prominence in 2002, starring in the Australian soap opera Neighbours as Nina Tucker. Goodrem has achieved eight number-one singles and three number-one albums in her home...

, Lily Cole

Lily Cole

Lily Luahana Cole is an English model and actress. Cole's modelling career was launched by a chance encounter with Benjamin Hart in Soho, London when she was 14....

 and Keisha Whitaker.

For the 2009 Academy Awards

Academy Awards

An Academy Award, also known as an Oscar, is an accolade bestowed by the American Academy of Motion Picture Arts and Sciences to recognize excellence of professionals in the film industry, including directors, actors, and writers...

 Ceremony, J'Aton also dressed Heath Ledger

Heath Ledger

Heath Andrew Ledger was an Australian television and film actor. After performing roles in Australian television and film during the 1990s, Ledger moved to the United States in 1998 to develop his film career...

's mother, Sally Bell, for her acceptance of his posthumous Academy Award.

Most recently, Sam Worthington

Sam Worthington

Samuel Henry J. "Sam" Worthington is an English born, Australian actor. After almost a decade of roles in Australian TV shows and films, Worthington gained Hollywood's attention by playing Marcus Wright in Terminator Salvation and the lead role, Jake Sully, in James Cameron's science...

's partner Natalie Mark wore a diamond embellished, Avatar-inspired gown by the label to the 2010 Academy Awards.

Destruction of studio

On December 10, 2008, fire engulfed the labels atelier, above the Greville Street showroom. The resulting damage to the premises and its contents included the destruction of twenty evening gown estimated to be valued at $300,000. The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's much anticipated move to New York.