It Started in Paradise
Encyclopedia
It Started in Paradise is a 1952
British drama film, directed by Compton Bennett
and starring Jane Hylton
, Martita Hunt
and Muriel Pavlow
. Set in the world of haute couture
, the film was squarely aimed at female audiences. Its storyline of an established master of her craft being usurped by a younger, ruthlessly ambitious underling, who then years later finds the same thing happening to her – with a waspish male critic on hand throughout to provide a steady stream of acerbic, biting commentary – led inevitably to the film being dubbed the All About Eve
of the fashion world.
It Started in Paradise was shot in Technicolor
and is described by Hal Erickson of Allmovie as: "an unusually plush, Lana Turner
-esque production to come from a British studio in the early 1950s".
Over the course of the next decade Martha, with the help of Alison (Pavlow), a talented girl she took on straight out of school, restores the house to its pre-eminent position in the London fashion world. She becomes so driven that she starts not to care who she treads on in her quest to be the best in the business. Over the years while her professional career goes from strength to strength, she neglects friends, treats associates badly and makes business enemies.
By the start of the 1950s Martha too seems to have had her day; appreciation for her designs tapers off and her reputation falls. Those she has alienated on the way up are only too happy to watch her on the way down. Meanwhile Alison, having waited for her own chance, seizes the opportunity to present her own designs which are acclaimed as fresh, innovative and contemporary. Alison is in, Martha is out, and the cycle begins again.
1952 in film
The year 1952 in film involved some significant events.-Events:* January 10 - Cecil B. DeMille's circus epic, The Greatest Show on Earth, premieres at Radio City Music Hall in New York City....
British drama film, directed by Compton Bennett
Compton Bennett
Herbert William "Bob" Compton Bennett , better known as Compton Bennett, was an English film director, writer and producer. He is perhaps best known for directing the 1945 film The Seventh Veil and the 1950 version of the film King Solomon's Mines, an adaptation of an Allan Quatermain...
and starring Jane Hylton
Jane Hylton
Jane Hylton was an English actress who accumulated 30 film credits, mostly in the 1940s and 1950s, before moving into television work in the latter half of her career in the 1960s and 1970s.-Career:...
, Martita Hunt
Martita Hunt
Martita Hunt was an English theatre and film actress.-Early life:Hunt was born in Buenos Aires, Argentina on 30 January 1900 to British parents Alfred and Marta Hunt...
and Muriel Pavlow
Muriel Pavlow
Muriel Lilian Pavlow is a British actress. Her mother was French and her father was Russian.-Film career:She began work as a child actor with John Gielgud and the Royal Shakespeare Company...
. Set in the world of haute couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...
, the film was squarely aimed at female audiences. Its storyline of an established master of her craft being usurped by a younger, ruthlessly ambitious underling, who then years later finds the same thing happening to her – with a waspish male critic on hand throughout to provide a steady stream of acerbic, biting commentary – led inevitably to the film being dubbed the All About Eve
All About Eve
All About Eve is a 1950 American drama film written and directed by Joseph L. Mankiewicz, based on the 1946 short story "The Wisdom of Eve", by Mary Orr.The film stars Bette Davis as Margo Channing, a highly regarded but aging Broadway star...
of the fashion world.
It Started in Paradise was shot in Technicolor
Technicolor
Technicolor is a color motion picture process invented in 1916 and improved over several decades.It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952...
and is described by Hal Erickson of Allmovie as: "an unusually plush, Lana Turner
Lana Turner
Lana Turner was an American actress.Discovered and signed to a film contract by MGM at the age of sixteen, Turner first attracted attention in They Won't Forget . She played featured roles, often as the ingenue, in such films as Love Finds Andy Hardy...
-esque production to come from a British studio in the early 1950s".
Plot
In 1938, Mme. Alice (Hunt), chief designer of a famous London fashion house, has lost her touch. Where once she was the most sought after designer in the city, now her creations seem locked in the past and clients are looking elsewhere for modern fashions. She is persuaded by her senior assistant Martha (Hylton) that she needs a long holiday to recapture her creative inspiration. Once Mme. Alice has departed the fiercely ambitious Martha, who has been biding her time for several years, launches a coup, designing and presenting a range of up-to-the-minute garments which are a huge success with the fashion media and bring clients flocking back to the salon. The financial backer of the business is delighted with the upturn in profits; Martha is promoted to chief designer and Mme. Alice is quietly retired.Over the course of the next decade Martha, with the help of Alison (Pavlow), a talented girl she took on straight out of school, restores the house to its pre-eminent position in the London fashion world. She becomes so driven that she starts not to care who she treads on in her quest to be the best in the business. Over the years while her professional career goes from strength to strength, she neglects friends, treats associates badly and makes business enemies.
By the start of the 1950s Martha too seems to have had her day; appreciation for her designs tapers off and her reputation falls. Those she has alienated on the way up are only too happy to watch her on the way down. Meanwhile Alison, having waited for her own chance, seizes the opportunity to present her own designs which are acclaimed as fresh, innovative and contemporary. Alison is in, Martha is out, and the cycle begins again.
Cast
- Jane HyltonJane HyltonJane Hylton was an English actress who accumulated 30 film credits, mostly in the 1940s and 1950s, before moving into television work in the latter half of her career in the 1960s and 1970s.-Career:...
as Martha Watkins - Martita HuntMartita HuntMartita Hunt was an English theatre and film actress.-Early life:Hunt was born in Buenos Aires, Argentina on 30 January 1900 to British parents Alfred and Marta Hunt...
as Mme. Alice - Muriel PavlowMuriel PavlowMuriel Lilian Pavlow is a British actress. Her mother was French and her father was Russian.-Film career:She began work as a child actor with John Gielgud and the Royal Shakespeare Company...
as Alison - Terence MorganTerence MorganTerence Ivor Grant Morgan was an English actor in theatre, cinema and television. He was the nephew of British character actor Verne Morgan...
as Edouard - Ian HunterIan Hunter (actor)Ian Hunter was a British character actor.Among dozens of film roles, his best-remembered appearances include That Certain Woman with Bette Davis, The Adventures of Robin Hood , The Little Princess and Dr. Jekyll and Mr. Hyde...
as Arthur Turner - Ronald SquireRonald SquireRonald Squire was an English character actor.Born in Tiverton, Devon, England, he spent his early acting career in Liverpool repertory theatre in light comedy roles, before moving on to films...
as Mary Jane - Brian Worth as Michael
- Kay KendallKay KendallKay Kendall was an English actress.Kendall began her film career in the 1946 musical London Town. Though the film was a financial failure, Kendall continued to work regularly until her appearance in the comedy Genevieve brought her widespread recognition...
as Lady Caroline Frencham - Dana WynterDana WynterDana Wynter was a German-born British actress, who was brought up in England and Southern Africa. She appeared in film and television for more than forty years beginning in the 1950s, most notably in the original version of Invasion of the Body Snatchers.-Early life:Wynter was born as Dagmar...
as Barbara - Joyce Barbour as Lady Burridge
- Harold Lang as Mr. Louis
- Margaret Withers as Miss Madge
- Lucienne Hill as Mme. Lucienne
- Diana Decker as Crystal Leroy