Israeli (newspaper)
Encyclopedia
Israeli was an Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

i daily Hebrew language newspaper distributed for free in railway stations, bus terminals, and Delek gas stations. Based on the concept of the Metro
Metro International
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...

free daily newspaper
Free daily newspaper
Free daily newspapers are distributed free of charge, either in central places in cities and towns, or with other newspapers. The revenues of such newspapers are based on advertising.-In the U.S.:...

s, it was geared toward a young, urban
Urban culture
Urban culture is the culture of towns and cities. In the United States, Urban culture may also sometimes be used as a euphemistic reference to contemporary African American culture.- African American culture :...

, and mobile clientele.

The newspaper, first published in January 2006, was co-owned by Sheldon Adelson
Sheldon Adelson
Sheldon Gary Adelson is an American casino magnate. Adelson is Chairman and Chief Executive Officer of the Las Vegas Sands Corp., the parent company of Venetian Macao Limited which operates The Venetian Resort Hotel Casino and the Sands Expo and Convention Center...

 and Hirsch Media (owned by Shlomo Ben Tzvi) and published by Israeli News Ltd. Its headquarters were located on Menahem Begin Road in Tel Aviv
Tel Aviv
Tel Aviv , officially Tel Aviv-Yafo , is the second most populous city in Israel, with a population of 404,400 on a land area of . The city is located on the Israeli Mediterranean coastline in west-central Israel. It is the largest and most populous city in the metropolitan area of Gush Dan, with...

. Its original budget was planned to be US $35 million over three to four years.

It was long suspected that the paper was losing money, but as the number of pages increased from the originally-planned sixteen to twenty-four, and often even more (up to 40), the publishers insisted that the newspaper's expanding size was a sign of strong demand from advertisers. Israeli aimed to become the second-largest paper in Israel, behind Yediot Aharonot, and claimed to print 200,000 issues each day in two daily editions, morning and evening. Criticism of this claim led the publishers to consider numbering each copy under supervision of an accounting firm.

In September 2006, it was reported in the Hebrew media that the newspaper would be offering a web portal based on news and blogs which would have some crossover to the print edition.http://www.globes.co.il/serve/globes/docview.asp?QUID=1051,U12810&ID=760141&did=1000130455

In 2007, Adelson withdrew from the partnership because of differences of opinion and instead pursued competing options, making an unsuccessful bid to buy controlling interest in the Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

i newspaper Maariv
Maariv
Maariv is a Hebrew language daily newspaper published in Israel. It is second in sales after Yedioth Ahronoth and third in readership after Yedioth Ahronoth and Israel HaYom. In a TGI survey comparing the last half of 2009 with the same period in 2008, Maariv saw its market share fall slightly...

. When this failed, he proceeded with parallel plans to publish a free daily newspaper
Free daily newspaper
Free daily newspapers are distributed free of charge, either in central places in cities and towns, or with other newspapers. The revenues of such newspapers are based on advertising.-In the U.S.:...

.

In January 2008, the paper was disbanded.
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