Irving J. Rein
Encyclopedia
Irving J. Rein is a Professor of Communication Studies at Northwestern University
. He is the author of many books, most recently "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" 2006. He was a pioneer in the study of popular culture, teaching courses on the subject at Northwestern beginning in the 1960s.
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
. He is the author of many books, most recently "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" 2006. He was a pioneer in the study of popular culture, teaching courses on the subject at Northwestern beginning in the 1960s.
Books
- Rein, I. J. (2006) High visibility : transforming your personal and professional brand, (3rd ed.). New York, McGraw-Hill.
- Rein, I. J., Kotler, P., & Shields, B. (2006) The elusive fan : reinventing sports in a crowded marketplace. New York, McGraw-Hill.
- Kotler, P., Haider, D. H., & Rein, I. J. (1993) Marketing places : attracting investment, industry, and tourism to cities, states, and nations. New York Toronto, Free Press ; Maxwell Macmillan Canada; Maxwell Macmillan International.
- Rein, I. J. (1981) The public speaking book. Glenview, Ill., Scott, Foresman.
- Rein, I. J. (1976) The great American communication catalogue. Prentice-Hall series in speech communication, Englewood Cliffs, N.J., Prentice-Hall.
- Rein, I. J. (1972) Rudy's red wagon; communication strategies in contemporary society. Glenview, Ill., Scott.
- Rein, I. J. (1969) The relevant rhetoric; principles of public speaking through case studies. New York,, Free Press.