Ipsos-Reid
Encyclopedia
Ipsos Reid is a research company based in Canada
and is the Canadian arm of the global Ipsos Group
. Founded in Winnipeg
in 1979, the company expanded across the country and became part of the Ipsos Group in 2000.
Today, Ipsos Reid is Canada’s largest market research
and public opinion polling firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.
With operations in eight Canadian cities, Ipsos Reid employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
and is the Canadian arm of the global Ipsos Group
Ipsos
Ipsos S.A. is a global market research company headquartered in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999...
. Founded in Winnipeg
Winnipeg
Winnipeg is the capital and largest city of Manitoba, Canada, and is the primary municipality of the Winnipeg Capital Region, with more than half of Manitoba's population. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers .The name...
in 1979, the company expanded across the country and became part of the Ipsos Group in 2000.
Today, Ipsos Reid is Canada’s largest market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
and public opinion polling firm. The company’s researchers conduct both syndicated and customized research studies across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, health and technology & telecommunications.
With operations in eight Canadian cities, Ipsos Reid employs more than 600 research professionals and support staff across Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. The current President and CEO for Ipsos in Canada is Gary Bennewies.