Intensifier
Encyclopedia
Intensifier is a linguistic
Linguistics
Linguistics is the scientific study of human language. Linguistics can be broadly broken into three categories or subfields of study: language form, language meaning, and language in context....

 term (but not a proper lexical category
Lexical category
In grammar, a part of speech is a linguistic category of words , which is generally defined by the syntactic or morphological behaviour of the lexical item in question. Common linguistic categories include noun and verb, among others...

) for a modifier that amplifies the meaning of the word it modifies. Examples are "very," "quite," "extremely," "highly," and "greatly." An intensifier is the opposite of a qualifier, a modifier that weakens the word modified: "fairly," "somewhat," "rather," "a little," or "barely." An intensifier makes no contribution to the proposition
Proposition
In logic and philosophy, the term proposition refers to either the "content" or "meaning" of a meaningful declarative sentence or the pattern of symbols, marks, or sounds that make up a meaningful declarative sentence...

al meaning of a clause
Clause
In grammar, a clause is the smallest grammatical unit that can express a complete proposition. In some languages it may be a pair or group of words that consists of a subject and a predicate, although in other languages in certain clauses the subject may not appear explicitly as a noun phrase,...

 but serves to enhance and sometimes to give additional emotional context to the word it modifies. Intensifiers are grammatical expletive
Expletive attributive
Expletive comes from the Latin verb explere, meaning "to fill", via expletivus, "filling out". It was introduced into English in the seventeenth century to refer to various kinds of padding—the padding out of a book with peripheral material, the addition of syllables to a line of poetry for...

s, specifically expletive attributives (or, equivalently, attributive expletives or attributive-only expletives, they also qualify as expressive attributives), because they function as semantically vacuous
Vacuity
Vacuity can refer to:*Emptiness*Śūnyatā, the Buddhist term about the impermanent nature of form*Vacuity , an alternative rock band from Kitchener, Ontario...

 filler. Characteristically, English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 draws intensifiers from a class of words called degree modifiers, words that quantify
Quantification
Quantification has several distinct senses. In mathematics and empirical science, it is the act of counting and measuring that maps human sense observations and experiences into members of some set of numbers. Quantification in this sense is fundamental to the scientific method.In logic,...

 the idea they modify. More specifically, they derive from a group of words called adverbs of degree, also known as degree adverbs. However, when used grammatically as intensifiers, these words cease to be degree adverbs, because they no longer quantify the idea they modify. Instead, they emphasize it emotionally. By contrast, the words moderately, slightly, and barely are degree adverbs, but not intensifiers. The other hallmark of prototypical intensifiers is that they are adverbs which lack the primary characteristic of adverbs: the ability to modify verbs. Intensifiers modify exclusively adjective
Adjective
In grammar, an adjective is a 'describing' word; the main syntactic role of which is to qualify a noun or noun phrase, giving more information about the object signified....

s and adverb
Adverb
An adverb is a part of speech that modifies verbs or any part of speech other than a noun . Adverbs can modify verbs, adjectives , clauses, sentences, and other adverbs....

s. However, this rule is insufficient to classify intensifiers, since there exist other words commonly classified as adverbs that never modify verbs but are not intensifiers, e.g. questionably.

For these reasons, Huddleston
Rodney Huddleston
Rodney D. Huddleston is a linguist and grammarian specializing in the study and description of English.Huddleston is the primary author of The Cambridge Grammar of the English Language , which presents a comprehensive descriptive grammar of English.He earned his PhD from the University of Edinburgh...

 argues that intensifier not be recognized as a primary grammatical
Grammatical category
A grammatical category is a semantic distinction which is reflected in a morphological paradigm. Grammatical categories can have one or more exponents. For instance, the feature [number] has the exponents [singular] and [plural] in English and many other languages...

 or lexical category
Lexical category
In grammar, a part of speech is a linguistic category of words , which is generally defined by the syntactic or morphological behaviour of the lexical item in question. Common linguistic categories include noun and verb, among others...

. Intensifier is a category with grammatical properties, but insufficiently defined
Underdetermination
In scientific theory, underdetermination refers to situations where the evidence available is insufficient to identify which belief we should hold about that evidence...

 unless we also describe its functional
Functional grammar
Functional theories of grammar include a range of functionally based approaches to linguistics, the scientific study of language. The grammar model developed by Simon Dik bears this qualification in its name, functional grammar, as does Michael Halliday's systemic functional grammar.Role and...

 significance (what Huddleston calls a notional
Notion (philosophy)
A notion in philosophy is a reflection in the mind of real objects and phenomena in their essential features and relations. Notions are usually described in terms of scope and content...

 definition
).

Technically, intensifiers roughly qualify a point on the affective
Affect (psychology)
Affect refers to the experience of feeling or emotion. Affect is a key part of the process of an organism's interaction with stimuli. The word also refers sometimes to affect display, which is "a facial, vocal, or gestural behavior that serves as an indicator of affect" .The affective domain...

 semantic property
Semantic property
Semantic properties or meaning properties are those aspects of a linguistic unit, such as a morpheme, word, or sentence, that contribute to the meaning of that unit...

, which is gradable. Syntactically
Syntax
In linguistics, syntax is the study of the principles and rules for constructing phrases and sentences in natural languages....

, intensifiers pre-modify either adjective
Adjective
In grammar, an adjective is a 'describing' word; the main syntactic role of which is to qualify a noun or noun phrase, giving more information about the object signified....

s or adverb
Adverb
An adverb is a part of speech that modifies verbs or any part of speech other than a noun . Adverbs can modify verbs, adjectives , clauses, sentences, and other adverbs....

s. Semantically
Semantics
Semantics is the study of meaning. It focuses on the relation between signifiers, such as words, phrases, signs and symbols, and what they stand for, their denotata....

, they increase the emotional content of an expression. The basic intensifier is 'very'. A versatile word, English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 permits 'very' to modify many adjectives and adverbs (but no verb!). Other intensifiers often express the same intention as 'very'.

Examples

Overuse

Strunk and White have this to say about the most common intensifier, "very": "Use this word sparingly. When emphasis is necessary, use words strong in themselves."

Bernstein has a similar opinion: "As a matter of style in writing, the word very is a good one to avoid most of the time. The word it modifies usually is stronger standing alone."

Illocutionary force

Use of an intensifier subtly suggests to the reader what emotion he should feel. By naming an emotion within the predicate
Predicate (grammar)
There are two competing notions of the predicate in theories of grammar. Traditional grammar tends to view a predicate as one of two main parts of a sentence, the other being the subject, which the predicate modifies. The other understanding of predicates is inspired from work in predicate calculus...

, the writer compels the reader to consider this emotion and hence he begins to feel it.

Legal

In general, overuse of intensifiers negatively affects the persuasiveness or credibility of a legal argument. But if a judge's authoritative written opinion uses a high rate of intensifiers, a lawyer's written appeal of that opinion that also uses a high rate of intensifiers is associated with an increase in favorable outcomes for such appeals. Also, when judges disagree with each other in writing, they tend to use more intensifiers.

Business

A 2010 Stanford Graduate School of Business study found that, in quarterly earnings conference calls, deceptive CEOs use a greater percent quantity of “extreme positive emotions words” than CEOs telling the truth. This finding agrees with the presumption that a CEO attempting to hide poor performance exerts herself more forcefully to persuade her listeners. Larcker and Zakolyukinaz give a list of 115 extreme positive emotions words, including intensifiers: awful, deucedly, emphatically, excellently, fabulously, fantastically, genuinely, gloriously, immensely, incredibly, insanely, keenly, madly, magnificently, marvelously, splendidly, supremely, terrifically, truly, unquestionably, wonderfully, very [good].

Quotes

  • Philosopher Friedrich Nietzsche
    Friedrich Nietzsche
    Friedrich Wilhelm Nietzsche was a 19th-century German philosopher, poet, composer and classical philologist...

     in Human, All Too Human (1878)
    Human, All Too Human
    Human, All Too Human , subtitled A Book for Free Spirits , is a book by 19th century philosopher Friedrich Nietzsche, originally published in 1878...

    :

The narrator. It is easy to tell whether a narrator is narrating because the subject matter interests him or because he wants to evoke interest through his narrative. If the latter is the case, he will exaggerate, use superlatives, etc. Then he usually narrates the worse, because he is not thinking so much about the story as about himself.

External links

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