In anthropological terms, to "indigenize" means to force local cultures to adopt another. Most changes in original culture occur when western corporations impose their products on other economies, Westernizing. Some forms of indigenizing include: Spray painting slogans on bill-boards, interpreting certain movies, modifying pictures and signs etc. to make it seem more like usual.

In world politics, Indigenization is the process in which non-Western cultures redefine their native land for better use in agriculture and mass marketing.