In-flight advertising
Encyclopedia
In-flight advertising
encompasses any means of advertising that targets potential consumers
on board an airline. This includes commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants.
In-flight advertising has come under fire for being too intrusive, as it has expanded "to offset rising fuel costs and other operating expenses." A 2005 article in the Washington Post called passengers "captive customers," accusing airlines of being "aggressive pitchmen for a range of products to passengers at 30,000 feet."
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
encompasses any means of advertising that targets potential consumers
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
on board an airline. This includes commercials during in-flight entertainment programming, advertisements in in-flight magazines, ads on seatback tray tables and overhead storage bins, and sales pitches by flight attendants.
In-flight advertising has come under fire for being too intrusive, as it has expanded "to offset rising fuel costs and other operating expenses." A 2005 article in the Washington Post called passengers "captive customers," accusing airlines of being "aggressive pitchmen for a range of products to passengers at 30,000 feet."