Impulse (body mist)
Encyclopedia
Impulse is a bodyspray
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

 manufactured by Fabergé
Fabergé (cosmetics)
-History:The American oil billionaire Armand Hammer collected many Fabergé pieces during his business ventures in communist Russia in the 1920s. In 1937, Armand Hammer’s friend Samuel Rubin, owner of the Spanish Trading Corporation which imported soap and olive oil, closed down his company because...

 which was part of Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, an Anglo
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

-Dutch
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 company based in Rotterdam
Rotterdam
Rotterdam is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam on the Rotte river, Rotterdam has grown into a major international commercial centre...

, Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

, and London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Introduced as a 'perfume deodorant' in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

 in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse."

In the early 1980s, four scents were introduced called Always Alluring, Delightfully Daring, Instantly Innocent, and Suddenly Sassy.They where amazing fragrences.

In the summer of 1997, the Spice Girls
Spice Girls
The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...

 became spokesmodels for the Impulse body sprays edition known as Impulse Spice, while on tour promoting their two albums, Spice
Spice (album)
Spice is the debut album by British pop group Spice Girls. Released on November 4, 1996 by Virgin Records, the album was recorded at Olympic Studios in Barnes, London between 1995 and 1996, by producers Matt Rowe, Richard Stannard, Eliot Kennedy and the production duo Absolute...

and Spiceworld.

There have been different Impulse body spray ranges too, such as the Impulse Shakers range. This range was designed for summer and had slightly different style to normal impulse sprays, as it had a small "ball" inside the can for "shaking" the ingredients up together before spraying. It came in fragrances like Berry Crush, Fragipani Filling, and Melon Madness.

In 2006 there were eight fragrances with names such as Thrill, Goddess, and Siren. In addition to the bodyspray, the Impulse brand includes antiperspirants and moisturisers.

Impulse perfumes have been developed by Ann Gottlieb, a 'Nose' famous for creating several successful fragrances.

Stars of Impulse commercials include Neil Morrissey
Neil Morrissey
Neil Anthony Morrissey is an English actor, media personality and businessman. He is best known for his role as Tony in Men Behaving Badly....

 and Emma Harrison
Emma Harrison
Emma Harrison is an actress, model and dancer, best known for the role of Joanna Hartman in the Australian soap-opera Neighbours.-Early life:...

.

Recently there have been three new limited edition fragrances available called "The City Collection" and they are called Paris, London and New York.

Also recently a new fragrance called "True Love" has been released.

As of 2010, The Saturdays
The Saturdays
The Saturdays are a British and Irish pop girl group based in London, United Kingdom. The group consists of five members Una Healy, Mollie King, Frankie Sandford, Vanessa White and Rochelle Wiseman. In 2007 the band were formed through Fascination Records which gave them an instant record deal with...

are the ambassadors of Impulse in the UK, the first girl group to since the Spice Girls.

The latest fragrance form impulse is called very pink.

External links

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