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Imation



 
 
Imation is a US based multi-national corporation
Corporation

A corporation is a legal entity separate from the persons that form it. It is a legal entity owned by individual stockholders. In British tradition it is the term designating a body corporate, where it can be either a corporation sole or a corporation aggregate ....
 that designs, manufactures, sources or markets a wide range of recordable data storage media and consumer electronics products.

The company is a 1996 spin off of 3M
3M

3M Company , formerly Minnesota Mining and Manufacturing Company until 2002, is an United States multinational corporation Conglomerate corporation with a worldwide presence....
 and is headquartered in Oakdale, Minnesota
Oakdale, Minnesota

Oakdale is a city in Washington County, Minnesota, Minnesota, United States, on the eastern side of the Minneapolis-Saint Paul. The population was 26,653 at the United States Census, 2000....
.






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Imation Products
Imation is a US based multi-national corporation
Corporation

A corporation is a legal entity separate from the persons that form it. It is a legal entity owned by individual stockholders. In British tradition it is the term designating a body corporate, where it can be either a corporation sole or a corporation aggregate ....
 that designs, manufactures, sources or markets a wide range of recordable data storage media and consumer electronics products.

The company is a 1996 spin off of 3M
3M

3M Company , formerly Minnesota Mining and Manufacturing Company until 2002, is an United States multinational corporation Conglomerate corporation with a worldwide presence....
 and is headquartered in Oakdale, Minnesota
Oakdale, Minnesota

Oakdale is a city in Washington County, Minnesota, Minnesota, United States, on the eastern side of the Minneapolis-Saint Paul. The population was 26,653 at the United States Census, 2000....
. The company was originally comprised of former 3M divisions involved in the design, manufacture and sales of data storage
Data storage

Data storage can refer to:* Computer data storage; memory, components, devices and media that retain digital data used for computing for some interval of time....
, medical imaging, printing, photographic film, optical and specialty paper products. Imation has since sold all but its core data storage media products business.

The company has been involved in the development of many technological improvements in data storage, such as the introduction of the first magnetic tape in 1947, the first quarter inch tape cartridge for data storage (QIC) in 1971 and the floppy diskette in 1984. The company now has a market presence in more than 100 countries.

Transformation to a Brand and Product Management Company


Imation is transforming itself into a brand management
Brand management

Brand management is the application of marketing techniques to a specific product , product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity....
 company. Imation purchased Memorex
Memorex

Established in 1961 in Silicon Valley, Memorex is today a consumer electronics brand of Imation specializing in disk recordable media , travel drives, flash storage, computer accessories and other electronics....
 in April 2006, and the TDK
TDK

, formerly , is a Japan company that manufactures electronic materials, electronic components, and recording and Data storage device, and markets them globally....
 Brand Recording Media business in July 2007. The combined Imation, Memorex and TDK brands make the company the global market share leader in sales of CD-R and DVD media. It is also a leader in flash media sales.

The company will continue to develop, manufacture and market recordable magnetic tape products used by enterprises to back up their electronic data as they have done for over 50 years. The company currently sells data recording media under the Imation, Memorex, TDK, IBM
IBM

International Business Machines Corporation, abbreviated IBM and nicknamed "Big Blue" , is a multinational corporation computer technology and consulting corporation headquartered in Armonk, New York, New York, United States....
, Sun StorageTek, HP and Exabyte
Exabyte (company)

Exabyte Corp. was a manufacturer of magnetic tape data storage products headquartered in Boulder, Colorado, United States. Exabyte Corp. is now defunct, but company's technology is sold by TANDBERG DATA under both brand names....
 brands.

See also

  • 3M
    3M

    3M Company , formerly Minnesota Mining and Manufacturing Company until 2002, is an United States multinational corporation Conglomerate corporation with a worldwide presence....
  • Computer Storage
    Computer storage

    Computer data storage, often called storage or memory, refers to computer components, devices, and recording medium that retain digital data used for computing for some interval of time....
  • SuperDisk
    SuperDisk

    Also known as the LS-120 and the later variant LS-240, the SuperDisk was introduced by 3M's storage products group circa 1997 as a high-speed, high-capacity alternative to the 90 mm , 1.44 Megabyte floppy disk....
  • Ferrania
    Ferrania

    Ferrania S.p.A. is a manufacturing company located in Ferrania, Italy.The original firm was started in 1923 as a maker of photographic films, papers, and equipment....


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