I Love the World

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I Love the World

I Love the World, also known as I Love the Whole World, is an advertising campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an Integrated Marketing Communications ....
launched by Discovery Channel

Discovery Channel

The Discovery Channel is an United States satellite and cable TV channel , founded by John Hendricks and distributed by Discovery Communications....
in 2008 in promotion of their new tagline: "The World is Just... Awesome". The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers, depending on the lyrics, with a distinctive chorus of "boom-de-ya-da, boom-de-ya-da".

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Encyclopedia

I Love the World, also known as I Love the Whole World, is an advertising campaign

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an Integrated Marketing Communications ....
launched by Discovery Channel

Discovery Channel

Cast and visuals with lyrics

The cast and visuals of the ad are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows. There are also several alternate versions of the commercial where some visuals were replaced; the new visuals in those versions are indicated.

First version

Lyric	Visual shown
(Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep.	Two astronauts on a space walk
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct Millau Viaduct The Millau Viaduct is a large cable-stayed bridge viaduct that spans the valley of the River Tarn near Millau in southern France. Designed by the structural engineer Michel Virlogeux and British architect Norman Foster, Baron Foster of Thames Bank, it is the tallest vehicular bridge in the world, with one mast's summit at ? slightly taller... bridge
I love when great whites fly	A great white shark Great white shark The great white shark, Carcharodon carcharias, also known as white pointer, white shark, or white death, is an exceptionally large lamniformes shark found in coastal surface waters in all major oceans.... jumping out of the ocean in an attack (Shark Week Shark Week The Discovery Channel's Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks.... )
I love the whole world	Les Stroud Les Stroud Les Stroud is a Canada musician, film maker, and Survivalism best known as the host of the television program Survivorman. After a short career behind the scenes in the music industry, Stroud became a full-time wilderness guide, survival instructor and musician based in Huntsville, Ontario.... with a camera lying in a desert (Survivorman Survivorman *Survivorman* is a Canadian-produced television program, broadcast in Canada on the OLN , and in the United States and internationally on Discovery Channel and Science Channel.... )
And all its sights and sounds	A shot of the Hong Kong Hong Kong Hong Kong , officially the Hong Kong Special Administrative Region, is a territory located in Southern China in East Asia, bordering the province of Guangdong to the north and facing the South China Sea to the east, west and south.... skyline at night
Boom-de-ah-da, boom-de-ah-da (twice)	Alaskan crab fishermen (Deadliest Catch Deadliest Catch *Deadliest Catch* is a Documentary film television series produced by Original Productions of Burbank, California for the Discovery Channel that documents the events aboard Fishing vessel in the Bering Sea during the Alaskan king crab and Chionoecetes crab fishing seasons.... )
Boom-de-ah-da, boom-de-ah-da (twice)	An Africa Africa Africa is the world's second-largest and second most-populous continent, after Asia. At about 30.2 million km? including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area.... n tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing Last Man Standing (UK TV series) *Last Man Standing* is a BBC Reality television that was first aired on 26 June 2007. The show features six athletic males travelling around the globe to take part in 8 different tribal or traditional sports.... )
I love the oceans	A surfer paddling out
I love the dirty things	Mike Rowe Mike Rowe Mike Rowe is the name of several people:Mike Rowe, the host of the Discovery Channel show Dirty JobsMike Rowe, the defendant in the case of Microsoft vs MikeRoweSoft... in a sewer with rats RATS RATS** may refer to:* RATS , Regression Analysis of Time Series, a statistical package* Rough Auditing Tool for Security, a computer program... (Dirty Jobs Dirty Jobs *Dirty Jobs* is a program on the Discovery Channel in which host Mike Rowe is shown performing difficult, strange, disgusting, and/or messy occupational duties alongside the typical employees.... )
I love to go fast	A man in a land speed record Land speed record The land speed record is the fastest speed achieved by any wheeled vehicle on land, as opposed to one on water or in the air. There is no single body for validation and regulation; what is used in practice is the Category C flying start regulations, officiated by regional or national organizations under the auspices of the F?d?ration In... breaking vehicle
I love Egyptian kings	A scientist examining an Egypt Egypt Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west.... ian mummy Mummy A mummy is a corpse whose skin and organs have been preserved by either intentional or incidental exposure to chemicals, extreme coldness, very high humidity, or lack of air when bodies are submerged in bogs....
I love the whole world	A temple of Buddhist monks Bhikkhu A Bhikkhu , Bhiksu is a fully ordained male Buddhism monastic. Female monastics are called Bhikkhunis . Bhikkhus and Bhikkhunis keep many precepts: they live by the vinaya's framework of monastic discipline, the basic rules of which are called the patimokkha.... ; in alternate versions, a space shuttle Space Shuttle NASA's Space Shuttle, officially called the Space Transportation System , is the spacecraft currently used by the United States government for its human spaceflight missions.... launch
And all its craziness	A deep sea sub Deep Submergence Vehicle Deep Submergence Vehicles are deep diving manned submarines that are self-propelled. The term DSV is generally one used by the United States Navy, though several navies operate vehicles that can be accurately described as DSVs.... with James Cameron James Cameron James Francis Cameron is an Academy Award-winning Canada-United States film director, Film producer and screenwriter. He has written and directed films as disparate as Aliens_ and Titanic .... and a cirrate octopus
Boom-de-ah-da, boom-de-ah-da (twice)	A Dilated Peoples Dilated Peoples Dilated Peoples is an underground hip hop group that resides in California. It has achieved great fame in the underground hip hop community, although it has had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West.... concert Concert A concert is a live performance, usually of music, before an audience. The music may be performed by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, a choir, or a musical band....
	Richard Machowicz Richard Machowicz Richard J. ?Mack? Machowicz is the host of the Discovery Channel show Future Weapons. According to the show's introduction, he spent ten years as a United States Navy SEALs and now searches for the weapons of the future.... firing a Milkor MGL Milkor MGL The MGL is a lightweight 40 mm grenade semi-automatic, 6-shot grenade launcher developed and manufactured in South Africa by the Milkor company .... grenade launcher Grenade launcher A grenade launcher is a weapon that launches a grenade with more accuracy, higher velocity and to greater distances than a soldier could throw it by hand.... (Future Weapons Future Weapons *Future Weapons* is a television program series first shown on April 19, 2006 on the Discovery Channel. Host Richard Machowicz, a former Navy SEAL, reviews and demonstrates the latest modern weapon and military technology.... )
	A construction catching Machowicz's fire
I love tornadoes	Josh Bernstein Josh Bernstein Josh Bernstein is an United States explorer, author, Survival skills expert, and television host best known as the host of Digging for the Truth.... standing in front of a tornado Tornado A tornado is a violent, rotating column of air which is in contact with both the surface of the earth and a cumulonimbus cloud or, in rare cases, the base of a cumulus cloud.... (Into The Unknown With Josh Bernstein)
I love arachnids	Bear Grylls Bear Grylls Bear Grylls , real name Edward Michael Bear Grylls, is a British adventurer, television presenter and writer currently best known for his television series Born Survivor .... examining a tarantula Tarantula Media:nxdmfgnalTarantula are a group of hairy and often very large spiders belonging to the family Theraphosidae, of which approximately 900 species have been identified.... (Man vs. Wild Man vs. Wild *Born Survivor: Bear Grylls, also called Man vs. Wild* or *Ultimate Survival* , is a survival television series hosted by Bear Grylls, on the Discovery Channel in the United States, Canada, India, Italy, Mexico, New Zealand, Brazil, South Africa, Spain, Australia, Norway, Sweden, Denmark, The Netherlands, Hungary, and Russ... )
I love hot magma Magma Magma is molten Rock that is found beneath the surface of the Earth, and may also exist on other terrestrial planets. Besides molten rock, magma may also contain suspended crystals and gas bubbles....	A man in a fire proximity suit Fire proximity suit A fire proximity suit is a suit designed to protect a firefighter from high temperatures, especially near fires of extreme temperature such as aircraft fires.... next to a lava Lava Lava is molten Rock expelled by a volcano during an eruption. When first expelled from a volcanic vent, it is a liquid at temperatures from 700 ?C to 1,200 ?C .... flow
I love the giant squids	A humboldt squid Humboldt Squid The Humboldt Squid , also known as Jumbo Squid, Jumbo Flying Squid, or Diablo Rojo , is a large, aggressive predatory squid found in the waters of the Humboldt Current in the Pacific Ocean....
I love the whole world It's such a brilliant place	A collection of people on a beach Beach File:MiamiSouthBeachPanoramaEdit.jpgA beach is a geology landform along the shoreline of a body of water. It usually consists of loose particles which are often composed of Rock , such as sand, gravel, shingle beach, pebbles, or cobble.... watching fireworks Fireworks A firework is classified as a low explosive material pyrotechnics device used primarily for aesthetic and entertainment purposes. The most common use of a firework is as part of a fireworks display....
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	Adam Savage Adam Savage Adam Whitney Savage is an United States industrial design and special effects engineer, actor, educator, and co-host of the Discovery Channel television series MythBusters.... setting Jamie Hyneman Jamie Hyneman James Earl "Jamie" Hyneman is an US special effects expert, best known for being the co-host of the television series MythBusters. He is also the founder of M5 Industries, a special effects workshop where MythBusters is filmed.... 's arm on fire (MythBusters MythBusters *MythBusters* is a popular science television program produced by Australian firm Beyond Television Productions originally for the Discovery Channel in the United States and Canada.... )
	Stephen Hawking Stephen Hawking Stephen William Hawking Companion of Honour, Commander of the British Empire, Fellow of the Royal Society, Fellow of the Royal Society of Arts, Doctor of Philosophy is a British Theoretical physics.... in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest Mount Everest Mount Everest, also called Sagarmatha or Chomolungma, Qomolangma or Zhumulangma is the List of highest mountains on Earth, as measured by the height of its Topographical summit above sea level, which is .... flashing a V sign V sign The V sign is a hand gesture in which the first and second fingers are raised and parted, whilst the remaining fingers are clenched. With palm inwards, in the United Kingdom and some other English speaking countries, it is an obscene insulting gesture of defiance.... (Everest: Beyond the Limit Everest: Beyond the Limit *Everest: Beyond the Limit* is a Discovery Channel reality television television series about yearly attempts to summit Mount Everest organized and led by New Zealander Russell Brice.... ), although Hawking's synthesizer is still heard
	A man BASE jumping BASE jumping BASE jumping is an activity that employs a parachute or the sequenced use of a wingsuit and parachute to jump from fixed objects--with the parachute unopened at the jump .... into the Cave of Swallows Cave of Swallows The Cave of Swallows, also called Cave of the Swallows , is an enormous Pit Cave situated in San Luis Potos?, Mexico. The entrance lies along a sloped section of karst, is elliptical in shape, and measures approximately 160 by 205 feet .... (Planet Earth Planet Earth (TV series) *Planet Earth* is an Emmy Award and Peabody Award-winning BBC nature documentary series narrated by David Attenborough and produced by Alastair Fothergill.... ).
	The two astronauts from the beginning floating in space.
	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Short version

Lyric	Visual shown
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct Millau Viaduct The Millau Viaduct is a large cable-stayed bridge viaduct that spans the valley of the River Tarn near Millau in southern France. Designed by the structural engineer Michel Virlogeux and British architect Norman Foster, Baron Foster of Thames Bank, it is the tallest vehicular bridge in the world, with one mast's summit at ? slightly taller... bridge
I love when great whites fly	A great white shark Great white shark The great white shark, Carcharodon carcharias, also known as white pointer, white shark, or white death, is an exceptionally large lamniformes shark found in coastal surface waters in all major oceans.... jumping out of the ocean in an attack (Shark Week Shark Week The Discovery Channel's Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks.... )
I love the whole world	Bear Grylls Bear Grylls Bear Grylls , real name Edward Michael Bear Grylls, is a British adventurer, television presenter and writer currently best known for his television series Born Survivor .... with an emperor scorpion Emperor scorpion The emperor scorpion or imperial scorpion is a species of scorpion native to Africa. The emperor is one of the largest species of scorpion in the world, with adults averaging about 8 inches in length.... on his shoulder (Man vs. Wild Man vs. Wild *Born Survivor: Bear Grylls, also called Man vs. Wild* or *Ultimate Survival* , is a survival television series hosted by Bear Grylls, on the Discovery Channel in the United States, Canada, India, Italy, Mexico, New Zealand, Brazil, South Africa, Spain, Australia, Norway, Sweden, Denmark, The Netherlands, Hungary, and Russ... )
And all its sights and sounds	A temple of Buddhist monks Bhikkhu A Bhikkhu , Bhiksu is a fully ordained male Buddhism monastic. Female monastics are called Bhikkhunis . Bhikkhus and Bhikkhunis keep many precepts: they live by the vinaya's framework of monastic discipline, the basic rules of which are called the patimokkha.... ; in alternate versions, a space shuttle Space Shuttle NASA's Space Shuttle, officially called the Space Transportation System , is the spacecraft currently used by the United States government for its human spaceflight missions.... launch
Boom-de-ah-da, boom-de-ah-da (twice)	Alaskan crab fishermen (Deadliest Catch Deadliest Catch *Deadliest Catch* is a Documentary film television series produced by Original Productions of Burbank, California for the Discovery Channel that documents the events aboard Fishing vessel in the Bering Sea during the Alaskan king crab and Chionoecetes crab fishing seasons.... )
Boom-de-ah-da, boom-de-ah-da (twice)	An Africa Africa Africa is the world's second-largest and second most-populous continent, after Asia. At about 30.2 million km? including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area.... n tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing Last Man Standing (UK TV series) *Last Man Standing* is a BBC Reality television that was first aired on 26 June 2007. The show features six athletic males travelling around the globe to take part in 8 different tribal or traditional sports.... )
I love to try stuff	Adam Savage Adam Savage Adam Whitney Savage is an United States industrial design and special effects engineer, actor, educator, and co-host of the Discovery Channel television series MythBusters.... setting Jamie Hyneman Jamie Hyneman James Earl "Jamie" Hyneman is an US special effects expert, best known for being the co-host of the television series MythBusters. He is also the founder of M5 Industries, a special effects workshop where MythBusters is filmed.... 's arm on fire (MythBusters MythBusters *MythBusters* is a popular science television program produced by Australian firm Beyond Television Productions originally for the Discovery Channel in the United States and Canada.... )
I love the dirty things	Mike Rowe Mike Rowe Mike Rowe is the name of several people:Mike Rowe, the host of the Discovery Channel show Dirty JobsMike Rowe, the defendant in the case of Microsoft vs MikeRoweSoft... in a sewer with rats RATS RATS** may refer to:* RATS , Regression Analysis of Time Series, a statistical package* Rough Auditing Tool for Security, a computer program... (Dirty Jobs Dirty Jobs *Dirty Jobs* is a program on the Discovery Channel in which host Mike Rowe is shown performing difficult, strange, disgusting, and/or messy occupational duties alongside the typical employees.... )
I love tornadoes	Josh Bernstein Josh Bernstein Josh Bernstein is an United States explorer, author, Survival skills expert, and television host best known as the host of Digging for the Truth.... standing in front of a tornado Tornado A tornado is a violent, rotating column of air which is in contact with both the surface of the earth and a cumulonimbus cloud or, in rare cases, the base of a cumulus cloud.... (Into The Unknown With Josh Bernstein)
I love Egyptian kings	A scientist examining an Egypt Egypt Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west.... ian mummy Mummy A mummy is a corpse whose skin and organs have been preserved by either intentional or incidental exposure to chemicals, extreme coldness, very high humidity, or lack of air when bodies are submerged in bogs....
I love the whole world It's such a brilliant place	A collection of people on a beach Beach File:MiamiSouthBeachPanoramaEdit.jpgA beach is a geology landform along the shoreline of a body of water. It usually consists of loose particles which are often composed of Rock , such as sand, gravel, shingle beach, pebbles, or cobble.... watching fireworks Fireworks A firework is classified as a low explosive material pyrotechnics device used primarily for aesthetic and entertainment purposes. The most common use of a firework is as part of a fireworks display....
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian long version

An alternate version was commissioned for CTVgm-based Discovery Channel

Discovery Channel Canada

Discovery Channel is a Canada English language cable television specialty channel devoted to nature, adventure, science and technology programming....
, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.

Lyric	Visual shown
(Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep.	Two astronauts on a space walk
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct Millau Viaduct The Millau Viaduct is a large cable-stayed bridge viaduct that spans the valley of the River Tarn near Millau in southern France. Designed by the structural engineer Michel Virlogeux and British architect Norman Foster, Baron Foster of Thames Bank, it is the tallest vehicular bridge in the world, with one mast's summit at ? slightly taller... bridge
I love when great whites fly	A great white shark Great white shark The great white shark, Carcharodon carcharias, also known as white pointer, white shark, or white death, is an exceptionally large lamniformes shark found in coastal surface waters in all major oceans.... jumping out of the ocean in an attack (Shark Week Shark Week The Discovery Channel's Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks.... )
I love the whole world	Les Stroud Les Stroud Les Stroud is a Canada musician, film maker, and Survivalism best known as the host of the television program Survivorman. After a short career behind the scenes in the music industry, Stroud became a full-time wilderness guide, survival instructor and musician based in Huntsville, Ontario.... with a camera lying in a desert (Survivorman Survivorman *Survivorman* is a Canadian-produced television program, broadcast in Canada on the OLN , and in the United States and internationally on Discovery Channel and Science Channel.... )
And all its sights and sounds	A shot of the Hong Kong Hong Kong Hong Kong , officially the Hong Kong Special Administrative Region, is a territory located in Southern China in East Asia, bordering the province of Guangdong to the north and facing the South China Sea to the east, west and south.... skyline at night
Boom-de-ah-da, boom-de-ah-da (twice)	Alaskan crab fishermen (Deadliest Catch Deadliest Catch *Deadliest Catch* is a Documentary film television series produced by Original Productions of Burbank, California for the Discovery Channel that documents the events aboard Fishing vessel in the Bering Sea during the Alaskan king crab and Chionoecetes crab fishing seasons.... )
Boom-de-ah-da, boom-de-ah-da (twice)	An Africa Africa Africa is the world's second-largest and second most-populous continent, after Asia. At about 30.2 million km? including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area.... n tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing Last Man Standing (UK TV series) *Last Man Standing* is a BBC Reality television that was first aired on 26 June 2007. The show features six athletic males travelling around the globe to take part in 8 different tribal or traditional sports.... )
I love the planet	Jay Ingram Jay Ingram Jay Ingram is a Canadian author and broadcaster. He has been host of the television show Daily Planet , which airs on Discovery Channel Canada, since the channel's inception in 1995.... (Daily Planet Daily Planet (TV series) *Daily Planet* is a television program on Discovery Channel Canada and CTV Television Network, which features daily news, discussion and commentary on the scientific aspects of current events.... ), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars Race to Mars *Race to Mars* is a 2007 Canadian television mini-series about a fictitious mission to Mars that is based on contemporary international research.... )
I love the dirty things	Mike Rowe Mike Rowe Mike Rowe is the name of several people:Mike Rowe, the host of the Discovery Channel show Dirty JobsMike Rowe, the defendant in the case of Microsoft vs MikeRoweSoft... in a sewer with rats RATS RATS** may refer to:* RATS , Regression Analysis of Time Series, a statistical package* Rough Auditing Tool for Security, a computer program... (Dirty Jobs Dirty Jobs *Dirty Jobs* is a program on the Discovery Channel in which host Mike Rowe is shown performing difficult, strange, disgusting, and/or messy occupational duties alongside the typical employees.... )
I love to go fast	A man in a land speed record Land speed record The land speed record is the fastest speed achieved by any wheeled vehicle on land, as opposed to one on water or in the air. There is no single body for validation and regulation; what is used in practice is the Category C flying start regulations, officiated by regional or national organizations under the auspices of the F?d?ration In... breaking vehicle
I love Egyptian kings	A scientist examining an Egypt Egypt Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west.... ian mummy Mummy A mummy is a corpse whose skin and organs have been preserved by either intentional or incidental exposure to chemicals, extreme coldness, very high humidity, or lack of air when bodies are submerged in bogs....
I love the whole world	A temple of Buddhist monks Bhikkhu A Bhikkhu , Bhiksu is a fully ordained male Buddhism monastic. Female monastics are called Bhikkhunis . Bhikkhus and Bhikkhunis keep many precepts: they live by the vinaya's framework of monastic discipline, the basic rules of which are called the patimokkha.... ; in alternate versions, a space shuttle Space Shuttle NASA's Space Shuttle, officially called the Space Transportation System , is the spacecraft currently used by the United States government for its human spaceflight missions.... launch
And all its craziness	Ryan Stock Ryan Stock Ryan Stock is a Canadian based TV stunt man with a show on the Discovery Channel called "Guinea Pig". Ryan and his fianc?e Amber Lynn Walker travel around Canada and the United States and find tests such as being bitten by de-venomed snakes, and hitting 6 times the force of Gravity in a Snowbirds aircraft.... locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-da (twice)	A Dilated Peoples Dilated Peoples Dilated Peoples is an underground hip hop group that resides in California. It has achieved great fame in the underground hip hop community, although it has had little mainstream success in the US, with the exception of the song "This Way," a 2004 collaboration with Kanye West.... concert Concert A concert is a live performance, usually of music, before an audience. The music may be performed by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, a choir, or a musical band....
	Richard Machowicz Richard Machowicz Richard J. ?Mack? Machowicz is the host of the Discovery Channel show Future Weapons. According to the show's introduction, he spent ten years as a United States Navy SEALs and now searches for the weapons of the future.... firing a Milkor MGL Milkor MGL The MGL is a lightweight 40 mm grenade semi-automatic, 6-shot grenade launcher developed and manufactured in South Africa by the Milkor company .... grenade launcher Grenade launcher A grenade launcher is a weapon that launches a grenade with more accuracy, higher velocity and to greater distances than a soldier could throw it by hand.... (Future Weapons Future Weapons *Future Weapons* is a television program series first shown on April 19, 2006 on the Discovery Channel. Host Richard Machowicz, a former Navy SEAL, reviews and demonstrates the latest modern weapon and military technology.... )
	A construction catching Machowicz's fire
I love tornadoes	Josh Bernstein Josh Bernstein Josh Bernstein is an United States explorer, author, Survival skills expert, and television host best known as the host of Digging for the Truth.... standing in front of a tornado Tornado A tornado is a violent, rotating column of air which is in contact with both the surface of the earth and a cumulonimbus cloud or, in rare cases, the base of a cumulus cloud.... (Into The Unknown With Josh Bernstein)
I love arachnids	Bear Grylls Bear Grylls Bear Grylls , real name Edward Michael Bear Grylls, is a British adventurer, television presenter and writer currently best known for his television series Born Survivor .... examining a tarantula Tarantula Media:nxdmfgnalTarantula are a group of hairy and often very large spiders belonging to the family Theraphosidae, of which approximately 900 species have been identified.... (Man vs. Wild Man vs. Wild *Born Survivor: Bear Grylls, also called Man vs. Wild* or *Ultimate Survival* , is a survival television series hosted by Bear Grylls, on the Discovery Channel in the United States, Canada, India, Italy, Mexico, New Zealand, Brazil, South Africa, Spain, Australia, Norway, Sweden, Denmark, The Netherlands, Hungary, and Russ... )
I love hot magma Magma Magma is molten Rock that is found beneath the surface of the Earth, and may also exist on other terrestrial planets. Besides molten rock, magma may also contain suspended crystals and gas bubbles....	A man in a fire proximity suit Fire proximity suit A fire proximity suit is a suit designed to protect a firefighter from high temperatures, especially near fires of extreme temperature such as aircraft fires.... next to a lava Lava Lava is molten Rock expelled by a volcano during an eruption. When first expelled from a volcanic vent, it is a liquid at temperatures from 700 ?C to 1,200 ?C .... flow (Smash Lab Smash Lab *Smash Lab* was a television show on the Discovery Channel that first aired on December 26, 2007. The basis of the show is to take everyday technology and test it in "extraordinary ways".... )
I love the giant squids	A humboldt squid Humboldt Squid The Humboldt Squid , also known as Jumbo Squid, Jumbo Flying Squid, or Diablo Rojo , is a large, aggressive predatory squid found in the waters of the Humboldt Current in the Pacific Ocean....
I love the whole world	A group of people in a car, followed by Adam Growe Adam Growe Adam Growe , is a Canadian comedian, licensed Toronto Taxicab, and host of Discovery Channel Canada's Cash Cab#In Canada.Born in New York, but raised in Vancouver, he has been performing professionally on radio, television and stage for almost 20 years.... standing outside a cab in Toronto Toronto Toronto is the List of the 100 largest municipalities in Canada by population in Canada and the Provinces and territories of Canada Provincial and territorial capitals of Canada of Ontario.... (Cash Cab Cash Cab *Cash Cab* is a game show, devised by Adam Wood, which originated in the United Kingdom. Passengers in a specially designated taxicab are offered the chance to win money by correctly answering a series of trivia questions on the way to their destination.... ); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky.
It's such a brilliant place	A collection of people on a beach Beach File:MiamiSouthBeachPanoramaEdit.jpgA beach is a geology landform along the shoreline of a body of water. It usually consists of loose particles which are often composed of Rock , such as sand, gravel, shingle beach, pebbles, or cobble.... watching fireworks Fireworks A firework is classified as a low explosive material pyrotechnics device used primarily for aesthetic and entertainment purposes. The most common use of a firework is as part of a fireworks display....
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	Adam Savage Adam Savage Adam Whitney Savage is an United States industrial design and special effects engineer, actor, educator, and co-host of the Discovery Channel television series MythBusters.... setting Jamie Hyneman Jamie Hyneman James Earl "Jamie" Hyneman is an US special effects expert, best known for being the co-host of the television series MythBusters. He is also the founder of M5 Industries, a special effects workshop where MythBusters is filmed.... 's arm on fire (MythBusters MythBusters *MythBusters* is a popular science television program produced by Australian firm Beyond Television Productions originally for the Discovery Channel in the United States and Canada.... )
	Stephen Hawking Stephen Hawking Stephen William Hawking Companion of Honour, Commander of the British Empire, Fellow of the Royal Society, Fellow of the Royal Society of Arts, Doctor of Philosophy is a British Theoretical physics.... in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest Mount Everest Mount Everest, also called Sagarmatha or Chomolungma, Qomolangma or Zhumulangma is the List of highest mountains on Earth, as measured by the height of its Topographical summit above sea level, which is .... flashing a V sign V sign The V sign is a hand gesture in which the first and second fingers are raised and parted, whilst the remaining fingers are clenched. With palm inwards, in the United Kingdom and some other English speaking countries, it is an obscene insulting gesture of defiance.... (Everest: Beyond the Limit Everest: Beyond the Limit *Everest: Beyond the Limit* is a Discovery Channel reality television television series about yearly attempts to summit Mount Everest organized and led by New Zealander Russell Brice.... ), although Hawking's synthesizer is still heard
	Andrew Younghusband Andrew Younghusband Andrew Younghusband is a Canadian television personality, writer and journalist, best known for his most recent appearances as host of the reality shows Canada's Worst Driver and Canada's Worst Handyman, as well as the documentary series Tallship chronicles.... smashing a car window with a rock (Canada's Worst Driver Canada's Worst Driver *Canada's Worst Driver* is a reality television series first aired on Discovery Channel Canada, based on the UK Channel 4 Britain's Worst Driver, and is considered a sister show to Canada's Worst Handyman, itself based upon Britain's Worst Driver.... ).
	The two astronauts from the beginning floating in space.
	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Canadian short version

Lyric	Visual shown
I love the mountains, I love the clear blue skies	Two astronauts on a space walk
I love big bridges	A shot of the Millau Viaduct Millau Viaduct The Millau Viaduct is a large cable-stayed bridge viaduct that spans the valley of the River Tarn near Millau in southern France. Designed by the structural engineer Michel Virlogeux and British architect Norman Foster, Baron Foster of Thames Bank, it is the tallest vehicular bridge in the world, with one mast's summit at ? slightly taller... bridge
I love when great whites fly	A great white shark Great white shark The great white shark, Carcharodon carcharias, also known as white pointer, white shark, or white death, is an exceptionally large lamniformes shark found in coastal surface waters in all major oceans.... jumping out of the ocean in an attack (Shark Week Shark Week The Discovery Channel's Shark Week, which first aired in 1987, is a week-long series of feature television programs dedicated to facts on sharks.... )
I love the whole world	Bear Grylls Bear Grylls Bear Grylls , real name Edward Michael Bear Grylls, is a British adventurer, television presenter and writer currently best known for his television series Born Survivor .... with an emperor scorpion Emperor scorpion The emperor scorpion or imperial scorpion is a species of scorpion native to Africa. The emperor is one of the largest species of scorpion in the world, with adults averaging about 8 inches in length.... on his shoulder (Man vs. Wild Man vs. Wild *Born Survivor: Bear Grylls, also called Man vs. Wild* or *Ultimate Survival* , is a survival television series hosted by Bear Grylls, on the Discovery Channel in the United States, Canada, India, Italy, Mexico, New Zealand, Brazil, South Africa, Spain, Australia, Norway, Sweden, Denmark, The Netherlands, Hungary, and Russ... )
And all its craziness	Ryan Stock Ryan Stock Ryan Stock is a Canadian based TV stunt man with a show on the Discovery Channel called "Guinea Pig". Ryan and his fianc?e Amber Lynn Walker travel around Canada and the United States and find tests such as being bitten by de-venomed snakes, and hitting 6 times the force of Gravity in a Snowbirds aircraft.... locked in a crossface submission hold (Guinea Pig)
Boom-de-ah-da, boom-de-ah-da	Alaskan crab fishermen (Deadliest Catch Deadliest Catch *Deadliest Catch* is a Documentary film television series produced by Original Productions of Burbank, California for the Discovery Channel that documents the events aboard Fishing vessel in the Bering Sea during the Alaskan king crab and Chionoecetes crab fishing seasons.... )
Boom-de-ah-da, boom-de-ah-da	Andrew Younghusband Andrew Younghusband Andrew Younghusband is a Canadian television personality, writer and journalist, best known for his most recent appearances as host of the reality shows Canada's Worst Driver and Canada's Worst Handyman, as well as the documentary series Tallship chronicles.... atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver Canada's Worst Driver *Canada's Worst Driver* is a reality television series first aired on Discovery Channel Canada, based on the UK Channel 4 Britain's Worst Driver, and is considered a sister show to Canada's Worst Handyman, itself based upon Britain's Worst Driver.... )
Boom-de-ah-da, boom-de-ah-da	An Africa Africa Africa is the world's second-largest and second most-populous continent, after Asia. At about 30.2 million km? including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area.... n tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing Last Man Standing (UK TV series) *Last Man Standing* is a BBC Reality television that was first aired on 26 June 2007. The show features six athletic males travelling around the globe to take part in 8 different tribal or traditional sports.... )
I love to try stuff	Adam Savage Adam Savage Adam Whitney Savage is an United States industrial design and special effects engineer, actor, educator, and co-host of the Discovery Channel television series MythBusters.... setting Jamie Hyneman Jamie Hyneman James Earl "Jamie" Hyneman is an US special effects expert, best known for being the co-host of the television series MythBusters. He is also the founder of M5 Industries, a special effects workshop where MythBusters is filmed.... 's arm on fire (MythBusters MythBusters *MythBusters* is a popular science television program produced by Australian firm Beyond Television Productions originally for the Discovery Channel in the United States and Canada.... )
I love the dirty things	Mike Rowe Mike Rowe Mike Rowe is the name of several people:Mike Rowe, the host of the Discovery Channel show Dirty JobsMike Rowe, the defendant in the case of Microsoft vs MikeRoweSoft... in a sewer with rats RATS RATS** may refer to:* RATS , Regression Analysis of Time Series, a statistical package* Rough Auditing Tool for Security, a computer program... and then splattering mud on the camera (Dirty Jobs Dirty Jobs *Dirty Jobs* is a program on the Discovery Channel in which host Mike Rowe is shown performing difficult, strange, disgusting, and/or messy occupational duties alongside the typical employees.... )
I love the planet	Jay Ingram Jay Ingram Jay Ingram is a Canadian author and broadcaster. He has been host of the television show Daily Planet , which airs on Discovery Channel Canada, since the channel's inception in 1995.... (Daily Planet Daily Planet The *Daily Planet* is a fictional broadsheet newspaper in the , appearing mostly in the stories of Superman. The Daily Planet is based in Metropolis and employs Clark Kent, Lois Lane, and Jimmy Olsen; its Editor In Chief is Perry White.... ), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars Race to Mars *Race to Mars* is a 2007 Canadian television mini-series about a fictitious mission to Mars that is based on contemporary international research.... )
I love Egyptian kings	A scientist examining an Egypt Egypt Egypt is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Western Asia. Covering an area of about , Egypt borders the Mediterranean Sea to the north, the Gaza Strip and Israel to the northeast, the Red Sea to the east, Sudan to the south and Libya to the west.... ian mummy Mummy A mummy is a corpse whose skin and organs have been preserved by either intentional or incidental exposure to chemicals, extreme coldness, very high humidity, or lack of air when bodies are submerged in bogs....
I love the whole world	A collection of people on a beach watching fireworks; in alternate versions, Adam Growe Adam Growe Adam Growe , is a Canadian comedian, licensed Toronto Taxicab, and host of Discovery Channel Canada's Cash Cab#In Canada.Born in New York, but raised in Vancouver, he has been performing professionally on radio, television and stage for almost 20 years.... (Cash Cab Cash Cab *Cash Cab* is a game show, devised by Adam Wood, which originated in the United Kingdom. Passengers in a specially designated taxicab are offered the chance to win money by correctly answering a series of trivia questions on the way to their destination.... ) atop his cab, staring at the Toronto night sky.
It's such a brilliant place	A collection of people on a beach Beach File:MiamiSouthBeachPanoramaEdit.jpgA beach is a geology landform along the shoreline of a body of water. It usually consists of loose particles which are often composed of Rock , such as sand, gravel, shingle beach, pebbles, or cobble.... watching fireworks Fireworks A firework is classified as a low explosive material pyrotechnics device used primarily for aesthetic and entertainment purposes. The most common use of a firework is as part of a fireworks display....
Boom-de-ah-da, boom-de-ah-da (repeating until fade)	"The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears

Full Credits

Client: Discovery Channel
Agency: 72andSunny
Creative Director: Glenn Cole
CD/Designer: Bryan Rowles
CD/Copywriter: Jason Norcross
Agency Executive Producer: Sam Baerwald
Agency Producer: Angelo Ferrugia
Production Company: Outsider

Director: James Rouse

Director of Photography: Max Goldman

Producer: Jeremy Barrett

Editorial Company: Mad River Post

Editor: Lucas Eskin

Producer (Editorial): Ann Kirk

Telecine: Company 3

Colorist: Stefan Sonnenfeld

VFX: Method

VFX/Online Artist: Alex Kolansinski

VFX Producer: Helena Lee

Music: Beacon Street Studios

Composer: Brian Chapman

Producer (Music): Adrea Lavezzoli

Sound Design: Lime Studios

Mixer: Loren Silber

In popular culture

The June 27, 2008 comic of xkcd
Xkcd

xkcd is a webcomic created by Randall Munroe, a former Independent contractor for NASA. Munroe describes it as "a webcomic of romance, sarcasm, math, and language." xkcd is a widely read webcomic and has been recognized in mainstream media such as The Guardian....
did its own version of the commercial, featuring its characters and various recurring themes. The comic can be found . Subsequently, this comic was turned into a short video and posted on Youtube ().
The October 2, 2008 comic of Looking for Group
Looking for Group

Looking for Group is a fantasy-themed webcomic written by Ryan Sohmer and drawn by Lar DeSouza. The Comic follows the quest of Cale'Anon and Richard , as well as their companions....
did its own version of the song, featuring Richard doing a distinctly more sinister version of the lyrics. The comic can be found .
Destructoid, a popular gaming website, made a parody of the commercial for Thanksgiving. The video can be seen

I Love the World

Cast and visuals with lyrics

First version

Short version

Canadian long version

Canadian short version

Full Credits

In popular culture

External links