HowTo.tv is a video website that hosts instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users may view the videos directly on the website or download them to their mobile phone

Mobile phone

A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

 or iPod

IPod

iPod is a line of portable media players created and marketed by Apple Inc. The product line-up currently consists of the hard drive-based iPod Classic, the touchscreen iPod Touch, the compact iPod Nano, and the ultra-compact iPod Shuffle...

.

HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising. Thus, founder Howard Kosky told The Guardian

The Guardian

The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

 that "the only people we would expect to go and view how to repair a bicyle puncture will be those people who have a bicyle and have a puncture, for a company like Halfords

Halfords

Halfords Group plc is a leading retailer of car parts, car enhancements and bicycles operating in the United Kingdom, Ireland, the Czech Republic and more recently in Poland, although it is currently pulling out of the latter two countries...

 that's a very, very highly indexed pound as invested as there's zero wastage". L'Oréal

L'Oréal

The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

, Wilkinson

Wilkinson

-Places:In the United States:* Wilkinson, Indiana, a town in Hancock County* Wilkinson, Wisconsin, a town in Rusk County* Wilkinson County, Georgia* Wilkinson County, Mississippi* Wilkinson Heights, South Carolina* Wilkinson Station, North Carolina...

, npower

Npower

Npower may refer to:* Npower , a gas and electricity supply company in the UK, a subsidiary of RWE* NPower , a network of nonprofit technology assistance providers in the United States...

, Vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

among others are currently showcasing their videos on HowTo.tv.