Homepride
Encyclopedia
Homepride is a UK
brand
of pre-prepared cooking sauces, now owned by Premier Foods
, which acquired the business in 2006 from the Campbell Soup Company
. Originally, in the 1920s, the comoany produced only flour
, but expanded into cooking sauces in 1974.
Homepride were one time sponsors of the UK Police Procedural
TV Show The Bill
, when their slogan was "the one with the bag".
Homepride uses a cartoon character named "Fred the Flourgrader" as part of its marketing. Fred was created by the Geers Gross
advertising agency in 1965. Since the 1965 the company has used the advertisng slogan catchphrase "Because graded grains make finer flour", employing such voice-over artists as John Le Mesurier
.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of pre-prepared cooking sauces, now owned by Premier Foods
Premier Foods
Premier Foods plc is a British food manufacturer headquartered in St Albans, Hertfordshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...
, which acquired the business in 2006 from the Campbell Soup Company
Campbell Soup Company
Campbell Soup Company , also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey...
. Originally, in the 1920s, the comoany produced only flour
Flour
Flour is a powder which is made by grinding cereal grains, other seeds or roots . It is the main ingredient of bread, which is a staple food for many cultures, making the availability of adequate supplies of flour a major economic and political issue at various times throughout history...
, but expanded into cooking sauces in 1974.
Homepride were one time sponsors of the UK Police Procedural
Police procedural
The police procedural is a subgenre of detective fiction which attempts to convincingly depict the activities of a police force as they investigate crimes. While traditional detective novels usually concentrate on a single crime, police procedurals frequently depict investigations into several...
TV Show The Bill
The Bill
The Bill is a police procedural television series that ran from October 1984 to August 2010. It focused on the lives and work of one shift of police officers, rather than on any particular aspect of police work...
, when their slogan was "the one with the bag".
Homepride uses a cartoon character named "Fred the Flourgrader" as part of its marketing. Fred was created by the Geers Gross
Geers Gross
Geers Gross was a British advertising agency which also operated in the United States. It was headed by Robert Gross for many years, and was affiliated with Eurocom, a Paris advertising agency....
advertising agency in 1965. Since the 1965 the company has used the advertisng slogan catchphrase "Because graded grains make finer flour", employing such voice-over artists as John Le Mesurier
John Le Mesurier
John Le Mesurier was a BAFTA Award-winning English actor. He is most famous for his role as Sergeant Arthur Wilson in the popular 1970s BBC comedy Dad's Army.-Career:...
.